The associate director of sales and marketing helps create plans to build their company's sales, as well as ensure its products and services are marketed appropriately. The associate director of sales and marketing coordinates sales teams to meet their organization's sales goals and maximize revenue by using industry best practices and emerging techniques. The associate director also helps create and develop new marketing strategies to raise awareness of products and services among new and existing customers.
Associate Director, Sales and Marketing Tasks
Help direct marketing and advertising activities as well as customer, public, and industry relations.
Supervise teams of sales and marketing personnel, and hire, train, direct, and evaluate team managers.
Assist in the development and implementation of annual marketing and sales plans.
Oversee and coordinate research on product target markets, customer demographics, and activities of competitors.