E-Mail Marketing Manager Salary

The average E-Mail Marketing Manager in the United States earns approximately $59K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is reported as high by the vast majority of workers. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Most E-Mail Marketing Managers survey respondents are women (70 percent). The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$39,382 - $81,955

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$39,382 - $81,955  
$0.00 - $11,650  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$39,370 - $87,915  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 129
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Job Description for E-Mail Marketing Manager

E-mail marketing managers supervise one or more teams of employees who create and execute marketing campaigns across multiple online channels. Their teams must continuously research prospects and potential customers to enhance their own advertising and marketing for their products.


E-Mail Marketing Manager Tasks

  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations, and policies.
  • Build and implement online marketing strategies and goals through email marketing.
  • Assist in managing budget and resources for online services.
  • Monitor and track utilization, performance and schedules to optimize open rates and conversions.

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Popular Skills for E-Mail Marketing Manager

E-Mail Marketing Managers who responded to the survey report just a handful of professional skills. Most notably, skills in Email Marketing, HTML, Direct Marketing, and Web Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Web Marketing. It is often found that people who know Email Marketing are also skilled in Web Marketing.

Related Job Salaries

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Experience Affects E-Mail Marketing Manager Salaries

up arrow 15%

National Average

Skills That Affect E-Mail Marketing Manager Salaries

Email Marketing
up arrow 3%

up arrow 2%

Direct Marketing

National Average

Web Marketing
up arrow 8%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 23 votes.


70 %
30 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 76%
vision benefits Vision: 56% employee benefits None: 16%