Database Marketing Manager Salary

A Database Marketing Manager earns an average salary of $73,147 per year. Most people with this job move on to other positions after 20 years in this career. The skills that increase pay for this job the most are Email Marketing and Data Analysis.

$41,390 - $118,583
$41K
$73K
$120K
MEDIAN: $73,147
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$41,390 - $118,583  
   
Bonus
$2,250 - $18,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,644 - $127,485  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 45
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Job Description for Database Marketing Manager

A database marketing manager is responsible for working to execute marketing initiatives within a company's marketing database. Those in this position also manage the department's staff, who perform regular maintenance of the database. This includes developing marketing strategies for specific target audiences and evaluating the effectiveness of these campaigns. This tracking and analyzing allows both the staff and the database marketing manager to work in tandem to create successful marketing campaigns.

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Database Marketing Manager Tasks

  • Manage and coordinate changes to market databases, including service inquiries, demographic information and status changes.
  • Review data on customer demographics, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Modify existing databases and develop new database management systems to improve efficiency and accuracy.

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Popular Skills for Database Marketing Manager

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Key Stats for Database Marketing Manager

Gender

Female
56 %
Male
44 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 6 votes.
Less than 1 year
7%
1-4 years
36%
5-9 years
20%
10-19 years
29%
20 years or more
9%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Database Marketing Manager Salaries

▲29%

▲23%

National Average
$77,000

▼12%

Skills That Affect Database Marketing Manager Salaries

Email Marketing
▲16%

▲13%


National Average
$77,000

SQL
▼16%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 6 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
7%
1-4 years
36%
5-9 years
20%
10-19 years
29%
20 years or more
9%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 93%
vision benefits
Vision: 78%
dental benefits
None: 5%
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