A club general manager is responsible for the day-to-day management of their facility. They must feel comfortable in a diverse range of settings, including talking to club members, maintaining the grounds, and working inside the office. These managers must be prepared to work nights and weekends during the busy season.
A club general manager should have a strong background in financial management, since the manager must create the annual budget, maintain the balance sheets, and maximize revenue. The manager is also involved with marketing and sales, and they oversee the team of account managers that recruit new members. The club general manager also oversees annual membership drives, promotional events, and advertising campaigns. They also oversee the club's retail store, ensuring it is well managed and profitable.
Experience as a supervisor is essential, since the manager oversees all employees within the company. The manager usually directly supervises each department director, ensuring that those staff members are properly advancing the company's goals and directives. The manager usually needs experience working with seasonal employees who have little or no work experience.
The candidate must be able to communicate effectively with club members and potential members in writing and in person. This is a high-profile, hands-on job that puts the manager in direct contact with club members. For example, the manager may be responsible for coordinating the monthly newsletter that goes to members and writing a column for that newsletter.
Members elect an unpaid board of trustees each year, and the manager may serve at the pleasure of this board. The manager carries out the board's vision on big-picture issues,and keeps the board informed on smaller matters.
The club general manager position usually requires a bachelor's degree, preferably in business, marketing, recreation, or a related field. Managers generally have previous experience managing some aspects of a club operation.
Club General Manager Tasks
- Oversee financial planning and budgeting.
- Determine customer needs to develop new programs and events, retain existing members, and attract new members.
- Manage daily operations of a club, including customer service, facilities, activities, and marketing.
- Hire and train club staff according to club goals and policies.