Copywriter Salary

The average Copywriter in the United States earns approximately $48K per year. Cash earnings for Copywriters — which occasionally include more than $6K from bonuses and more than $9K from profit sharing — stretch from around $31K to approximately $73K. Residence and career length each impact pay for this group, with the former having the largest influence. Although roughly one in five lack health benefits of any kind, a fair number do enjoy medical insurance, and the larger part get dental coverage, too. Female Copywriters survey participants are more prevalent than men — 67 percent of professionals. Most workers in this position report high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.
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$32,879 - $70,688
$33K
$48K
$71K
MEDIAN: $48,323
10%
50%
90%

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$11.63 - $40.93
$12
$19
$41
MEDIAN: $19.33
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$32,879 - $70,688  
   
Bonus
$491.53 - $5,968  
Profit Sharing
$493.16 - $8,940  
Commission
$9,722  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,528 - $73,198  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 1,465
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$11.63 - $40.93  
   
Overtime
$17.70 - $44.52  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$491.53 - $5,968  
   
Commission
$9,722  
Profit Sharing
$493.16 - $8,940  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,528 - $73,198  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 422

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Copywriter

A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.

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Copywriter Tasks

  • Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.
  • Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Understand the goal, audience, and message of a campaign and create copy to suit.

Common Career Paths for Copywriter


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At the upper end, Copywriters who move into an Associate Director of Creative Services role can end up with a hefty increase in pay. The average income for Associate Directors of Creative Services is a much higher $91K per year. Copywriters typically move into roles as Senior Copywriters or Marketing Managers, and those positions pay $23K more and $14K more, respectively.

Copywriter Job Listings

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Popular Skills for Copywriter


Survey takers working as Copywriters report using a large range of professional skills. Most notably, skills in Branding, Advertising, Email Marketing, and Copywriting are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Technical Writing, Blogging, and Search Engine Optimization. For most people, competency in Copywriting indicates knowledge of Advertising.

Pay by Experience Level for Copywriter

Pay by Experience for a Copywriter has a positive trend. An entry-level Copywriter with less than 5 years of experience can expect to earn an average total compensation of $44,000 based on 1,386 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Copywriter with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $55,000 based on 473 salaries. An experienced Copywriter which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $62,000 based on 222 salaries. A Copywriter with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $62,000 based on 73 salaries.

Pay Difference by Location

National Average: $47,027

Larger city markers indicate a job is popular in that location.

With a pay rate for Copywriters that is 33 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Copywriters will also find cushy salaries in New York (+27 percent), Boston (+18 percent), Seattle (+17 percent), and San Diego (+17 percent). Copywriters in Phoenix take home the lowest salaries, earning a whopping 23 percent less than the national average. Employers pay around 17 percent less in Omaha and 12 percent less in Dallas, below-median salaries for those in this field.

Copywriter Reviews

Q: What is it like working as a Copywriter?

Copywriter in Saint Charles:
"Work Experience."
Pros: I like the freedom it allows me. Assignments come from my boss and while we discuss the general direction in which we want the copy to go I ultimately have total freedom with my writing. He will edit as he sees fit, but ultimately I am the voice of the company and all our clients.
Cons: I have very little experience being around a professional copywriter. My boss is very smart and certainly knows the business he's in extremely well, but he is not a copywriter. I wish I had more professionals in my field to learn from.

Copywriter in San Mateo:
"Writer for Hire."
Pros: If you work at a smaller company or startup, sometimes you get a nice amount of creative license, especially if the brand is still under development. You get to help set the tone of the brand and sometimes write about things that interest you. Since more and more e-commerce companies are trying to offer their shoppers interesting content, you get to go beyond straightforward product copy, which tends to be drier.
Cons: As a writer for hire for an e-commerce company, you can expect to shill products you don't necessarily believe in. Writers are also generally undervalued at companies, in terms not just of compensation but of perceived importance to the company. Many people will think your job is easy and/or not time-consuming, but of course they're wrong.

Related Job Salaries

Key Stats for Copywriter

Gender

Female
67 %
Male
33 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 236 votes.
Less than 1 year
6%
1-4 years
59%
5-9 years
21%
10-19 years
10%
20 years or more
4%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Copywriter Salaries

▲32%

▲31%

▲17%

National Average
$47,000

▼7%

Skills That Affect Copywriter Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 236 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
6%
1-4 years
59%
5-9 years
21%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 65%
vision benefits
Vision: 52%
no benefits
None: 21%
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