E-Mail Marketing Manager Salary
The average E-Mail Marketing Manager in the United States can expect to rake in roughly $64K per year. Geography and years of experience each impact pay for this group, with the former having the largest influence. Job satisfaction is considered about average by most people in this profession. Almost all report receiving medical coverage from their employers and a fair number collect dental insurance. Respondents to the PayScale salary survey provided the data for this report.
Job Description for E-Mail Marketing Manager
E-mail marketing managers supervise one or more teams of employees who create and execute marketing campaigns across multiple online channels. Their teams must continuously research prospects and potential customers to enhance their own advertising and marketing for their products.Read More...
Excellent communications skills, both written and verbal, are highly recommended for this position. A Bachelor's degree in business, marketing, or a related field is generally required, and Master's degrees are often preferred; e-mail marketing managers should also have prior marketing experience.
Excellent leadership, communication, organizational skills, and independence are important, as well as the abilities to meet deadlines, properly delegate duties, and follow up with subordinates regarding online projects. They must always stay up-to-date with the latest trends in their industry and use query application to find prospects and potential customers. Proficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook) may be necessary, and exceptional writing and copy editing skills are also required.
E-Mail Marketing Manager Tasks
- Assist in managing budget and resources for online services.
- Monitor and track utilization, performance and schedules to optimize open rates and conversions.
- Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations, and policies.
- Build and implement online marketing strategies and goals through email marketing.
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Popular Skills for E-Mail Marketing Manager
E-Mail Marketing Managers report using a diverse set of skills on the job. Most notably, skills in Customer Relationship Management, Email Marketing, HTML, and Direct Marketing are correlated to pay that is above average. At the other end of the pay range are skills like Graphic Design and Web Marketing. Those educated in Email Marketing tend to be well versed in Web Marketing.