Marketing Research Director Salary
Marketing Research Directors in the United States pull down an average of $107K annually. Final cash compensation to Marketing Research Directors varies from around $71K to approximately $169K; choice pay grades include potential for bonuses and profit sharing as high as $31K and $10K, respectively. Career length is the biggest factor affecting pay for this group, followed by geography. There are more female Marketing Research Directors who answered the questionnaire than male, making up 63 percent. Job satisfaction is high and work is enjoyable for most Marketing Research Directors. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. This report is based on answers to PayScale's salary questionnaire.
|Salary||$68,243 - $154,863|
|Bonus||$2,964 - $31,082|
|Profit Sharing||$1,021 - $10,161|
|Total Pay (||$71,353 - $168,925|
Job Description for Marketing Research Director
A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.Read More...
The marketing research director typically works full time in an office setting during regular business hours, although overtime may be required depending on the needs of their business. Occasional travel to clients' places of business is needed as well.
This position requires a bachelor’s degree and typically at least 10 years' experience in the marketing or a closely related field. Good communication skills are essential for both communicating with employees and clients, and excellent planning and organization skills are needed as well.
Marketing Research Director Tasks
- Plan and direct marketing research program and strategies within an organization.
- Oversee staff operations, business planning and budget development and adherence.
- Maintain awareness in market changes and adjust marketing strategies accordingly.
- Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
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Popular Skills for Marketing Research Director
Survey results suggest that Marketing Research Directors put a wide range of professional skills to use. Most notably, facility with Strategic Marketing and Strategy are correlated to pay that is significantly above average, leading to increases of 25 percent and 21 percent, respectively. Skills that pay less than market rate include People Management and Data Analysis. Those proficient in Market Research are, more often than not, also skilled in Project Management.
Pay by Experience Level for Marketing Research Director
Median of all compensation (including tips, bonus, and overtime) by years of experience.
In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Respondents with less than five years' experience take home $79K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $106K. For Marketing Research Directors, 10 to 20 years of experience on the job amounts to an average salary of $118K. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $141K.
Pay Difference by Location
San Francisco offers some of the highest pay in the country for Marketing Research Directors, 23 percent above the national average. Marketing Research Directors can also look forward to large paychecks in cities like Philadelphia (+21 percent), Atlanta (+18 percent), Boston (+13 percent), and New York (+6 percent). Chicago is the lowest-paying area, 5 percent south of the national average.
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Key Stats for Marketing Research Director
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based on 21 votes.