Direct Marketing Managers in the United States take home an average $58K annually. For the most part, Direct Marketing Managers enjoy their work and report high levels of job satisfaction. Medical benefits are awarded to most, and a strong majority earn dental coverage. Men are in the minority of survey respondents, with female Direct Marketing Managers making up 71 percent. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$45,978 - $97,436
(Median)
$46K
$58K
$97K
MEDIAN: $58,144
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$45,978 - $97,436  
   
Bonus
$0.00 - $23,270  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,354 - $100,671  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 34
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Job Description for Direct Marketing Manager

  • Maintain contact with key markets by visiting and investigating the operations and local conditions.
  • Evaluate and provide analysis to management for new products and international market opportunities.
  • Plans and implements sales programs for one or more of the company's product line.
  • Ensure execution of the developed sales strategies, plans and advertising or promotional programs.
  • Ensure activities are in accordance with the developed sales objectives.

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Pay by Experience Level for Direct Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The median compensation for relatively untried workers is $59K; in the five-to-10 year group, it's higher at around $60K. The average pay reported by folks with 10 to 20 years of experience is around $53K. Seasoned workers who boast more than two decades of relevant experience enjoy a median salary of $71K, which is substantially larger than the medians reported by folks with fewer years on their resumes.

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Experience Affects Direct Marketing Manager Salaries

Late-Career
up arrow 26%

Mid-Career
up arrow 7%

Entry-Level
up arrow 5%

National Average
$56,000

Experienced
up arrow 6%

Skills That Affect Direct Marketing Manager Salaries

Direct Marketing
up arrow 2%

Email Marketing
up arrow 2%

National Average
$56,000

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 4 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
3%
1-4 years
29%
5-9 years
21%
10-19 years
32%
20 years or more
16%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 79%
medical benefits
Vision: 65%
dental benefits
None: 12%
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