Customer Relationship Management (CRM) Manager Salary
Customer Relationship Management Managers in the United States can expect wages of $66K per year on average. Total incomes of Customer Relationship Management Managers incorporate potential for, in a few cases, more than $20K from bonuses and close to $65K from profit sharing; these performance components cause packages to range between $34K and $113K. Geography and tenure each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and a fair number earn dental coverage. The majority of workers are highly satisfied with their job. Women account for the majority of Customer Relationship Management Managers who responded to the questionnaire — 62 percent to be exact. Participants in PayScale's salary questionnaire provided the particulars of this report.
Job Description for Customer Relationship Management (CRM) Manager
Customer relationship management (CRM) managers work in many types of industries to ensure organizations' success in profitability, reputation, and customer satisfaction. These professionals manage the relationship between the business and the consumer. A CRM manager is concerned with customer experience: How can the business improve the customer’s satisfaction and the likelihood that they return for future business? CRM managers also often work closely with the marketing department, providing employees with tools and technology to better serve customer needs.Read More...
The work CRM managers do is mainly mental, with a lot of critical thinking and the use of abstract ideas involved. Frequently a CRM manager must think “outside the box” to maintain successful consumer relationships and pursue offers, experiences, and products that competitors are not providing. Generally speaking, CRM managers work mostly in an office setting, and they might spend their workdays researching marketing techniques, training employees, or meeting directly with customers and/or clientele.
Typically, a CRM manager must have a bachelor's degree in a business-related field, such as marketing. Further, a customer relationship management certificate may be preferred by employers.
Customer Relationship Management (CRM) Manager Tasks
- Develop and execute marketing campaign strategy and analyze campaign performance.
- Communicate with internal and external partners to meet customer expectations.
- Negotiate contract renewal, draft reports, and provide progress analysis.
- Monitor and provide support on the implementation of service agreements.
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Popular Skills for Customer Relationship Management (CRM) Manager
Customer Relationship Management Managers generally report applying a varied skill set to their work. Most notably, facility with Email Marketing, Business Analysis, and Salesforce are correlated to pay that is significantly above average, leading to increases of 38 percent, 27 percent, and 19 percent, respectively. Those listing Customer Service and Operations Management as skills, on the other hand, should be prepared for drastically lower pay. Those proficient in Customer Relationship Management are, more often than not, also skilled in Customer Service.
Pay by Experience Level for Customer Relationship Management (CRM) Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Survey participants with less than five years' experience pocket $55K on average, but those with five to 10 years of experience enjoy a much bigger median of $80K. For Customer Relationship Management Managers, 10 to 20 years of experience on the job amounts to an average salary of $77K. Customer Relationship Management Managers who claim more than two decades of experience actually make somewhat smaller average paychecks of $73K.
Pay Difference by Location
Home to some of the best pay for Customer Relationship Management Managers, Charlotte offers exceptional salaries, 40 percent above the national average. Customer Relationship Management Managers will also find cushy salaries in Chicago (+36 percent), New York (+33 percent), San Francisco (+31 percent), and Boston (+20 percent). Location significantly influences compensation, with Houston Customer Relationship Management Managers earning much less — 41 percent less — than the national average. Below-median salaries also turn up in Pittsburgh and Austin (31 percent lower and 17 percent lower, respectively).
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Key Stats for Customer Relationship Management (CRM) Manager
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