E-Mail Marketing Manager Salary
The average E-Mail Marketing Manager in the United States earns approximately $67K per year. Location and tenure each impact pay for this group, with the former having the largest influence. Among folks in this role, job satisfaction levels approximately match the national average. Women account for the majority of E-Mail Marketing Managers who responded to the questionnaire — 69 percent to be exact. A large number enjoy medical while most get dental coverage. Vision coverage is also available to a fair number. This overview is based on answers to PayScale's salary questionnaire.
|Salary||$45,801 - $90,086|
|Bonus||$983 - $13,088|
|Total Pay (||$47,266 - $92,099|
Job Description for E-Mail Marketing Manager
E-mail marketing managers supervise one or more teams of employees who create and execute marketing campaigns across multiple online channels. Their teams must continuously research prospects and potential customers to enhance their own advertising and marketing for their products.Read More...
Excellent communications skills, both written and verbal, are highly recommended for this position. A Bachelor's degree in business, marketing, or a related field is generally required, and Master's degrees are often preferred; e-mail marketing managers should also have prior marketing experience.
Excellent leadership, communication, organizational skills, and independence are important, as well as the abilities to meet deadlines, properly delegate duties, and follow up with subordinates regarding online projects. They must always stay up-to-date with the latest trends in their industry and use query application to find prospects and potential customers. Proficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook) may be necessary, and exceptional writing and copy editing skills are also required.
E-Mail Marketing Manager Tasks
- Assist in managing budget and resources for online services.
- Monitor and track utilization, performance and schedules to optimize open rates and conversions.
- Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations, and policies.
- Build and implement online marketing strategies and goals through email marketing.
Popular Skills for E-Mail Marketing Manager
Survey results imply that E-Mail Marketing Managers put a diverse skill set to use. Most notably, skills in Customer Relationship Management, Email Marketing, HTML, and Web Marketing are correlated to pay that is above average. At the other end of the pay range are skills like Graphic Design and Direct Marketing. It is often found that people who know Email Marketing are also skilled in Web Marketing.
Pay Difference by Location
Surpassing the national average by 27 percent, E-Mail Marketing Managers in San Francisco receive some of the highest pay in the country. The lowest-paying market is New York, which sits 2 percent below the national average.
Related Job Salaries
Key Stats for E-Mail Marketing Manager
Rated 4 out of 5
based on 9 votes.