The average salary for a Marketing Research Director is $99,343 per year. Experience has a moderate effect on pay for this job.
Marketing Research Director Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$57,785 - $147,313
(Median)
58K
80K
99K
130K
150K
MEDIAN: $99,342
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$57,785 - $147,313  
   
Bonus
$2,020 - $29,972  
Profit Sharing
$2,018 - $29,696  
Commission
$296.96 - $20,373  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$58,750 - $169,142  
PayScale
Country: United States | Currency: USD | Updated: 17 Apr 2014 | Individuals Reporting: 392
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Job Description for Marketing Research Director
A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.
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Marketing Research Director Tasks
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.
Popular Skills for Marketing Research Director
Pay by Experience Level for Marketing Research Director
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
Philadelphia
up arrow 50%
San Francisco
up arrow 44%
New York
up arrow 12%
Boston
up arrow 4%
National Average
$105,000
Chicago
up arrow 4%
Atlanta
up arrow 14%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Marketing Research Director Salaries

National Average
$105,000
Mid-Career
up arrow 8%
Entry-Level
up arrow 45%

Skills That Affect Marketing Research Director Salaries

Project Management
up arrow 3%
Research Analysis
0%
National Average
$105,000
Market Research
up arrow 3%
Job Satisfaction
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Extremely satisfied
Rated 5 out of 5 based on 108 votes.
Gender
Female
54%
female alumni
 
Male
46%
male alumni
Years of Experience
Less than 1 year
1%
1-4 years
8%
5-9 years
24%
10-19 years
46%
20 years or more
22%
Common Health Benefits
medical benefits Medical: 92% dental benefits Dental: 83%
vision benefits Vision: 70% employee benefits None: 6%
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