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Brand Manager Salary

Median pay for Brand Managers in the United States is around $73K annually. The final incomes of Brand Managers generally vary between $43K and $126K; higher pay grades include potential for bonuses, profit sharing, and commissions as high as $19K, $10K, and $24K, respectively. Residence is the biggest factor affecting pay for this group, followed by tenure. Medical benefits are awarded to nearly all, and a strong majority earn dental coverage. There are more female Brand Managers who answered the questionnaire than male, making up 61 percent. Most workers in this position report high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$42,540 - $112,819
(Median)
$43K
$73K
$110K
MEDIAN: $73,461
10%
50%
90%

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$11.23 - $44.04
(Median)
$11
$20
$44
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$42,540 - $112,819  
   
Bonus
$0.00 - $19,224  
Profit Sharing
$700 - $9,759  
Commission
$0.00 - $24,468  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,338 - $125,795  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 1,238
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$11.23 - $44.04  
   
Overtime
$7.72 - $48.48  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $19,224  
   
Commission
$0.00 - $24,468  
Profit Sharing
$700 - $9,759  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,338 - $125,795  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 42

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Job Description for Brand Manager

A brand managers responsibilities are multipronged, ranging from product development management and subsequent marketing, to developing and managing partner relationships and creating marketable portfolios for products and develop consumer communications in collaboration with corporate advertising. Specifically, a brand manager develops plans and subsequently, executes projects that are contingent with a coherent marketing strategy by developing and leading an annual brand strategy. It is expected that brand managers develop specific objectives with tactics and marketing goals related to brand and product marketing. A brand manager's job is skill specific and mostly relates to appropriate management of both the brand and product as well as advertising and packaging within designated budgets constraints. Brand managers are expected to account for the product portfolio, including both pricing and costing as well as SKU rationalization and Lead development of consumer communications in collaboration with corporate advertising. Thusly, it is expected that a brand manager researches competition and make defined recommendations to drive the business forward by understanding and probing the global market. Team development is also essential, as it is the brand manager's duty to develop a team whereby each individual has a clear plan that is entirely congruent with the broader goal of the team, company and products. An establishment with business partners is thusly an extremely high priority, specifically with cross functional partners such as Global Merchandise Planning (GMP), Product Development and Costing to help account and make any retail price adjustments on the basis of the market. Finally, brand managers are also expected to work with assistant brand managers to nurture marketing skill development.


Brand Manager Tasks

  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Common Career Paths for Brand Manager


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Brand Managers do not often transition into Marketing VP roles. The role averages $148K per year. It is quite typical for Brand Managers to transition into roles as Marketing Directors or Senior Brand Managers, where reported median earnings are $3K and $36K higher per year.

Brand Manager Job Listings

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Popular Skills for Brand Manager


Survey takers working as Brand Managers report using a large range of professional skills. Most notably, skills in Product Marketing, Marketing Management, Strategic Marketing, and Product Development are correlated to pay that is above average, with boosts in pay of 9 percent. Those listing Market Research as a skill should be prepared for drastically lower pay. Graphic Design and Media / Public Relations also typically command lower compensation. Most people skilled in Marketing Management are similarly competent in Branding.

Pay by Experience Level for Brand Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Brand Managers. Survey participants with less than five years' experience pocket $63K on average, but those with five to 10 years of experience enjoy a much bigger median of $83K. Brand Managers bring in $91K after working for 10 to 20 years. Brand Managers who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $95K.

Pay Difference by Location


For Brand Managers, working in the bustling city of Seattle has its advantages, including an above-average pay rate. Brand Managers can also look forward to large paychecks in cities like Atlanta (+24 percent), Cincinnati (+22 percent), San Francisco (+20 percent), and St. Louis (+19 percent). Place of residence plays a huge part in a Brand Manager's salary, with Dallas Brand Managers earning salaries that are 24 percent less than the national average. Employers pay around 22 percent less in Houston and 14 percent less in San Diego, below-median salaries for those in this field.

Brand Manager Reviews

What is it like working as a Brand Manager?

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

Related Job Salaries

United States (change)

Experience Affects Brand Manager Salaries




National Average
$76,000


Skills That Affect Brand Manager Salaries





Branding
0%

National Average
$76,000

Marketing Communications
up arrow 4%


Operations Management
up arrow 12%


Sales
up arrow 22%



Graphic Design
up arrow 33%

Market Research
up arrow 37%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 244 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
3%
1-4 years
31%
5-9 years
38%
10-19 years
23%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 78%
vision benefits Vision: 65% employee benefits None: 8%