Brand Manager Salary

Brand Managers in the United States pull down an average of $72K annually. The range in cash compensation to Brand Managers (largely between $41K and $126K) includes potential earnings of $19K from bonuses, $10K from profit sharing, and commissions of $25K in exceptional cases. Geography is the biggest factor affecting pay for this group, followed by experience level. Job satisfaction is reported as high by the vast majority of workers. The majority of Brand Managers (63 percent) who took the survey are female. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$41,321 - $113,815
(Median)
$41K
$72K
$110K
MEDIAN: $72,073
10%
50%
90%

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$10.84 - $41.22
(Median)
$11
$19
$41
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$41,321 - $113,815  
   
Bonus
$0.83 - $19,264  
Profit Sharing
$550 - $10,279  
Commission
$-0.49 - $24,658  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,327 - $126,060  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 1,526
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$10.84 - $41.22  
   
Overtime
$9.86 - $50.68  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.83 - $19,264  
   
Commission
$-0.49 - $24,658  
Profit Sharing
$550 - $10,279  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,327 - $126,060  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 66
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Job Description for Brand Manager

Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which also help drive advertising and marketing initiatives.

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Brand Manager Tasks

  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Common Career Paths for Brand Manager


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Brand Managers' salaries may rise greatly for those who assume a higher-end position such as a Marketing VP. The average Marketing VP brings home $149K per year. Career advancement for the typical Brand Manager often leads to becoming a Marketing Director or a Senior Brand Manager; median salaries in these positions are $5K higher and $40K higher, respectively.

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Popular Skills for Brand Manager


Survey results imply that Brand Managers deploy a deep pool of skills on the job. Most notably, skills in Strategic Marketing, Marketing Management, Product Marketing, and Product Development are correlated to pay that is above average, with boosts between 8 percent and 12 percent. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Merchandising and Social Media Marketing also typically command lower compensation. Those educated in Branding tend to be well versed in Strategic Marketing and Marketing Communications.

Pay by Experience Level for Brand Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $62K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $80K. After working for 10 to 20 years, Brand Managers make a median salary of $92K. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $89K.

Pay Difference by Location

National Average: $74,689

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Brand Managers, San Francisco offers exceptional salaries, 43 percent above the national average. Brand Managers can also look forward to large paychecks in cities like Atlanta (+23 percent), Seattle (+20 percent), Chicago (+20 percent), and New York (+10 percent). Brand Managers in Denver report much lower salaries than the rest of the country — 30 percent below the national average — proving that residence is a major factor in overall pay. Two other places where employers salaries are below the median are Dallas and San Diego (21 percent lower).

Brand Manager Reviews

What is it like working as a Brand Manager?

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

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Experience Affects Brand Manager Salaries




National Average
$75,000


Skills That Affect Brand Manager Salaries




Product Development
up arrow 3%

Branding
0%

National Average
$75,000

Product Management
up arrow 1%

Marketing Communications
up arrow 2%

Project Management
up arrow 2%

Operations Management
up arrow 15%


up arrow 19%



Merchandising
up arrow 26%

Graphic Design
up arrow 33%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 238 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
2%
1-4 years
33%
5-9 years
37%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 76%
medical benefits
Vision: 63%
dental benefits
None: 10%
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