A financial services representative works for a bank or other financial establishment to assist customers with a variety of the investments. They may also serve as the point person for handling regular loan applications for home mortgages, which includes providing information to customers on the application process. The financial services representative must be familiar with - and able to speak to customers about - a variety of investment strategies to suit the varying needs of the bank’s customers. The representative must be able to gather information from clients such as age, time until retirement, family size, and income to help the client determine appropriate investment options. The representative also looks at the client’s current investments and debts, and they may also be expected to make recommendations related to reducing payments or interest. Many banks also sell investment insurance and life-event insurance. The financial services representative presents these products to clients and customers as well.
Financial Services Representative Tasks
Monitor market trends, identify and pursue potential customer leads, and meet sales goals.
Discuss customers' financial concerns, questions, and needs.
Provide financial advice and match financial products with customers' needs and goals.
Develop long-term rapport with customers and foster profitable relationships.