Marketing Research Director Salary

Median pay for Marketing Research Directors in the United States is around $104K annually. Final cash compensation to Marketing Research Directors varies from around $70K to approximately $169K; choice pay grades include potential for bonuses and profit sharing as high as $31K and $10K, respectively. Location is the biggest factor affecting pay for this group, followed by years of experience. Job satisfaction is high and work is enjoyable for most Marketing Research Directors. Most report receiving medical coverage from their employers and a large number collect dental insurance. Female Marketing Research Directors are more common than men among those who completed the survey; more than half (62 percent) are women. This report is based on responses to the PayScale salary survey.

$68,441 - $153,587
$68K
$100K
$150K
MEDIAN: $104,019
10%
50%
90%

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$0$169K
Salary $68,441 - $153,587
Bonus $3,268 - $30,780
Profit Sharing $0.00 - $9,863
Commission $8,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$70,356 - $169,247
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 131

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Marketing Research Director

A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.

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Marketing Research Director Tasks

  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.

Marketing Research Director Job Listings

Popular Skills for Marketing Research Director


Marketing Research Directors report using a pretty varied skill set on the job. Most notably, facility with Strategic Marketing and Strategy are correlated to pay that is significantly above average, leading to increases of 28 percent and 24 percent, respectively. Skills that pay less than market rate include People Management. Most people familiar with Market Research also know Project Management.

Pay by Experience Level for Marketing Research Director

Pay by Experience for a Marketing Research Director has a positive trend. An entry-level Marketing Research Director with less than 5 years of experience can expect to earn an average total compensation of $85,000 based on 16 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Research Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $107,000 based on 37 salaries. An experienced Marketing Research Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $118,000 based on 73 salaries. A Marketing Research Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $139,000 based on 48 salaries.

Pay Difference by Location

National Average: $111,042

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Marketing Research Directors, Atlanta offers exceptional salaries, 81 percent above the national average. Marketing Research Directors can also look forward to large paychecks in cities like San Francisco (+26 percent), Philadelphia (+25 percent), Boston (+16 percent), and New York (+9 percent). Washington is home to the smallest salaries in the field, lagging the national average by 14 percent.

Related Job Salaries

Key Stats for Marketing Research Director

Gender

Female
62 %
Male
38 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 24 votes.
1-4 years
8%
5-9 years
20%
10-19 years
36%
20 years or more
36%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Research Director Salaries

▲25%

▲6%

National Average
$111,000

▼4%

▼23%

Skills That Affect Marketing Research Director Salaries

Strategic Marketing
▲28%

Strategy
▲24%




National Average
$111,000


People Management
▼5%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 24 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

1-4 years
8%
5-9 years
20%
10-19 years
36%
20 years or more
36%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 82%
vision benefits
Vision: 71%
no benefits
None: 8%
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