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Brand Manager Salary

A Brand Manager earns an average salary of $73,240 per year. Most people with this job move on to other positions after 20 years in this career.
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$41,827 - $112,886
(Median)
$42K
$73K
$110K
MEDIAN: $73,239
10%
50%
90%

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$10.36 - $43.63
(Median)
$10
$20
$44
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$41,827 - $112,886  
   
Bonus
$0.00 - $18,611  
Profit Sharing
$679 - $9,328  
Commission
$0.00 - $24,240  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,473 - $125,699  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 1,254
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$10.36 - $43.63  
   
Overtime
$7.65 - $48.94  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $18,611  
   
Commission
$0.00 - $24,240  
Profit Sharing
$679 - $9,328  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,473 - $125,699  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 43

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United States (change)


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Job Description for Brand Manager

A brand managers responsibilities are multipronged, ranging from product development management and subsequent marketing, to developing and managing partner relationships and creating marketable portfolios for products and develop consumer communications in collaboration with corporate advertising. Specifically, a brand manager develops plans and subsequently, executes projects that are contingent with a coherent marketing strategy by developing and leading an annual brand strategy. It is expected that brand managers develop specific objectives with tactics and marketing goals related to brand and product marketing. A brand manager's job is skill specific and mostly relates to appropriate management of both the brand and product as well as advertising and packaging within designated budgets constraints. Brand managers are expected to account for the product portfolio, including both pricing and costing as well as SKU rationalization and Lead development of consumer communications in collaboration with corporate advertising. Thusly, it is expected that a brand manager researches competition and make defined recommendations to drive the business forward by understanding and probing the global market. Team development is also essential, as it is the brand manager's duty to develop a team whereby each individual has a clear plan that is entirely congruent with the broader goal of the team, company and products. An establishment with business partners is thusly an extremely high priority, specifically with cross functional partners such as Global Merchandise Planning (GMP), Product Development and Costing to help account and make any retail price adjustments on the basis of the market. Finally, brand managers are also expected to work with assistant brand managers to nurture marketing skill development.


Brand Manager Tasks

  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Develop and lead annual brand strategy.
  • Responsible for developing plans and executing projects that support the broader marketing strategy.

Common Career Paths for Brand Manager


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Popular Skills for Brand Manager

Pay by Experience Level for Brand Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

Brand Manager Reviews

What is it like working as a Brand Manager?

Brand Manager in Indianapolis:
"Stressful, But Great Strides."
Pros: That my projects and expectations of myself change frequently. The culture is open and unstuffy, I feel like I belong.
Cons: Relying on clients to give us materials, its hard to balance many brands at once especially when communication is limited.

Related Job Salaries

United States (change)

Experience Affects Brand Manager Salaries




National Average
$76,000


Skills That Affect Brand Manager Salaries





Branding
0%

National Average
$76,000

Marketing Communications
up arrow 3%


Operations Management
up arrow 12%

up arrow 21%




Graphic Design
up arrow 33%

Market Research
up arrow 37%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 231 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
2%
1-4 years
32%
5-9 years
38%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 78%
vision benefits Vision: 64% employee benefits None: 9%
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