The average salary for a Social Media Manager with Social Media Marketing skills is $50,028.
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$34k - $77k
$193 - $9k
$484 - $10k
$97 - $10k
$28k - $75k
Your Market Worth Over Time
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Job Description for Social Media Manager
Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries. Social media managers must be highly proficient with Microsoft Office applications for word processing, email management, spreadsheets, and presentations. They must have strong communication skills in order to lead te…Read more
Social Media Manager Tasks
- Develop and execute the corporate social media strategy.
- Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
- Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
Popular Employer Salaries for Social Media Manager
The top respondents for the job title Social Media Manager are from the companies Icon Health & Fitness, Inc, Sitewire and The Walt Disney Company. Reported salaries are highest at The Walt Disney Company where the average pay is $65,000. Sitewire pays the lowest at around $44,862.
Explore the most common career paths for Social Media Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Social Media Manager
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
Social Media Manager Job Listings
Popular Skills for Social Media Manager
Social Media Optimization
Skills in Social Media Optimization and Marketing Communications are correlated to pay that is above average. Skills that pay less than market rate include Graphic Design, Copywriting and Content Management.
Pay by Experience Level for Social Media Manager
An entry-level Social Media Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $38,719 based on 98 salaries. An early career Social Media Manager with 1-4 years of experience earns an average total compensation of $47,614 based on 1,864 salaries. A mid-career Social Media Manager with 5-9 years of experience earns an average total compensation of $60,490 based on 815 salaries. An experienced Social Media Manager with 10-19 years of experience earns an average total compensation of $62,785 based on 177 salaries. In their late career (20 years and higher), employees earn an average total compensation of $51,690.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Social Media Manager in their job title in San Francisco, California earn an average of 50.2% more than the national average. These job titles also find higher than average salaries in New York, New York (18.6% more) and Washington, District of Columbia (14.9% more).
Years of Experience
This data is based on 2,966 survey responses.
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