Public Relations (PR) Manager Salary

Average Public Relations Managers in the United States make around $60K annually. Cash earnings for Public Relations Managers — which occasionally include more than $11K from bonuses and more than $10K from profit sharing — stretch from around $38K to approximately $98K. Geography is the biggest factor affecting pay for this group, followed by tenure. Men are in the minority of survey respondents, with female Public Relations Managers making up 75 percent. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Work is enjoyable for Public Relations Managers, who typically claim high levels of job satisfaction. This report is based on answers to PayScale's salary questionnaire.
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$38,293 - $95,053
(Median)
$38K
$60K
$95K
MEDIAN: $60,362
10%
50%
90%

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$14.64 - $45.00
(Median)
$15
$21
$45
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33K$66K$99K
Salary
$38,293 - $95,053  
   
Bonus
$0.00 - $10,868  
Profit Sharing
$988 - $10,119  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,920 - $98,335  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 1,299
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$14.64 - $45.00  
   
Overtime
$1.36 - $43.34  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,868  
   
Profit Sharing
$988 - $10,119  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,920 - $98,335  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 79
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Job Description for Public Relations (PR) Manager

The public relations manager is the liaison between an organization and the outside world. Specific areas of concentration are community relations, media relations, contact with the investment community, and how the organization communicates internally. Public relations managers may oversee a marketing plan and budget, coordinate input from the outside, hire help as needed, and field media questions and interviews. Public relations managers must review and coordinate all marketing programs to make sure they promote the organization's intended point of view.

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Public Relations (PR) Manager Tasks

  • Plan special events, conferences and parties.
  • Coordinate initiatives with marketing, community and production.
  • Outreach to press.
  • Create podcasts, blogs and represent the company.
  • Create and release publications for the press.

Common Career Paths for Public Relations (PR) Manager


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Public Relations Managers may experience a large salary bump if they progress into a role such as VP of Public Relations & Corporate Communications. The latter position pays an average of $131K annually. Public Relations Managers typically move into roles as Public Relations Directors or Communications Directors, and those positions pay $6K more and $1K more, respectively.

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Popular Skills for Public Relations (PR) Manager


Public Relations Managers report using a wide range of professional skills. Most notably, skills in Corporate Communications, Media / Public Relations, Press Releases, and Marketing Communications are correlated to pay that is above average. Those listing Client Interaction as a skill should be prepared for drastically lower pay. Media Management and Event Planning also typically command lower compensation. Those familiar with Marketing Communications also tend to know Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Relatively untried employees who have less than five years' experience make $48K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $65K. The average pay reported by folks with 10 to 20 years of experience is around $75K. Public Relations Managers with more than 20 years of experience report incomes that are no higher than those with 10 to 20 years on the job.

Pay Difference by Location


For Public Relations Managers, Boston provides a pay rate that is 41 percent greater than the national average. Public Relations Managers can also look forward to large paychecks in cities like San Francisco (+36 percent), Los Angeles (+17 percent), Seattle (+17 percent), and New York (+16 percent). Trailing the national average by 16 percent, Houston is the market with the smallest paychecks. Not at the bottom but still paying below the median are employers in Atlanta and Miami (11 percent lower and 3 percent lower, respectively).

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Experience Affects Public Relations (PR) Manager Salaries




National Average
$61,000


Skills That Affect Public Relations (PR) Manager Salaries


Media / Public Relations
up arrow 3%

Press Releases
up arrow 2%

Marketing Communications
0%

National Average
$61,000

Social Media Marketing
up arrow 1%

Microsoft Word
up arrow 2%



Media Management
up arrow 22%

Client Interaction
up arrow 28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 269 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
1%
1-4 years
26%
5-9 years
40%
10-19 years
25%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 76%
vision benefits Vision: 62% employee benefits None: 11%
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