The individual who assists potential customers at a car dealership (or other car seller) is an automotive retail salesperson. The salesperson helps sell vehicles by providing customer assistance, answering questions, and facilitating test drives. They also typically serve as the point person for the necessary paperwork for purchases, including arranging financing terms for customers and presenting them with available loan options.
Product knowledge is an essential part of the automotive retail salesperson's job, so they can offer clients information in a clear, informative way. Generally, dealerships expect their retail salespeople to educate themselves on the different makes and models of car being sold. The salesperson must be familiar with available options and other related sales packages as well. In addition to this product knowledge, the salesperson needs a thorough working knowledge of all warranties and coverages offered for the vehicles sold by the dealership. He or she should be ready to answer in-depth customer inquiries regarding such guarantees and service options. The salesperson needs to understand loan application and inquiry procedures as provided by the retailer and be able to provide financing options in detail to a prospective customer.
Most employers require a high school diploma or equivalent for automotive retail salespeople. Prior sales and customer service experience is usually needed as well. Automotive retail salespeople must be friendly, knowledgeable, and have excellent communication skills, as compensation in this position typically includes commissions on sales. Automotive retail salespersons typically need a valid driver’s license and a clean driving record as well.
Automotive Retail Salesperson Tasks
Attend special training of products/services to understand the product features, trends or styles of the products/services.
Sell the organization's products/services to new or established customers typically via walk-in business.
Process payment for products or service, may maintain customer preference records.
Assist the customer in selecting products/services, answer questions and check for stock and availability.