Vice President (VP), Marketing Salary

A Vice President (VP), Marketing earns an average salary of $138,620 per year. Most people in this job have more than five years' experience in related jobs. The highest paying skills associated with this job are Team Leadership and Product Marketing.

$81,041 - $196,914
$81K
$140K
$200K
MEDIAN: $140,484
10%
50%
90%

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$15.35 - $120
$15
$66
$120
MEDIAN: $65.94
10%
50%
90%

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$0$222K
Salary $81,041 - $196,914
Bonus $4,200 - $48,767
Profit Sharing $0.00 - $29,117
Commission $0.00 - $73,407
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$85,251 - $222,666
  • Country: United States
  • Currency: USD
  • Updated: 19 Nov 2017
  • Individuals Reporting: 2,446
Hourly Data $0$119
Hourly Rate $15.35 - $120
Overtime $21.50
Annual Data $0$222K
Bonus $4,200 - $48,767
Commission $0.00 - $73,407
Profit Sharing $0.00 - $29,117
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$85,251 - $222,666
  • Country: United States
  • Currency: USD
  • Updated: 19 Nov 2017
  • Individuals Reporting: 24

Job Description for Vice President (VP), Marketing

Vice presidents (VP) of marketing are highly-placed executives or board-level directors within a company who are responsible for determining strategies to improve or maintain the market-shares for the goods or services sold. This involves setting strategies in many areas concerned with the presentation of company assets and products, from branding to advertising and even pricing and discount structures. The marketing VP will typically have a department dedicated to researching and providing useful analytical data on the effectiveness of current marketing, as well as ideas for future product development.

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Vice President (VP), Marketing Tasks

  • Plan, direct and set the strategic direction of marketing program for an organization.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Oversee staff operations, develop policies and business plans.

Common Career Paths for Vice President (VP), Marketing


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Vice President (VP), Marketing Job Listings

Popular Employer Salaries for Vice President (VP), Marketing

Popular Skills for Vice President (VP), Marketing

Pay by Experience Level for Vice President (VP), Marketing

Pay by Experience for a Vice President (VP), Marketing has a positive trend. An entry-level Vice President (VP), Marketing with less than 5 years of experience can expect to earn an average total compensation of $86,000 based on 161 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Vice President (VP), Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $128,000 based on 520 salaries. An experienced Vice President (VP), Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $155,000 based on 1,436 salaries. A Vice President (VP), Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $170,000 based on 807 salaries.

Pay Difference by Location

National Average: $151,536

Larger city markers indicate a job is popular in that location.

Vice President (VP), Marketing Reviews

Q: What is it like working as a Vice President (VP), Marketing?

Vice President (VP), Marketing in Baltimore:
"Work Flexibility And Corporate Culture."
Pros: Flexibility to make decisions and work independently at times. Travel all of the Country meeting new people an promoting an important product.
Cons: Boss who thinks he knows everything and is not very flexible to new management ideas. Hiring practices are terrible not bringing in the right people for the job. Poor shop leadership leads to mistakes that can hurt relationships with clients.

Related Job Salaries

Key Stats for Vice President (VP), Marketing

Gender

Female
49 %
Male
51 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 314 votes.
Less than 1 year
0%
1-4 years
4%
5-9 years
11%
10-19 years
49%
20 years or more
36%

Experience Affects Vice President (VP), Marketing Salaries

▲12%

▲2%

National Average
$152,000

▼16%

▼43%

Skills That Affect Vice President (VP), Marketing Salaries





National Average
$152,000

Strategic Marketing
▼1%

Branding
▼1%









▼17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 314 votes.

Gender

Female
49 %
Male
51 %

Years of Experience

Less than 1 year
0%
1-4 years
4%
5-9 years
11%
10-19 years
49%
20 years or more
36%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 82%
vision benefits
Vision: 71%
no benefits
None: 8%