Average Social Media Manager with Social Media Optimization Skills Salary

$50,036
Avg. SalaryShow Hourly Rate
$2,059
Bonus
$3,350
Commission
$1,500
Profit Sharing
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The average salary for a Social Media Manager with Social Media Optimization skills is $50,036.
10%
$34k
10%
$50k
50%
$75k
90%
90%
MEDIAN $50,036
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United States (change)
Salary
$34k - $75k
Bonus
$519 - $9k
Profit Sharing
$497 - $9k
Commission
$0 - $3k
Total Pay
$29k - $74k

Your Market Worth Over Time

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Job Description for Social Media Manager

Social Media Manager Tasks
  • Develop and execute the corporate social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.

Career Paths

Explore the most common career paths for Social Media Manager. Thickness and color of lines indicates how common a path is.
Social Media Manager
Social Media Director
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Social Media Manager Job Listings

Popular Skills for Social Media Manager

Skills in Marketing Communications are correlated to pay that is above average. Skills that pay less than market rate include Blogging, Copywriting, Content Management and Social Media Marketing.

Pay by Experience Level for Social Media Manager

An entry-level Social Media Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $39,668 based on 226 salaries. An early career Social Media Manager with 1-4 years of experience earns an average total compensation of $48,089 based on 930 salaries. A mid-career Social Media Manager with 5-9 years of experience earns an average total compensation of $60,550 based on 393 salaries. An experienced Social Media Manager with 10-19 years of experience earns an average total compensation of $59,046 based on 73 salaries. In their late career (20 years and higher), employees earn an average total compensation of $53,000.
Employees with Social Media Manager in their job title in San Francisco, California earn an average of 44.0% more than the national average. These job titles also find higher than average salaries in New York, New York (16.4% more) and Seattle, Washington (9.0% more). The lowest salaries can be found in Washington, District of Columbia (0.9% less).

Years of Experience

This data is based on 1,633 survey responses.
Entry Level
13.8%
Early Career
57.0%
Mid Career
24.1%
Experienced
4.5%
Late Career
0.7%