Direct Marketing Manager Salary

Direct Marketing Managers in the United States take home an average $64K annually. Job satisfaction for Direct Marketing Managers is high. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. More than half of Direct Marketing Managers (67 percent) survey participants are women. This overview is based on answers to PayScale's salary questionnaire.

$39,104 - $99,329
MEDIAN: $63,578

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$39,104 - $99,329  
$0.00 - $10,256  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$37,054 - $101,143  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 72
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Job Description for Direct Marketing Manager

  • Maintain contact with key markets by visiting and investigating the operations and local conditions.
  • Evaluate and provide analysis to management for new products and international market opportunities.
  • Plans and implements sales programs for one or more of the company's product line.
  • Ensure execution of the developed sales strategies, plans and advertising or promotional programs.
  • Ensure activities are in accordance with the developed sales objectives.

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Direct Marketing Managers typically list a handful of skills they use on the job. Direct Marketing and Email Marketing are considered valuable skills and can increase employee pay. Skills that seem to negatively impact pay include Email Marketing and Direct Marketing. Experience with Direct Marketing is often linked with knowledge of Email Marketing.

Pay by Experience Level for

Median of all compensation (including tips, bonus, and overtime) by years of experience.

More years of relevant experience do not necessarily translate to higher paychecks. Relatively untried employees who have less than five years' experience make $56K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $65K. After working for 10 to 20 years, Direct Marketing Managers make a median salary of $73K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $80K on average.

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Experience Affects Salaries

up arrow 24%

up arrow 15%

up arrow 1%

National Average

up arrow 12%

Skills That Affect Salaries

National Average

Direct Marketing
up arrow 5%

Email Marketing
up arrow 11%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 12 votes.


67 %
33 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 79%
vision benefits Vision: 64% employee benefits None: 9%