Copywriter Salary

Copywriters in the United States take home approximately $48K annually on average. Total cash compensation for Copywriters runs from $30K to $73K depending on bonuses that can occasionally exceed $6K and profit sharing that can reach almost $7K. Location is the biggest factor affecting pay for this group, followed by tenure. While close to one-fifth report receiving no health benefits, a strong majority do receive medical coverage, and a majority have dental, as well. Most workers in this position report high levels of job satisfaction. More than half of Copywriters (66 percent) survey participants are women. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$32,466 - $70,139
$32K
$48K
$70K
MEDIAN: $47,790
10%
50%
90%

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$11.39 - $44.27
$11
$19
$44
MEDIAN: $19.16
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$32,466 - $70,139  
   
Bonus
$491.62 - $5,976  
Profit Sharing
$487.22 - $6,589  
Commission
$9,722  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,328 - $73,064  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 1,405
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$11.39 - $44.27  
   
Overtime
$17.75 - $44.22  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$491.62 - $5,976  
   
Commission
$9,722  
Profit Sharing
$487.22 - $6,589  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,328 - $73,064  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 398
© PayScale, Inc. @ www.payscale.com

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Copywriter

A copywriter works mainly in advertising, writing persuasive ads and handouts for numerous companies. Also called a “creative content provider,” a copywriter needs to be able to capture the intended audience’s attention in a few words and sometimes an image or two. The ability to deliver a powerful message through a few select words and images is a must.

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Copywriter Tasks

  • Research, write, edit, and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.
  • Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Understand the goal, audience, and message of a campaign and create copy to suit.

Common Career Paths for Copywriter


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For Copywriters, progressing to an Associate Director of Creative Services role may result in a significant raise. On average, an Associate Director of Creative Services can earn $91K annually. Copywriters typically move into roles as Senior Copywriters or Marketing Managers, and those positions pay $23K more and $14K more, respectively.

Copywriter Job Listings

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Popular Skills for Copywriter


Copywriters report using a large range of skills on the job. Most notably, skills in Branding, Advertising, Email Marketing, and Copywriting are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Technical Writing, Blogging, and Search Engine Optimization. The majority of those who know Copywriting also know Advertising.

Pay by Experience Level for Copywriter

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience does not seem to be a strong driver of pay increase in this role. Salaries of relatively inexperienced workers fall in the neighborhood of $44K, but folks who have racked up five to 10 years see a notably higher median of $55K. The average pay reported by folks with 10 to 20 years of experience is around $62K. Veterans who have surpassed the 20-year mark may make no more than those who are navigating the mid-career stage.

Pay Difference by Location

National Average: $46,458

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Copywriters, 35 percent above the national average. Copywriters can also look forward to large paychecks in cities like New York (+29 percent), Boston (+20 percent), Seattle (+19 percent), and San Diego (+18 percent). Compared to the national average, Phoenix Copywriters have considerably lower salaries, 22 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Not at the bottom but still paying below the median are employers in Omaha and Dallas (16 percent lower and 11 percent lower, respectively).

Copywriter Reviews

Q: What is it like working as a Copywriter?

Copywriter in Saint Charles:
`"$Work Experience."`
Pros: I like the freedom it allows me. Assignments come from my boss and while we discuss the general direction in which we want the copy to go I ultimately have total freedom with my writing. He will edit as he sees fit, but ultimately I am the voice of the company and all our clients.
Cons: I have very little experience being around a professional copywriter. My boss is very smart and certainly knows the business he's in extremely well, but he is not a copywriter. I wish I had more professionals in my field to learn from.

Copywriter in San Mateo:
`"$Writer for Hire."`
Pros: If you work at a smaller company or startup, sometimes you get a nice amount of creative license, especially if the brand is still under development. You get to help set the tone of the brand and sometimes write about things that interest you. Since more and more e-commerce companies are trying to offer their shoppers interesting content, you get to go beyond straightforward product copy, which tends to be drier.
Cons: As a writer for hire for an e-commerce company, you can expect to shill products you don't necessarily believe in. Writers are also generally undervalued at companies, in terms not just of compensation but of perceived importance to the company. Many people will think your job is easy and/or not time-consuming, but of course they're wrong.

Related Job Salaries

Key Stats for Copywriter

Gender

Female
66 %
Male
34 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 214 votes.
Less than 1 year
6%
1-4 years
59%
5-9 years
21%
10-19 years
10%
20 years or more
4%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Copywriter Salaries

▲33%

▲33%

▲19%

National Average
$46,000

▼6%

Skills That Affect Copywriter Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 214 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
6%
1-4 years
59%
5-9 years
21%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 77%
dental benefits
Dental: 64%
vision benefits
Vision: 53%
dental benefits
None: 21%
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