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Brand Manager Salary (United States)

Brand Managers in the United States typically take home $73K per year. With bonuses occasionally running north of $20K, profit sharing proceeds sometimes surpassing $10K, and a few commissions as high as $30K, total income for Brand Managers can range between $42K and $125K according to individual performance. Geography and years of experience each impact pay for this group, with the former having the largest influence. The vast majority report receiving medical coverage from their employers and a fair portion collect dental insurance. Women account for the majority of Brand Managers — 60 percent to be exact. Job satisfaction is high and work is enjoyable for most Brand Managers. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
Brand Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$42,054 - $111,806
(Median)
42K
55K
73K
96K
110K
MEDIAN: $73,216
10%
25%
50%
75%
90%
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Brand Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.23 - $48.29
(Median)
11
27
48
MEDIAN: $18.00
10%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$42,054 - $111,806  
   
Bonus
$100.67 - $19,532  
Profit Sharing
$978 - $10,045  
Commission
$0.00 - $29,696  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,044 - $125,239  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 1,150
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$11.23 - $48.29  
   
Overtime
$7.72 - $48.48  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$100.67 - $19,532  
   
Commission
$0.00 - $29,696  
Profit Sharing
$978 - $10,045  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,044 - $125,239  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 42
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Job Description for Brand Manager

A brand managers responsibilities are multipronged, ranging from product development management and subsequent marketing, to developing and managing partner relationships and creating marketable portfolios for products and develop consumer communications in collaboration with corporate advertising. Specifically, a brand manager develops plans and subsequently, executes projects that are contingent with a coherent marketing strategy by developing and leading an annual brand strategy. It is expected that brand managers develop specific objectives with tactics and marketing goals related to brand and product marketing. A brand manager's job is skill specific and mostly relates to appropriate management of both the brand and product as well as advertising and packaging within designated budgets constraints. Brand managers are expected to account for the product portfolio, including both pricing and costing as well as SKU rationalization and Lead development of consumer communications in collaboration with corporate advertising. Thusly, it is expected that a brand manager researches competition and make defined recommendations to drive the business forward by understanding and probing the global market. Team development is also essential, as it is the brand manager's duty to develop a team whereby each individual has a clear plan that is entirely congruent with the broader goal of the team, company and products. An establishment with business partners is thusly an extremely high priority, specifically with cross functional partners such as Global Merchandise Planning (GMP), Product Development and Costing to help account and make any retail price adjustments on the basis of the market. Finally, brand managers are also expected to work with assistant brand managers to nurture marketing skill development.
Brand Manager Tasks
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Common Career Paths for Brand Manager

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At the upper end, Brand Managers who move into a Marketing VP role can end up with a hefty increase in pay. The typical income for Marketing VPs is $148K per year. Career advancement for the typical Brand Manager often leads to becoming a Marketing Director or a Senior Brand Manager; median salaries in these positions are $2K higher and $35K higher, respectively.

Brand Manager Job Listings

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Popular Skills for Brand Manager

Survey participants wield an impressively varied skill set on the job. Most notably, skills in Sales Management, Marketing Management, Product Marketing, and Product Development are correlated to pay that is above average, with boosts of 17 percent, 9 percent, 9 percent, and 9 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Media / Public Relations and Social Media Marketing also typically command lower compensation. Those educated in Marketing Management tend to be well versed in Branding.

Pay by Experience Level for Brand Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Relatively untried employees who have less than five years' experience make $64K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $83K. After working for 10 to 20 years, Brand Managers make a median salary of $91K. Brand Managers who have racked up more than two decades of experience report lower incomes overall; the average sum for this crowd comes out to only $91K. More than half of respondents report having between one and nine years of experience in this field. Experienced employees who have 10-20 years of experience make up slightly more than a fifth of the workforce; inexperienced individuals who have been working for less than one year comprise fewer than one in twenty, and senior people with more than 20 years under their belt fill out the remaining fewer than one in ten.

Pay Difference By Location

Cincinnati
up arrow 34%
up arrow 27%
Atlanta
up arrow 16%
San Francisco
up arrow 11%
Charlotte
up arrow 9%
St. Louis
up arrow 5%
National Average
$77,000
San Diego
up arrow 6%
Houston
up arrow 6%
Boston
up arrow 7%
Miami
up arrow 14%
up arrow 23%
up arrow 25%
Larger circles over a city indicate a job is popular in that location.
Home to some of the best pay for Brand Managers, Cincinnati offers exceptional salaries, 34 percent above the national average. Chicago, Atlanta, San Francisco, and Charlotte also offer top salaries for Brand Managers. Workers in these cities can expect to earn about 27 percent, 16 percent, 11 percent, and 9 percent more, respectively. Brand Managers in Dallas report much lower salaries than the rest of the country — 25 percent below the national average — proving that residence is a major factor in overall pay. Employers in Seattle and Miami also lean toward paying below-median salaries (23 percent lower and 14 percent lower, respectively).

Brand Manager Reviews

What is it like working as a Brand Manager?
Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

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Experience Affects Brand Manager Salaries

National Average
$77,000

Skills That Affect Brand Manager Salaries

Sales Management
up arrow 17%
Branding
up arrow 2%
National Average
$77,000
Marketing Communications
up arrow 1%
Project Management
up arrow 1%
Sales
up arrow 13%
Operations Management
up arrow 13%
Graphic Design
up arrow 33%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 272 votes.

Gender

Female
60%
female alumni
 
Male
40%
male alumni

Years of Experience

Less than 1 year
3%
1-4 years
31%
5-9 years
38%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 79%
vision benefits Vision: 64% employee benefits None: 8%