Marketing Research Director Salary

Marketing Research Directors enjoy a hefty income, with average pay passing six figures ($101K) annually in the United States. Career length is the biggest factor affecting pay for this group, followed by geography. There are more female Marketing Research Directors who answered the questionnaire than male, making up 61 percent. Most workers in this position report high levels of job satisfaction. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$57,606 - $151,450
MEDIAN: $101,426

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$57,606 - $151,450  
$1,981 - $29,173  
Profit Sharing
$2,000 - $10,113  
$300.00 - $20,226  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$59,056 - $171,661  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 283
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Job Description for Marketing Research Director

A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.


Marketing Research Director Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

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Popular Skills for Marketing Research Director

Marketing Research Directors generally report applying a varied skill set to their work. Most notably, facility with Strategy and People Management are correlated to pay that is significantly above average, leading to increases of 27 percent and 5 percent, respectively. Those educated in Market Research tend to be well versed in Project Management.

Pay by Experience Level for Marketing Research Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Marketing Research Directors generally obtain higher compensation for more plentiful past experience. Those in the early stages of their career can expect to make around $58K; however, individuals with five to 10 years of experience bring in $95K on average — a distinctly larger sum. Those with 10 to 20 years of experience under their belts can expect their paychecks to flourish around the six-figure median of $121K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $134K.

Pay Difference by Location

For Marketing Research Directors, San Francisco provides a pay rate that is 38 percent greater than the national average. Marketing Research Directors can also look forward to large paychecks in cities like Philadelphia (+27 percent), Chicago (+11 percent), New York (+8 percent), and Washington (+6 percent). Los Angeles ranks last in the field for pay, reporting salaries 7 percent below the national average. Boston and Atlanta are a couple other places where companies are known to pay below the median — salaries tend to be 3 percent less than the median.

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Experience Affects Marketing Research Director Salaries

National Average

up arrow 47%

Skills That Affect Marketing Research Director Salaries

up arrow 27%

People Management
up arrow 5%

Data Analysis
up arrow 1%

Project Management

National Average

Market Research
up arrow 1%

Research Analysis
up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 59 votes.


61 %
39 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 86%
vision benefits Vision: 73% employee benefits None: 5%