Public Relations (PR) Manager Salary
Job Description for Public Relations (PR) Manager
The public relations manager is a position sought after by various companies in many industries, which range from hotels to food manufacturing. Most companies are seeking an applicant with a bachelor's degree in public relations, communications, or a similar discipline. The ideal applicant should have at least five years of experience, in addition to having a few years of relevant experience. The public relations manager will not be doing an extensive amount of traveling, but there is the possibility that some companies will include minor traveling for training or event attendance.Read More...
The public relations manager will be primarily responsible for maintaining and improving the public eye's view of the organization. They will formulate and execute a variety of campaigns and programs to boost awareness about their employer. The public relations manager will train internal staff, work with other departments to ensure the content is accurate, and measure the success of various campaigns to determine their efficiency. They may be required to manage social media for the company, as well as represent the company in front of various media groups.
The public relations manager will closely work with managers, creative writers, artists, and other resources to ensure that a positive opinion of the company is maintained. The public relations manager reports to department heads and/or executives.
Public Relations (PR) Manager Tasks
- Plan special events, conferences and parties.
- Coordinate initiatives with marketing, community and production.
- Outreach to press.
- Create podcasts, blogs and represent the company.
- Create and release publications for the press.
Common Career Paths for Public Relations (PR) Manager
Public Relations Managers' salaries may rise greatly for those who assume a higher-end position such as a VP of Public Relations & Corporate Communications. The average VP of Public Relations & Corporate Communications brings home $130K per year. Public Relations Managers moving up in their careers tend to step into positions as Public Relations Directors or Communications Directors. The median paychecks in those roles are $7K higher and $1K higher, respectively.
Public Relations (PR) Manager Job Listings
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Popular Employer Salaries for Public Relations (PR) Manager
Popular Skills for Public Relations (PR) Manager
Public Relations Managers seem to exploit a large range of skills on the job. Most notably, facility with Strategic Planning, Corporate Communications, and Technical Writing are correlated to pay that is significantly above average, leading to increases of 40 percent, 15 percent, and 11 percent, respectively. Those listing Social Media Optimization as a skill should be prepared for drastically lower pay. Media Management and Community Outreach / Activism also typically command lower compensation. Most people familiar with Marketing Communications also know Social Media Marketing.
Pay by Experience Level for Public Relations (PR) Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Workers in their first five years can expect to earn $50K, but people who have been around for five to 10 years earn a noticeably bigger sum of $66K. For Public Relations Managers, 10 to 20 years of experience on the job amounts to an average salary of $75K. Public Relations Managers with more than 20 years of experience report incomes that are no higher than those with 10 to 20 years on the job.
Pay Difference by Location
With a pay rate for Public Relations Managers that is 52 percent greater than the national average, San Jose offers a comfortable salary for those in this profession. Public Relations Managers can also look forward to large paychecks in cities like San Francisco (+48 percent), Seattle (+38 percent), Boston (+27 percent), and Denver (+21 percent). Trailing the national average by 10 percent, Baltimore is the market with the smallest paychecks.