Brand Manager Salary (United States)

A Brand Manager earns an average salary of $72,950 per year. Most people with this job move on to other positions after 20 years in this career.
Brand Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$41,712 - $112,418
(Median)
42K
54K
73K
96K
110K
MEDIAN: $72,949
10%
25%
50%
75%
90%
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Brand Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.23 - $49.66
(Median)
11
27
50
MEDIAN: $18.00
10%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$41,712 - $112,418  
   
Bonus
$291.87 - $19,666  
Profit Sharing
$977 - $10,090  
Commission
$0.00 - $29,799  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,492 - $126,206  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 1,180
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$11.23 - $49.66  
   
Overtime
$7.72 - $48.48  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$291.87 - $19,666  
   
Commission
$0.00 - $29,799  
Profit Sharing
$977 - $10,090  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,492 - $126,206  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 1,180
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United States (change)
Years in Field/Career:
Job Description for Brand Manager
A brand managers responsibilities are multipronged, ranging from product development management and subsequent marketing, to developing and managing partner relationships and creating marketable portfolios for products and develop consumer communications in collaboration with corporate advertising. Specifically, a brand manager develops plans and subsequently, executes projects that are contingent with a coherent marketing strategy by developing and leading an annual brand strategy. It is expected that brand managers develop specific objectives with tactics and marketing goals related to brand and product marketing. A brand manager's job is skill specific and mostly relates to appropriate management of both the brand and product as well as advertising and packaging within designated budgets constraints. Brand managers are expected to account for the product portfolio, including both pricing and costing as well as SKU rationalization and Lead development of consumer communications in collaboration with corporate advertising. Thusly, it is expected that a brand manager researches competition and make defined recommendations to drive the business forward by understanding and probing the global market. Team development is also essential, as it is the brand manager's duty to develop a team whereby each individual has a clear plan that is entirely congruent with the broader goal of the team, company and products. An establishment with business partners is thusly an extremely high priority, specifically with cross functional partners such as Global Merchandise Planning (GMP), Product Development and Costing to help account and make any retail price adjustments on the basis of the market. Finally, brand managers are also expected to work with assistant brand managers to nurture marketing skill development.
Brand Manager Tasks
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Brand Manager Job Listings

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Popular Skills for Brand Manager
Pay by Experience Level for Brand Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
Houston
up arrow 43%
Cincinnati
up arrow 34%
up arrow 29%
San Francisco
up arrow 14%
Atlanta
up arrow 10%
Charlotte
up arrow 9%
St. Louis
up arrow 2%
National Average
$76,000
Boston
up arrow 8%
up arrow 15%
San Diego
up arrow 21%
up arrow 21%
up arrow 22%
Seattle
up arrow 23%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Brand Manager Salaries

National Average
$76,000

Skills That Affect Brand Manager Salaries

Sales Management
up arrow 4%
Branding
0%
Marketing Communications
0%
National Average
$76,000
Social Media Marketing
up arrow 17%
Operations Management
up arrow 17%
Account Management
up arrow 20%
Client Interaction
up arrow 20%
Sales
up arrow 21%
Graphic Design
up arrow 33%
Job Satisfaction
Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 289 votes.
Gender
Female
59%
female alumni
 
Male
41%
male alumni
Years of Experience
Less than 1 year
3%
1-4 years
31%
5-9 years
39%
10-19 years
22%
20 years or more
6%
Common Health Benefits
medical benefits Medical: 91% dental benefits Dental: 80%
vision benefits Vision: 64% employee benefits None: 7%
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