Brand Manager Salary

A Brand Manager earns an average salary of $73,389 per year. People in this job generally don't have more than 20 years' experience. A skill in Product Management is associated with high pay for this job.
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$41,669 - $113,136

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$10.44 - $45.30

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$41,669 - $113,136  
   
Bonus
$0.00 - $19,015  
Profit Sharing
$679 - $9,328  
Commission
$0.00 - $20,608  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,039 - $125,664  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 1,345
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$10.44 - $45.30  
   
Overtime
$8.74 - $46.64  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $19,015  
   
Commission
$0.00 - $20,608  
Profit Sharing
$679 - $9,328  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,039 - $125,664  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 48
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Job Description for Brand Manager

Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which also help drive advertising and marketing initiatives.

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Brand Manager Tasks

  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Common Career Paths for Brand Manager


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Popular Skills for Brand Manager

Pay by Experience Level for Brand Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

Brand Manager Reviews

What is it like working as a Brand Manager?

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

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Experience Affects Brand Manager Salaries




National Average
$76,000


Skills That Affect Brand Manager Salaries

Product Management
up arrow 29%





National Average
$76,000

Branding
up arrow 1%

Marketing Communications
up arrow 3%


Operations Management
up arrow 12%

up arrow 15%




Graphic Design
up arrow 32%

Market Research
up arrow 37%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 220 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
2%
1-4 years
33%
5-9 years
38%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 77%
vision benefits Vision: 64% employee benefits None: 9%
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