Browse Categories

Brand Manager Salary

Pay for Brand Managers in the United States sits in the ballpark of $74K per year. Total cash compensation to Brand Managers approaches anywhere from $43K on the lower end to $125K on the higher end; in exceptional cases, this can include more than $19K from bonuses and upwards of $10K from profit sharing. Location and experience level each impact pay for this group, with the former having the largest influence. Brand Managers survey participants are largely women, dominating at 60 percent. The majority of Brand Managers claim high levels of job satisfaction. Almost all report receiving medical coverage from their employers and a fair number collect dental insurance. This snapshot results from replies to PayScale's salary survey.
$42,628 - $111,445
(Median)
43K
55K
74K
96K
110K
MEDIAN: $73,673
10%
25%
50%
75%
90%

Add this chart to your site: 640px    300px

$11.47 - $47.50
(Median)
11
19
28
48
MEDIAN: $19.00
10%
50%
75%
90%

Add this chart to your site: 640px    300px

Show Annual Salary Show Hourly Rate

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$42,628 - $111,445  
   
Bonus
$1.14 - $19,167  
Profit Sharing
$710 - $9,955  
Commission
$0.00 - $29,361  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,929 - $124,523  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 1,187
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$11.47 - $47.50  
   
Overtime
$7.72 - $48.48  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$1.14 - $19,167  
   
Commission
$0.00 - $29,361  
Profit Sharing
$710 - $9,955  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,929 - $124,523  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 44
United States (change)

Job Description for Brand Manager

A brand managers responsibilities are multipronged, ranging from product development management and subsequent marketing, to developing and managing partner relationships and creating marketable portfolios for products and develop consumer communications in collaboration with corporate advertising. Specifically, a brand manager develops plans and subsequently, executes projects that are contingent with a coherent marketing strategy by developing and leading an annual brand strategy. It is expected that brand managers develop specific objectives with tactics and marketing goals related to brand and product marketing. A brand manager's job is skill specific and mostly relates to appropriate management of both the brand and product as well as advertising and packaging within designated budgets constraints. Brand managers are expected to account for the product portfolio, including both pricing and costing as well as SKU rationalization and Lead development of consumer communications in collaboration with corporate advertising. Thusly, it is expected that a brand manager researches competition and make defined recommendations to drive the business forward by understanding and probing the global market. Team development is also essential, as it is the brand manager's duty to develop a team whereby each individual has a clear plan that is entirely congruent with the broader goal of the team, company and products. An establishment with business partners is thusly an extremely high priority, specifically with cross functional partners such as Global Merchandise Planning (GMP), Product Development and Costing to help account and make any retail price adjustments on the basis of the market. Finally, brand managers are also expected to work with assistant brand managers to nurture marketing skill development.


Brand Manager Tasks

  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Common Career Paths for Brand Manager


Add this chart to your site:   640px 640px    300px 300px


Brand Managers may go on to top-notch roles like Marketing VP, where median pay is $148K annually. The most common next step for a Brand Manager is to become a Marketing Director or a Senior Brand Manager. The former position pays an additional $2K per year on average, and the latter position pays $36K more per year.

Brand Manager Job Listings

Search for more jobs:

Popular Skills for Brand Manager


Brand Managers report using a deep pool of skills on the job. Most notably, skills in Marketing Management, Product Marketing, Strategic Marketing, and Product Development are correlated to pay that is above average, with boosts of 9 percent, 8 percent, 7 percent, and 7 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Media / Public Relations and Sales also typically command lower compensation. It is often found that people who know Marketing Management are also skilled in Branding.

Pay by Experience Level for Brand Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience does not seem to be a strong driver of pay increase in this role. Salaries for the relatively untried average out to around $65K, but survey participants with five to 10 years of experience earn a significantly higher median of $83K. Brand Managers bring in $91K after working for 10 to 20 years. Brand Managers who have stuck around for more than two decades see earnings that are no higher than those of folks who have worked for 10 to 20 years.

Pay Difference by Location


Brand Managers in search of above-average pay will head to the middle of the country: In particular, Brand Managers in Cincinnati, Chicago, and St. Louis are the best-paid American cities for Brand Managers, who enjoy higher pay rates than the national average. Location significantly influences compensation, with Dallas Brand Managers earning much less — 25 percent less — than the national average. Employers also pay below the national average in San Diego (15 percent lower) and Houston (10 percent lower).

Brand Manager Reviews

What is it like working as a Brand Manager?

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

Related Job Salaries

Experience Affects Brand Manager Salaries




National Average
$77,000


Skills That Affect Brand Manager Salaries





Branding
up arrow 1%

National Average
$77,000

Project Management
up arrow 2%

Marketing Communications
up arrow 3%

Sales Management
up arrow 13%

Operations Management
up arrow 13%


Sales
up arrow 18%


Graphic Design
up arrow 33%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 260 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
3%
1-4 years
31%
5-9 years
38%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 79%
vision benefits Vision: 64% employee benefits None: 8%