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Marketing Research Director Salary

Average pay for a Marketing Research Director in the United States is considerable, rounding six figures at $106K per year. Cash earnings for Marketing Research Directors — including $29K in bonuses and $25K in profit sharing proceeds near the top of the pay scale — generally stretch from $59K to $171K depending on individual performance. Career duration is the biggest factor affecting pay for this group, followed by geography. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 57 percent. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Most Marketing Research Directors report high levels of job satisfaction. The information for this snapshot was generated by responses to the PayScale salary survey.
$57,576 - $150,275
MEDIAN: $99,822

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$57,576 - $150,275  
$2,031 - $29,115  
Profit Sharing
$1,050 - $25,000  
$302.52 - $19,832  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$58,659 - $171,359  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 323
United States (change)

Job Description for Marketing Research Director

A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.


Marketing Research Director Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

Marketing Research Director Job Listings

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Popular Skills for Marketing Research Director

Marketing Research Directors report using a diverse set of skills on the job. Fortunate workers who know Strategy can expect a significant pay bump, scoring salaries 31 percent above average. Skills that are correlated to lower pay, on the other hand, include Project Management and Research Analysis. Those proficient in Market Research are, more often than not, also skilled in Project Management.

Pay by Experience Level for Marketing Research Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Marketing Research Directors generally obtain higher compensation for more plentiful past experience. Relatively untried employees who have less than five years' experience make $58K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $95K. After 10 to 20 years, professionals can make it pretty big; the median salary sits in the six-figure neighborhood of $118K. People who have worked for more than 20 years report a median income of $135K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

For Marketing Research Directors, San Francisco provides a pay rate that is 44 percent greater than the national average. Marketing Research Directors will also find cushy salaries in Philadelphia (+42 percent) and Chicago (+16 percent). Trailing the national average by 12 percent, Atlanta is the market with the smallest paychecks.

Related Job Salaries

Experience Affects Marketing Research Director Salaries

National Average

up arrow 45%

Skills That Affect Marketing Research Director Salaries

up arrow 31%

National Average

People Management
up arrow 1%

Market Research
up arrow 2%

Data Analysis
up arrow 3%

Research Analysis
up arrow 4%

Project Management
up arrow 4%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 89 votes.


57 %
43 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 85%
vision benefits Vision: 72% employee benefits None: 5%