Direct Marketing Manager Salary

Median pay for Direct Marketing Managers in the United States is around $63K per year. Most Direct Marketing Managers report high levels of job satisfaction. Almost all enjoy medical while a fair number get dental coverage. Vision coverage is also available to a majority. Female Direct Marketing Managers are more common than men among those who completed the survey; more than half (67 percent) are women. This report is based on answers to PayScale's salary questionnaire.

$38,860 - $100,000
(Median)
$39K
$63K
$100K
MEDIAN: $63,373
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$38,860 - $100,000  
   
Bonus
$0.00 - $10,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,498 - $102,014  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 69
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Job Description for Direct Marketing Manager

  • Maintain contact with key markets by visiting and investigating the operations and local conditions.
  • Evaluate and provide analysis to management for new products and international market opportunities.
  • Plans and implements sales programs for one or more of the company's product line.
  • Ensure execution of the developed sales strategies, plans and advertising or promotional programs.
  • Ensure activities are in accordance with the developed sales objectives.

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Pay by Experience Level for Direct Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Direct Marketing Managers, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Salaries for inexperienced workers average out to $64K, and those with five to 10 years' experience earn a higher median of $59K. Direct Marketing Managers bring in $73K after working for 10 to 20 years. Direct Marketing Managers with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $80K.

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Experience Affects Direct Marketing Manager Salaries

Late-Career
up arrow 23%

Experienced
up arrow 14%

National Average
$64,000

Mid-Career
up arrow 1%

Entry-Level
up arrow 8%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 12 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
4%
1-4 years
20%
5-9 years
32%
10-19 years
27%
20 years or more
17%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 6%
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