$176,669
Avg. Salary
Avg. Hourly Rate

Average additional compensation:

$30,581

Bonus

$14,544

Profit Sharing

$25,434

Commission

What am I worth?
How should I pay?

The average pay for a Senior Vice President (SVP), Marketing is {{pay}} per hour.

The average pay for a Senior Vice President (SVP), Marketing is $176,669 per year.

10%
$0.00
10%
$0.00
50%
$0.00
90%
90%
MEDIAN $0.00
10%
$109k
10%
$177k
50%
$243k
90%
90%
MEDIAN $176,669
$109,119 - $242,997
$110K
$180K
$240K
MEDIAN: $176,669
10%
50%
90%

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$0$298K
Salary $109,119 - $242,997
Bonus $7,000 - $78,073
Profit Sharing $1,973 - $67,447
Commission $25,434
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$120,175 - $298,857
  • Country: United States
  • Currency: USD
  • Updated: 10 May 2019
  • Individuals Reporting: 541

Job Description for Senior Vice President (SVP), Marketing

The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.

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Senior Vice President (SVP), Marketing Pay By Employer

$0$141K

$120,000

Common Career Paths for Senior Vice President (SVP), Marketing


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Senior Vice Presidents of Marketing who transition into an upper level Chief Marketing Officer position will not necessarily make much more than they do in their current role. The average Chief Marketing Officer makes $178K a year. Many Senior Vice Presidents of Marketing advance into roles as Executive VPs of Marketing or Presidents, but the median salaries are $22K lower and $42K lower, respectively.

Senior Vice President (SVP), Marketing Job Listings

Popular Skills for Senior Vice President (SVP), Marketing


Survey takers working as Senior Vice Presidents of Marketing report using a large range of professional skills. Lucky workers who know Business Strategy can expect a significant pay bump, scoring salaries 21 percent above average. Product Marketing and Market Research are also correlated to pay that is above average, with increases between 13 percent and 21 percent. Skills that pay less than market rate include Online Marketing. For most people, competency in Leadership indicates knowledge of Branding and Marketing Communications. Most people experienced in Strategic Marketing also know Marketing Communications and Branding.

Pay by Experience Level for Senior Vice President (SVP), Marketing

Pay by Experience for a Senior Vice President (SVP), Marketing has a positive trend. An entry-level Senior Vice President (SVP), Marketing with less than 5 years of experience can expect to earn an average total compensation of $176,000 based on 14 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Vice President (SVP), Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $175,000 based on 23 salaries. An experienced Senior Vice President (SVP), Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $195,000 based on 177 salaries. A Senior Vice President (SVP), Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $200,000 based on 146 salaries.

Pay Difference by Location

21%

7%

4%

-3%

-4%

-12%

National Average: $200,056

Larger city markers indicate a job is popular in that location.

For Senior Vice Presidents of Marketing, San Francisco provides a pay rate that is 26 percent greater than the national average. Senior Vice Presidents of Marketing will also find cushy salaries in Dallas (+24 percent), Denver (+15 percent), Miami (+12 percent), and Boston (+10 percent). The lowest-paying market is Chicago, which sits 10 percent below the national average. Employers in Los Angeles and Charlotte also lean toward paying below-median salaries (5 percent less).

Senior Vice President (SVP), Marketing Reviews

Q: What is it like working as a Senior Vice President (SVP), Marketing?

Senior Vice President (SVP), Marketing in New York:
"Electric."
Pros: Activity
Cons: Overwhelming sometimes

Senior Vice President (SVP), Marketing in Louisville:
"Don't trust other credit unions, or even your own SEGs."
It can be foolish and detrimental to business to rely on gentleman's agreements forged with competing credit unions.

Senior Vice President (SVP), Marketing in Orlando:
"Relationships matter."
Build relationships with peers from all areas of the company. You will need them to get your ideas implemented. Don't forget yo ask them how you can help them.

Related Job Salaries

Key Stats for Senior Vice President (SVP), Marketing

Gender

Female
56 %
Male
44 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 98 votes.
1-4 years
1%
5-9 years
4%
10-19 years
43%
20 years or more
52%

Related Jobs

Experience Affects Senior Vice President (SVP), Marketing Salaries

▼0%

National Average
$200,000

▼2%

▼12%

Entry-Level
▼12%

Skills That Affect Senior Vice President (SVP), Marketing Salaries

Business Strategy
▲18%

Product Marketing
▲17%


Lead Generation
▲5%

▲1%

▼0%


National Average
$200,000

▼1%


Media / Public Relations
▼2%



Online Marketing
▼20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 98 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

1-4 years
1%
5-9 years
4%
10-19 years
43%
20 years or more
52%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 85%
vision benefits
Vision: 75%
no benefits
None: 6%