A Brand Manager earns an average salary of $67,484 per year. People in this job generally don't have more than 20 years' experience. A skill in Strategic Marketing is associated with high pay for this job.
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$40,038 - $112,287
(Median)
$40K
$67K
$110K
MEDIAN: $67,483
10%
50%
90%

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$11.68 - $30.26
(Median)
$12
$19
$30
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$40,038 - $112,287  
   
Bonus
$491.14 - $18,270  
Profit Sharing
$-0.49 - $10,213  
Commission
$2,027 - $31,562  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,687 - $121,013  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 1,105
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28$56$84
Hourly Rate
$11.68 - $30.26  
   
Overtime
$16.64 - $81.70  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$491.14 - $18,270  
   
Commission
$2,027 - $31,562  
Profit Sharing
$-0.49 - $10,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,687 - $121,013  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 58
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Job Description for Brand Manager

Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which also help drive advertising and marketing initiatives.

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Brand Manager Tasks

  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Common Career Paths for Brand Manager


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Brand Manager Job Listings

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Popular Employer Salaries for Brand Manager

Popular Skills for Brand Manager

Pay by Experience Level for Brand Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

49%

20%

17%

12%

-16%

-17%

-19%

-20%

National Average: $69,704

Larger city markers indicate a job is popular in that location.

Brand Manager Reviews

What is it like working as a Brand Manager?

Brand Manager in Butler:
"See new product first, stressful,"
Pros: I like helping people find new scents and try new things. I also like seeing the tables come to life as I have my team put them together. Its so rewarding to see a table once its all finished.
Cons: The company tends to change floorset nights left and right. My store manager tries to schedule people, but they end up calling off all the time, that I'm usually short staffed and after to stay after to get everything finished. I also try to keep everyone in the loop on how things are supposed to be, but the assistant manager doesn't listen (who is above me), so the other employees don't really care to listen to me.

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

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Experience Affects Brand Manager Salaries




National Average
$70,000


Skills That Affect Brand Manager Salaries




Product Development
up arrow 4%

Branding
0%

National Average
$70,000

Project Management
up arrow 1%

Marketing Communications
up arrow 2%

Product Management
up arrow 2%


up arrow 14%






Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 151 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
4%
1-4 years
36%
5-9 years
33%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 72%
medical benefits
Vision: 60%
dental benefits
None: 12%
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