Job Description for Copywriter
A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.Read More...
Copywriters spend most of their time developing slogans and advertisements using the creative process. This generally involves meeting with the client to discuss audience and concepts they want to portray. The copywriter must then use this basic understanding to develop a few unique ideas to present to the client, and then modify them to suit the client’s needs. Eventually, they oversee the final production of the material.
Typical working days are Monday to Friday during regular business hours. Sometimes a copywriter will be required to travel to meetings with clients, although he or she generally works out of a studio or office. However, a copywriter has to be flexible, as the regular work schedule can be disrupted when deadlines are tight and close approaching. Work can easily extend into the weekends and after work hours during weekdays.
Generally, a college degree is not required for a career as a copywriter. Copywriters must have excellent writing skills, as well as creativity. Some agencies require a IPA Foundation Certificate for new entrants into the field.
- Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.
- Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Understand the goal, audience, and message of a campaign and create copy to suit.
Common Career Paths for Copywriter
At the upper end, Copywriters who move into an Associate Director of Creative Services role can end up with a hefty increase in pay. The average income for Associate Directors of Creative Services is a much higher $91K per year. When Copywriters are ready for the next step in their careers, they often become Senior Copywriters or Marketing Managers. Those roles pay an additional $24K and $14K, respectively.
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Popular Skills for Copywriter
Survey results imply that Copywriters deploy a deep pool of skills on the job. Most notably, skills in Branding, Advertising, Email Marketing, and Strategic Marketing are correlated to pay that is above average. Skills that seem to negatively impact pay include Microsoft Word, Technical Writing, and Search Engine Optimization. Those familiar with Copywriting also tend to know Advertising.
Pay by Experience Level for Copywriter
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Workers in their first five years can expect to earn $43K, but people who have been around for five to 10 years earn a noticeably bigger sum of $55K. Copywriters bring in $61K after working for 10 to 20 years. Copywriters with more than 20 years of experience report incomes that are no higher than those with 10 to 20 years on the job.
Pay Difference by Location
Surpassing the national average by 37 percent, Copywriters in San Francisco receive some of the highest pay in the country. Copywriters can also look forward to large paychecks in cities like New York (+29 percent), Denver (+20 percent), Boston (+16 percent), and Seattle (+15 percent). Omaha ranks last in the field for pay, reporting salaries 14 percent below the national average. Not at the bottom but still paying below the median are employers in Dallas and Atlanta (12 percent lower and 11 percent lower, respectively).
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Key Stats for Copywriter
Rated 4 out of 5
based on 220 votes.