Brand Manager Salary

Brand Managers in the United States can expect wages of $74K per year on average. Cash earnings of Brand Managers — including $19K in bonuses, $9K in profit sharing proceeds, and $21K in commissions near the top of the pay scale — stretch from approximately $42K to approximately $126K depending on individual performance. Geography and career length each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Most Brand Managers report high levels of job satisfaction. The majority of Brand Managers (62 percent) who took the survey are women. This report is based on answers to PayScale's salary questionnaire.
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$41,858 - $113,217
(Median)
$42K
$74K
$110K
MEDIAN: $73,590
10%
50%
90%

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$10.36 - $41.22
(Median)
$10
$19
$41
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$41,858 - $113,217  
   
Bonus
$0.00 - $18,665  
Profit Sharing
$679 - $8,970  
Commission
$0.00 - $20,608  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,310 - $125,783  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 1,326
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$10.36 - $41.22  
   
Overtime
$7.72 - $48.48  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $18,665  
   
Commission
$0.00 - $20,608  
Profit Sharing
$679 - $8,970  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,310 - $125,783  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 46
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Job Description for Brand Manager

Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which also help drive advertising and marketing initiatives.

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Brand Manager Tasks

  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Common Career Paths for Brand Manager


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Though some Brand Managers move into positions like Marketing VP (where the average salary is $148K), this progression is not the norm. When Brand Managers are ready for the next step in their careers, they often become Marketing Directors or Senior Brand Managers. Those roles pay an additional $2K and $37K, respectively.

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Popular Skills for Brand Manager


Survey takers working as Brand Managers report using a large range of professional skills. Lucky workers who know Product Management can expect a significant pay bump, scoring salaries 33 percent above average. Marketing Management and Strategic Marketing are also correlated to pay that is above average, with increases between 9 percent and 33 percent. Those listing Market Research as a skill should be prepared for drastically lower pay. Graphic Design and Media / Public Relations also typically command lower compensation. Most people familiar with Marketing Management also know Branding.

Pay by Experience Level for Brand Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


More years of relevant experience do not necessarily translate to higher paychecks. Salaries for the relatively untried average out to around $63K, but survey participants with five to 10 years of experience earn a significantly higher median of $83K. Brand Managers bring in $92K after working for 10 to 20 years. People who have worked for more than 20 years report a median income of $94K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location


For Brand Managers, busy Seattle offers a higher-than-average pay rate, 37 percent above the national average. Brand Managers will also find cushy salaries in San Francisco (+35 percent), Atlanta (+33 percent), Chicago (+24 percent), and Portland (+14 percent). Location significantly influences compensation, with Dallas Brand Managers earning much less — 25 percent less — than the national average. Below-median salaries also turn up in San Diego and Houston (23 percent lower and 21 percent lower, respectively).

Brand Manager Reviews

What is it like working as a Brand Manager?

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

Related Job Salaries

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Experience Affects Brand Manager Salaries




National Average
$76,000


Skills That Affect Brand Manager Salaries

Product Management
up arrow 33%





National Average
$76,000

Branding
up arrow 2%

Marketing Communications
up arrow 3%

Project Management
up arrow 4%

Operations Management
up arrow 12%


up arrow 19%



Graphic Design
up arrow 32%

Market Research
up arrow 37%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 219 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
2%
1-4 years
33%
5-9 years
38%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 77%
vision benefits Vision: 65% employee benefits None: 9%
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