Job Description for Copywriter
A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.Read More...
Copywriters spend most of their time developing slogans and advertisements using the creative process. This generally involves meeting with the client to discuss audience and concepts they want to portray. The copywriter must then use this basic understanding to develop a few unique ideas to present to the client, and then modify them to suit the client’s needs. Eventually, they oversee the final production of the material.
Typical working days are Monday to Friday during regular business hours. Sometimes a copywriter will be required to travel to meetings with clients, although he or she generally works out of a studio or office. However, a copywriter has to be flexible, as the regular work schedule can be disrupted when deadlines are tight and close approaching. Work can easily extend into the weekends and after work hours during weekdays.
Generally, a college degree is not required for a career as a copywriter. Copywriters must have excellent writing skills, as well as creativity. Some agencies require a IPA Foundation Certificate for new entrants into the field.
- Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.
- Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Understand the goal, audience, and message of a campaign and create copy to suit.
Common Career Paths for Copywriter
Copywriters may experience a large salary bump if they progress into a role such as Associate Director of Creative Services. The latter position pays an average of $91K annually. When Copywriters are ready for the next step in their careers, they often become Senior Copywriters or Marketing Managers. Those roles pay an additional $23K and $14K, respectively.
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Popular Skills for Copywriter
Copywriters report using a deep pool of skills on the job. Most notably, skills in Branding, Email Marketing, Advertising, and Copywriting are correlated to pay that is above average, with boosts between 3 percent and 10 percent. Skills that pay less than market rate include Search Engine Optimization, Blogging, and Technical Writing. Those proficient in Copywriting are, more often than not, also skilled in Advertising.
Pay by Experience Level for Copywriter
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Copywriters, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Respondents with less than five years' experience take home $43K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $56K. Copywriters with one to two decades of relevant experience report an average salary of approximately $62K. Folks who have racked up more than 20 years in the field report incomes that aren't higher than less experienced individuals' earnings.
Pay Difference by Location
For Copywriters, San Francisco provides a pay rate that is 34 percent greater than the national average. Copywriters can also look forward to large paychecks in cities like New York (+30 percent), Denver (+19 percent), Boston (+16 percent), and Los Angeles (+11 percent). With compensation 17 percent below the national average, Columbus is not known for hefty paychecks and actually represents the lowest-paying market. Below-median salaries also turn up in Atlanta and Dallas (13 percent lower and 12 percent lower, respectively).
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