Average Public Relations Managers in the United States make around $61K annually. Total cash compensation to Public Relations Managers approaches anywhere from $40K on the lower end to $99K on the higher end; in exceptional cases, this can include more than $12K from bonuses and upwards of $9K from profit sharing. Geography is the biggest factor affecting pay for this group, followed by experience level and the specific company. Most workers in this position report high levels of job satisfaction. There are far more female Public Relations Managers who answered the questionnaire than men, making up 81 percent. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$40,524 - $96,499
$41K
$61K
$96K
MEDIAN: $61,282
10%
50%
90%

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$10.19 - $40.55
$10
$20
$41
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$34K$68K$102K
Salary
$40,524 - $96,499  
   
Bonus
$503 - $11,583  
Profit Sharing
$0.00 - $8,789  
Commission
$12,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,050 - $99,305  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 979
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18$36$54
Hourly Rate
$10.19 - $40.55  
   
Hourly Tips
$2.22  
Overtime
$11.40 - $53.58  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$503 - $11,583  
   
Commission
$12,000  
Profit Sharing
$0.00 - $8,789  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,050 - $99,305  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 57

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United States (change)

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Job Description for Public Relations (PR) Manager

The public relations manager is a position sought after by various companies in many industries, which range from hotels to food manufacturing. Most companies are seeking an applicant with a bachelor's degree in public relations, communications, or a similar discipline. The ideal applicant should have at least five years of experience, in addition to having a few years of relevant experience. The public relations manager will not be doing an extensive amount of traveling, but there is the possibility that some companies will include minor traveling for training or event attendance.

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Public Relations (PR) Manager Tasks

  • Plan and manage public relations and internal communication programs designed to create and maintain a favorable public image.
  • Participate in annual reporting and releasing of proxy statements.
  • Manage and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Oversee press releases, prepare information for media kits.
  • Create and release publications for the press.

Common Career Paths for Public Relations (PR) Manager


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Public Relations Managers may progress into high-paying roles like VP of Public Relations & Corporate Communications, where median compensation is $130K annually. It is not unusual for a Public Relations Manager to become a Public Relations Director or a Communications Director.

Public Relations (PR) Manager Job Listings

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Popular Employer Salaries for Public Relations (PR) Manager


Popular Skills for Public Relations (PR) Manager


Survey results imply that Public Relations Managers deploy a substantial tool kit of skills at work. Most notably, facility with Strategic Planning, Corporate Communications, and Technical Writing are correlated to pay that is significantly above average, leading to increases of 41 percent, 16 percent, and 6 percent, respectively. Those listing Social Media Optimization as a skill should be prepared for drastically lower pay. Media Management and Client Interaction also typically command lower compensation. Those proficient in Marketing Communications are, more often than not, also skilled in Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries for the relatively untried average out to around $51K, but survey participants with five to 10 years of experience earn a significantly higher median of $67K. Public Relations Managers claiming one to two decades of experience make an estimated median of $76K. Respondents who boast more than two decades on the job don't boast commensurate pay, unfortunately; these veterans see average earnings of only $75K.

Pay Difference by Location

National Average: $61,447

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Public Relations Managers, San Francisco offers exceptional salaries, 47 percent above the national average. Public Relations Managers can also look forward to large paychecks in cities like Irvine (+47 percent), Portland (+35 percent), Seattle (+34 percent), and Boston (+22 percent). The smallest paychecks in the market, 18 percent south of the national average, can be found in Baltimore. Below-median salaries also turn up in Miami and Louisville (8 percent lower and 3 percent lower, respectively).

Public Relations (PR) Manager Reviews

Q: What is it like working as a Public Relations (PR) Manager?

Public Relations (PR) Manager in Jackson:
"Pros in PR."
Pros: The great thing about my job is being able to communicate to the world what we have to offer. I meet travel writers from all over the world and have the opportunity to show off our product by inviting them in and giving them a personal tour. I author new pieces day in and day out for editorials, advertorials and pitching ideas to writers. It's a great job and each day is different.
Cons: The bad part is I always have to make myself available for the media, even if I have something else planned or I'm not feeling well, or maybe my hair and makeup aren't on point as I would like.

Public Relations (PR) Manager in Kingston:
"The Management."
Pros: I like the most of PR that it's very flexible and some what a challenge. To know more about the Music Industry.
Cons: The least I like about my Job is that the Recording Artiste some times. Are lazy and expect you to do all the work to enhance there career.

Related Job Salaries

Key Stats for Public Relations (PR) Manager

Gender

Female
81 %
Male
19 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 136 votes.
Less than 1 year
3%
1-4 years
27%
5-9 years
43%
10-19 years
22%
20 years or more
6%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Public Relations (PR) Manager Salaries




National Average
$61,000


Skills That Affect Public Relations (PR) Manager Salaries

Strategic Planning
up arrow 41%


Technical Writing
up arrow 6%



National Average
$61,000







Client Interaction
up arrow 17%

Media Management
up arrow 24%

Social Media Optimization
up arrow 30%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 136 votes.

Gender

Female
81 %
Male
19 %

Years of Experience

Less than 1 year
3%
1-4 years
27%
5-9 years
43%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 77%
vision benefits
Vision: 61%
dental benefits
None: 12%
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