Senior Vice President (SVP), Marketing Salary
An average Senior Vice President of Marketing in the United States can expect to take home roughly $175K per year. Cash earnings for Senior Vice Presidents of Marketing — including $82K in bonuses and $51K in profit sharing proceeds near the top of the pay scale — generally stretch from $112K to $303K depending on individual performance. Geographic location and experience level each impact pay for this group, with the former having the largest influence. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 54 percent. Medical benefits are awarded to almost all, and a large number earn dental coverage. Work is enjoyable for Senior Vice Presidents of Marketing, who typically claim high levels of job satisfaction. This report is based on responses to the PayScale salary survey.
|Salary||$109,426 - $247,068|
|Bonus||$5,212 - $81,031|
|Profit Sharing||$1,932 - $61,277|
|Total Pay (||$117,840 - $306,789|
Job Description for Senior Vice President (SVP), Marketing
The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.Read More...
Senior vice president of marketing positions typically require a minimum of a bachelor's degree in business or a related field, with a master's of business administration (MBA) preferred. Previous experience in marketing roles at the senior management level is needed as well. Senior vice presidents of marketing must excellent communication skills, as well as the ability to articulate a vision and strategy in a way that motivates a team to achieve business goals. They must have excellent leadership skills, as well as the ability to thrive in changing, fast-paced work environment and the ability to reprioritize tasks as needed. (Copyright 2017 PayScale.com)
Senior Vice President (SVP), Marketing Tasks
- Oversee staff operations, develop policies and business plans.
- As the SVP, plan, direct and set the strategic direction of marketing program for an organization.
- Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
- Develop pricing strategies to balance company objectives and customer satisfaction.
- Use sales forecasting and strategic planning to ensure the sale of products or services.
Common Career Paths for Senior Vice President (SVP), Marketing
Senior Vice Presidents of Marketing who transition into an upper level Chief Marketing Officer position will not necessarily make much more than they do in their current role. The average Chief Marketing Officer makes $178K a year. Many Senior Vice Presidents of Marketing advance into roles as Executive VPs of Marketing or Presidents, but the median salaries are $22K lower and $42K lower, respectively.
Senior Vice President (SVP), Marketing Job Listings
Popular Skills for Senior Vice President (SVP), Marketing
Survey takers working as Senior Vice Presidents of Marketing report using a large range of professional skills. Lucky workers who know Business Strategy can expect a significant pay bump, scoring salaries 21 percent above average. Product Marketing and Market Research are also correlated to pay that is above average, with increases between 13 percent and 21 percent. Skills that pay less than market rate include Online Marketing. For most people, competency in Leadership indicates knowledge of Branding and Marketing Communications. Most people experienced in Strategic Marketing also know Marketing Communications and Branding.
Pay by Experience Level for Senior Vice President (SVP), Marketing
Pay by Experience for a Senior Vice President (SVP), Marketing has a positive trend. An entry-level Senior Vice President (SVP), Marketing with less than 5 years of experience can expect to earn an average total compensation of $176,000 based on 14 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Vice President (SVP), Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $175,000 based on 23 salaries. An experienced Senior Vice President (SVP), Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $195,000 based on 177 salaries. A Senior Vice President (SVP), Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $200,000 based on 146 salaries.
Pay Difference by Location
For Senior Vice Presidents of Marketing, San Francisco provides a pay rate that is 26 percent greater than the national average. Senior Vice Presidents of Marketing will also find cushy salaries in Dallas (+24 percent), Denver (+15 percent), Miami (+12 percent), and Boston (+10 percent). The lowest-paying market is Chicago, which sits 10 percent below the national average. Employers in Los Angeles and Charlotte also lean toward paying below-median salaries (5 percent less).
Senior Vice President (SVP), Marketing Advice
Related Job Salaries
Key Stats for Senior Vice President (SVP), Marketing
Rated 5 out of 5
based on 51 votes.