Marketing Research Director Salary

Marketing Research Directors in the United States can expect to earn a very comfortable salary, with average salaries (in the ballpark of $108K) surpassing six figures annually. Total cash compensation to Marketing Research Directors approaches anywhere from $67K on the lower end to $174K on the higher end; in exceptional cases, this can include more than $30K from bonuses and upwards of $10K from profit sharing. Career length and the particular city each impact pay for this group, with the former having the largest influence. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 58 percent. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. Most Marketing Research Directors like their work and job satisfaction is high. The information for this snapshot was generated by responses to the PayScale salary survey.

$65,798 - $153,201
(Median)
$66K
$110K
$150K
MEDIAN: $107,582
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$65,798 - $153,201  
   
Bonus
$1,935 - $29,511  
Profit Sharing
$970 - $10,391  
Commission
$20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$67,418 - $173,640  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 286
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Job Description for Marketing Research Director

A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.

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Marketing Research Director Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

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Popular Skills for Marketing Research Director


Marketing Research Directors seem to require a number of specific skills. Fortunate workers who know Strategy command much higher paychecks, scoring salaries 22 percent above average. Most people skilled in Market Research are similarly competent in Project Management.

Pay by Experience Level for Marketing Research Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Research Directors who reported more years of relevant experience also reported higher earnings. Survey participants with less than five years' experience pocket $61K on average, but those with five to 10 years of experience enjoy a much bigger median of $95K. Between 10 and 20 years, pay surpasses six figures; at this stage, the average professional scores around $123K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $135K.

Pay Difference by Location

National Average: $113,414

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Marketing Research Directors, San Francisco offers exceptional salaries, 23 percent above the national average. Marketing Research Directors will also find cushy salaries in Philadelphia (+22 percent), Atlanta (+18 percent), New York (+6 percent), and Chicago (+4 percent). With compensation 13 percent below the national average, Washington is not known for hefty paychecks and actually represents the lowest-paying market.

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Experience Affects Marketing Research Director Salaries



National Average
$113,000


Entry-Level
up arrow 46%

Skills That Affect Marketing Research Director Salaries

Strategy
up arrow 22%

People Management
up arrow 1%

Market Research
0%

Data Analysis
0%

National Average
$113,000

Research Analysis
up arrow 3%

Project Management
up arrow 3%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 61 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
0%
1-4 years
6%
5-9 years
22%
10-19 years
47%
20 years or more
25%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 86%
medical benefits
Vision: 71%
dental benefits
None: 4%
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