The average E-Mail Marketing Manager in the United States can expect to rake in roughly $64K per year. Geography and years of experience each impact pay for this group, with the former having the largest influence. Job satisfaction is considered about average by most people in this profession. Almost all report receiving medical coverage from their employers and a fair number collect dental insurance. Respondents to the PayScale salary survey provided the data for this report.

$44,044 - $90,376
MEDIAN: $63,815

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$44,044 - $90,376  
$962 - $9,933  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$43,793 - $93,933  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 69

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United States (change)

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Job Description for E-Mail Marketing Manager

E-mail marketing managers supervise one or more teams of employees who create and execute marketing campaigns across multiple online channels. Their teams must continuously research prospects and potential customers to enhance their own advertising and marketing for their products.


E-Mail Marketing Manager Tasks

  • Assist in managing budget and resources for online services.
  • Monitor and track utilization, performance and schedules to optimize open rates and conversions.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations, and policies.
  • Build and implement online marketing strategies and goals through email marketing.

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Popular Skills for E-Mail Marketing Manager

E-Mail Marketing Managers report using a diverse set of skills on the job. Most notably, skills in Customer Relationship Management, Email Marketing, HTML, and Direct Marketing are correlated to pay that is above average. At the other end of the pay range are skills like Graphic Design and Web Marketing. Those educated in Email Marketing tend to be well versed in Web Marketing.

Related Job Salaries

Years in Fields/Career:
United States (change)

Experience Affects E-Mail Marketing Manager Salaries

up arrow 25%

National Average

Skills That Affect E-Mail Marketing Manager Salaries

Customer Relationship Management (CRM)
up arrow 10%

Email Marketing
up arrow 2%

National Average

up arrow 1%

Direct Marketing
up arrow 3%

Web Marketing
up arrow 5%

Graphic Design
up arrow 7%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 8 votes.


69 %
31 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 77%
medical benefits
Vision: 67%
dental benefits
None: 8%