Copywriter Salary

Copywriters in the United States can expect wages of $45K per year on average. In the world of Copywriters, overall cash allowance can occasionally include more than $5K from bonuses and, in some exceptional cases, $15K from profit sharing, causing incomes to vary widely between $30K and $71K. Career length and the particular city each impact pay for this group, with the former having the largest influence. Although just under a fourth lack health benefits of any kind, a fair number do enjoy medical insurance, and the greater part get dental coverage, too. Most Copywriters like their work and job satisfaction is high. Women make up the majority of Copywriters (64 percent) who completed the questionnaire. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$30,970 - $67,406
(Median)
$31K
$45K
$67K
MEDIAN: $45,030
10%
50%
90%

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$11.53 - $42.88
(Median)
$12
$20
$43
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$30,970 - $67,406  
   
Bonus
$0.00 - $5,032  
Profit Sharing
$507 - $14,795  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,845 - $71,424  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 1,649
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$11.53 - $42.88  
   
Overtime
$16.70 - $44.95  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $5,032  
   
Profit Sharing
$507 - $14,795  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,845 - $71,424  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 486
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Job Description for Copywriter

A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.

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Copywriter Tasks

  • Understand the goal, audience, and message of a campaign and create copy to suit.
  • Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.

Common Career Paths for Copywriter


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Copywriters' salaries may rise greatly for those who assume a higher-end position such as a Creative Director of Advertising. The average Creative Director of Advertising brings home $90K per year. A common career progression for a Copywriter is to become a Senior Copywriter or an Associate Director of Creative Services. Compared to Copywriters, the first group earns $24K more on average, and the second group earns $45K more.

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Popular Skills for Copywriter


Copywriters seem to require a rather large skill set. Most notably, skills in Advertising, Marketing Communications, Adobe InDesign, and Copywriting are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Blogging, Windows Operating System General Use, and HTML. Those familiar with Copywriting also tend to know Advertising.

Pay by Experience Level for Copywriter

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Copywriters with a lot of experience tend to enjoy higher earnings. Salaries of relatively inexperienced workers fall in the neighborhood of $41K, but folks who have racked up five to 10 years see a notably higher median of $53K. The average pay reported by folks with 10 to 20 years of experience is around $58K. Copywriters with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $62K.

Pay Difference by Location


For those looking to make money, Copywriters in San Francisco enjoy an exceptional pay rate, 32 percent above the national average. Copywriters will also find cushy salaries in New York (+23 percent), Boston (+15 percent), Denver (+13 percent), and Minneapolis (+10 percent). In Atlanta, salaries are 11 percent below the national average and represent the lowest-paying market. Employers also pay below the national average in San Diego (7 percent lower) and Portland (5 percent lower).

Copywriter Reviews

What is it like working as a Copywriter?

Copywriter in San Mateo:
"Writer for Hire."
Pros: If you work at a smaller company or startup, sometimes you get a nice amount of creative license, especially if the brand is still under development. You get to help set the tone of the brand and sometimes write about things that interest you. Since more and more e-commerce companies are trying to offer their shoppers interesting content, you get to go beyond straightforward product copy, which tends to be drier.
Cons: As a writer for hire for an e-commerce company, you can expect to shill products you don't necessarily believe in. Writers are also generally undervalued at companies, in terms not just of compensation but of perceived importance to the company. Many people will think your job is easy and/or not time-consuming, but of course they're wrong.

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Experience Affects Copywriter Salaries




National Average
$45,000


Skills That Affect Copywriter Salaries



Adobe InDesign
up arrow 3%

Copywriting
up arrow 1%

National Average
$45,000

Editing
up arrow 2%








Windows Operating System General Use
up arrow 9%

HTML
up arrow 9%

Blogging
up arrow 10%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 319 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
5%
1-4 years
57%
5-9 years
23%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 62%
vision benefits Vision: 48% employee benefits None: 22%
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