Public Relations (PR) Manager Salary

Public Relations Managers in the United States take home approximately $60K per year on average. Final cash compensation to Public Relations Managers varies from around $38K to approximately $99K; choice pay grades include potential for bonuses and profit sharing as high as $11K and $10K, respectively. Geography and experience level each impact pay for this group, with the former having the largest influence. Most Public Relations Managers like their work and job satisfaction is high. Female Public Relations Managers make up most of the survey respondents at 75 percent. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. This report is based on responses to the PayScale salary survey.
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$38,293 - $95,053
(Median)
$38K
$60K
$95K
MEDIAN: $60,402
10%
50%
90%

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$14.64 - $48.60
(Median)
$15
$21
$49
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33K$66K$99K
Salary
$38,293 - $95,053  
   
Bonus
$0.00 - $10,837  
Profit Sharing
$970 - $10,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,012 - $98,604  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 1,309
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$14.64 - $48.60  
   
Overtime
$1.36 - $43.34  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,837  
   
Profit Sharing
$970 - $10,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,012 - $98,604  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 79
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Job Description for Public Relations (PR) Manager

The public relations manager is the liaison between an organization and the outside world. Specific areas of concentration are community relations, media relations, contact with the investment community, and how the organization communicates internally. Public relations managers may oversee a marketing plan and budget, coordinate input from the outside, hire help as needed, and field media questions and interviews. Public relations managers must review and coordinate all marketing programs to make sure they promote the organization's intended point of view.

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Public Relations (PR) Manager Tasks

  • Plan special events, conferences and parties.
  • Coordinate initiatives with marketing, community and production.
  • Outreach to press.
  • Create podcasts, blogs and represent the company.
  • Create and release publications for the press.

Common Career Paths for Public Relations (PR) Manager


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As Public Relations Managers transition into upper-level roles such as VP of Public Relations & Corporate Communications, they may see a strong upturn in salary. VPs of Public Relations & Corporate Communications earn $131K on average per year. The most common next step for a Public Relations Manager is to become a Public Relations Director or a Communications Director. The former position pays an additional $6K per year on average, and the latter position pays $1K more per year.

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Popular Skills for Public Relations (PR) Manager


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Corporate Communications, Media / Public Relations, Press Releases, and Marketing Communications are correlated to pay that is above average. Those listing Client Interaction as a skill should be prepared for drastically lower pay. Media Management and Community Outreach / Activism also typically command lower compensation. Those educated in Marketing Communications tend to be well versed in Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $48K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $65K. For Public Relations Managers, 10 to 20 years of experience on the job amounts to an average salary of $75K. Public Relations Managers who surpass 20 years on the job report pay that isn't higher than those with 10 to 20 years.

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Public Relations Managers, 37 percent above the national average. Public Relations Managers will also find cushy salaries in Boston (+37 percent), Los Angeles (+17 percent), Seattle (+17 percent), and Washington (+17 percent). With compensation 16 percent below the national average, Houston is not known for hefty paychecks and actually represents the lowest-paying market. Not at the bottom but still paying below the median are employers in Atlanta and Miami (9 percent lower and 3 percent lower, respectively).

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Experience Affects Public Relations (PR) Manager Salaries




National Average
$61,000


Skills That Affect Public Relations (PR) Manager Salaries


Media / Public Relations
up arrow 3%

Press Releases
up arrow 3%

Marketing Communications
up arrow 1%

National Average
$61,000

Social Media Marketing
up arrow 1%

Microsoft Word
up arrow 1%



Community Outreach / Activism
up arrow 20%

Media Management
up arrow 22%

Client Interaction
up arrow 28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 267 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
1%
1-4 years
26%
5-9 years
40%
10-19 years
25%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 76%
vision benefits Vision: 62% employee benefits None: 11%
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