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Associate Director, Sales and Marketing Salary

Associate Directors of Sales and Marketing in the United States take home an average $88K annually. Total cash compensation for Associate Directors of Sales and Marketing runs from $45K to $162K depending on bonuses that can occasionally exceed $30K and profit sharing that can reach almost $21K. Geographic location is the biggest factor affecting pay for this group, followed by career length. Women make up a slight majority of Associate Directors of Sales and Marketing (56 percent) survey respondents. Nearly all report receiving medical coverage from their employers and most collect dental insurance. For the most part, Associate Directors of Sales and Marketing enjoy their work and report high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.

$45,806 - $142,640
(Median)
$46K
$88K
$140K
MEDIAN: $87,793
10%
50%
90%

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$11.74 - $24.83
(Median)
$12
$15
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$45,806 - $142,640  
   
Bonus
$900 - $29,808  
Profit Sharing
$970 - $20,608  
Commission
$0.00 - $35,235  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,343 - $162,056  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 350
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$11.74 - $24.83  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$900 - $29,808  
   
Commission
$0.00 - $35,235  
Profit Sharing
$970 - $20,608  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,343 - $162,056  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 10

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United States (change)


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Job Description for Associate Director, Sales and Marketing

The associate director of sales and marketing helps create plans to build their company's sales, as well as ensure its products and services are marketed appropriately. The associate director of sales and marketing coordinates sales teams to meet their organization's sales goals and maximize revenue by using industry best practices and emerging techniques. The associate director also helps create and develop new marketing strategies to raise awareness of products and services among new and existing customers.

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Associate Director, Sales and Marketing Tasks

  • Help direct marketing and advertising activities as well as customer, public, and industry relations.
  • Supervise teams of sales and marketing personnel, and hire, train, direct, and evaluate team managers.
  • Assist in the development and implementation of annual marketing and sales plans.
  • Oversee and coordinate research on product target markets, customer demographics, and activities of competitors.

Associate Director, Sales and Marketing Job Listings

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Popular Skills for Associate Director, Sales and Marketing


Associate Directors of Sales and Marketing report using a large range of skills on the job. Most notably, facility with Business Analysis, Sales Management, and Online Marketing are correlated to pay that is significantly above average, leading to increases of 70 percent, 61 percent, and 37 percent, respectively. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Microsoft Word and Microsoft Excel also typically command lower compensation. Most people who know Marketing Communications also know Marketing Management and Market Research.

Pay by Experience Level for Associate Director, Sales and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries for the relatively untried average out to around $61K, but survey participants with five to 10 years of experience earn a significantly higher median of $92K. Between 10 and 20 years, pay surpasses six figures; at this stage, the average professional scores around $114K. For some reason, Associate Directors of Sales and Marketing with more than two decades of experience report lower paychecks overall; the median sum in this group sits near $101K.

Pay Difference by Location


Surpassing the national average by 69 percent, Associate Directors of Sales and Marketing in East Hanover receive some of the highest pay in the country. Associate Directors of Sales and Marketing can also look forward to large paychecks in cities like San Francisco (+24 percent), Boston (+17 percent), New York (+12 percent), and Atlanta (+4 percent). Place of residence plays a huge part in an Associate Director of Sales and Marketing's salary, with Los Angeles Associate Directors of Sales and Marketing earning salaries that are 22 percent less than the national average. A couple other locations with smaller-than-average paychecks include Minneapolis (15 percent lower) and Washington (13 percent lower).

Related Job Salaries

United States (change)

Experience Affects Associate Director, Sales and Marketing Salaries


Late-Career
up arrow 9%

National Average
$93,000



Skills That Affect Associate Director, Sales and Marketing Salaries

Business Analysis
up arrow 70%

Sales Management
up arrow 61%

Online Marketing
up arrow 37%

Email Marketing
up arrow 35%


Marketing Management
0%

National Average
$93,000

Market Research
up arrow 1%



Social Media Marketing
up arrow 16%

Microsoft Excel
up arrow 21%

Microsoft Word
up arrow 22%

Microsoft Office
up arrow 24%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 65 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
2%
1-4 years
18%
5-9 years
32%
10-19 years
39%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 83%
vision benefits Vision: 69% employee benefits None: 7%
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