Personal shoppers are responsible for identifying clients' needs and locating products that meet those requirements. This role has a sales focus that involves building long-lasting relationships with clients, providing exceptional service, and ensuring all client goals and needs are met.
The personal shopper generally meets with the customer to determine their specific needs, ultimate goals, budget, and interests. The shopper is responsible for finding the appropriate item(s) and (in the case of gift purchases) wrapping and labeling them. Personal shoppers are generally not bound to specific stores, but must be able to retrieve items from a wide range of locations. A high degree of knowledge on the latest trends, styles, and product alternatives is essential. Additionally, the personal shopper must be able to understand the client’s particular fashion and lifestyle preferences. In some instances involving gift purchases, the shopper needs the flexibility to understand the preferences of a third party with limited information and access.
Personal shoppers must demonstrate good organizational and time management skills, the ability to use the latest technology devices and websites/applications, and the flexibility to re-prioritize daily workloads as needed. Clients frequently range across ages and financial demographics, so it is important that personal shoppers are able to understand shopping trends across a wide spectrum of clientele. Additionally, the personal shopper must be proactive in following up with potential customer leads, communicate clearly the benefits of their service, and maintain the highest level of customer service at all times.
Personal Shopper Tasks
Meet and/or exceed sales and new account goals.
Deliver quality, personalized customer service.
Know and understand product/merchandise information communicating features and benefits of the product.
Drive sales through existing client book.
Build customer relationships and loyalty through personal interaction and the maintenance of a client file.