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Copywriter Salary

For Copywriters, annual average wages total $44K per year. Cash earnings for Copywriters — which occasionally include more than $5K from bonuses and more than $14K from profit sharing — stretch from around $29K to approximately $71K. Career length and the particular city each impact pay for this group, with the former having the largest influence. The majority of Copywriters (63 percent) who took the survey are female. Job satisfaction is high and work is enjoyable for most Copywriters. Not all workers are lucky enough to have benefits; in fact, slightly less than a fourth are without coverage. Medical insurance is claimed by a fair number and dental insurance is reported by the larger part. The information for this snapshot was generated by responses to the PayScale salary survey.
$30,493 - $66,263
(Median)
30K
36K
44K
55K
66K
MEDIAN: $44,196
10%
25%
50%
75%
90%

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$10.80 - $42.42
(Median)
11
19
29
42
MEDIAN: $19.00
10%
50%
75%
90%

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Show Annual Salary Show Hourly Rate

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$30,493 - $66,263  
   
Bonus
$0.00 - $4,992  
Profit Sharing
$506 - $13,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,245 - $70,758  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 1,591
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.80 - $42.42  
   
Overtime
$17.50 - $45.46  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $4,992  
   
Profit Sharing
$506 - $13,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,245 - $70,758  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 497
United States (change)

Job Description for Copywriter

A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.

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Copywriter Tasks

  • Understand the goal, audience, and message of a campaign and create copy to suit.
  • Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.

Common Career Paths for Copywriter


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While not commonly seen, Copywriters who transition into a Creative Director of Advertising position may see a rise in pay. The median salary for Creative Directors of Advertising is $90K per year. Copywriters most often move into positions as Senior Copywriters or Associate Directors of Creative Services; those groups report median salaries that are $25K higher and $45K higher, respectively.

Copywriter Job Listings

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Popular Skills for Copywriter


Copywriters seem to wield many skills on the job. Most notably, skills in Advertising, Marketing Communications, Adobe InDesign, and Copywriting are correlated to pay that is above average, with boosts between 6 percent and 11 percent. Skills that seem to negatively impact pay include Blogging, HTML, and Windows Operating System General Use. Those educated in Copywriting tend to be well versed in Advertising.

Pay by Experience Level for Copywriter

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Copywriters, more experience generally translates to higher pay. The average beginner in this position makes around $41K, but folks who have been around for five to 10 years see a markedly higher median salary of $53K. Copywriters who work for 10 to 20 years in their occupation tend to earn about $57K. Copywriters who have acquired more than 20 years of relevant experience earn significantly more than folks with fewer years on their resumes; the average income in this veteran group is $62K.

Pay Difference by Location


New York offers some of the highest pay in the country for Copywriters, 24 percent above the national average. Copywriters will also find cushy salaries in San Francisco (+23 percent), Boston (+21 percent), Philadelphia (+19 percent), and Minneapolis (+15 percent). Location significantly influences compensation, with St. Louis Copywriters earning much less — 22 percent less — than the national average. Not at the bottom but still paying below the median are employers in Atlanta and San Diego (9 percent lower and 5 percent lower, respectively).

Related Job Salaries

Experience Affects Copywriter Salaries




National Average
$44,000


Skills That Affect Copywriter Salaries




Copywriting
up arrow 3%

Editing
0%

National Average
$44,000

Social Media Marketing
up arrow 2%

Adobe Photoshop
up arrow 2%

Proofreading
up arrow 3%

Microsoft Word
up arrow 4%




Windows Operating System General Use
up arrow 7%

HTML
up arrow 7%

Blogging
up arrow 12%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 391 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
6%
1-4 years
57%
5-9 years
24%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 63%
vision benefits Vision: 47% employee benefits None: 22%