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Copywriter Salary

For Copywriters, annual average wages total $45K per year. Cash earnings for Copywriters — including $5K in bonuses and $14K in profit sharing proceeds near the top of the pay scale — generally stretch from $30K to $71K depending on individual performance. Career length and the particular city each impact pay for this group, with the former having the largest influence. The majority of Copywriters (63 percent) who took the survey are women. For the most part, Copywriters enjoy their work and report high levels of job satisfaction. Although a fair number have medical coverage and a majority have dental coverage, slightly more than a fifth claim no health benefits at all. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$30,899 - $67,252
(Median)
$31K
$45K
$67K
MEDIAN: $44,722
10%
50%
90%

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$11.34 - $44.53
(Median)
$11
$19
$45
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$30,899 - $67,252  
   
Bonus
$0.00 - $5,022  
Profit Sharing
$494.35 - $13,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,770 - $71,284  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 1,655
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$11.34 - $44.53  
   
Overtime
$16.76 - $45.26  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $5,022  
   
Profit Sharing
$494.35 - $13,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,770 - $71,284  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 496

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Job Description for Copywriter

A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.

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Copywriter Tasks

  • Understand the goal, audience, and message of a campaign and create copy to suit.
  • Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.

Common Career Paths for Copywriter


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It's not very common for Copywriters to move on to become Creative Directors of Advertising. Average pay for a Creative Director of Advertising is $90K annually. Typical career progression for a Copywriter involves becoming a Senior Copywriter or an Associate Director of Creative Services, roles that pay $24K more and $45K more on average.

Copywriter Job Listings

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Popular Skills for Copywriter


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Advertising, Marketing Communications, Adobe InDesign, and Copywriting are correlated to pay that is above average, with boosts between 3 percent and 8 percent. Skills that pay less than market rate include Blogging, HTML, and Windows Operating System General Use. It is often found that people who know Copywriting are also skilled in Advertising.

Pay by Experience Level for Copywriter

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Copywriters who reported more years of relevant experience also reported higher earnings. Although individuals who have less than five years' experience earn $41K on average, people with five to 10 years benefit from a notably larger average of $53K. Copywriters with one to two decades of relevant experience report an average salary of approximately $58K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $62K.

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Copywriters, 31 percent above the national average. Copywriters will also find cushy salaries in New York (+23 percent), Boston (+15 percent), Denver (+13 percent), and Philadelphia (+11 percent). Falling short of the national average by 10 percent, the area with the worst salaries is Atlanta. San Diego and Austin are a couple other places where companies are known to pay below the median — salaries are 7 percent lower and 5 percent lower, respectively.

Related Job Salaries

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Experience Affects Copywriter Salaries




National Average
$44,000


Skills That Affect Copywriter Salaries



Adobe InDesign
up arrow 3%

Copywriting
up arrow 2%

National Average
$44,000

Editing
up arrow 2%

Social Media Marketing
up arrow 4%







Windows Operating System General Use
up arrow 9%

HTML
up arrow 9%

Blogging
up arrow 11%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 344 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
6%
1-4 years
57%
5-9 years
24%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 62%
vision benefits Vision: 48% employee benefits None: 22%
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