Medical device sales representatives are responsible for selling medical devices to both companies and private practice clinics. The representative is tasked with locating potential customers and giving a persuasive demonstration of the devices to those which show interest. As with other sales jobs, an effective medical device sales representative possesses strong communications skills and a friendly personality, so as to effectively address the questions and concerns of potential customers.
Medical device sales representatives often have a background in the health care industry, and a background in sales is also desirable. Successful applicants undergo extensive training; this training usually begins with an experienced sales representative offering mentoring, which may include learning both successful sales techniques, the function and operation of the medical equipment being sold, and the knowledge of medical insurance practices. It is usually desired that the applicant already possesses a developed set of sales skills through previous experience. A medical device sales representative must maintain an up-to-date knowledge of medical technology.
As with all sales representative jobs, selling medical devices involves significant interaction with potential and current clients on their timetables, meaning that working hours are highly variable. In most cases, the representative is designated a territory, and it is the representative's responsibility to attend as many meetings and presentations as possible in the assigned area. As such, the position involves significant amounts of travel.