Marketing Research Director Salary

Generous salaries abound for Marketing Research Directors in the United States, with average pay above six figures ($102K) per year. Cash earnings for Marketing Research Directors — which occasionally include more than $29K from bonuses and more than $15K from profit sharing — stretch from around $59K to approximately $171K. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most Marketing Research Directors. Female Marketing Research Directors are more common than men among those who completed the survey; more than half (60 percent) are women. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. The information for this snapshot was generated by responses to the PayScale salary survey.

$58,411 - $151,295

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$58,411 - $151,295  
   
Bonus
$1,981 - $29,173  
Profit Sharing
$100.67 - $14,899  
Commission
$300.00 - $20,226  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$59,290 - $171,442  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 286
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Job Description for Marketing Research Director

A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.

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Marketing Research Director Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

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Popular Skills for Marketing Research Director


Marketing Research Directors report using a pretty varied skill set on the job. Most notably, facility with Strategy and People Management are correlated to pay that is significantly above average, leading to increases of 27 percent and 5 percent, respectively. Most people familiar with Market Research also know Project Management.

Pay by Experience Level for Marketing Research Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Marketing Research Directors, more experience generally translates to higher pay. Salaries for the relatively untried average out to around $58K, but survey participants with five to 10 years of experience earn a significantly higher median of $95K. After one to two decades on the job, professionals can reap plentiful salaries that average out to the six-figure sum of $121K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $133K.

Pay Difference by Location


San Francisco is home to an above-average pay rate for Marketing Research Directors, 29 percent higher than the national average. Marketing Research Directors will also find cushy salaries in Philadelphia (+27 percent), Chicago (+12 percent), New York (+8 percent), and Washington (+5 percent). Los Angeles ranks last in the field for pay, reporting salaries 7 percent below the national average. Workers in Boston and Atlanta earn less than others in this profession; their salaries fall short of the national average by 3 percent.

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Experience Affects Marketing Research Director Salaries



National Average
$109,000


Entry-Level
up arrow 46%

Skills That Affect Marketing Research Director Salaries

Strategy
up arrow 27%

People Management
up arrow 5%

Data Analysis
up arrow 1%

Project Management
0%

National Average
$109,000

Market Research
up arrow 1%

Research Analysis
up arrow 1%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 59 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
1%
1-4 years
8%
5-9 years
20%
10-19 years
46%
20 years or more
24%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 86%
vision benefits Vision: 72% employee benefits None: 5%
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