The public relations manager is a position sought after by various companies in many industries, which range from hotels to food manufacturing. Most companies are seeking an applicant with a bachelor's degree in public relations, communications, or a similar discipline. The ideal applicant should have at least five years of experience, in addition to having a few years of relevant experience. The public relations manager will not be doing an extensive amount of traveling, but there is the possibility that some companies will include minor traveling for training or event attendance.
The public relations manager will be primarily responsible for maintaining and improving the public eye's view of the organization. They will formulate and execute a variety of campaigns and programs to boost awareness about their employer. The public relations manager will train internal staff, work with other departments to ensure the content is accurate, and measure the success of various campaigns to determine their efficiency. They may be required to manage social media for the company, as well as represent the company in front of various media groups.
The public relations manager will closely work with managers, creative writers, artists, and other resources to ensure that a positive opinion of the company is maintained. The public relations manager reports to department heads and/or executives.
Public Relations (PR) Manager Tasks
Plan and manage public relations and internal communication programs designed to create and maintain a favorable public image.
Participate in annual reporting and releasing of proxy statements.
Manage and maintain the company's corporate image and identity, which includes the use of logos and signage.
Oversee press releases, prepare information for media kits.
Create and release publications for the press.