A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.
Understand the goal, audience, and message of a campaign and create copy to suit.
Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.