Average Social Media Manager with Social Media Marketing Skills Salary

$50,028
Avg. SalaryShow Hourly Rate
$2,317
Bonus
$1,500
Commission
$1,965
Profit Sharing
What am I worth?
Get pay report
How should I pay?
Price a job
The average salary for a Social Media Manager with Social Media Marketing skills is $50,028.
10%
$34k
10%
$50k
50%
$77k
90%
90%
MEDIAN $50,028
Is Social Media Manager your job title? Get a personalized salary report!
How it works:
1
Enter city & years of experience
2
Add pay factors like skills & education
3
Find your market worth with a report tailored to you
United States (change)
Salary
$34k - $77k
Bonus
$193 - $9k
Profit Sharing
$484 - $10k
Commission
$97 - $10k
Total Pay
$28k - $75k

Your Market Worth Over Time

How has your pay changed over time for your market? Find out by taking our salary quiz.

Job Description for Social Media Manager

Social Media Manager Tasks
  • Develop and execute the corporate social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.

Popular Employer Salaries for Social Media Manager

The top respondents for the job title Social Media Manager are from the companies Icon Health & Fitness, Inc, Sitewire and The Walt Disney Company. Reported salaries are highest at The Walt Disney Company where the average pay is $65,000. Sitewire pays the lowest at around $44,862.

Career Paths

Explore the most common career paths for Social Media Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Social Media Manager
Marketing Manager
Marketing Director
Social Media Director
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Social Media Manager Job Listings

Popular Skills for Social Media Manager

Skills in Social Media Optimization and Marketing Communications are correlated to pay that is above average. Skills that pay less than market rate include Graphic Design, Copywriting and Content Management.

Pay by Experience Level for Social Media Manager

An entry-level Social Media Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $38,719 based on 98 salaries. An early career Social Media Manager with 1-4 years of experience earns an average total compensation of $47,614 based on 1,864 salaries. A mid-career Social Media Manager with 5-9 years of experience earns an average total compensation of $60,490 based on 815 salaries. An experienced Social Media Manager with 10-19 years of experience earns an average total compensation of $62,785 based on 177 salaries. In their late career (20 years and higher), employees earn an average total compensation of $51,690.
Employees with Social Media Manager in their job title in San Francisco, California earn an average of 50.2% more than the national average. These job titles also find higher than average salaries in New York, New York (18.6% more) and Washington, District of Columbia (14.9% more).

Years of Experience

This data is based on 2,966 survey responses.
Entry Level
3.3%
Early Career
62.8%
Mid Career
27.5%
Experienced
6.0%
Late Career
0.4%