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Direct Marketing Manager Salary (United States)

For Direct Marketing Managers, annual wages usually total $66K per year. Medical benefits are awarded to the vast majority, and a solid majority earn dental coverage. Female Direct Marketing Managers are more common than men; more than half (68 percent) of Direct Marketing Managers are women. Most Direct Marketing Managers like their work and job satisfaction is high. The data for this snapshot was collected from individuals who took PayScale's salary survey.
Direct Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$38,985 - $102,592
(Median)
39K
55K
66K
87K
100K
MEDIAN: $65,546
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$38,985 - $102,592  
   
Bonus
$0.00 - $13,887  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,287 - $108,504  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 59
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Job Description for Direct Marketing Manager

  • Maintain contact with key markets by visiting and investigating the operations and local conditions.
  • Evaluate and provide analysis to management for new products and international market opportunities.
  • Plans and implements sales programs for one or more of the company's product line.
  • Ensure execution of the developed sales strategies, plans and advertising or promotional programs.
  • Ensure activities are in accordance with the developed sales objectives.

Marketing Manager Job Listings

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Pay by Experience Level for Direct Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Direct Marketing Managers generally obtain higher compensation for more plentiful past experience. The average worker who claims fewer than five years of experience earns around $51K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $70K. Direct Marketing Managers claiming one to two decades of experience make an estimated median of $83K. Direct Marketing Managers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $84K on average. In this field, workers tend to have anywhere from one to nine years of experience — of those surveyed, over one-half land within this range. Experienced employees who have 10-20 years of experience make up roughly one in four of the workforce; inexperienced individuals who have been working for less than one year comprise fewer than one in twenty, and senior people with more than 20 years under their belt fill out the remaining close to a sixth.

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Experience Affects Direct Marketing Manager Salaries

Late-Career
up arrow 21%
Experienced
up arrow 18%
Mid-Career
0%
National Average
$70,000
Entry-Level
up arrow 27%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 14 votes.

Gender

Female
68%
female alumni
 
Male
32%
male alumni

Years of Experience

Less than 1 year
3%
1-4 years
17%
5-9 years
37%
10-19 years
27%
20 years or more
17%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 82%
vision benefits Vision: 67% employee benefits None: 7%