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Brand Manager Salary

Median pay for Brand Managers in the United States is around $73K per year. In the world of Brand Managers, overall income ranges from $42K near the bottom to $126K at the top; this can include more than $19K from bonuses and more than $9K from profit sharing in exceptional cases. Geographic location and years of experience each impact pay for this group, with the former having the largest influence. Most workers in this position report high levels of job satisfaction. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. The majority of Brand Managers (61 percent) who took the survey are female. The information for this snapshot was generated by responses to the PayScale salary survey.
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$41,827 - $112,886
(Median)
$42K
$73K
$110K
MEDIAN: $73,239
10%
50%
90%

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$10.36 - $43.63
(Median)
$10
$20
$44
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$41,827 - $112,886  
   
Bonus
$0.00 - $18,611  
Profit Sharing
$679 - $9,328  
Commission
$0.00 - $24,240  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,473 - $125,699  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 1,254
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$10.36 - $43.63  
   
Overtime
$7.65 - $48.94  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $18,611  
   
Commission
$0.00 - $24,240  
Profit Sharing
$679 - $9,328  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,473 - $125,699  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 43

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United States (change)


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Job Description for Brand Manager

A brand managers responsibilities are multipronged, ranging from product development management and subsequent marketing, to developing and managing partner relationships and creating marketable portfolios for products and develop consumer communications in collaboration with corporate advertising. Specifically, a brand manager develops plans and subsequently, executes projects that are contingent with a coherent marketing strategy by developing and leading an annual brand strategy. It is expected that brand managers develop specific objectives with tactics and marketing goals related to brand and product marketing. A brand manager's job is skill specific and mostly relates to appropriate management of both the brand and product as well as advertising and packaging within designated budgets constraints. Brand managers are expected to account for the product portfolio, including both pricing and costing as well as SKU rationalization and Lead development of consumer communications in collaboration with corporate advertising. Thusly, it is expected that a brand manager researches competition and make defined recommendations to drive the business forward by understanding and probing the global market. Team development is also essential, as it is the brand manager's duty to develop a team whereby each individual has a clear plan that is entirely congruent with the broader goal of the team, company and products. An establishment with business partners is thusly an extremely high priority, specifically with cross functional partners such as Global Merchandise Planning (GMP), Product Development and Costing to help account and make any retail price adjustments on the basis of the market. Finally, brand managers are also expected to work with assistant brand managers to nurture marketing skill development.


Brand Manager Tasks

  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Common Career Paths for Brand Manager


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Brand Managers sometimes assume positions such as Marketing VPs. That role pays $148K per year on average. Brand Managers moving up in their careers tend to step into positions as Marketing Directors or Senior Brand Managers. The median paychecks in those roles are $3K higher and $37K higher, respectively.

Brand Manager Job Listings

Jobs by Simply Hired
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Popular Skills for Brand Manager


Brand Managers seem to exploit a large range of skills on the job. Most notably, skills in Strategic Marketing, Marketing Management, Product Marketing, and Product Development are correlated to pay that is above average, with boosts in pay of 8 percent. Those listing Market Research as a skill should be prepared for drastically lower pay. Graphic Design and Media / Public Relations also typically command lower compensation. Those proficient in Marketing Management are, more often than not, also skilled in Branding.

Pay by Experience Level for Brand Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Workers in their first five years can expect to earn $62K, but people who have been around for five to 10 years earn a noticeably bigger sum of $83K. Brand Managers with one to two decades of relevant experience report an average salary of approximately $92K. Brand Managers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $96K on average.

Pay Difference by Location


For Brand Managers, busy Seattle offers a higher-than-average pay rate, 31 percent above the national average. Brand Managers will also find cushy salaries in Atlanta (+29 percent), Chicago (+20 percent), San Francisco (+19 percent), and St. Louis (+18 percent). Place of residence plays a huge part in a Brand Manager's salary, with San Diego Brand Managers earning salaries that are 25 percent less than the national average. Workers in Dallas and Houston earn salaries that trail the national average for those in this profession (24 percent less and 9 percent less, respectively).

Brand Manager Reviews

What is it like working as a Brand Manager?

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

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United States (change)

Experience Affects Brand Manager Salaries




National Average
$76,000


Skills That Affect Brand Manager Salaries





Branding
0%

National Average
$76,000

Marketing Communications
up arrow 3%


Operations Management
up arrow 12%

up arrow 21%




Graphic Design
up arrow 33%

Market Research
up arrow 37%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 231 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
2%
1-4 years
32%
5-9 years
38%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 78%
vision benefits Vision: 64% employee benefits None: 9%
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