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Copywriter Salary

Copywriters in the United States can expect to earn an average of $45K per year. Total cash compensation for Copywriters runs from $30K to $71K depending on bonuses that can occasionally exceed $5K and profit sharing that can reach almost $14K. Career length and the particular city each impact pay for this group, with the former having the largest influence. For the most part, Copywriters enjoy their work and report high levels of job satisfaction. Health benefits are not claimed by all — just over one in five lack any form of coverage — but a fair number have medical insurance, and a majority have dental, too. Women make up the majority of Copywriters (63 percent) who completed the questionnaire. Respondents to the PayScale salary survey provided the data for this report.
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$30,884 - $67,165
(Median)
$31K
$45K
$67K
MEDIAN: $44,631
10%
50%
90%

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$11.32 - $44.66
(Median)
$11
$20
$45
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$30,884 - $67,165  
   
Bonus
$0.00 - $5,024  
Profit Sharing
$500 - $13,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,778 - $71,449  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 1,638
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$11.32 - $44.66  
   
Overtime
$16.78 - $45.21  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $5,024  
   
Profit Sharing
$500 - $13,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,778 - $71,449  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 494

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United States (change)


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Job Description for Copywriter

A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.

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Copywriter Tasks

  • Understand the goal, audience, and message of a campaign and create copy to suit.
  • Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.

Common Career Paths for Copywriter


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While Copywriters do not often become Creative Directors of Advertising, the job pays $90K per year on average. Copywriters most often move into positions as Senior Copywriters or Associate Directors of Creative Services; those groups report median salaries that are $24K higher and $45K higher, respectively.

Copywriter Job Listings

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Popular Skills for Copywriter


Survey takers working as Copywriters report using a large range of professional skills. Most notably, skills in Advertising, Marketing Communications, Adobe InDesign, and Copywriting are correlated to pay that is above average, with boosts between 3 percent and 9 percent. Skills that are correlated to lower pay, on the other hand, include Blogging, HTML, and Windows Operating System General Use. Most people experienced in Copywriting also know Advertising.

Pay by Experience Level for Copywriter

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Copywriters, more experience generally translates to higher pay. The average beginner in this position makes around $41K, but folks who have been around for five to 10 years see a markedly higher median salary of $53K. Copywriters bring in $58K after working for 10 to 20 years. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $62K.

Pay Difference by Location


Surpassing the national average by 27 percent, Copywriters in San Francisco receive some of the highest pay in the country. Copywriters will also find cushy salaries in New York (+23 percent), Boston (+14 percent), Denver (+14 percent), and Minneapolis (+11 percent). Atlanta ranks last in the field for pay, reporting salaries 10 percent below the national average. Employers in San Diego and Austin also lean toward paying below-median salaries (7 percent lower and 6 percent lower, respectively).

Related Job Salaries

United States (change)

Experience Affects Copywriter Salaries




National Average
$44,000


Skills That Affect Copywriter Salaries



Adobe InDesign
up arrow 3%

Copywriting
up arrow 2%

National Average
$44,000

Editing
up arrow 2%

Social Media Marketing
up arrow 4%







Windows Operating System General Use
up arrow 8%

HTML
up arrow 9%

Blogging
up arrow 10%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 345 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
6%
1-4 years
57%
5-9 years
24%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 62%
vision benefits Vision: 48% employee benefits None: 22%
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