Marketing Research Director Salary (United States)

A Marketing Research Director earns an average salary of $101,942 per year. Most people in this job have more than five years' experience in related jobs.
Marketing Research Director Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$59,609 - $150,246
(Median)
60K
81K
100K
130K
150K
MEDIAN: $101,942
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$59,609 - $150,246  
   
Bonus
$2,065 - $30,235  
Profit Sharing
$2,086 - $25,677  
Commission
$305.21 - $19,653  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$60,478 - $173,378  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 359
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Job Description for Marketing Research Director

A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.
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Marketing Research Director Tasks
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

Marketing Research Director Job Listings

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Popular Skills for Marketing Research Director

Pay by Experience Level for Marketing Research Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

San Francisco
up arrow 42%
Philadelphia
up arrow 34%
Atlanta
0%
National Average
$109,000
Chicago
up arrow 7%
Boston
up arrow 10%
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

Experience Affects Marketing Research Director Salaries

National Average
$109,000
Entry-Level
up arrow 47%

Skills That Affect Marketing Research Director Salaries

People Management
up arrow 9%
National Average
$109,000
Research Analysis
up arrow 2%
Project Management
up arrow 4%
Data Analysis
up arrow 6%

Job Satisfaction

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Extremely satisfied
Rated 5 out of 5 based on 111 votes.

Gender

Female
55%
female alumni
 
Male
45%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
7%
5-9 years
21%
10-19 years
45%
20 years or more
26%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 84%
vision benefits Vision: 70% employee benefits None: 5%
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