Copywriter Salary

Copywriters in the United States pull down an average of $45K annually. Total incomes of Copywriters incorporate potential for, in a few cases, more than $5K from bonuses and close to $15K from profit sharing; these performance components cause packages to range between $30K and $71K. Career length is the biggest factor affecting pay for this group, followed by geography. Work is enjoyable for Copywriters, who typically claim high levels of job satisfaction. Female Copywriters survey participants are more prevalent than men — 64 percent of professionals. Between a fifth and a fourth of professionals in this line of work do not receive benefits; however, a strong majority report medical coverage and more than half claim dental coverage as well. Respondents to the PayScale salary survey provided the data for this report.
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$30,975 - $67,565

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$11.49 - $41.16

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$30,975 - $67,565  
   
Bonus
$0.00 - $5,029  
Profit Sharing
$507 - $14,795  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,775 - $71,263  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 1,670
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$11.49 - $41.16  
   
Overtime
$16.76 - $44.83  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$0.00 - $5,029  
   
Profit Sharing
$507 - $14,795  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,775 - $71,263  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 501
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Job Description for Copywriter

A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.

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Copywriter Tasks

  • Understand the goal, audience, and message of a campaign and create copy to suit.
  • Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.

Common Career Paths for Copywriter


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Though not the most common occurrence, Copywriters sometimes become Creative Directors of Advertising, where the average income is $90K per year. Copywriters most often move into positions as Senior Copywriters or Associate Directors of Creative Services; those groups report median salaries that are $24K higher and $45K higher, respectively.

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Popular Skills for Copywriter


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Advertising, Marketing Communications, Adobe InDesign, and Copywriting are correlated to pay that is above average. Skills that seem to negatively impact pay include Windows Operating System General Use, HTML, and Blogging. Those proficient in Copywriting are, more often than not, also skilled in Advertising.

Pay by Experience Level for Copywriter

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Copywriters, extensive experience does not lead to significantly more money. Salaries of relatively inexperienced workers fall in the neighborhood of $41K, but folks who have racked up five to 10 years see a notably higher median of $53K. After working for 10 to 20 years, Copywriters make a median salary of $58K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $62K.

Pay Difference by Location


For Copywriters, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Copywriters can also look forward to large paychecks in cities like New York (+23 percent), Boston (+15 percent), Denver (+14 percent), and Minneapolis (+10 percent). The lowest-paying market is Atlanta, which sits 9 percent below the national average. Two other places where employers offer below-median salaries are Dallas (8 percent less) and Cincinnati (7 percent less).

Copywriter Reviews

What is it like working as a Copywriter?

Copywriter in San Mateo:
"Writer for Hire."
Pros: If you work at a smaller company or startup, sometimes you get a nice amount of creative license, especially if the brand is still under development. You get to help set the tone of the brand and sometimes write about things that interest you. Since more and more e-commerce companies are trying to offer their shoppers interesting content, you get to go beyond straightforward product copy, which tends to be drier.
Cons: As a writer for hire for an e-commerce company, you can expect to shill products you don't necessarily believe in. Writers are also generally undervalued at companies, in terms not just of compensation but of perceived importance to the company. Many people will think your job is easy and/or not time-consuming, but of course they're wrong.

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Experience Affects Copywriter Salaries




National Average
$45,000


Skills That Affect Copywriter Salaries



Adobe InDesign
up arrow 3%

Copywriting
up arrow 1%

National Average
$45,000

Editing
up arrow 2%








HTML
up arrow 9%

Blogging
up arrow 9%

Windows Operating System General Use
up arrow 10%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 316 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
5%
1-4 years
58%
5-9 years
23%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 62%
vision benefits Vision: 48% employee benefits None: 22%
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