Copywriter Salary

Median pay for Copywriters in the United States is around $45K per year. Total incomes of Copywriters incorporate potential for, in a few cases, more than $5K from bonuses and close to $15K from profit sharing; these performance components cause packages to range between $30K and $71K. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Although just over a fifth lack health benefits of any kind, a fair number do enjoy medical insurance, and the larger part get dental coverage, too. Job satisfaction is reported as high by the vast majority of workers. More than half of Copywriters (64 percent) survey participants are women. This snapshot results from replies to PayScale's salary survey.
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$30,976 - $67,272
(Median)
$31K
$45K
$67K
MEDIAN: $45,156
10%
50%
90%

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$11.48 - $41.86
(Median)
$11
$19
$42
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$30,976 - $67,272  
   
Bonus
$0.00 - $5,028  
Profit Sharing
$507 - $14,795  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,829 - $71,195  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 1,670
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$11.48 - $41.86  
   
Overtime
$16.68 - $44.99  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $5,028  
   
Profit Sharing
$507 - $14,795  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,829 - $71,195  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 490
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Job Description for Copywriter

A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.

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Copywriter Tasks

  • Understand the goal, audience, and message of a campaign and create copy to suit.
  • Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.

Common Career Paths for Copywriter


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Copywriters who go on to become Creative Directors of Advertising may see their salaries climb quite a bit. Median pay for Creative Directors of Advertising is $90K annually. A common career progression for a Copywriter is to become a Senior Copywriter or an Associate Director of Creative Services. Compared to Copywriters, the first group earns $24K more on average, and the second group earns $45K more.

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Popular Skills for Copywriter


Copywriters report using a deep pool of skills on the job. Most notably, skills in Advertising, Marketing Communications, Adobe InDesign, and Copywriting are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Windows Operating System General Use, Blogging, and HTML. Most people who know Copywriting also know Advertising.

Pay by Experience Level for Copywriter

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Copywriters with more experience do not necessarily bring home bigger paychecks. In fact, experience in this field tends to impact compensation minimally. Respondents with less than five years' experience take home $41K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $53K. Copywriters see a median salary of $58K after reaching one to two decades on the job. More than 20 years of experience mean a somewhat bigger median paycheck of $62K, but it's not much more than what less experienced people make.

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Copywriters, 33 percent above the national average. Copywriters will also find cushy salaries in New York (+23 percent), Boston (+15 percent), Denver (+13 percent), and Minneapolis (+10 percent). Trailing the national average by 11 percent, Atlanta is the market with the smallest paychecks. Cincinnati and San Diego are a couple other places where companies are known to pay below the median — salaries are 8 percent lower and 7 percent lower, respectively.

Copywriter Reviews

What is it like working as a Copywriter?

Copywriter in San Mateo:
"Writer for Hire."
Pros: If you work at a smaller company or startup, sometimes you get a nice amount of creative license, especially if the brand is still under development. You get to help set the tone of the brand and sometimes write about things that interest you. Since more and more e-commerce companies are trying to offer their shoppers interesting content, you get to go beyond straightforward product copy, which tends to be drier.
Cons: As a writer for hire for an e-commerce company, you can expect to shill products you don't necessarily believe in. Writers are also generally undervalued at companies, in terms not just of compensation but of perceived importance to the company. Many people will think your job is easy and/or not time-consuming, but of course they're wrong.

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Experience Affects Copywriter Salaries




National Average
$45,000


Skills That Affect Copywriter Salaries



Adobe InDesign
up arrow 3%

Copywriting
up arrow 1%

National Average
$45,000

Editing
up arrow 2%

Social Media Marketing
up arrow 4%







HTML
up arrow 9%

Windows Operating System General Use
up arrow 10%

Blogging
up arrow 10%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 316 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
5%
1-4 years
57%
5-9 years
23%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 62%
vision benefits Vision: 49% employee benefits None: 22%
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