Program Manager, Marketing Salary
The average Marketing Program Manager in the United States earns approximately $71K per year. Including potential for bonuses and profit sharing — peaking near $15K and $10K, respectively — total cash payment to Marketing Program Managers can bottom out near $44K or peak near $119K depending on individual performance. Compensation for this group is mainly affected by geography, but career length and the individual firm are influential factors as well. Medical and dental coverage is claimed by a large number, and a fair number earn vision coverage. Job satisfaction is high and work is enjoyable for most Marketing Program Managers. Women account for the majority of Marketing Program Managers who responded to the questionnaire — 67 percent to be exact. This overview is based on answers to PayScale's salary questionnaire.
Job Description for Program Manager, Marketing
Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.Read More...
A bachelor's degree in marketing or related field is needed for this position. In addition, previous years of experience in a manager capacity are required. Leadership certifications are a plus. Marketing program managers should have excellent communication skills, as well as be creative and able to multitask. They must be able to pay high attention to detail, and work well under pressure.
Program Manager, Marketing Tasks
- Work with departments such as sales and advertising to present a cohesive and effective message to the public.
- Coordinate and manage a company’s outreach to the public, including advertising, product launches, website, and press relations.
- Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
- Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
- Handle the marketing budget and ensure funds are used effectively and efficiently.
Common Career Paths for Program Manager, Marketing
Marketing Program Managers might see a strong upturn in salary after transitioning into upper-level roles such as Senior Program Manager of Marketing, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $105K per year. The most common next step for a Marketing Program Manager is to become a Senior Marketing Manager or a Marketing Director. The former position pays an additional $30K per year on average, and the latter position pays $8K more per year.
Program Manager, Marketing Job Listings
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Popular Employer Salaries for Program Manager, Marketing
Amazon.com Inc leads the field in terms of pay, with a median salary of $112K.
Although Cisco Systems Inc hands out the lowest average salary in town at $82K, employee compensation still varies greatly; workers can make as little as $49K or as much as $127K.
Popular Skills for Program Manager, Marketing
Survey results imply that Marketing Program Managers deploy a deep pool of skills on the job. Most notably, skills in Marketing Management, Product Marketing, Email Marketing, and Project Management are correlated to pay that is above average. Those listing Web Analytics as a skill should be prepared for drastically lower pay. Salesforce and Customer Relationship Management also typically command lower compensation. Most people familiar with Marketing Communications also know Project Management.
Pay by Experience Level for Program Manager, Marketing
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Respondents with less than five years' experience take home $62K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $77K. The average pay reported by folks with 10 to 20 years of experience is around $94K. Veterans who have surpassed the 20-year mark may make no more than those who are navigating the mid-career stage.
Pay Difference by Location
San Francisco is home to an above-average pay rate for Marketing Program Managers, 30 percent higher than the national average. Marketing Program Managers will also find cushy salaries in San Jose (+28 percent), Minneapolis (+25 percent), Houston (+17 percent), and Charlotte (+13 percent). San Diego is the lowest-paying area, 17 percent south of the national average. Two other places where employers offer below-median salaries are Cincinnati (16 percent less) and Chicago (10 percent less).