A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.
Copywriters spend most of their time developing slogans and advertisements using the creative process. This generally involves meeting with the client to discuss audience and concepts they want to portray. The copywriter must then use this basic understanding to develop a few unique ideas to present to the client, and then modify them to suit the client’s needs. Eventually, they oversee the final production of the material.
Typical working days are Monday to Friday during regular business hours. Sometimes a copywriter will be required to travel to meetings with clients, although he or she generally works out of a studio or office. However, a copywriter has to be flexible, as the regular work schedule can be disrupted when deadlines are tight and close approaching. Work can easily extend into the weekends and after work hours during weekdays.
Generally, a college degree is not required for a career as a copywriter. Copywriters must have excellent writing skills, as well as creativity. Some agencies require a IPA Foundation Certificate for new entrants into the field.
- Understand the goal, audience, and message of a campaign and create copy to suit.
- Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.