Marketing Research Director Salary

Six-figure salaries are the norm for Marketing Research Directors in the United States, with median pay hovering around $102K per year. Career duration is the biggest factor affecting pay for this group, followed by geography. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. The majority of Marketing Research Directors claim high levels of job satisfaction. More than half of Marketing Research Directors (61 percent) survey participants are women. The data for this synopsis comes from respondents who took the PayScale salary survey.

$57,669 - $151,398
MEDIAN: $101,564

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$57,669 - $151,398  
$1,981 - $29,173  
Profit Sharing
$2,000 - $10,113  
$300.00 - $20,226  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$59,093 - $171,588  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 284
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Job Description for Marketing Research Director

A marketing research director holds a top-level management position and is responsible for overseeing the market research department. They work closely with the marketing team, providing guidance and instruction as needed. The market research director must be able to set clear objectives for their department, as well as analyze their team's progress on goals that already exist. They frequently communicate with supervisors and clients, helping identify clients' needs and ensuring that any marketing goals align with what would work best for their clients. The marketing research director leads weekly meetings and daily informal meetings with subordinates. They are in frequent communication with clients and other employees using the phone and email, as well as during in-person meetings. An individual in this role must be very flexible and able to adjust to new and changing marketing trends as well.


Marketing Research Director Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

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Popular Skills for Marketing Research Director

Survey results show that Marketing Research Directors use a fair number of skills. Most notably, facility with Strategy and People Management are correlated to pay that is significantly above average, leading to increases of 27 percent and 5 percent, respectively. Those familiar with Market Research also tend to know Project Management.

Pay by Experience Level for Marketing Research Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Workers in their first five years can expect to earn $58K, but people who have been around for five to 10 years earn a noticeably bigger sum of $95K. Professionals who spend a good 10 to 20 years in the workforce haul in an average of $121K. People who have worked for more than 20 years report a median income of $134K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

Surpassing the national average by 38 percent, Marketing Research Directors in San Francisco receive some of the highest pay in the country. Marketing Research Directors can also look forward to large paychecks in cities like Philadelphia (+27 percent), Chicago (+11 percent), New York (+8 percent), and Washington (+5 percent). In Los Angeles, salaries are 7 percent below the national average and represent the lowest-paying market. Below-median salaries also turn up in Boston and Atlanta (3 percent lower).

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Experience Affects Marketing Research Director Salaries

National Average

up arrow 47%

Skills That Affect Marketing Research Director Salaries

up arrow 27%

People Management
up arrow 5%

Data Analysis
up arrow 1%

Project Management

National Average

Market Research
up arrow 1%

Research Analysis
up arrow 1%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 59 votes.


61 %
39 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 86%
vision benefits Vision: 73% employee benefits None: 5%