Associate Director, Sales and Marketing Salary

Associate Directors of Sales and Marketing in the United States can expect wages of $88K annually on average. Bonuses, profit sharing, and commission all factor into final incomes for Associate Directors of Sales and Marketing. Ranging between $45K near the bottom and $161K near the top, total earnings can include up to $29K from bonuses and up to $21K from profit sharing, with a high-performing minority reaping commissions of $35K. Geography is the biggest factor affecting pay for this group, followed by career duration. Most workers in this position report high levels of job satisfaction. Women Associate Directors of Sales and Marketing who took the survey just slightly outnumber men. Most report receiving medical coverage from their employers and a large number collect dental insurance.

$46,037 - $143,164

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$11.86 - $25.00

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$46,037 - $143,164  
   
Bonus
$964 - $29,327  
Profit Sharing
$970 - $20,608  
Commission
$0.00 - $35,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$44,845 - $160,606  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 357
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$11.86 - $25.00  
   
Overtime
$6.00 - $37.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$964 - $29,327  
   
Commission
$0.00 - $35,000  
Profit Sharing
$970 - $20,608  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$44,845 - $160,606  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 14
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Job Description for Associate Director, Sales and Marketing

The associate director of sales and marketing helps create plans to build their company's sales, as well as ensure its products and services are marketed appropriately. The associate director of sales and marketing coordinates sales teams to meet their organization's sales goals and maximize revenue by using industry best practices and emerging techniques. The associate director also helps create and develop new marketing strategies to raise awareness of products and services among new and existing customers.

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Associate Director, Sales and Marketing Tasks

  • Help direct marketing and advertising activities as well as customer, public, and industry relations.
  • Supervise teams of sales and marketing personnel, and hire, train, direct, and evaluate team managers.
  • Assist in the development and implementation of annual marketing and sales plans.
  • Oversee and coordinate research on product target markets, customer demographics, and activities of competitors.

Common Career Paths for Associate Director, Sales and Marketing


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Associate Directors of Sales and Marketing often transition into a Marketing Director position. Marketing Directors report a slightly lower median income of $79K.

Associate Director, Sales and Marketing Job Listings

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Popular Skills for Associate Director, Sales and Marketing


Survey results imply that Associate Directors of Sales and Marketing deploy a deep pool of skills on the job. Most notably, facility with Business Analysis, Sales Management, and Online Marketing are correlated to pay that is significantly above average, leading to increases of 71 percent, 62 percent, and 38 percent, respectively. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Microsoft Excel and Microsoft Word also typically command lower compensation. For most people, competency in Marketing Communications indicates knowledge of Marketing Management and Market Research.

Pay by Experience Level for Associate Director, Sales and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries for the relatively untried average out to around $62K, but survey participants with five to 10 years of experience earn a significantly higher median of $91K. Between 10 and 20 years, pay surpasses six figures; at this stage, the average professional scores around $114K. For some reason, Associate Directors of Sales and Marketing with more than two decades of experience report lower paychecks overall; the median sum in this group sits near $102K.

Pay Difference by Location


East Hanover offers some of the highest pay in the country for Associate Directors of Sales and Marketing, 70 percent above the national average. Associate Directors of Sales and Marketing can also look forward to large paychecks in cities like Princeton (+58 percent), San Francisco (+25 percent), Boston (+15 percent), and New York (+12 percent). Associate Directors of Sales and Marketing in Los Angeles report much lower salaries than the rest of the country — 22 percent below the national average — proving that residence is a major factor in overall pay. Employers also pay below the national average in Minneapolis (14 percent lower) and Washington (12 percent lower).

Related Job Salaries

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Experience Affects Associate Director, Sales and Marketing Salaries


Late-Career
up arrow 11%

National Average
$92,000



Skills That Affect Associate Director, Sales and Marketing Salaries

Business Analysis
up arrow 71%

Sales Management
up arrow 62%

Online Marketing
up arrow 38%

Email Marketing
up arrow 36%

Operations Management
up arrow 14%


Marketing Management
up arrow 1%

National Average
$92,000

Market Research
up arrow 1%



Social Media Marketing
up arrow 15%

Microsoft Excel
up arrow 20%

Microsoft Word
up arrow 20%

Microsoft Office
up arrow 23%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 61 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
2%
1-4 years
19%
5-9 years
33%
10-19 years
40%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 83%
vision benefits Vision: 70% employee benefits None: 8%
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