Median pay for Copywriters in the United States is around $47K annually. Cash earnings of Copywriters can occasionally include $6K each in bonuses and profit sharing proceeds; this strong performance component causes pay grades to stretch from approximately $30K to almost $73K. Geography is the biggest factor affecting pay for this group, followed by career length. Unfortunately, some people in this line of work are without benefits — just over one in five lack coverage. On the flip side, a strong majority have medical insurance and the greater part receive dental plans. For the most part, Copywriters enjoy their work and report high levels of job satisfaction. Female Copywriters survey participants are more prevalent than men — 65 percent of professionals. Respondents to the PayScale salary survey provided the data for this report.
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$32,376 - $70,179
$32K
$47K
$70K
MEDIAN: $47,440
10%
50%
90%

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$11.34 - $41.44
$11
$19
$41
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$32,376 - $70,179  
   
Bonus
$489.99 - $6,061  
Profit Sharing
$297.99 - $6,040  
Commission
$9,722  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,267 - $72,804  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 1,444
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$11.34 - $41.44  
   
Overtime
$16.67 - $44.04  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$489.99 - $6,061  
   
Commission
$9,722  
Profit Sharing
$297.99 - $6,040  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,267 - $72,804  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 421

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Copywriter

A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.

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Copywriter Tasks

  • Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.
  • Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Understand the goal, audience, and message of a campaign and create copy to suit.

Common Career Paths for Copywriter


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At the upper end, Copywriters who move into an Associate Director of Creative Services role can end up with a hefty increase in pay. The average income for Associate Directors of Creative Services is a much higher $91K per year. When Copywriters are ready for the next step in their careers, they often become Senior Copywriters or Marketing Managers. Those roles pay an additional $24K and $14K, respectively.

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Popular Skills for Copywriter


Survey results imply that Copywriters deploy a deep pool of skills on the job. Most notably, skills in Branding, Advertising, Email Marketing, and Strategic Marketing are correlated to pay that is above average. Skills that seem to negatively impact pay include Microsoft Word, Technical Writing, and Search Engine Optimization. Those familiar with Copywriting also tend to know Advertising.

Pay by Experience Level for Copywriter

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $43K, but people who have been around for five to 10 years earn a noticeably bigger sum of $55K. Copywriters bring in $61K after working for 10 to 20 years. Copywriters with more than 20 years of experience report incomes that are no higher than those with 10 to 20 years on the job.

Pay Difference by Location

National Average: $46,130

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 37 percent, Copywriters in San Francisco receive some of the highest pay in the country. Copywriters can also look forward to large paychecks in cities like New York (+29 percent), Denver (+20 percent), Boston (+16 percent), and Seattle (+15 percent). Omaha ranks last in the field for pay, reporting salaries 14 percent below the national average. Not at the bottom but still paying below the median are employers in Dallas and Atlanta (12 percent lower and 11 percent lower, respectively).

Copywriter Reviews

Q: What is it like working as a Copywriter?

Copywriter in Saint Charles:
"Work Experience."
Pros: I like the freedom it allows me. Assignments come from my boss and while we discuss the general direction in which we want the copy to go I ultimately have total freedom with my writing. He will edit as he sees fit, but ultimately I am the voice of the company and all our clients.
Cons: I have very little experience being around a professional copywriter. My boss is very smart and certainly knows the business he's in extremely well, but he is not a copywriter. I wish I had more professionals in my field to learn from.

Copywriter in San Mateo:
"Writer for Hire."
Pros: If you work at a smaller company or startup, sometimes you get a nice amount of creative license, especially if the brand is still under development. You get to help set the tone of the brand and sometimes write about things that interest you. Since more and more e-commerce companies are trying to offer their shoppers interesting content, you get to go beyond straightforward product copy, which tends to be drier.
Cons: As a writer for hire for an e-commerce company, you can expect to shill products you don't necessarily believe in. Writers are also generally undervalued at companies, in terms not just of compensation but of perceived importance to the company. Many people will think your job is easy and/or not time-consuming, but of course they're wrong.

Related Job Salaries

Key Stats for Copywriter

Gender

Female
65 %
Male
35 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 220 votes.
Less than 1 year
6%
1-4 years
59%
5-9 years
21%
10-19 years
10%
20 years or more
4%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Copywriter Salaries




National Average
$46,000


Skills That Affect Copywriter Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 220 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
6%
1-4 years
59%
5-9 years
21%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 77%
dental benefits
Dental: 63%
vision benefits
Vision: 52%
dental benefits
None: 22%
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