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Marketing Research Director Salary

Salaries for Marketing Research Directors in the United States are generous, with average pay above six figures ($99K) per year. Overall cash earnings for Marketing Research Directors stretch from $58K on the lower end to $171K near the top, and the heftiest packages can encompass around $29K from bonuses and $25K from profit sharing. Experience level is the biggest factor affecting pay for this group, followed by geography. Medical benefits are awarded to nearly all, and most earn dental coverage. The majority of workers are highly satisfied with their job. This report is based on responses to the PayScale salary survey.

$56,800 - $150,501
MEDIAN: $99,356

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$56,800 - $150,501  
$1,999 - $29,030  
Profit Sharing
$100.67 - $24,832  
$300.00 - $20,226  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$58,210 - $171,062  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 299

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Job Description for Marketing Research Director

A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.


Marketing Research Director Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

Marketing Research Director Job Listings

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Popular Skills for Marketing Research Director

Survey results suggest that Marketing Research Directors put a wide range of professional skills to use. Most notably, facility with Strategy and People Management are correlated to pay that is significantly above average, leading to increases of 31 percent and 9 percent, respectively. Most people skilled in Market Research are similarly competent in Project Management.

Pay by Experience Level for Marketing Research Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Marketing Research Directors generally obtain higher compensation for more plentiful past experience. The average beginner in this position makes around $58K, but folks who have been around for five to 10 years see a markedly higher median salary of $93K. After one to two decades on the job, professionals can reap plentiful salaries that average out to the six-figure sum of $118K. People who have worked for more than 20 years report a median income of $132K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

San Francisco is home to an above-average pay rate for Marketing Research Directors, 42 percent higher than the national average. Marketing Research Directors will also find cushy salaries in Philadelphia (+31 percent) and Chicago (+14 percent). Atlanta ranks last in the field for pay, reporting salaries 12 percent below the national average.

Related Job Salaries

United States (change)

Experience Affects Marketing Research Director Salaries

National Average

up arrow 45%

Skills That Affect Marketing Research Director Salaries

up arrow 31%

People Management
up arrow 9%

Market Research
up arrow 2%

Research Analysis

Project Management

National Average

Data Analysis
up arrow 3%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 69 votes.


60 %
40 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 86%
vision benefits Vision: 73% employee benefits None: 4%