What am I worth?
Get a free salary report »
What should I pay?
Pay the right way »

Brand Manager Salary

Brand Managers in the United States pull down an average of $73K per year. Overall compensation packages to Brand Managers range from $42K on the low end to $126K on the high end; this includes bonuses that peak near $19K and profit sharing that approaches $10K, with some high rollers snagging commissions as high as $24K. Residence and career length each impact pay for this group, with the former having the largest influence. The majority of Brand Managers (61 percent) who took the survey are female. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. Job satisfaction is reported as high by the vast majority of workers. The figures in this rundown are based on the results of PayScale's salary questionnaire.
Read More
$41,944 - $112,900
(Median)
$42K
$73K
$110K
MEDIAN: $73,225
10%
50%
90%

Add this chart to your site: 640px    300px

$10.36 - $43.63
(Median)
$10
$20
$44
MEDIAN: $19.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$41,944 - $112,900  
   
Bonus
$0.00 - $18,747  
Profit Sharing
$567 - $9,609  
Commission
$0.00 - $24,240  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,463 - $125,564  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 1,260
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$10.36 - $43.63  
   
Overtime
$7.65 - $48.94  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $18,747  
   
Commission
$0.00 - $24,240  
Profit Sharing
$567 - $9,609  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,463 - $125,564  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 43
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Brand Manager

A brand managers responsibilities are multipronged, ranging from product development management and subsequent marketing, to developing and managing partner relationships and creating marketable portfolios for products and develop consumer communications in collaboration with corporate advertising. Specifically, a brand manager develops plans and subsequently, executes projects that are contingent with a coherent marketing strategy by developing and leading an annual brand strategy. It is expected that brand managers develop specific objectives with tactics and marketing goals related to brand and product marketing. A brand manager's job is skill specific and mostly relates to appropriate management of both the brand and product as well as advertising and packaging within designated budgets constraints. Brand managers are expected to account for the product portfolio, including both pricing and costing as well as SKU rationalization and Lead development of consumer communications in collaboration with corporate advertising. Thusly, it is expected that a brand manager researches competition and make defined recommendations to drive the business forward by understanding and probing the global market. Team development is also essential, as it is the brand manager's duty to develop a team whereby each individual has a clear plan that is entirely congruent with the broader goal of the team, company and products. An establishment with business partners is thusly an extremely high priority, specifically with cross functional partners such as Global Merchandise Planning (GMP), Product Development and Costing to help account and make any retail price adjustments on the basis of the market. Finally, brand managers are also expected to work with assistant brand managers to nurture marketing skill development.


Brand Manager Tasks

  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Common Career Paths for Brand Manager


Add this chart to your site:   640px 640px    300px 300px


Brand Managers who advance into the role of a Marketing VP are fairly uncommon. Marketing VPs on average earn $148K per year. Career advancement for the typical Brand Manager often leads to becoming a Marketing Director or a Senior Brand Manager; median salaries in these positions are $3K higher and $37K higher, respectively.

Brand Manager Job Listings

Search for more jobs:

Popular Skills for Brand Manager


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Product Marketing, Strategic Marketing, Marketing Management, and Product Development are correlated to pay that is above average, with boosts in pay of 8 percent. Those listing Market Research as a skill should be prepared for drastically lower pay. Graphic Design and Media / Public Relations also typically command lower compensation. Most people familiar with Marketing Management also know Branding.

Pay by Experience Level for Brand Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Although individuals who have less than five years' experience earn $62K on average, people with five to 10 years benefit from a notably larger average of $83K. Brand Managers with one to two decades of relevant experience report an average salary of approximately $92K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $95K.

Pay Difference by Location


With a pay rate for Brand Managers that is 31 percent greater than the national average, Atlanta offers a comfortable salary for those in this profession. Brand Managers will also find cushy salaries in Seattle (+31 percent), Chicago (+23 percent), San Francisco (+20 percent), and St. Louis (+17 percent). Brand Managers' salaries are heavily influenced by location — Brand Managers in Dallas bring in salaries that are 24 percent lower than the national average. Two other places where employers offer below-median salaries are San Diego (24 percent less) and Houston (15 percent less).

Brand Manager Reviews

What is it like working as a Brand Manager?

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Brand Manager Salaries




National Average
$76,000


Skills That Affect Brand Manager Salaries





National Average
$76,000

Branding
up arrow 1%

Marketing Communications
up arrow 3%


Operations Management
up arrow 12%


up arrow 22%



Graphic Design
up arrow 33%

Market Research
up arrow 37%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 227 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
2%
1-4 years
32%
5-9 years
38%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 77%
vision benefits Vision: 64% employee benefits None: 9%
ADVERTISEMENT