Brand Manager Salary (United States)

Brand Managers in the United States usually make around $76,661 annually. The range in pay spans from $42,044 to $125,239 per year. Cash earnings of Brand Managers—including $19,532 bonuses, $10,045 profit sharing proceeds, and $30K commissions near the top of the pay scale—stretch from approximately $42,044 to approximately $125,239 depending on individual performance. Geographic location and career length each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to almost all employees, and a solid majority earn dental coverage. Women make up the majority of Brand Managers (60 percent). The majority of Brand Managers claim high levels of job satisfaction. This synopsis is derived from the responses of individuals who took PayScale's salary survey.
Brand Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$42,054 - $111,806
(Median)
42K
55K
73K
96K
110K
MEDIAN: $73,216
10%
25%
50%
75%
90%
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Brand Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.23 - $48.29
(Median)
11
27
48
MEDIAN: $18.00
10%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$42,054 - $111,806  
   
Bonus
$100.67 - $19,532  
Profit Sharing
$978 - $10,045  
Commission
$0.00 - $29,696  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,044 - $125,239  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 1,150
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$11.23 - $48.29  
   
Overtime
$7.72 - $48.48  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$100.67 - $19,532  
   
Commission
$0.00 - $29,696  
Profit Sharing
$978 - $10,045  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,044 - $125,239  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 42
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Job Description for Brand Manager

A brand managers responsibilities are multipronged, ranging from product development management and subsequent marketing, to developing and managing partner relationships and creating marketable portfolios for products and develop consumer communications in collaboration with corporate advertising. Specifically, a brand manager develops plans and subsequently, executes projects that are contingent with a coherent marketing strategy by developing and leading an annual brand strategy. It is expected that brand managers develop specific objectives with tactics and marketing goals related to brand and product marketing. A brand manager's job is skill specific and mostly relates to appropriate management of both the brand and product as well as advertising and packaging within designated budgets constraints. Brand managers are expected to account for the product portfolio, including both pricing and costing as well as SKU rationalization and Lead development of consumer communications in collaboration with corporate advertising. Thusly, it is expected that a brand manager researches competition and make defined recommendations to drive the business forward by understanding and probing the global market. Team development is also essential, as it is the brand manager's duty to develop a team whereby each individual has a clear plan that is entirely congruent with the broader goal of the team, company and products. An establishment with business partners is thusly an extremely high priority, specifically with cross functional partners such as Global Merchandise Planning (GMP), Product Development and Costing to help account and make any retail price adjustments on the basis of the market. Finally, brand managers are also expected to work with assistant brand managers to nurture marketing skill development.
Brand Manager Tasks
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Common Career Paths for Brand Manager

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As Brand Managers make advancements in their career path, salaries may climb quite a bit. Those in less important roles may make $71K less annually than those in higher-end positions, such as VP of Marketing. Marketing Directors or Senior Brand Managers are common next-step roles for Brand Managers moving up in the field, where annual pay increases by $2,137 or $35K, respectively.

Brand Manager Job Listings

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Popular Skills for Brand Manager

Survey takers working as Brand Managers report using a large range of professional skills. Most notably, skills in Sales Management, Marketing Management, Product Marketing, and Product Development are correlated to pay that is above average, with boosts of 17 percent, 9 percent, 9 percent, and 9 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Media / Public Relations and Social Media Marketing also typically command lower compensation. Most people familiar with Marketing Management also know Branding.

Pay by Experience Level for Brand Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.
New salaries start at $64K and reach $83K in five to 10 years. Earnings total $100K after one to two decades. For Brand Managers, pay actually goes down to about $100K after two decades on the job. Experienced employees who have 10-20 years of experience make up about one in five of the workforce; inexperienced individuals who have been working for less than one year comprise less than five percent, and senior people with more than 20 years under their belt fill out the remaining 6 percent. About two-thirds of respondents report one to nine years of experience.

Pay Difference By Location

Cincinnati
up arrow 34%
up arrow 27%
Atlanta
up arrow 16%
San Francisco
up arrow 11%
Charlotte
up arrow 9%
St. Louis
up arrow 5%
National Average
$77,000
San Diego
up arrow 6%
Houston
up arrow 6%
Boston
up arrow 7%
Miami
up arrow 14%
up arrow 23%
up arrow 25%
Larger circles over a city indicate a job is popular in that location.
For Brand Managers, Cincinnati provides a pay rate that is 34 percent greater than the national average. Chicago, Atlanta, San Francisco, and Charlotte are a few other cities that offer generous salaries, with Brand Managers earning around 27 percent, 16 percent, 11 percent, and 9 percent more than average. Brand Managers in Dallas make 25 percent less than the national average, proving that location is a major factor in pay. Workers in Seattle and Miami earn less than others in this profession; their -23 percent and -14 percent-salaries fall short of the national average.

Brand Manager Reviews

What is it like working as a Brand Manager?
Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

Related Job Salaries

Experience Affects Brand Manager Salaries

National Average
$77,000

Skills That Affect Brand Manager Salaries

Sales Management
up arrow 17%
Branding
up arrow 2%
National Average
$77,000
Marketing Communications
up arrow 1%
Project Management
up arrow 1%
Sales
up arrow 13%
Operations Management
up arrow 13%
Graphic Design
up arrow 33%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 272 votes.

Gender

Female
60%
female alumni
 
Male
40%
male alumni

Years of Experience

Less than 1 year
3%
1-4 years
31%
5-9 years
38%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 79%
vision benefits Vision: 64% employee benefits None: 8%
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