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Direct Marketing Manager Salary

The average Direct Marketing Manager in the United States earns approximately $64K annually. Nearly all report receiving medical coverage from their employers and most collect dental insurance. For the most part, Direct Marketing Managers enjoy their work and report high levels of job satisfaction. Women make up the majority of Direct Marketing Managers (68 percent) who completed the questionnaire. Participants in PayScale's salary questionnaire provided the particulars of this report.
$38,186 - $102,220
MEDIAN: $64,401

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$38,186 - $102,220  
$0.00 - $13,992  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$37,587 - $107,951  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 61
United States (change)

Job Description for Direct Marketing Manager

  • Maintain contact with key markets by visiting and investigating the operations and local conditions.
  • Evaluate and provide analysis to management for new products and international market opportunities.
  • Plans and implements sales programs for one or more of the company's product line.
  • Ensure execution of the developed sales strategies, plans and advertising or promotional programs.
  • Ensure activities are in accordance with the developed sales objectives.

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Pay by Experience Level for Direct Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Relatively untried employees who have less than five years' experience make $51K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $66K. Direct Marketing Managers who work for 10 to 20 years in their occupation tend to earn about $83K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $84K.

Related Job Salaries

Experience Affects Direct Marketing Manager Salaries

up arrow 26%

up arrow 23%

National Average

up arrow 2%

up arrow 24%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 15 votes.


68 %
32 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 84%
vision benefits Vision: 71% employee benefits None: 5%