E-Mail Marketing Manager Salary
E-Mail Marketing Managers in the United States pull down an average of $66K per year. Geographic location and career length each impact pay for this group, with the former having the largest influence. For the most part, people in this position report moderate levels of job satisfaction. Men are in the minority of survey respondents, with female E-Mail Marketing Managers making up 75 percent. Medical benefits are awarded to almost all, and a large number earn dental coverage. This report is based on responses to the PayScale salary survey.
|Salary||$46,160 - $88,872|
|Bonus||$985 - $13,032|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$48,097 - $89,850|
Job Description for E-Mail Marketing Manager
E-mail marketing managers supervise one or more teams of employees who create and execute marketing campaigns across multiple online channels. Their teams must continuously research prospects and potential customers to enhance their own advertising and marketing for their products.Read More...
Excellent communications skills, both written and verbal, are highly recommended for this position. A Bachelor's degree in business, marketing, or a related field is generally required, and Master's degrees are often preferred; e-mail marketing managers should also have prior marketing experience.
Excellent leadership, communication, organizational skills, and independence are important, as well as the abilities to meet deadlines, properly delegate duties, and follow up with subordinates regarding online projects. They must always stay up-to-date with the latest trends in their industry and use query application to find prospects and potential customers. Proficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook) may be necessary, and exceptional writing and copy editing skills are also required.
E-Mail Marketing Manager Tasks
- Assist in managing budget and resources for online services.
- Monitor and track utilization, performance and schedules to optimize open rates and conversions.
- Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations, and policies.
- Build and implement online marketing strategies and goals through email marketing.
E-Mail Marketing Manager Job Listings
Popular Skills for E-Mail Marketing Manager
E-Mail Marketing Managers report using a pretty varied skill set on the job. Most notably, skills in Customer Relationship Management, Email Marketing, HTML, and Web Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Graphic Design and Direct Marketing. Most people familiar with Email Marketing also know Web Marketing.
Pay Difference by Location
Surpassing the national average by 28 percent, E-Mail Marketing Managers in San Francisco receive some of the highest pay in the country. With compensation 2 percent below the national average, New York is not known for hefty paychecks and actually represents the lowest-paying market.
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Key Stats for E-Mail Marketing Manager
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