Brand Manager Salary

Brand Managers in the United States take home approximately $68K per year on average. Total cash compensation for Brand Managers runs from $40K to $121K depending on bonuses that can occasionally exceed $18K and profit sharing that can reach almost $11K. Compensation for this group is mainly affected by the specific employer, but the particular city and years of experience are influential factors as well. Job satisfaction is high and work is enjoyable for most Brand Managers. Women account for the majority of Brand Managers who responded to the questionnaire — 67 percent to be exact. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. This report is based on responses to the PayScale salary survey.
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$40,570 - $112,943
$41K
$68K
$110K
MEDIAN: $68,353
10%
50%
90%

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$11.22 - $31.28
$11
$20
$31
MEDIAN: $19.55
10%
50%
90%

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$0$120K
Salary $40,570 - $112,943
Bonus $412.17 - $18,331
Profit Sharing $195.74 - $11,323
Commission $600 - $39,305
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,133 - $120,590
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 1,162
Hourly Data $0$79
Hourly Rate $11.22 - $31.28
Overtime $7.64 - $79.46
Annual Data $0$120K
Bonus $412.17 - $18,331
Commission $600 - $39,305
Profit Sharing $195.74 - $11,323
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,133 - $120,590
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 67

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Brand Manager

Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which also help drive advertising and marketing initiatives.

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Brand Manager Tasks

  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.

Common Career Paths for Brand Manager


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As Brand Managers transition into upper-level roles such as Marketing VP, they may see a strong upturn in salary. Marketing VPs earn $149K on average per year. Brand Managers moving up in their careers tend to step into positions as Marketing Directors or Senior Brand Managers. The median paychecks in those roles are $10K higher and $45K higher, respectively.

Brand Manager Job Listings

Popular Employer Salaries for Brand Manager


Brand Managers seeking a sizable paycheck can earn the most at Starbucks Corporation, where the average salary comes to $132K.

Popular Skills for Brand Manager


Brand Managers seem to exploit a large range of skills on the job. Most notably, skills in Strategic Marketing, Marketing Management, Product Marketing, and Product Development are correlated to pay that is above average, with boosts between 6 percent and 12 percent. Those listing Merchandising as a skill should be prepared for drastically lower pay. Graphic Design and Sales also typically command lower compensation. Most people skilled in Branding are similarly competent in Marketing Communications and Strategic Marketing. Most people familiar with Marketing Management also know Strategic Marketing and Marketing Communications.

Pay by Experience Level for Brand Manager

Pay by Experience for a Brand Manager has a positive trend. An entry-level Brand Manager with less than 5 years of experience can expect to earn an average total compensation of $57,000 based on 619 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Brand Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $77,000 based on 485 salaries. An experienced Brand Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $88,000 based on 276 salaries. A Brand Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $88,000 based on 70 salaries.

Pay Difference by Location

40%

20%

19%

14%

-16%

-18%

-18%

-18%

National Average: $69,923

Larger city markers indicate a job is popular in that location.

San Francisco is home to an above-average pay rate for Brand Managers, 46 percent higher than the national average. Brand Managers will also find cushy salaries in Seattle (+40 percent), Chicago (+20 percent), Cincinnati (+19 percent), and Atlanta (+19 percent). Falling short of the national average by 18 percent, the area with the worst salaries is Denver. San Diego and Dallas are a couple other places where companies are known to pay below the median — salaries tend to be 18 percent less than the median.

Brand Manager Reviews

Q: What is it like working as a Brand Manager?

Brand Manager in Butler:
"See new product first, stressful,"
Pros: I like helping people find new scents and try new things. I also like seeing the tables come to life as I have my team put them together. Its so rewarding to see a table once its all finished.
Cons: The company tends to change floorset nights left and right. My store manager tries to schedule people, but they end up calling off all the time, that I'm usually short staffed and after to stay after to get everything finished. I also try to keep everyone in the loop on how things are supposed to be, but the assistant manager doesn't listen (who is above me), so the other employees don't really care to listen to me.

Brand Manager in San Diego:
Pros: My military experience directly applies to my work since I am in charge of all tactical brands.
Cons: Managing too many brands. Zero training. Zero incentives.

Brand Manager in La Jolla:
"Overwhelming, terrible health benefits, hostile work environ."
Pros: Not a bad commute, Lots of learning.
Cons: Hostile work environment, low pay, over worked, bad benefits, no 401k.

Brand Manager in Cincinnati:
Pros: Ability to work on both analytical and creative aspects of business.
Cons: Pay.

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

Related Job Salaries

Key Stats for Brand Manager

Gender

Female
67 %
Male
33 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 184 votes.
Less than 1 year
4%
1-4 years
35%
5-9 years
32%
10-19 years
23%
20 years or more
7%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Brand Manager Salaries

▲26%

▲25%

▲10%

National Average
$70,000

▼18%

Skills That Affect Brand Manager Salaries





▼0%

Marketing Communications
▼0%

National Average
$70,000







▼15%


▼24%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 184 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
4%
1-4 years
35%
5-9 years
32%
10-19 years
23%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 72%
vision benefits
Vision: 59%
no benefits
None: 12%
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