E-Mail Marketing Manager Salary
Pay for E-Mail Marketing Managers in the United States sits in the ballpark of $67K annually. Residence is the biggest factor affecting pay for this group, followed by tenure. Men are in the minority of survey respondents, with female E-Mail Marketing Managers making up 70 percent. Medical benefits are awarded to nearly all, and most earn dental coverage. The majority of individuals in this role claim moderate levels of job satisfaction.
Job Description for E-Mail Marketing Manager
E-mail marketing managers supervise one or more teams of employees who create and execute marketing campaigns across multiple online channels. Their teams must continuously research prospects and potential customers to enhance their own advertising and marketing for their products.Read More...
Excellent communications skills, both written and verbal, are highly recommended for this position. A Bachelor's degree in business, marketing, or a related field is generally required, and Master's degrees are often preferred; e-mail marketing managers should also have prior marketing experience.
Excellent leadership, communication, organizational skills, and independence are important, as well as the abilities to meet deadlines, properly delegate duties, and follow up with subordinates regarding online projects. They must always stay up-to-date with the latest trends in their industry and use query application to find prospects and potential customers. Proficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook) may be necessary, and exceptional writing and copy editing skills are also required.
E-Mail Marketing Manager Tasks
- Assist in managing budget and resources for online services.
- Monitor and track utilization, performance and schedules to optimize open rates and conversions.
- Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations, and policies.
- Build and implement online marketing strategies and goals through email marketing.
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Popular Skills for E-Mail Marketing Manager
E-Mail Marketing Managers report using a pretty varied skill set on the job. Most notably, skills in Customer Relationship Management, Email Marketing, HTML, and Web Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Graphic Design and Direct Marketing. Most people who know Email Marketing also know Web Marketing.
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Key Stats for E-Mail Marketing Manager
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