Brand Manager Salary

Brand Managers in the United States take home approximately $69K annually on average. With bonuses occasionally running north of $18K, profit sharing proceeds sometimes surpassing $14K, and a few commissions as high as $39K, total income for Brand Managers can range between $40K and $121K according to individual performance. The most influential factor affecting pay for this group is the particular firm, though geography and tenure have a (lesser) impact as well. Female Brand Managers are more common than men among those who completed the survey; more than half (66 percent) are women. Medical benefits are awarded to most, and a strong majority earn dental coverage. Most Brand Managers like their work and job satisfaction is high. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$40,714 - $112,461
$41K
$69K
$110K
MEDIAN: $68,759
10%
50%
90%

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$11.38 - $31.31
$11
$19
$31
MEDIAN: $19.22
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$40,714 - $112,461  
   
Bonus
$505 - $18,327  
Profit Sharing
$204.26 - $14,475  
Commission
$604 - $39,149  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,116 - $121,034  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 1,175
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27$54$81
Hourly Rate
$11.38 - $31.31  
   
Overtime
$15.10 - $79.46  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$505 - $18,327  
   
Commission
$604 - $39,149  
Profit Sharing
$204.26 - $14,475  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,116 - $121,034  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 72

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United States (change)

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Job Description for Brand Manager

Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which also help drive advertising and marketing initiatives.

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Brand Manager Tasks

  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.

Common Career Paths for Brand Manager


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Brand Managers who transition into a Marketing VP role may receive large pay increases as the latter position pays an average $149K per year. Typical career progression for a Brand Manager involves becoming a Marketing Director or a Senior Brand Manager, roles that pay $10K more and $45K more on average.

Brand Manager Job Listings

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Popular Employer Salaries for Brand Manager


Brand Managers seeking a sizable paycheck can earn the most at Starbucks Corporation, where the average salary comes to $132K.

Popular Skills for Brand Manager


Brand Managers report using a large range of skills on the job. Most notably, skills in Strategic Marketing, Marketing Management, Product Marketing, and Product Development are correlated to pay that is above average, with boosts between 6 percent and 11 percent. Those listing Merchandising as a skill should be prepared for drastically lower pay. Graphic Design and Sales also typically command lower compensation. It is often found that people who know Marketing Management are also skilled in Strategic Marketing and Marketing Communications. Those familiar with Branding also tend to know Marketing Communications and Strategic Marketing.

Pay by Experience Level for Brand Manager

Pay by Experience for a Brand Manager has a positive trend. An entry-level Brand Manager with less than 5 years of experience can expect to earn an average total compensation of $57,000 based on 619 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Brand Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $77,000 based on 485 salaries. An experienced Brand Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $88,000 based on 276 salaries. A Brand Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $88,000 based on 70 salaries.

Pay Difference by Location

▲40%

▲20%

▲18%

▲14%

▼-17%

▼-18%

▼-18%

▼-19%

National Average: $70,141

Larger city markers indicate a job is popular in that location.

For those looking to make money, Brand Managers in San Francisco enjoy an exceptional pay rate, 46 percent above the national average. Brand Managers can also look forward to large paychecks in cities like Seattle (+40 percent), Chicago (+20 percent), Cincinnati (+19 percent), and Atlanta (+18 percent). The smallest paychecks in the market, 19 percent south of the national average, can be found in Denver. Not at the bottom but still paying below the median are employers in San Diego and Dallas (18 percent less).

Brand Manager Reviews

Q: What is it like working as a Brand Manager?

Brand Manager in Butler:
"See new product first, stressful,"
Pros: I like helping people find new scents and try new things. I also like seeing the tables come to life as I have my team put them together. Its so rewarding to see a table once its all finished.
Cons: The company tends to change floorset nights left and right. My store manager tries to schedule people, but they end up calling off all the time, that I'm usually short staffed and after to stay after to get everything finished. I also try to keep everyone in the loop on how things are supposed to be, but the assistant manager doesn't listen (who is above me), so the other employees don't really care to listen to me.

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

Related Job Salaries

Key Stats for Brand Manager

Gender

Female
66 %
Male
34 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 167 votes.
Less than 1 year
4%
1-4 years
34%
5-9 years
34%
10-19 years
22%
20 years or more
6%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Brand Manager Salaries

▲26%

▲25%

▲10%

National Average
$70,000

▼18%

Skills That Affect Brand Manager Salaries





▼0%

National Average
$70,000

Marketing Communications
▼1%







▼15%


▼24%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 167 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
4%
1-4 years
34%
5-9 years
34%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 73%
vision benefits
Vision: 61%
no benefits
None: 12%
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