Direct Marketing Manager Salary

Direct Marketing Managers in the United States take home approximately $64K annually on average. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to the greater part. Job satisfaction for Direct Marketing Managers is high. The majority of Direct Marketing Managers (65 percent) who took the survey are women. This snapshot results from replies to PayScale's salary survey.

$38,942 - $99,778
(Median)
$39K
$64K
$100K
MEDIAN: $63,578
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$38,942 - $99,778  
   
Bonus
$0.00 - $10,332  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,587 - $101,829  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 70
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Job Description for Direct Marketing Manager

  • Maintain contact with key markets by visiting and investigating the operations and local conditions.
  • Evaluate and provide analysis to management for new products and international market opportunities.
  • Plans and implements sales programs for one or more of the company's product line.
  • Ensure execution of the developed sales strategies, plans and advertising or promotional programs.
  • Ensure activities are in accordance with the developed sales objectives.

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Pay by Experience Level for Direct Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Direct Marketing Managers, more experience in the field does not usually mean bigger paychecks. Relatively untried employees who have less than five years' experience have a median salary of $59K. Those who have been around for five to 10 years can expect to take home more — $64K on average. Direct Marketing Managers who work for 10 to 20 years in their occupation tend to earn about $73K. More than 20 years of experience mean a somewhat bigger median paycheck of $80K, but it's not much more than what less experienced people make.

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Experience Affects Direct Marketing Manager Salaries

Late-Career
up arrow 23%

Experienced
up arrow 14%

Mid-Career
0%

National Average
$65,000

Entry-Level
up arrow 9%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 12 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
4%
1-4 years
19%
5-9 years
33%
10-19 years
26%
20 years or more
17%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 80%
vision benefits Vision: 67% employee benefits None: 6%
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