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Public Relations (PR) Manager Salary

The average Public Relations Manager in the United States can expect to rake in roughly $60K annually. Including potential for bonuses and profit sharing, each hitting highs of $11K, total cash payment to Public Relations Managers can bottom out at $37K or peak near $98K. Geography is the biggest factor affecting pay for this group, followed by years of experience. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Job satisfaction is high and work is enjoyable for most Public Relations Managers. Most Public Relations Managers survey respondents are women (76 percent). The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$37,719 - $94,486
(Median)
$38K
$60K
$94K
MEDIAN: $60,133
10%
50%
90%

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$14.60 - $41.46
(Median)
$15
$21
$41
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33K$66K$99K
Salary
$37,719 - $94,486  
   
Bonus
$0.00 - $10,747  
Profit Sharing
$983 - $10,332  
Commission
$3,025 - $12,208  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,488 - $97,881  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 1,320
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$14.60 - $41.46  
   
Overtime
$1.43 - $43.13  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,747  
   
Commission
$3,025 - $12,208  
Profit Sharing
$983 - $10,332  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,488 - $97,881  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 76

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United States (change)


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Job Description for Public Relations (PR) Manager

The public relations manager is the liaison between an organization and the outside world. Specific areas of concentration are community relations, media relations, contact with the investment community, and how the organization communicates internally. Public relations managers may oversee a marketing plan and budget, coordinate input from the outside, hire help as needed, and field media questions and interviews. Public relations managers must review and coordinate all marketing programs to make sure they promote the organization's intended point of view.

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Public Relations (PR) Manager Tasks

  • Plan special events, conferences and parties.
  • Coordinate initiatives with marketing, community and production.
  • Outreach to press.
  • Create podcasts, blogs and represent the company.
  • Create and release publications for the press.

Common Career Paths for Public Relations (PR) Manager


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Public Relations Managers who go on to become VPs of Public Relations & Corporate Communications may see their salaries climb quite a bit. Median pay for VPs of Public Relations & Corporate Communications is $131K annually. The most common next step for a Public Relations Manager is to become a Public Relations Director or a Communications Director. The former position pays an additional $6K per year on average, and the latter position pays $1K more per year.

Public Relations (PR) Manager Job Listings

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Popular Skills for Public Relations (PR) Manager


Survey results suggest that Public Relations Managers put a wide range of professional skills to use. Most notably, skills in Corporate Communications, Media / Public Relations, Press Releases, and Marketing Communications are correlated to pay that is above average. Those listing Client Interaction as a skill should be prepared for drastically lower pay. Media Management and Event Planning also typically command lower compensation. It is often found that people who know Marketing Communications are also skilled in Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $48K, but people who have been around for five to 10 years earn a noticeably bigger sum of $65K. On average, Public Relations Managers make $74K following one to two decades on the job. Public Relations Managers with more than 20 years of experience report incomes that are no higher than those with 10 to 20 years on the job.

Pay Difference by Location


Boston is home to an above-average pay rate for Public Relations Managers, 44 percent higher than the national average. Public Relations Managers can also look forward to large paychecks in cities like San Francisco (+33 percent), Los Angeles (+17 percent), Washington (+16 percent), and New York (+16 percent). The lowest-paying market is St. Louis, which sits 33 percent below the national average, proving that location is a significant contributor to overall pay. Employers in Houston and Atlanta also lean toward paying below-median salaries (13 percent lower and 8 percent lower, respectively).

Related Job Salaries

United States (change)

Experience Affects Public Relations (PR) Manager Salaries




National Average
$60,000


Skills That Affect Public Relations (PR) Manager Salaries


Media / Public Relations
up arrow 3%

Marketing Communications
up arrow 1%

Press Releases
up arrow 1%

National Average
$60,000

Social Media Marketing
up arrow 1%

Microsoft Word
up arrow 2%



Media Management
up arrow 23%

Client Interaction
up arrow 28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 296 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
1%
1-4 years
26%
5-9 years
39%
10-19 years
26%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 76%
vision benefits Vision: 61% employee benefits None: 11%
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