Direct Marketing Manager Salary (United States)

Direct Marketing Managers in the United States can expect to earn an average of $69,776 annually. The range in pay spans from $38,287 to $108,504 per year. Most people in this field enjoy health coverage; the vast majority receive medical and dental insurance and more than half get vision insurance. Most Direct Marketing Managers (68 percent) are women. For the most part, Direct Marketing Managers enjoy their work and report high levels of job satisfaction. The data for this synopsis comes from respondents who took the PayScale salary survey.
Direct Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$38,985 - $102,592
(Median)
39K
55K
66K
87K
100K
MEDIAN: $65,546
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$38,985 - $102,592  
   
Bonus
$0.00 - $13,887  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,287 - $108,504  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 59
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Job Description for Direct Marketing Manager

  • Maintain contact with key markets by visiting and investigating the operations and local conditions.
  • Evaluate and provide analysis to management for new products and international market opportunities.
  • Plans and implements sales programs for one or more of the company's product line.
  • Ensure execution of the developed sales strategies, plans and advertising or promotional programs.
  • Ensure activities are in accordance with the developed sales objectives.

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Pay by Experience Level for Direct Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Direct Marketing Managers, experience seems to be a major factor in determining pay. At career start, salaries are typically $51K, which grows to $70K after five to 10 years. Those who spend a decent amount of time in this profession—one to two decades—usually make about $83K. After two decades on the job, Direct Marketing Managers see salary growth dwindle, averaging $84K. Experienced employees who have 10-20 years of experience make up 27 percent of the workforce; inexperienced individuals who have been working for less than one year comprise less than five, and senior people with more than 20 years under their belt fill out the remaining 17 percent. In this field, workers tend to have anywhere from one to nine years of experience—of those surveyed, more than half land within this range.

Related Job Salaries

Experience Affects Direct Marketing Manager Salaries

Late-Career
up arrow 21%
Experienced
up arrow 18%
Mid-Career
0%
National Average
$70,000
Entry-Level
up arrow 27%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 14 votes.

Gender

Female
68%
female alumni
 
Male
32%
male alumni

Years of Experience

Less than 1 year
3%
1-4 years
17%
5-9 years
37%
10-19 years
27%
20 years or more
17%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 82%
vision benefits Vision: 67% employee benefits None: 7%
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