Direct Marketing Manager Salary

For Direct Marketing Managers, annual average wages total $63K per year. Almost all report receiving medical coverage from their employers and a fair number collect dental insurance. Most Direct Marketing Managers like their work and job satisfaction is high. Men are in the minority of survey respondents, with female Direct Marketing Managers making up 70 percent. The information for this snapshot was generated by responses to the PayScale salary survey.

$39,184 - $97,289
MEDIAN: $63,373

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$39,184 - $97,289  
$0.00 - $11,745  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$37,143 - $102,484  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 73
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Job Description for Direct Marketing Manager

  • Maintain contact with key markets by visiting and investigating the operations and local conditions.
  • Evaluate and provide analysis to management for new products and international market opportunities.
  • Plans and implements sales programs for one or more of the company's product line.
  • Ensure execution of the developed sales strategies, plans and advertising or promotional programs.
  • Ensure activities are in accordance with the developed sales objectives.

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Pay by Experience Level for Direct Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience and pay tend to be weakly linked for Direct Marketing Managers — those with more experience do not necessarily bring in higher earnings. Salaries for inexperienced workers average out to $65K, and those with five to 10 years' experience earn a higher median of $56K. For Direct Marketing Managers, 10 to 20 years of experience on the job amounts to an average salary of $71K. In the end, the overall pattern seems to be that more experience generally corresponds to higher pay; a Direct Marketing Manager with more than 20 years of experience can earn $83K on average.

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Experience Affects Direct Marketing Manager Salaries

up arrow 30%

up arrow 11%

up arrow 1%

National Average

up arrow 12%

Skills That Affect Direct Marketing Manager Salaries

National Average

Direct Marketing
up arrow 3%

Email Marketing
up arrow 10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 13 votes.


70 %
30 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 79%
medical benefits
Vision: 66%
dental benefits
None: 8%