Direct Marketing Manager Salary

An average Direct Marketing Manager in the United States can expect to take home roughly $63K per year. Almost all report receiving medical coverage from their employers and a fair number collect dental insurance. Work is enjoyable for Direct Marketing Managers, who typically claim high levels of job satisfaction. Most Direct Marketing Managers survey respondents are women (70 percent). The numbers in this rundown were provided by PayScale's salary survey participants.

$39,184 - $97,289
MEDIAN: $63,373

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$39,184 - $97,289  
$0.00 - $11,745  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$37,143 - $102,484  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 73
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)

Comp Managers: Start Here »

Job Description for Direct Marketing Manager

  • Maintain contact with key markets by visiting and investigating the operations and local conditions.
  • Evaluate and provide analysis to management for new products and international market opportunities.
  • Plans and implements sales programs for one or more of the company's product line.
  • Ensure execution of the developed sales strategies, plans and advertising or promotional programs.
  • Ensure activities are in accordance with the developed sales objectives.

Marketing Manager Job Listings

Search for more jobs:

Direct Marketing Managers who responded to the survey report just a handful of professional skills. Direct Marketing and Email Marketing are considered valuable skills and can increase employee pay. Skills that pay less than market rate include Email Marketing. Employees educated in Direct Marketing are typically practiced in Email Marketing, too.

Pay by Experience Level for Direct Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience and pay tend to be weakly linked for Direct Marketing Managers — those with more experience do not necessarily bring in higher earnings. The median compensation for relatively untried workers is $56K; in the five-to-10 year group, it's higher at around $65K. For Direct Marketing Managers, 10 to 20 years of experience on the job amounts to an average salary of $71K. Survey participants who have spent more than 20 years on the job report a predictably higher median income of $83K, demonstrating that compensation is roughly commensurate with experience in the end.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)

Comp Managers: Start Here »

Experience Affects Direct Marketing Manager Salaries

up arrow 30%

up arrow 11%

up arrow 1%

National Average

up arrow 12%

Skills That Affect Direct Marketing Manager Salaries

National Average

Direct Marketing
up arrow 3%

Email Marketing
up arrow 10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 13 votes.


70 %
30 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 79%
medical benefits
Vision: 66%
dental benefits
None: 8%