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Direct Marketing Manager Salary

Direct Marketing Managers in the United States pull down an average of $63K annually. For the most part, Direct Marketing Managers enjoy their work and report high levels of job satisfaction. Women account for the majority of Direct Marketing Managers who responded to the questionnaire — 67 percent to be exact. Nearly all report receiving medical coverage from their employers and most collect dental insurance. The data for this synopsis comes from respondents who took the PayScale salary survey.

$38,775 - $100,446
MEDIAN: $63,373

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$38,775 - $100,446  
$0.00 - $11,960  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$38,113 - $102,603  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 67

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Job Description for Direct Marketing Manager

  • Maintain contact with key markets by visiting and investigating the operations and local conditions.
  • Evaluate and provide analysis to management for new products and international market opportunities.
  • Plans and implements sales programs for one or more of the company's product line.
  • Ensure execution of the developed sales strategies, plans and advertising or promotional programs.
  • Ensure activities are in accordance with the developed sales objectives.

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Pay by Experience Level for Direct Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For Direct Marketing Managers, more experience in the field does not usually mean bigger paychecks. People who have worked for fewer than five years earn around $59K, and folks with five to 10 years of experience see a modestly higher median of $64K. After working for 10 to 20 years, Direct Marketing Managers make a median salary of $72K. In the end, the overall pattern seems to be that more experience generally corresponds to higher pay; a Direct Marketing Manager with more than 20 years of experience can earn $83K on average.

Related Job Salaries

United States (change)

Experience Affects Direct Marketing Manager Salaries

up arrow 27%

up arrow 11%

National Average

up arrow 1%

up arrow 9%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 13 votes.


67 %
33 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 81%
vision benefits Vision: 69% employee benefits None: 5%