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Associate Director, Sales and Marketing Salary

Associate Directors of Sales and Marketing in the United States take home approximately $88K annually on average. With bonuses occasionally running north of $30K, profit sharing proceeds sometimes surpassing $44K, and a few commissions as high as $35K, total income for Associate Directors of Sales and Marketing can range between $46K and $164K according to individual performance. Location is the biggest factor affecting pay for this group, followed by career duration. Women make up a slight majority of Associate Directors of Sales and Marketing (56 percent) survey respondents. Medical benefits are awarded to nearly all, and most earn dental coverage. The majority of workers are highly satisfied with their job. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$46,076 - $143,452
(Median)
$46K
$88K
$140K
MEDIAN: $87,756
10%
50%
90%

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$11.74 - $24.83
(Median)
$12
$15
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$46,076 - $143,452  
   
Bonus
$795 - $30,138  
Profit Sharing
$-0.49 - $43,631  
Commission
$0.00 - $35,235  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,530 - $163,738  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 337
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$11.74 - $24.83  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$795 - $30,138  
   
Commission
$0.00 - $35,235  
Profit Sharing
$-0.49 - $43,631  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$45,530 - $163,738  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 10

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Job Description for Associate Director, Sales and Marketing

The associate director of sales and marketing helps create plans to build their company's sales, as well as ensure its products and services are marketed appropriately. The associate director of sales and marketing coordinates sales teams to meet their organization's sales goals and maximize revenue by using industry best practices and emerging techniques. The associate director also helps create and develop new marketing strategies to raise awareness of products and services among new and existing customers.

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Associate Director, Sales and Marketing Tasks

  • Help direct marketing and advertising activities as well as customer, public, and industry relations.
  • Supervise teams of sales and marketing personnel, and hire, train, direct, and evaluate team managers.
  • Assist in the development and implementation of annual marketing and sales plans.
  • Oversee and coordinate research on product target markets, customer demographics, and activities of competitors.

Common Career Paths for Associate Director, Sales and Marketing


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Although many Associate Directors of Sales and Marketing transition into Marketing Director roles, the latter job seems to pay slightly less with an average reported annual income of $79K.

Associate Director, Sales and Marketing Job Listings

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Popular Skills for Associate Director, Sales and Marketing


Associate Directors of Sales and Marketing seem to wield many skills on the job. Most notably, facility with Business Analysis, Sales Management, and Online Marketing are correlated to pay that is significantly above average, leading to increases of 70 percent, 61 percent, and 38 percent, respectively. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Microsoft Word and Microsoft Excel also typically command lower compensation. It is often found that people who know Marketing Communications are also skilled in Marketing Management and Market Research.

Pay by Experience Level for Associate Director, Sales and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Survey participants with less than five years' experience pocket $60K on average, but those with five to 10 years of experience enjoy a much bigger median of $91K. Professionals who claim 10 to 20 years of experience can secure some pretty cushy paychecks; the median for this group is a six-figure $114K. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $100K by contrast.

Pay Difference by Location


With a pay rate for Associate Directors of Sales and Marketing that is 69 percent greater than the national average, East Hanover offers a comfortable salary for those in this profession. Associate Directors of Sales and Marketing can also look forward to large paychecks in cities like San Francisco (+21 percent), Boston (+17 percent), New York (+14 percent), and Atlanta (+4 percent). Location significantly influences compensation, with Los Angeles Associate Directors of Sales and Marketing earning much less — 26 percent less — than the national average. Not at the bottom but still paying below the median are employers in Washington and Chicago (13 percent lower and 10 percent lower, respectively).

Related Job Salaries

United States (change)

Experience Affects Associate Director, Sales and Marketing Salaries


Late-Career
up arrow 8%

National Average
$92,000



Skills That Affect Associate Director, Sales and Marketing Salaries

Business Analysis
up arrow 70%

Sales Management
up arrow 61%

Online Marketing
up arrow 38%

Strategic Marketing
up arrow 5%

National Average
$92,000

Market Research
up arrow 1%

Marketing Management
up arrow 2%



Social Media Marketing
up arrow 16%

Microsoft Excel
up arrow 22%

Microsoft Word
up arrow 22%

Microsoft Office
up arrow 24%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 65 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
2%
1-4 years
17%
5-9 years
32%
10-19 years
41%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 84%
vision benefits Vision: 70% employee benefits None: 7%