E-Mail Marketing Manager Salary

The average E-Mail Marketing Manager in the United States can expect to rake in roughly $61K per year. Geographic location and years of experience each impact pay for this group, with the former having the largest influence. There are more female E-Mail Marketing Managers who answered the questionnaire than male, making up 65 percent. Job satisfaction is reported as high by the vast majority of workers. Medical benefits are awarded to a large number, and most earn dental coverage. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$41,362 - $87,199
MEDIAN: $60,927

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$41,362 - $87,199  
$0.00 - $11,875  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$41,296 - $91,715  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 138
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Job Description for E-Mail Marketing Manager

E-mail marketing managers supervise one or more teams of employees who create and execute marketing campaigns across multiple online channels. Their teams must continuously research prospects and potential customers to enhance their own advertising and marketing for their products.


E-Mail Marketing Manager Tasks

  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations, and policies.
  • Build and implement online marketing strategies and goals through email marketing.
  • Assist in managing budget and resources for online services.
  • Monitor and track utilization, performance and schedules to optimize open rates and conversions.

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Popular Skills for E-Mail Marketing Manager

E-Mail Marketing Managers note just a narrow range of job skills. Most notably, skills in Customer Relationship Management, Email Marketing, Direct Marketing, and HTML are correlated to pay that is above average. Skills that pay less than market rate include Web Marketing. Those educated in Email Marketing tend to be well versed in Web Marketing.

Related Job Salaries

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Experience Affects E-Mail Marketing Manager Salaries

up arrow 11%

National Average

Skills That Affect E-Mail Marketing Manager Salaries

Customer Relationship Management (CRM)
up arrow 7%

Email Marketing
up arrow 5%

up arrow 1%

Direct Marketing
up arrow 1%

National Average

Web Marketing
up arrow 6%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 21 votes.


65 %
35 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 83%
medical benefits
Vision: 66%
dental benefits
None: 10%