Marketing Research Directors in the United States pull down an average of $107K annually. Final cash compensation to Marketing Research Directors varies from around $71K to approximately $169K; choice pay grades include potential for bonuses and profit sharing as high as $31K and $10K, respectively. Career length is the biggest factor affecting pay for this group, followed by geography. There are more female Marketing Research Directors who answered the questionnaire than male, making up 63 percent. Job satisfaction is high and work is enjoyable for most Marketing Research Directors. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. This report is based on answers to PayScale's salary questionnaire.

$68,243 - $154,863
$68K
$110K
$150K
MEDIAN: $106,861
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$68,243 - $154,863  
   
Bonus
$2,964 - $31,082  
Profit Sharing
$1,021 - $10,161  
Commission
$10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$71,353 - $168,925  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 139

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United States (change)

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Job Description for Marketing Research Director

A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.

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Marketing Research Director Tasks

  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.

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Popular Skills for Marketing Research Director


Survey results suggest that Marketing Research Directors put a wide range of professional skills to use. Most notably, facility with Strategic Marketing and Strategy are correlated to pay that is significantly above average, leading to increases of 25 percent and 21 percent, respectively. Skills that pay less than market rate include People Management and Data Analysis. Those proficient in Market Research are, more often than not, also skilled in Project Management.

Pay by Experience Level for Marketing Research Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Respondents with less than five years' experience take home $79K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $106K. For Marketing Research Directors, 10 to 20 years of experience on the job amounts to an average salary of $118K. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $141K.

Pay Difference by Location

National Average: $113,827

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Marketing Research Directors, 23 percent above the national average. Marketing Research Directors can also look forward to large paychecks in cities like Philadelphia (+21 percent), Atlanta (+18 percent), Boston (+13 percent), and New York (+6 percent). Chicago is the lowest-paying area, 5 percent south of the national average.

Related Job Salaries

Key Stats for Marketing Research Director

Gender

Female
63 %
Male
37 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 21 votes.
036
1-4 years
8%
5-9 years
22%
10-19 years
36%
20 years or more
34%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Research Director Salaries



National Average
$114,000



Skills That Affect Marketing Research Director Salaries

Strategic Marketing
up arrow 25%

Strategy
up arrow 21%

National Average
$114,000




Data Analysis
up arrow 3%

People Management
up arrow 7%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 21 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

1-4 years
8%
5-9 years
22%
10-19 years
36%
20 years or more
34%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 83%
vision benefits
Vision: 70%
dental benefits
None: 7%
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