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Marketing Research Director Salary

Marketing Research Directors in the United States see excellent average salaries — about $100K annually. Overall cash earnings for Marketing Research Directors stretch from $59K on the lower end to $171K near the top, and the heftiest packages can encompass around $29K from bonuses and $25K from profit sharing. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. The majority of Marketing Research Directors claim high levels of job satisfaction. The information for this snapshot was generated by responses to the PayScale salary survey.

$57,248 - $150,516
MEDIAN: $99,854

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$57,248 - $150,516  
$1,979 - $29,117  
Profit Sharing
$100.67 - $24,832  
$300.00 - $20,226  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$58,508 - $171,235  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 297

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United States (change)

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Job Description for Marketing Research Director

A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.


Marketing Research Director Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

Marketing Research Director Job Listings

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Popular Skills for Marketing Research Director

Marketing Research Directors report using a pretty varied skill set on the job. Most notably, facility with Strategy and People Management are correlated to pay that is significantly above average, leading to increases of 30 percent and 8 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Data Analysis. For most people, competency in Market Research indicates knowledge of Project Management.

Pay by Experience Level for Marketing Research Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Workers in their first five years can expect to earn $58K, but people who have been around for five to 10 years earn a noticeably bigger sum of $93K. Between 10 and 20 years, pay surpasses six figures; at this stage, the average professional scores around $119K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $133K.

Pay Difference by Location

With a pay rate for Marketing Research Directors that is 41 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Marketing Research Directors will also find cushy salaries in Philadelphia (+27 percent) and Chicago (+13 percent). With compensation 3 percent below the national average, Los Angeles is not known for hefty paychecks and actually represents the lowest-paying market.

Related Job Salaries

United States (change)

Experience Affects Marketing Research Director Salaries

National Average

up arrow 45%

Skills That Affect Marketing Research Director Salaries

up arrow 30%

People Management
up arrow 8%

Market Research
up arrow 1%

Research Analysis

National Average

Project Management
up arrow 2%

Data Analysis
up arrow 4%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 65 votes.


60 %
40 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 87%
vision benefits Vision: 74% employee benefits None: 5%