Brand Manager Salary

For Brand Managers, yearly average wages total $72K annually. In the world of Brand Managers, overall cash allowance can occasionally include more than $19K from bonuses and, in some exceptional cases, $10K from profit sharing, causing incomes to vary widely between $41K and $126K. Location is the biggest factor affecting pay for this group, followed by career length. Brand Managers survey participants are largely women, dominating at 63 percent. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Most Brand Managers like their work and job satisfaction is high. The numbers in this rundown were provided by PayScale's salary survey participants.
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$41,321 - $113,815
(Median)
$41K
$72K
$110K
MEDIAN: $72,073
10%
50%
90%

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$10.84 - $41.22
(Median)
$11
$19
$41
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$41,321 - $113,815  
   
Bonus
$0.83 - $19,264  
Profit Sharing
$550 - $10,279  
Commission
$-0.49 - $24,658  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,327 - $126,060  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 1,526
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$10.84 - $41.22  
   
Overtime
$9.86 - $50.68  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.83 - $19,264  
   
Commission
$-0.49 - $24,658  
Profit Sharing
$550 - $10,279  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,327 - $126,060  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 66
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Job Description for Brand Manager

Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which also help drive advertising and marketing initiatives.

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Brand Manager Tasks

  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Common Career Paths for Brand Manager


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At the upper end, Brand Managers who move into a Marketing VP role can end up with a hefty increase in pay. The average income for Marketing VPs is a much higher $149K per year. It is quite typical for Brand Managers to transition into roles as Marketing Directors or Senior Brand Managers, where reported median earnings are $5K and $40K higher per year.

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Popular Skills for Brand Manager


Brand Managers report using a large range of skills on the job. Most notably, skills in Strategic Marketing, Marketing Management, Product Marketing, and Product Development are correlated to pay that is above average, with boosts between 8 percent and 12 percent. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Merchandising and Social Media Marketing also typically command lower compensation. Those educated in Branding tend to be well versed in Strategic Marketing and Marketing Communications.

Pay by Experience Level for Brand Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Although individuals who have less than five years' experience earn $62K on average, people with five to 10 years benefit from a notably larger average of $80K. Brand Managers bring in $92K after working for 10 to 20 years. Respondents who boast more than 20 years of experience can't seem to boast paychecks reflecting that extensive experience, though; veteran Brand Managers report making only $89K on average.

Pay Difference by Location

National Average: $74,689

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Brand Managers, 43 percent above the national average. Brand Managers can also look forward to large paychecks in cities like Atlanta (+23 percent), Seattle (+20 percent), Chicago (+20 percent), and New York (+10 percent). Place of residence plays a huge part in a Brand Manager's salary, with Denver Brand Managers earning salaries that are 30 percent less than the national average. Two other places where employers salaries are below the median are Dallas and San Diego (21 percent lower).

Brand Manager Reviews

What is it like working as a Brand Manager?

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

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Experience Affects Brand Manager Salaries




National Average
$75,000


Skills That Affect Brand Manager Salaries




Product Development
up arrow 3%

Branding
0%

National Average
$75,000

Product Management
up arrow 1%

Marketing Communications
up arrow 2%

Project Management
up arrow 2%

Operations Management
up arrow 15%


up arrow 19%



Merchandising
up arrow 26%

Graphic Design
up arrow 33%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 238 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
2%
1-4 years
33%
5-9 years
37%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 76%
medical benefits
Vision: 63%
dental benefits
None: 10%
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