Brand Manager Salary

Brand Managers in the United States can expect to earn an average of $73K annually. Total cash earnings of Brand Managers range from $42K on the low end to $126K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $19K and $9K, respectively. Geographic location is the biggest factor affecting pay for this group, followed by career length. More than half of Brand Managers (62 percent) survey participants are women. Most workers in this position report high levels of job satisfaction. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. This report is based on responses to the PayScale salary survey.
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$41,669 - $113,136

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$10.44 - $45.30

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$41,669 - $113,136  
   
Bonus
$0.00 - $19,015  
Profit Sharing
$679 - $9,328  
Commission
$0.00 - $20,608  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,039 - $125,664  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 1,345
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$10.44 - $45.30  
   
Overtime
$8.74 - $46.64  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $19,015  
   
Commission
$0.00 - $20,608  
Profit Sharing
$679 - $9,328  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,039 - $125,664  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 48
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Job Description for Brand Manager

Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which also help drive advertising and marketing initiatives.

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Brand Manager Tasks

  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Common Career Paths for Brand Manager


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Brand Managers who advance into the role of a Marketing VP are fairly uncommon. Marketing VPs on average earn $148K per year. The most common next step for a Brand Manager is to become a Marketing Director or a Senior Brand Manager. The former position pays an additional $3K per year on average, and the latter position pays $36K more per year.

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Popular Skills for Brand Manager


Brand Managers seem to exploit a large range of skills on the job. Lucky workers who know Product Management can expect a significant pay bump, scoring salaries 29 percent above average. Product Marketing and Marketing Management are also correlated to pay that is above average, with increases between 9 percent and 29 percent. Those listing Market Research as a skill should be prepared for drastically lower pay. Graphic Design and Media / Public Relations also typically command lower compensation. It is often found that people who know Marketing Management are also skilled in Branding.

Pay by Experience Level for Brand Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience does not seem to be a strong driver of pay increase in this role. Salaries for the relatively untried average out to around $62K, but survey participants with five to 10 years of experience earn a significantly higher median of $83K. After working for 10 to 20 years, Brand Managers make a median salary of $93K. Brand Managers who have stuck around for more than two decades see earnings that are no higher than those of folks who have worked for 10 to 20 years.

Pay Difference by Location


For Brand Managers, busy San Francisco offers a higher-than-average pay rate, 36 percent above the national average. Brand Managers can also look forward to large paychecks in cities like Seattle (+34 percent), Atlanta (+33 percent), Chicago (+22 percent), and Portland (+14 percent). One of the biggest compensable factors for Brand Managers is geography, with workers in Dallas earning a whopping 24 percent below the national average. Below-median salaries also turn up in San Diego and Houston (23 percent lower and 21 percent lower, respectively).

Brand Manager Reviews

What is it like working as a Brand Manager?

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

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Experience Affects Brand Manager Salaries




National Average
$76,000


Skills That Affect Brand Manager Salaries

Product Management
up arrow 29%





National Average
$76,000

Branding
up arrow 1%

Marketing Communications
up arrow 3%


Operations Management
up arrow 12%

up arrow 15%




Graphic Design
up arrow 32%

Market Research
up arrow 37%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 220 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
2%
1-4 years
33%
5-9 years
38%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 77%
vision benefits Vision: 64% employee benefits None: 9%
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