Copywriter Salary

Median pay for Copywriters in the United States lies in the neighborhood of $46K per year. Total incomes of Copywriters incorporate potential for, in a few cases, more than $5K from bonuses and close to $15K from profit sharing; these performance components cause packages to range between $30K and $71K. Residence and career length each impact pay for this group, with the former having the largest influence. Women make up the majority of Copywriters (64 percent) who completed the questionnaire. Work is enjoyable for Copywriters, who typically claim high levels of job satisfaction. While some workers in this profession — just under one in four — do not have any health coverage, a fair number do receive medical benefits and a majority have dental insurance. Respondents to the PayScale salary survey provided the data for this report.
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$31,000 - $68,345
(Median)
$31K
$46K
$68K
MEDIAN: $45,648
10%
50%
90%

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$11.77 - $40.54
(Median)
$12
$19
$41
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$31,000 - $68,345  
   
Bonus
$0.00 - $5,028  
Profit Sharing
$306.39 - $14,681  
Commission
$9,796  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,964 - $71,389  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 1,895
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$11.77 - $40.54  
   
Hourly Tips
$2.38  
Overtime
$16.82 - $45.64  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $5,028  
   
Commission
$9,796  
Profit Sharing
$306.39 - $14,681  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,964 - $71,389  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 553
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Job Description for Copywriter

A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.

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Copywriter Tasks

  • Understand the goal, audience, and message of a campaign and create copy to suit.
  • Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.

Common Career Paths for Copywriter


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Copywriters may experience a large salary bump if they progress into a role such as Associate Director of Creative Services. The latter position pays an average of $90K annually. Senior Copywriters or Marketing Managers are common next-step roles for Copywriters moving up in their careers; annual pay for Senior Copywriters is $24K higher on average, and it's $15K higher for Marketing Managers.

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Popular Skills for Copywriter


Copywriters seem to wield many skills on the job. Most notably, skills in Advertising, Marketing Communications, Adobe InDesign, and Copywriting are correlated to pay that is above average. Skills that seem to negatively impact pay include Windows Operating System General Use, Blogging, and HTML. It is often found that people who know Copywriting are also skilled in Advertising.

Pay by Experience Level for Copywriter

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Copywriters with a lot of experience do not necessarily enjoy more money. Those in the early stages of their career can expect to make around $42K; however, individuals with five to 10 years of experience bring in $54K on average — a distinctly larger sum. For Copywriters, 10 to 20 years of experience on the job amounts to an average salary of $59K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $62K.

Pay Difference by Location

National Average: $45,155

Larger city markers indicate a job is popular in that location.

For Copywriters, San Francisco provides a pay rate that is 34 percent greater than the national average. Copywriters will also find cushy salaries in New York (+26 percent), Boston (+18 percent), Denver (+12 percent), and Los Angeles (+12 percent). With compensation 12 percent below the national average, Columbus is not known for hefty paychecks and actually represents the lowest-paying market. Employers pay around 11 percent less in Atlanta and 9 percent less in Dallas, below-median salaries for those in this field.

Copywriter Reviews

What is it like working as a Copywriter?

Copywriter in San Mateo:
"Writer for Hire."
Pros: If you work at a smaller company or startup, sometimes you get a nice amount of creative license, especially if the brand is still under development. You get to help set the tone of the brand and sometimes write about things that interest you. Since more and more e-commerce companies are trying to offer their shoppers interesting content, you get to go beyond straightforward product copy, which tends to be drier.
Cons: As a writer for hire for an e-commerce company, you can expect to shill products you don't necessarily believe in. Writers are also generally undervalued at companies, in terms not just of compensation but of perceived importance to the company. Many people will think your job is easy and/or not time-consuming, but of course they're wrong.

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Experience Affects Copywriter Salaries




National Average
$45,000


Skills That Affect Copywriter Salaries


Marketing Communications
up arrow 2%

Adobe InDesign
0%

National Average
$45,000

Copywriting
up arrow 1%

Adobe Photoshop
up arrow 3%

Editing
up arrow 4%







up arrow 11%

Windows Operating System General Use
up arrow 11%

HTML
up arrow 11%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 305 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
6%
1-4 years
58%
5-9 years
22%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 77%
dental benefits
Dental: 62%
medical benefits
Vision: 49%
dental benefits
None: 22%
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