Marketing Research Director Salary

Salaries for Marketing Research Directors in the United States are generous, with average pay above six figures ($104K) per year. Cash earnings for Marketing Research Directors — which occasionally include more than $30K from bonuses and more than $13K from profit sharing — stretch from around $60K to approximately $173K. Experience level is the biggest factor affecting pay for this group, followed by geography. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 58 percent. Work is enjoyable for Marketing Research Directors, who typically claim high levels of job satisfaction. Nearly all report receiving medical coverage from their employers and most collect dental insurance. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$59,408 - $152,713

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$59,408 - $152,713  
$1,988 - $29,944  
Profit Sharing
$1,050 - $12,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$60,017 - $173,348  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 297
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Job Description for Marketing Research Director

A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.


Marketing Research Director Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

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Popular Skills for Marketing Research Director

Marketing Research Directors report using a diverse set of skills on the job. Fortunate workers who know Strategy can expect a significant pay bump, scoring salaries 24 percent above average. Skills that seem to negatively impact pay include People Management. For most people, competency in Market Research indicates knowledge of Project Management.

Pay by Experience Level for Marketing Research Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For many Marketing Research Directors, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Respondents with less than five years' experience take home $58K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $96K. Six-figure salaries surface after one to two decades on the job — experienced professionals in this group reap a six-figure median of $121K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $135K.

Pay Difference by Location

Home to some of the best pay for Marketing Research Directors, Philadelphia offers exceptional salaries, 26 percent above the national average. Marketing Research Directors can also look forward to large paychecks in cities like San Francisco (+17 percent), Atlanta (+14 percent), New York (+9 percent), and Chicago (+8 percent). In Los Angeles, salaries are 9 percent below the national average and represent the lowest-paying market.

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Experience Affects Marketing Research Director Salaries

National Average

up arrow 47%

Skills That Affect Marketing Research Director Salaries

up arrow 24%

Market Research

Project Management

Data Analysis

National Average

Research Analysis
up arrow 2%

People Management
up arrow 8%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 56 votes.


58 %
42 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 86%
vision benefits Vision: 71% employee benefits None: 5%