Public Relations (PR) Manager Salary

Public Relations Managers in the United States take home an average $62K annually. In the world of Public Relations Managers, overall income ranges from $40K near the bottom to $99K at the top; this can include more than $11K from bonuses and more than $9K from profit sharing in exceptional cases. The most influential factor affecting pay for this group is residence, though career duration and the specific company have a (lesser) impact as well. The vast majority of Public Relations Managers (81 percent) who responded to the survey are women. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to more than half. Most Public Relations Managers like their work and job satisfaction is high. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$40,662 - $96,348
$41K
$62K
$96K
MEDIAN: $61,575
10%
50%
90%

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$10.11 - $37.50
$10
$19
$38
MEDIAN: $19.37
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$34K$68K$102K
Salary
$40,662 - $96,348  
   
Bonus
$493.16 - $10,962  
Profit Sharing
$0.00 - $9,175  
Commission
$8,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,087 - $99,293  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 926
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18$36$54
Hourly Rate
$10.11 - $37.50  
   
Overtime
$11.40 - $53.58  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$493.16 - $10,962  
   
Commission
$8,800  
Profit Sharing
$0.00 - $9,175  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,087 - $99,293  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 54
© PayScale, Inc. @ www.payscale.com

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United States (change)

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Job Description for Public Relations (PR) Manager

The public relations manager is a position sought after by various companies in many industries, which range from hotels to food manufacturing. Most companies are seeking an applicant with a bachelor's degree in public relations, communications, or a similar discipline. The ideal applicant should have at least five years of experience, in addition to having a few years of relevant experience. The public relations manager will not be doing an extensive amount of traveling, but there is the possibility that some companies will include minor traveling for training or event attendance.

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Public Relations (PR) Manager Tasks

  • Plan and manage public relations and internal communication programs designed to create and maintain a favorable public image.
  • Participate in annual reporting and releasing of proxy statements.
  • Manage and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Oversee press releases, prepare information for media kits.
  • Create and release publications for the press.

Common Career Paths for Public Relations (PR) Manager


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Public Relations Managers may experience a large salary bump if they progress into a role such as VP of Public Relations & Corporate Communications. The latter position pays an average of $131K annually. It is not uncommon for a Public Relations Manager to continue on to become a Public Relations Director or a Communications Director.

Public Relations (PR) Manager Job Listings

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Popular Employer Salaries for Public Relations (PR) Manager


Popular Skills for Public Relations (PR) Manager


Survey participants wield an impressively varied skill set on the job. Most notably, facility with Strategic Planning, Strategic Marketing, and Corporate Communications are correlated to pay that is significantly above average, leading to increases of 35 percent, 32 percent, and 15 percent, respectively. Those listing Social Media Optimization as a skill should be prepared for drastically lower pay. Media Management and Client Interaction also typically command lower compensation. Most people familiar with Marketing Communications also know Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Although individuals who have less than five years' experience earn $51K on average, people with five to 10 years benefit from a notably larger average of $68K. Public Relations Managers who work for 10 to 20 years in their occupation tend to earn about $76K. Respondents who boast more than 20 years of experience can't seem to boast paychecks reflecting that extensive experience, though; veteran Public Relations Managers report making only $75K on average.

Pay Difference by Location

National Average: $61,789

Larger city markers indicate a job is popular in that location.

For Public Relations Managers, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Public Relations Managers can also look forward to large paychecks in cities like Irvine (+46 percent), Seattle (+33 percent), Washington (+17 percent), and Denver (+15 percent). Baltimore ranks last in the field for pay, reporting salaries 14 percent below the national average. Below-median salaries also turn up in Chicago and Louisville (5 percent lower and 3 percent lower, respectively).

Public Relations (PR) Manager Reviews

Q: What is it like working as a Public Relations (PR) Manager?

Public Relations (PR) Manager in Jackson:
`"$Pros in PR."`
Pros: The great thing about my job is being able to communicate to the world what we have to offer. I meet travel writers from all over the world and have the opportunity to show off our product by inviting them in and giving them a personal tour. I author new pieces day in and day out for editorials, advertorials and pitching ideas to writers. It's a great job and each day is different.
Cons: The bad part is I always have to make myself available for the media, even if I have something else planned or I'm not feeling well, or maybe my hair and makeup aren't on point as I would like.

Public Relations (PR) Manager in Kingston:
`"$The Management."`
Pros: I like the most of PR that it's very flexible and some what a challenge. To know more about the Music Industry.
Cons: The least I like about my Job is that the Recording Artiste some times. Are lazy and expect you to do all the work to enhance there career.

Related Job Salaries

Key Stats for Public Relations (PR) Manager

Gender

Female
81 %
Male
19 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 133 votes.
Less than 1 year
3%
1-4 years
27%
5-9 years
43%
10-19 years
21%
20 years or more
6%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Public Relations (PR) Manager Salaries

▲22%

▲22%

▲9%

National Average
$62,000

▼17%

Skills That Affect Public Relations (PR) Manager Salaries

Strategic Planning
▲35%

Strategic Marketing
▲32%


Technical Writing
▲5%


Press Releases
▼0%

National Average
$62,000







Client Interaction
▼17%

Media Management
▼25%

Social Media Optimization
▼30%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 133 votes.

Gender

Female
81 %
Male
19 %

Years of Experience

Less than 1 year
3%
1-4 years
27%
5-9 years
43%
10-19 years
21%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 77%
vision benefits
Vision: 61%
dental benefits
None: 12%
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