Public Relations (PR) Manager Salary
Job Description for Public Relations (PR) Manager
The public relations manager is a position sought after by various companies in many industries, which range from hotels to food manufacturing. Most companies are seeking an applicant with a bachelor's degree in public relations, communications, or a similar discipline. The ideal applicant should have at least five years of experience, in addition to having a few years of relevant experience. The public relations manager will not be doing an extensive amount of traveling, but there is the possibility that some companies will include minor traveling for training or event attendance.Read More...
The public relations manager will be primarily responsible for maintaining and improving the public eye's view of the organization. They will formulate and execute a variety of campaigns and programs to boost awareness about their employer. The public relations manager will train internal staff, work with other departments to ensure the content is accurate, and measure the success of various campaigns to determine their efficiency. They may be required to manage social media for the company, as well as represent the company in front of various media groups.
The public relations manager will closely work with managers, creative writers, artists, and other resources to ensure that a positive opinion of the company is maintained. The public relations manager reports to department heads and/or executives.
Public Relations (PR) Manager Tasks
- Plan and manage public relations and internal communication programs designed to create and maintain a favorable public image.
- Participate in annual reporting and releasing of proxy statements.
- Manage and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Oversee press releases, prepare information for media kits.
- Create and release publications for the press.
Common Career Paths for Public Relations (PR) Manager
Public Relations Managers may progress into high-paying roles like VP of Public Relations & Corporate Communications, where median compensation is $130K annually. It is not unusual for a Public Relations Manager to become a Public Relations Director or a Communications Director.
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Popular Skills for Public Relations (PR) Manager
Survey results imply that Public Relations Managers deploy a substantial tool kit of skills at work. Most notably, facility with Strategic Planning, Corporate Communications, and Technical Writing are correlated to pay that is significantly above average, leading to increases of 41 percent, 16 percent, and 6 percent, respectively. Those listing Social Media Optimization as a skill should be prepared for drastically lower pay. Media Management and Client Interaction also typically command lower compensation. Those proficient in Marketing Communications are, more often than not, also skilled in Social Media Marketing.
Pay by Experience Level for Public Relations (PR) Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Salaries for the relatively untried average out to around $51K, but survey participants with five to 10 years of experience earn a significantly higher median of $67K. Public Relations Managers claiming one to two decades of experience make an estimated median of $76K. Respondents who boast more than two decades on the job don't boast commensurate pay, unfortunately; these veterans see average earnings of only $75K.
Pay Difference by Location
Home to some of the best pay for Public Relations Managers, San Francisco offers exceptional salaries, 47 percent above the national average. Public Relations Managers can also look forward to large paychecks in cities like Irvine (+47 percent), Portland (+35 percent), Seattle (+34 percent), and Boston (+22 percent). The smallest paychecks in the market, 18 percent south of the national average, can be found in Baltimore. Below-median salaries also turn up in Miami and Louisville (8 percent lower and 3 percent lower, respectively).
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