Pay for Marketing Research Directors in the United States sits in the ballpark of $107K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. For the most part, Marketing Research Directors enjoy their work and report high levels of job satisfaction. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to the greater part. Women account for the majority of Marketing Research Directors who responded to the questionnaire — 63 percent to be exact. The numbers in this rundown were provided by PayScale's salary survey participants.

$66,174 - $154,132
MEDIAN: $107,120

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$66,174 - $154,132  
$2,959 - $29,823  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$68,661 - $168,524  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 148

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United States (change)

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Job Description for Marketing Research Director

A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.


Marketing Research Director Tasks

  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.

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Popular Skills for Marketing Research Director

Overall, survey participants reported applying a fair number of skills to their work. Most notably, facility with Strategic Marketing and Strategy are correlated to pay that is significantly above average, leading to increases of 24 percent and 21 percent, respectively. At the other end of the pay range are skills like People Management. Most people skilled in Market Research are similarly competent in Project Management.

Pay by Experience Level for Marketing Research Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Marketing Research Directors with a lot of experience tend to enjoy higher earnings. Salaries of relatively inexperienced workers fall in the neighborhood of $73K, but folks who have racked up five to 10 years see a notably higher median of $100K. Experienced professionals who have spent one to two decades on the job can score lucrative paychecks that average out to $120K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $144K.

Pay Difference by Location

National Average: $113,735

Larger city markers indicate a job is popular in that location.

Marketing Research Directors will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 23 percent. Marketing Research Directors will also find cushy salaries in Philadelphia (+22 percent), Atlanta (+18 percent), Boston (+17 percent), and New York (+8 percent). With compensation 8 percent below the national average, Washington is not known for hefty paychecks and actually represents the lowest-paying market. Two other places where employers offer below-median salaries are Los Angeles (7 percent less) and Chicago (2 percent less).

Related Job Salaries

Years in Fields/Career:
United States (change)

Experience Affects Marketing Research Director Salaries

National Average

Skills That Affect Marketing Research Director Salaries

Strategic Marketing
up arrow 24%

up arrow 21%

National Average

Market Research
up arrow 2%

Project Management
up arrow 2%

Data Analysis
up arrow 2%

Research Analysis
up arrow 3%

People Management
up arrow 7%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 26 votes.


63 %
37 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 84%
medical benefits
Vision: 68%
dental benefits
None: 8%