Brand Manager Salary

The average Brand Manager in the United States earns approximately $74K annually. Including potential for bonuses, profit sharing and commission — peaking near $19K, $9K, and $21K, respectively — total cash payment to Brand Managers can bottom out near $42K or top out at around $126K. Geography is the biggest factor affecting pay for this group, followed by experience level. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Job satisfaction for Brand Managers is high. Women account for the majority of Brand Managers who responded to the questionnaire — 62 percent to be exact. The numbers in this rundown were provided by PayScale's salary survey participants.
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$41,804 - $113,281
(Median)
$42K
$74K
$110K
MEDIAN: $73,684
10%
50%
90%

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$10.36 - $41.22
(Median)
$10
$19
$41
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$41,804 - $113,281  
   
Bonus
$0.00 - $18,503  
Profit Sharing
$562 - $9,060  
Commission
$0.00 - $20,608  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,276 - $125,738  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 1,306
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$10.36 - $41.22  
   
Overtime
$7.72 - $48.48  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $18,503  
   
Commission
$0.00 - $20,608  
Profit Sharing
$562 - $9,060  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,276 - $125,738  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 46
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Job Description for Brand Manager

A brand managers responsibilities are multipronged, ranging from product development management and subsequent marketing, to developing and managing partner relationships and creating marketable portfolios for products and develop consumer communications in collaboration with corporate advertising. Specifically, a brand manager develops plans and subsequently, executes projects that are contingent with a coherent marketing strategy by developing and leading an annual brand strategy. It is expected that brand managers develop specific objectives with tactics and marketing goals related to brand and product marketing. A brand manager's job is skill specific and mostly relates to appropriate management of both the brand and product as well as advertising and packaging within designated budgets constraints. Brand managers are expected to account for the product portfolio, including both pricing and costing as well as SKU rationalization and Lead development of consumer communications in collaboration with corporate advertising. Thusly, it is expected that a brand manager researches competition and make defined recommendations to drive the business forward by understanding and probing the global market. Team development is also essential, as it is the brand manager's duty to develop a team whereby each individual has a clear plan that is entirely congruent with the broader goal of the team, company and products. An establishment with business partners is thusly an extremely high priority, specifically with cross functional partners such as Global Merchandise Planning (GMP), Product Development and Costing to help account and make any retail price adjustments on the basis of the market. Finally, brand managers are also expected to work with assistant brand managers to nurture marketing skill development.


Brand Manager Tasks

  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Common Career Paths for Brand Manager


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Brand Managers do not often transition into Marketing VP roles. The role averages $148K per year. When Brand Managers are ready for the next step in their careers, they often become Marketing Directors or Senior Brand Managers. Those roles pay an additional $2K and $36K, respectively.

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Popular Skills for Brand Manager


Survey takers working as Brand Managers report using a large range of professional skills. Lucky workers who know Product Management can expect a significant pay bump, scoring salaries 40 percent above average. Strategic Marketing and Product Marketing are also correlated to pay that is above average, with increases between 9 percent and 40 percent. Those listing Market Research as a skill should be prepared for drastically lower pay. Graphic Design and Social Media Marketing also typically command lower compensation. It is often found that people who know Marketing Management are also skilled in Branding.

Pay by Experience Level for Brand Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Brand Managers, extensive experience does not lead to significantly more money. Workers in their first five years can expect to earn $63K, but people who have been around for five to 10 years earn a noticeably bigger sum of $83K. People with 10 to 20 years of experience make an average of about $92K in this role. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $94K on average.

Pay Difference by Location


For those looking to make money, Brand Managers in Seattle enjoy an exceptional pay rate, 37 percent above the national average. Brand Managers can also look forward to large paychecks in cities like San Francisco (+33 percent), Atlanta (+32 percent), Chicago (+25 percent), and Charlotte (+12 percent). Place of residence plays a huge part in a Brand Manager's salary, with Dallas Brand Managers earning salaries that are 25 percent less than the national average. Not at the bottom but still paying below the median are employers in San Diego and Houston (23 percent lower and 19 percent lower, respectively).

Brand Manager Reviews

What is it like working as a Brand Manager?

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

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Experience Affects Brand Manager Salaries




National Average
$77,000


Skills That Affect Brand Manager Salaries

Product Management
up arrow 40%





National Average
$77,000

Branding
up arrow 2%

Marketing Communications
up arrow 4%


Operations Management
up arrow 13%


up arrow 19%



Graphic Design
up arrow 33%

Market Research
up arrow 37%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 220 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
2%
1-4 years
32%
5-9 years
38%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 77%
vision benefits Vision: 64% employee benefits None: 9%
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