Copywriter Salary

Copywriters in the United States pull down an average of $46K per year. Total cash compensation for Copywriters runs from $30K to $71K depending on bonuses that can occasionally exceed $5K and profit sharing that can reach almost $15K. Geography and career length each impact pay for this group, with the former having the largest influence. Most Copywriters like their work and job satisfaction is high. Although just under a fourth lack health benefits of any kind, a fair number do enjoy medical insurance, and the greater part get dental coverage, too. Female Copywriters survey participants are more prevalent than men — 64 percent of professionals. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$31,000 - $68,345
(Median)
$31K
$46K
$68K
MEDIAN: $45,648
10%
50%
90%

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$11.77 - $40.54
(Median)
$12
$19
$41
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$31,000 - $68,345  
   
Bonus
$0.00 - $5,028  
Profit Sharing
$306.39 - $14,681  
Commission
$9,796  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,964 - $71,389  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 1,895
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$11.77 - $40.54  
   
Hourly Tips
$2.38  
Overtime
$16.82 - $45.64  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $5,028  
   
Commission
$9,796  
Profit Sharing
$306.39 - $14,681  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,964 - $71,389  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 553
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Job Description for Copywriter

A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.

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Copywriter Tasks

  • Understand the goal, audience, and message of a campaign and create copy to suit.
  • Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.

Common Career Paths for Copywriter


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At the upper end, Copywriters who move into an Associate Director of Creative Services role can end up with a hefty increase in pay. The average income for Associate Directors of Creative Services is a much higher $90K per year. It is quite typical for Copywriters to transition into roles as Senior Copywriters or Marketing Managers, where reported median earnings are $24K and $15K higher per year.

Copywriter Job Listings

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Popular Skills for Copywriter


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Advertising, Marketing Communications, Adobe InDesign, and Copywriting are correlated to pay that is above average. Skills that seem to negatively impact pay include Windows Operating System General Use, Blogging, and HTML. It is often found that people who know Copywriting are also skilled in Advertising.

Pay by Experience Level for Copywriter

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Copywriters, more experience in the field does not usually mean bigger paychecks. Salaries of relatively inexperienced workers fall in the neighborhood of $42K, but folks who have racked up five to 10 years see a notably higher median of $54K. Copywriters claiming one to two decades of experience make an estimated median of $59K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $62K.

Pay Difference by Location

National Average: $45,155

Larger city markers indicate a job is popular in that location.

San Francisco is home to an above-average pay rate for Copywriters, 34 percent higher than the national average. Copywriters will also find cushy salaries in New York (+26 percent), Boston (+18 percent), Denver (+12 percent), and Los Angeles (+12 percent). Falling short of the national average by 12 percent, the area with the worst salaries is Columbus. Employers pay around 11 percent less in Atlanta and 9 percent less in Dallas, below-median salaries for those in this field.

Copywriter Reviews

What is it like working as a Copywriter?

Copywriter in Saint Charles:
"Work Experience."
Pros: I like the freedom it allows me. Assignments come from my boss and while we discuss the general direction in which we want the copy to go I ultimately have total freedom with my writing. He will edit as he sees fit, but ultimately I am the voice of the company and all our clients.
Cons: I have very little experience being around a professional copywriter. My boss is very smart and certainly knows the business he's in extremely well, but he is not a copywriter. I wish I had more professionals in my field to learn from.

Copywriter in San Mateo:
"Writer for Hire."
Pros: If you work at a smaller company or startup, sometimes you get a nice amount of creative license, especially if the brand is still under development. You get to help set the tone of the brand and sometimes write about things that interest you. Since more and more e-commerce companies are trying to offer their shoppers interesting content, you get to go beyond straightforward product copy, which tends to be drier.
Cons: As a writer for hire for an e-commerce company, you can expect to shill products you don't necessarily believe in. Writers are also generally undervalued at companies, in terms not just of compensation but of perceived importance to the company. Many people will think your job is easy and/or not time-consuming, but of course they're wrong.

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Experience Affects Copywriter Salaries




National Average
$45,000


Skills That Affect Copywriter Salaries


Marketing Communications
up arrow 2%

Adobe InDesign
0%

National Average
$45,000

Copywriting
up arrow 1%

Adobe Photoshop
up arrow 3%

Editing
up arrow 4%







up arrow 11%

Windows Operating System General Use
up arrow 11%

HTML
up arrow 11%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 305 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
6%
1-4 years
58%
5-9 years
22%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 77%
dental benefits
Dental: 62%
medical benefits
Vision: 49%
dental benefits
None: 22%
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