Regional Sales Manager Salary
With a median pay of $137K, Eaton Corporation Regional Sales Managers make much more than the national average ($78K annually) for those in this field. Other big spenders include Hilti Corporation, ErgoGenesis, and SPX Corporation, top-paying firms where Regional Sales Managers see paychecks nearing $134K, $122K, or $122K. This snapshot results from replies to PayScale's salary survey.
Job Description for Regional Sales Manager
Regional sales managers work in both retail and non-retail settings to oversee other sales managers within their district. They may develop marketing programs to increase sales of existing products or services, as well as introduce new products and lead regular sales meetings. They also meet with sales managers and analyze the sales data they submit for particular districts.Read More...
Regional sales managers must coach and monitor their sales managers and ensure that they meet or exceed all established sales goals. They must establish clear business strategies to be followed by their district’s sales managers, and may also organize trade shows, prepare periodic sales reports, and establish budgets for their districts. They must be thoroughly knowledgeable of the products or services offered by their companies, as well as their target markets and competitors. They are also encouraged to provide creative ideas for marketing new products or services.
A bachelor's degree in business, marketing, finance, or a related field is generally required for this position, while some employers may accept candidates with significant experience as sales managers in place of a degree. Regional sales managers must be proficient in Microsoft Office programs and other relevant software for product and sales analyses. They must also conduct performance evaluation reviews according to their company’s policies and procedures and provide feedback in a timely manner. Customer service and interpersonal skills are important in this position, and they must also be able to build strong teamwork. They are generally required to travel to visit offices or stores in their districts, as well.
Regional Sales Manager Tasks
- Manage the sales generation in districts and major accounts within a large geographical area.
- Manage sales management staff and give direction towards possible resources, sales strategies and contributing in sales promotions.
- Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives.
- Develop, forecast and monitor budget and utilize operational resources.
- Manage sales management staff and provide direction regarding resources and sales strategies, establishing territories, quotas and training.
Common Career Paths for Regional Sales Manager
Regional Sales Managers may experience a large salary bump if they progress into a role such as VP of Sales. The latter position pays an average of $144K annually. A National Sales Manager role is the most common promotion for Regional Sales Managers moving up the ladder. Pay for this role tends to be $89K per year. Another typical, albeit less common, transition for Regional Sales Managers is a Sales Director position, where earnings are usually $98K.
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Popular Skills for Regional Sales Manager
Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Strategic Sales, Technical Sales, Contract Negotiation, and Negotiation are correlated to pay that is above average, with boosts between 8 percent and 11 percent. At the other end of the pay range are skills like Microsoft Office, Account Sales, and Project Management. Most people experienced in Account Management also know Sales Management and Customer Relations.
Pay by Experience Level for Regional Sales Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience is an important factor influencing the compensation of Regional Sales Managers. Respondents with less than five years' experience take home $69K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $86K. After working for 10 to 20 years, Regional Sales Managers make a median salary of $99K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $105K.
Pay Difference by Location
For Regional Sales Managers, Houston provides a pay rate that is 13 percent greater than the national average. Regional Sales Managers can also look forward to large paychecks in cities like San Francisco (+13 percent), Phoenix (+12 percent), New York (+11 percent), and Boston (+9 percent). The lowest-paying market is Miami, which sits 17 percent below the national average. Employers in Charlotte and Seattle also lean toward paying below-median salaries (11 percent lower and 6 percent lower, respectively).
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