Copywriter Salary

The average Copywriter in the United States can expect to rake in roughly $49K per year. With some bonuses approaching $6K and certain profit sharing proceeds approaching $9K, overall incomes of Copywriters spread between $31K and $74K depending on individual performance. Location and years of experience each impact pay for this group, with the former having the largest influence. The majority of Copywriters (67 percent) who took the survey are women. Unfortunately, some people in this line of work are without benefits — approximately one-fifth lack coverage. On the flip side, a fair number have medical insurance and a majority receive dental plans. The majority of workers are highly satisfied with their job. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$33,594 - $71,422
$34K
$49K
$71K
MEDIAN: $48,607
10%
50%
90%

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$11.96 - $41.28
$12
$19
$41
MEDIAN: $19.43
10%
50%
90%

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$0$74K
Salary $33,594 - $71,422
Bonus $477.32 - $5,925
Profit Sharing $309.13 - $8,726
Commission $9,722
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,830 - $74,034
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 1,425
Hourly Data $0$42
Hourly Rate $11.96 - $41.28
Overtime $17.45 - $42.88
Annual Data $0$74K
Bonus $477.32 - $5,925
Commission $9,722
Profit Sharing $309.13 - $8,726
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,830 - $74,034
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 433

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Copywriter

A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.

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Copywriter Tasks

  • Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.
  • Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Understand the goal, audience, and message of a campaign and create copy to suit.

Common Career Paths for Copywriter


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Copywriters who go on to become Associate Directors of Creative Services may see their salaries climb quite a bit. Median pay for Associate Directors of Creative Services is $91K annually. A common career progression for a Copywriter is to become a Senior Copywriter or a Marketing Manager. Compared to Copywriters, the first group earns $23K more on average, and the second group earns $13K more.

Copywriter Job Listings

Popular Skills for Copywriter


Survey results imply that Copywriters deploy a deep pool of skills on the job. Most notably, skills in Branding, Advertising, Email Marketing, and Copywriting are correlated to pay that is above average. At the other end of the pay range are skills like Technical Writing, Blogging, and Search Engine Optimization. For most people, competency in Copywriting indicates knowledge of Advertising.

Pay by Experience Level for Copywriter

Pay by Experience for a Copywriter has a positive trend. An entry-level Copywriter with less than 5 years of experience can expect to earn an average total compensation of $44,000 based on 1,386 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Copywriter with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $55,000 based on 473 salaries. An experienced Copywriter which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $62,000 based on 222 salaries. A Copywriter with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $62,000 based on 73 salaries.

Pay Difference by Location

National Average: $47,379

Larger city markers indicate a job is popular in that location.

For Copywriters, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Copywriters will also find cushy salaries in New York (+26 percent), Boston (+18 percent), Seattle (+16 percent), and San Diego (+16 percent). Compared to the national average, Phoenix Copywriters have considerably lower salaries, 23 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Below-median salaries also turn up in Omaha and Dallas (18 percent lower and 13 percent lower, respectively).

Copywriter Reviews

Q: What is it like working as a Copywriter?

Copywriter in Saint Charles:
"Work Experience."
Pros: I like the freedom it allows me. Assignments come from my boss and while we discuss the general direction in which we want the copy to go I ultimately have total freedom with my writing. He will edit as he sees fit, but ultimately I am the voice of the company and all our clients.
Cons: I have very little experience being around a professional copywriter. My boss is very smart and certainly knows the business he's in extremely well, but he is not a copywriter. I wish I had more professionals in my field to learn from.

Copywriter in Springboro:
Pros: My own office and privacy. Only person that has my job.
Cons: Too much work. Only person that has my job. Too much of the same all the time. Redundant. Mind isn't being challenged. Boss dumbs down my descriptions and changes them. Cannot take pride in my work.

Copywriter in San Mateo:
"Writer for Hire."
Pros: If you work at a smaller company or startup, sometimes you get a nice amount of creative license, especially if the brand is still under development. You get to help set the tone of the brand and sometimes write about things that interest you. Since more and more e-commerce companies are trying to offer their shoppers interesting content, you get to go beyond straightforward product copy, which tends to be drier.
Cons: As a writer for hire for an e-commerce company, you can expect to shill products you don't necessarily believe in. Writers are also generally undervalued at companies, in terms not just of compensation but of perceived importance to the company. Many people will think your job is easy and/or not time-consuming, but of course they're wrong.

Copywriter in Minneapolis:
"Concept. Write. Repeat."
Pros: Writing headlines, concepting campaigns and creating new, original ideas.
Cons: There can be unfulfilling and/or boring work sometimes.

Related Job Salaries

Key Stats for Copywriter

Gender

Female
67 %
Male
33 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 253 votes.
Less than 1 year
6%
1-4 years
58%
5-9 years
22%
10-19 years
10%
20 years or more
4%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Copywriter Salaries

▲31%

▲30%

▲17%

National Average
$47,000

▼8%

Skills That Affect Copywriter Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 253 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
6%
1-4 years
58%
5-9 years
22%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 64%
vision benefits
Vision: 52%
no benefits
None: 21%
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