Copywriter Salary

Copywriters in the United States take home approximately $45K annually on average. In the world of Copywriters, total cash compensation can vary between $30K and $71K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $5K and $12K, respectively. Career length is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is reported as high by the vast majority of workers. Although slightly less than a fourth lack health benefits of any kind, a strong majority do enjoy medical insurance, and more than half get dental coverage, too. Women make up the majority of Copywriters (63 percent) who completed the questionnaire. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$30,830 - $66,972
(Median)
$31K
$45K
$67K
MEDIAN: $44,520
10%
50%
90%

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$11.34 - $42.42
(Median)
$11
$20
$42
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$30,830 - $66,972  
   
Bonus
$0.00 - $5,032  
Profit Sharing
$502 - $12,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,756 - $71,239  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 1,619
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$11.34 - $42.42  
   
Overtime
$16.76 - $45.26  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $5,032  
   
Profit Sharing
$502 - $12,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,756 - $71,239  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 487

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Job Description for Copywriter

A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.

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Copywriter Tasks

  • Understand the goal, audience, and message of a campaign and create copy to suit.
  • Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.

Common Career Paths for Copywriter


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Copywriters do not often transition into Creative Director of Advertising roles. The role averages $90K per year. Copywriters typically move into roles as Senior Copywriters or Associate Directors of Creative Services, and those positions pay $24K more and $45K more, respectively.

Copywriter Job Listings

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Popular Skills for Copywriter


Survey results imply that Copywriters deploy a deep pool of skills on the job. Most notably, skills in Advertising, Marketing Communications, Adobe InDesign, and Copywriting are correlated to pay that is above average, with boosts between 4 percent and 10 percent. At the other end of the pay range are skills like Blogging, Windows Operating System General Use, and HTML. Those proficient in Copywriting are, more often than not, also skilled in Advertising.

Pay by Experience Level for Copywriter

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Copywriters who reported more years of relevant experience also reported higher earnings. Survey participants with less than five years' experience pocket $41K on average, but those with five to 10 years of experience enjoy a much bigger median of $53K. Copywriters claiming one to two decades of experience make an estimated median of $58K. Copywriters who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $62K.

Pay Difference by Location


For Copywriters, busy San Francisco offers a higher-than-average pay rate, 26 percent above the national average. Copywriters can also look forward to large paychecks in cities like New York (+23 percent), Denver (+14 percent), Boston (+14 percent), and Philadelphia (+13 percent). Atlanta is the lowest-paying area, 11 percent south of the national average. Workers in San Diego and Portland earn salaries that trail the national average for those in this profession (7 percent less and 6 percent less, respectively).

Related Job Salaries

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Experience Affects Copywriter Salaries




National Average
$44,000


Skills That Affect Copywriter Salaries



Adobe InDesign
up arrow 4%

Copywriting
up arrow 2%

National Average
$44,000

Editing
up arrow 1%

Social Media Marketing
up arrow 3%

Adobe Photoshop
up arrow 4%






Windows Operating System General Use
up arrow 8%

HTML
up arrow 8%

Blogging
up arrow 11%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 349 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
6%
1-4 years
57%
5-9 years
24%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 62%
vision benefits Vision: 48% employee benefits None: 22%