Marketing administrators are typically responsible for creating and maintaining the public image for an entire organization or individual clients. Their main objective is to work with the organization or client to promote a positive public image through outreach, communications materials, and proactive responses to relevant issues. Marketing administrators work with the media, helping advocate for positive stories about their business and conducting crisis management as necessary. Due to the nature of their work, marketing administrators work for a large variety of industries and organizations, including hospitals, universities, large corporations, construction firms, law firms, and many others.
Marketing Administrator Tasks
Direct social media and online look and feel for campaigns.
Conduct competitive research and update strategies and budgets to reflect needs.
Plan and coordinate outreach and marketing efforts, including events and membership campaigns.
Track metrics for campaigns and report on outcomes.