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Direct Marketing Manager Salary

Direct Marketing Managers in the United States can expect wages of $64K annually on average. The majority of Direct Marketing Managers claim high levels of job satisfaction. Female Direct Marketing Managers are more common than men among those who completed the survey; more than half (68 percent) are women. Nearly all enjoy medical while a strong majority get dental coverage. Vision coverage is also available to a majority. The information for this snapshot was generated by responses to the PayScale salary survey.

$38,880 - $100,222
(Median)
$39K
$64K
$100K
MEDIAN: $63,578
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$38,880 - $100,222  
   
Bonus
$0.00 - $11,878  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,409 - $102,204  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 68

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United States (change)


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Job Description for Direct Marketing Manager

  • Maintain contact with key markets by visiting and investigating the operations and local conditions.
  • Evaluate and provide analysis to management for new products and international market opportunities.
  • Plans and implements sales programs for one or more of the company's product line.
  • Ensure execution of the developed sales strategies, plans and advertising or promotional programs.
  • Ensure activities are in accordance with the developed sales objectives.

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Pay by Experience Level for Direct Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and pay tend to be weakly linked for Direct Marketing Managers — those with more experience do not necessarily bring in higher earnings. Survey participants with less than five years' experience report a median income of $61K, and earnings aren't much higher for respondents who have five to 10 years under their belts; respondents in the latter group report a median of just $64K. On average, Direct Marketing Managers make $72K following one to two decades on the job. In the end, the overall pattern seems to be that more experience generally corresponds to higher pay; a Direct Marketing Manager with more than 20 years of experience can earn $80K on average.

Related Job Salaries

United States (change)

Experience Affects Direct Marketing Manager Salaries

Late-Career
up arrow 22%

Experienced
up arrow 11%

National Average
$65,000

Mid-Career
up arrow 1%

Entry-Level
up arrow 6%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 13 votes.

Gender

Female
68 %
Male
32 %

Years of Experience

Less than 1 year
4%
1-4 years
19%
5-9 years
31%
10-19 years
29%
20 years or more
17%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 80%
vision benefits Vision: 69% employee benefits None: 6%
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