Marketing Research Director Salary

For Marketing Research Directors, yearly average wages total $107K annually. Geographic location is the biggest factor affecting pay for this group, followed by experience level. The majority of Marketing Research Directors claim high levels of job satisfaction. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Marketing Research Directors survey participants are largely women, dominating at 62 percent. This report is based on responses to the PayScale salary survey.

$67,645 - $154,635
$68K
$110K
$150K
MEDIAN: $106,720
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$67,645 - $154,635  
   
Bonus
$2,975 - $30,970  
Profit Sharing
$4,958  
Commission
$8,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$71,462 - $169,499  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 132

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United States (change)

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Job Description for Marketing Research Director

A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.

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Marketing Research Director Tasks

  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.

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Popular Skills for Marketing Research Director


Marketing Research Directors report using a pretty varied skill set on the job. Most notably, facility with Strategic Marketing and Strategy are correlated to pay that is significantly above average, leading to increases of 24 percent and 21 percent, respectively. Skills that are correlated to lower pay, on the other hand, include People Management and Data Analysis. Most people familiar with Market Research also know Project Management.

Pay by Experience Level for Marketing Research Director

Pay by Experience for a Marketing Research Director has a positive trend. An entry-level Marketing Research Director with less than 5 years of experience can expect to earn an average total compensation of $85,000 based on 16 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Research Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $107,000 based on 37 salaries. An experienced Marketing Research Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $118,000 based on 73 salaries. A Marketing Research Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $139,000 based on 48 salaries.

Pay Difference by Location

National Average: $113,936

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 76 percent, Marketing Research Directors in Atlanta receive some of the highest pay in the country. Marketing Research Directors can also look forward to large paychecks in cities like San Francisco (+23 percent), Philadelphia (+21 percent), Boston (+13 percent), and New York (+6 percent). With compensation 17 percent below the national average, Washington is not known for hefty paychecks and actually represents the lowest-paying market. Employers also pay below the national average in Chicago (4 percent lower) and Los Angeles (3 percent lower).

Related Job Salaries

Key Stats for Marketing Research Director

Gender

Female
62 %
Male
38 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 23 votes.
1-4 years
6%
5-9 years
21%
10-19 years
33%
20 years or more
40%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Research Director Salaries

▲22%

▲3%

National Average
$114,000

▼6%

▼25%

Skills That Affect Marketing Research Director Salaries

Strategic Marketing
▲24%

Strategy
▲21%

National Average
$114,000





People Management
▼7%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 23 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

1-4 years
6%
5-9 years
21%
10-19 years
33%
20 years or more
40%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 84%
vision benefits
Vision: 70%
no benefits
None: 7%
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