Marketing Research Director Salary
For Marketing Research Directors, yearly average wages total $107K annually. Geographic location is the biggest factor affecting pay for this group, followed by experience level. The majority of Marketing Research Directors claim high levels of job satisfaction. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Marketing Research Directors survey participants are largely women, dominating at 62 percent. This report is based on responses to the PayScale salary survey.
|Salary||$67,645 - $154,635|
|Bonus||$2,975 - $30,970|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$71,462 - $169,499|
Job Description for Marketing Research Director
A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.Read More...
The marketing research director typically works full time in an office setting during regular business hours, although overtime may be required depending on the needs of their business. Occasional travel to clients' places of business is needed as well.
This position requires a bachelor’s degree and typically at least 10 years' experience in the marketing or a closely related field. Good communication skills are essential for both communicating with employees and clients, and excellent planning and organization skills are needed as well.
Marketing Research Director Tasks
- Plan and direct marketing research program and strategies within an organization.
- Oversee staff operations, business planning and budget development and adherence.
- Maintain awareness in market changes and adjust marketing strategies accordingly.
- Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
Popular Skills for Marketing Research Director
Marketing Research Directors report using a pretty varied skill set on the job. Most notably, facility with Strategic Marketing and Strategy are correlated to pay that is significantly above average, leading to increases of 24 percent and 21 percent, respectively. Skills that are correlated to lower pay, on the other hand, include People Management and Data Analysis. Most people familiar with Market Research also know Project Management.
Pay by Experience Level for Marketing Research Director
Pay by Experience for a Marketing Research Director has a positive trend. An entry-level Marketing Research Director with less than 5 years of experience can expect to earn an average total compensation of $85,000 based on 16 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Research Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $107,000 based on 37 salaries. An experienced Marketing Research Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $118,000 based on 73 salaries. A Marketing Research Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $139,000 based on 48 salaries.
Pay Difference by Location
Surpassing the national average by 76 percent, Marketing Research Directors in Atlanta receive some of the highest pay in the country. Marketing Research Directors can also look forward to large paychecks in cities like San Francisco (+23 percent), Philadelphia (+21 percent), Boston (+13 percent), and New York (+6 percent). With compensation 17 percent below the national average, Washington is not known for hefty paychecks and actually represents the lowest-paying market. Employers also pay below the national average in Chicago (4 percent lower) and Los Angeles (3 percent lower).
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Key Stats for Marketing Research Director
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