The average Marketing Program Manager in the United States earns approximately $71K per year. Including potential for bonuses and profit sharing — peaking near $15K and $10K, respectively — total cash payment to Marketing Program Managers can bottom out near $44K or peak near $119K depending on individual performance. Compensation for this group is mainly affected by geography, but career length and the individual firm are influential factors as well. Medical and dental coverage is claimed by a large number, and a fair number earn vision coverage. Job satisfaction is high and work is enjoyable for most Marketing Program Managers. Women account for the majority of Marketing Program Managers who responded to the questionnaire — 67 percent to be exact. This overview is based on answers to PayScale's salary questionnaire.

$44,266 - $108,687
(Median)
$44K
$71K
$110K
MEDIAN: $70,853
10%
50%
90%

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$17.69 - $57.13
(Median)
$18
$27
$57
MEDIAN: $26.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$44,266 - $108,687  
   
Bonus
$974 - $15,401  
Profit Sharing
$981 - $10,101  
Commission
$6,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$44,487 - $119,272  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 457
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$17.69 - $57.13  
   
Overtime
$41.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$974 - $15,401  
   
Commission
$6,000  
Profit Sharing
$981 - $10,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$44,487 - $119,272  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 29
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Job Description for Program Manager, Marketing

Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.

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Program Manager, Marketing Tasks

  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.
  • Coordinate and manage a company’s outreach to the public, including advertising, product launches, website, and press relations.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.

Common Career Paths for Program Manager, Marketing


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Marketing Program Managers might see a strong upturn in salary after transitioning into upper-level roles such as Senior Program Manager of Marketing, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $105K per year. The most common next step for a Marketing Program Manager is to become a Senior Marketing Manager or a Marketing Director. The former position pays an additional $30K per year on average, and the latter position pays $8K more per year.

Program Manager, Marketing Job Listings

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Popular Employer Salaries for Program Manager, Marketing


Amazon.com Inc leads the field in terms of pay, with a median salary of $112K.

Although Cisco Systems Inc hands out the lowest average salary in town at $82K, employee compensation still varies greatly; workers can make as little as $49K or as much as $127K.

Popular Skills for Program Manager, Marketing


Survey results imply that Marketing Program Managers deploy a deep pool of skills on the job. Most notably, skills in Marketing Management, Product Marketing, Email Marketing, and Project Management are correlated to pay that is above average. Those listing Web Analytics as a skill should be prepared for drastically lower pay. Salesforce and Customer Relationship Management also typically command lower compensation. Most people familiar with Marketing Communications also know Project Management.

Pay by Experience Level for Program Manager, Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Respondents with less than five years' experience take home $62K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $77K. The average pay reported by folks with 10 to 20 years of experience is around $94K. Veterans who have surpassed the 20-year mark may make no more than those who are navigating the mid-career stage.

Pay Difference by Location

National Average: $71,958

Larger city markers indicate a job is popular in that location.

San Francisco is home to an above-average pay rate for Marketing Program Managers, 30 percent higher than the national average. Marketing Program Managers will also find cushy salaries in San Jose (+28 percent), Minneapolis (+25 percent), Houston (+17 percent), and Charlotte (+13 percent). San Diego is the lowest-paying area, 17 percent south of the national average. Two other places where employers offer below-median salaries are Cincinnati (16 percent less) and Chicago (10 percent less).

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Experience Affects Program Manager, Marketing Salaries




National Average
$72,000


Skills That Affect Program Manager, Marketing Salaries

Marketing Management
up arrow 4%

Product Marketing
up arrow 2%

Project Management
up arrow 1%

Email Marketing
up arrow 1%

Program Management
0%

Strategic Marketing
0%

Event Management
0%

National Average
$72,000

Marketing Communications
up arrow 1%

Data Analysis
up arrow 3%

Online Marketing
up arrow 4%

Account Management
up arrow 8%

Client Interaction
up arrow 13%


Salesforce
up arrow 15%

Web Analytics
up arrow 32%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 63 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
1%
1-4 years
38%
5-9 years
31%
10-19 years
24%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 84%
medical benefits
Vision: 75%
dental benefits
None: 9%
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