Content writers are responsible for the creation, writing, and editing of many types of content. They work for a variety of industries, such as marketing or technical fields. The typical task assigned to content writers is to take a topic and follow a series of steps to produce accurate, relevant, and well-written content. These steps include researching and analyzing the issue to generate ideas and obtain relevant facts; writing and collaborating with other writers to produce a draft; and revising, editing, and proofreading the content to ensure quality. They are required to produce a wide variety of material in some cases, which may include ads, emails, websites, blog entries, papers, articles, or social media postings.
Content writers work in an office environment during regular business hours, although overtime may be required as deadlines approach. A typical day includes producing new copy, meeting with other writers to jointly write copy or brainstorm ideas, editing material, and meeting with other departments. Collaboration with other departments is especially important to content writers, as materials must reflect the marketing vision and technical aspects of products or the company as a whole.
Content writers are typically required to have a bachelor’s degree in journalism, communications, English, marketing, or a related field. Several years’ experience writing content is also usually required. Content writers are also required to keep current with industry standards and new developments; this is especially important for technical content writers.
Content Writer Tasks
- Adhere to and adjust the content calendar to reflect strategy and availability.
- Translate business objectives and strategy into compelling written content for specific audiences.
- Write, edit and publish content for the web, mailings, and other formats.
- Monitor and adjust content to fit with brand guidelines.