Copywriters in the United States take home approximately $47K annually on average. Including potential for bonuses and profit sharing, each hitting highs of $6K, total cash payment to Copywriters can bottom out at $30K or peak near $73K. Geography is the biggest factor affecting pay for this group, followed by career duration. Unfortunately, some people in this line of work are without benefits — roughly a fifth lack coverage. On the flip side, a strong majority have medical insurance and the greater part receive dental plans. For the most part, people in this position report moderate levels of job satisfaction. There are more female Copywriters who answered the questionnaire than male, making up 64 percent. This report is based on responses to the PayScale salary survey.
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$31,777 - $69,544
(Median)
$32K
$47K
$70K
MEDIAN: $47,286
10%
50%
90%

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$11.29 - $46.80
(Median)
$11
$20
$47
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$31,777 - $69,544  
   
Bonus
$491.11 - $6,042  
Profit Sharing
$290.87 - $6,183  
Commission
$9,600  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,265 - $72,536  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 1,434
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$11.29 - $46.80  
   
Overtime
$16.73 - $43.17  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$491.11 - $6,042  
   
Commission
$9,600  
Profit Sharing
$290.87 - $6,183  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,265 - $72,536  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 402
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Job Description for Copywriter

A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.

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Copywriter Tasks

  • Understand the goal, audience, and message of a campaign and create copy to suit.
  • Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.

Common Career Paths for Copywriter


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Copywriters may experience a large salary bump if they progress into a role such as Associate Director of Creative Services. The latter position pays an average of $91K annually. When Copywriters are ready for the next step in their careers, they often become Senior Copywriters or Marketing Managers. Those roles pay an additional $23K and $14K, respectively.

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Popular Skills for Copywriter


Copywriters report using a deep pool of skills on the job. Most notably, skills in Branding, Email Marketing, Advertising, and Copywriting are correlated to pay that is above average, with boosts between 3 percent and 10 percent. Skills that pay less than market rate include Search Engine Optimization, Blogging, and Technical Writing. Those proficient in Copywriting are, more often than not, also skilled in Advertising.

Pay by Experience Level for Copywriter

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Copywriters, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Respondents with less than five years' experience take home $43K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $56K. Copywriters with one to two decades of relevant experience report an average salary of approximately $62K. Folks who have racked up more than 20 years in the field report incomes that aren't higher than less experienced individuals' earnings.

Pay Difference by Location

National Average: $46,243

Larger city markers indicate a job is popular in that location.

For Copywriters, San Francisco provides a pay rate that is 34 percent greater than the national average. Copywriters can also look forward to large paychecks in cities like New York (+30 percent), Denver (+19 percent), Boston (+16 percent), and Los Angeles (+11 percent). With compensation 17 percent below the national average, Columbus is not known for hefty paychecks and actually represents the lowest-paying market. Below-median salaries also turn up in Atlanta and Dallas (13 percent lower and 12 percent lower, respectively).

Copywriter Reviews

What is it like working as a Copywriter?

Copywriter in Saint Charles:
"Work Experience."
Pros: I like the freedom it allows me. Assignments come from my boss and while we discuss the general direction in which we want the copy to go I ultimately have total freedom with my writing. He will edit as he sees fit, but ultimately I am the voice of the company and all our clients.
Cons: I have very little experience being around a professional copywriter. My boss is very smart and certainly knows the business he's in extremely well, but he is not a copywriter. I wish I had more professionals in my field to learn from.

Copywriter in San Mateo:
"Writer for Hire."
Pros: If you work at a smaller company or startup, sometimes you get a nice amount of creative license, especially if the brand is still under development. You get to help set the tone of the brand and sometimes write about things that interest you. Since more and more e-commerce companies are trying to offer their shoppers interesting content, you get to go beyond straightforward product copy, which tends to be drier.
Cons: As a writer for hire for an e-commerce company, you can expect to shill products you don't necessarily believe in. Writers are also generally undervalued at companies, in terms not just of compensation but of perceived importance to the company. Many people will think your job is easy and/or not time-consuming, but of course they're wrong.

Related Job Salaries

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Experience Affects Copywriter Salaries




National Average
$46,000


Skills That Affect Copywriter Salaries

up arrow 10%

Advertising
up arrow 3%

Email Marketing
up arrow 3%

National Average
$46,000

Copywriting
up arrow 1%

Marketing Communications
up arrow 2%

Editing
up arrow 4%

Adobe InDesign
up arrow 4%






up arrow 11%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 205 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
6%
1-4 years
59%
5-9 years
20%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 64%
medical benefits
Vision: 53%
dental benefits
None: 21%
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