Most marketing interns are nearing graduation from their college careers and have an interest in the field, and a marketing internship can be a stepping stone from college life to a marketing career.
Some marketing internships are paid, while others are unpaid depending on the position or organization and its budget. Regardless of whether or not they are paid, the purpose of a marketing internship is to give the intern the opportunity to gain valuable experience, as well as give the employer the opportunity to possibly train a future employee and have additional labor for necessary tasks.
On a day-to-day basis, a marketing intern's tasks may vary widely. They may work on a media campaign to raise brand awareness with local or national media, for example, or staff a trade show booth at a local, national, or international event. Event planning and coordination is another important role often delegated to a marketing intern, as is the process of gathering research and statistics from polls or other survey instruments that track their organization’s popularity. A marketing intern also gets to observe how the creative brainstorming and implementation processes work at their organization.
Marketing interns’ hours vary greatly depending on the needs of their employer; their hours may be part time or full time. While some are primarily office-based, others frequently work offsite for events or other projects.
Marketing Intern Tasks
- Support marketing strategies and online marketing initiatives.
- Assist executives in daily administrative tasks.