Regional Sales Manager Salary
With a median pay of $137K, Eaton Corporation Regional Sales Managers make much more than the national average ($78K per year) for those in this field. Regional Sales Managers can also look forward to large paychecks at Hilti Corporation ($124K), ErgoGenesis ($122K), and SPX Corporation ($122K). This report is based on responses to the PayScale salary survey.
Job Description for Regional Sales Manager
Regional sales managers work in both retail and non-retail settings to oversee other sales managers within their district. They may develop marketing programs to increase sales of existing products or services, as well as introduce new products and lead regular sales meetings. They also meet with sales managers and analyze the sales data they submit for particular districts.Read More...
Regional sales managers must coach and monitor their sales managers and ensure that they meet or exceed all established sales goals. They must establish clear business strategies to be followed by their district’s sales managers, and may also organize trade shows, prepare periodic sales reports, and establish budgets for their districts. They must be thoroughly knowledgeable of the products or services offered by their companies, as well as their target markets and competitors. They are also encouraged to provide creative ideas for marketing new products or services.
A bachelor's degree in business, marketing, finance, or a related field is generally required for this position, while some employers may accept candidates with significant experience as sales managers in place of a degree. Regional sales managers must be proficient in Microsoft Office programs and other relevant software for product and sales analyses. They must also conduct performance evaluation reviews according to their company’s policies and procedures and provide feedback in a timely manner. Customer service and interpersonal skills are important in this position, and they must also be able to build strong teamwork. They are generally required to travel to visit offices or stores in their districts, as well.
Regional Sales Manager Tasks
- Manage the sales generation in districts and major accounts within a large geographical area.
- Manage sales management staff and give direction towards possible resources, sales strategies and contributing in sales promotions.
- Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives.
- Develop, forecast and monitor budget and utilize operational resources.
- Manage sales management staff and provide direction regarding resources and sales strategies, establishing territories, quotas and training.
Common Career Paths for Regional Sales Manager
At the upper end, Regional Sales Managers who move into a VP of Sales role can end up with a hefty increase in pay. The average income for VPs of Sales is a much higher $143K per year. A National Sales Manager role is the most common promotion for Regional Sales Managers moving up the ladder. Pay for this role tends to be $89K per year. Another typical, albeit less common, transition for Regional Sales Managers is a Sales Director position, where earnings are usually $98K.
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Popular Skills for Regional Sales Manager
Survey results imply that Regional Sales Managers deploy a deep pool of skills on the job. Most notably, skills in Strategic Sales, Technical Sales, Contract Negotiation, and Business Development are correlated to pay that is above average, with boosts between 8 percent and 11 percent. At the other end of the pay range are skills like Project Management, Microsoft Office, and Account Sales. It is often found that people who know Account Management are also skilled in Sales Management and Customer Relations.
Pay by Experience Level for Regional Sales Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Regional Sales Managers with a rich background of experience are typically rewarded with larger paychecks. Survey participants with less than five years' experience pocket $69K on average, but those with five to 10 years of experience enjoy a much bigger median of $86K. The average pay reported by folks with 10 to 20 years of experience is around $99K. Regional Sales Managers with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $105K.
Pay Difference by Location
For Regional Sales Managers, San Francisco provides a pay rate that is 15 percent greater than the national average. Regional Sales Managers will also find cushy salaries in Houston (+13 percent), Chicago (+10 percent), Phoenix (+10 percent), and Denver (+10 percent). Trailing the national average by 19 percent, Miami is the market with the smallest paychecks.
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