E-mail marketing managers supervise one or more teams of employees who create and execute marketing campaigns across multiple online channels. Their teams must continuously research prospects and potential customers to enhance their own advertising and marketing for their products.
Excellent communications skills, both written and verbal, are highly recommended for this position. A Bachelor's degree in business, marketing, or a related field is generally required, and Master's degrees are often preferred; e-mail marketing managers should also have prior marketing experience.
Excellent leadership, communication, organizational skills, and independence are important, as well as the abilities to meet deadlines, properly delegate duties, and follow up with subordinates regarding online projects. They must always stay up-to-date with the latest trends in their industry and use query application to find prospects and potential customers. Proficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook) may be necessary, and exceptional writing and copy editing skills are also required.
E-Mail Marketing Manager Tasks
Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations, and policies.
Build and implement online marketing strategies and goals through email marketing.
Assist in managing budget and resources for online services.
Monitor and track utilization, performance and schedules to optimize open rates and conversions.