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Public Relations (PR) Manager Salary

Median pay for Public Relations Managers in the United States lies in the neighborhood of $60K annually. Total cash compensation to Public Relations Managers varies from $38K to $98K; higher pay grades include potential for bonuses and profit sharing as high as $11K each. Geographic location is the biggest factor affecting pay for this group, followed by experience level. Female Public Relations Managers make up most of the survey respondents at 76 percent. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. The majority of workers are highly satisfied with their job. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$37,872 - $94,775
(Median)
$38K
$60K
$95K
MEDIAN: $60,059
10%
50%
90%

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$14.58 - $41.62
(Median)
$15
$21
$42
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33K$66K$99K
Salary
$37,872 - $94,775  
   
Bonus
$0.00 - $10,789  
Profit Sharing
$983 - $10,332  
Commission
$3,025 - $12,208  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,607 - $98,002  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 1,317
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$14.58 - $41.62  
   
Overtime
$1.43 - $43.13  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,789  
   
Commission
$3,025 - $12,208  
Profit Sharing
$983 - $10,332  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,607 - $98,002  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 75
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Job Description for Public Relations (PR) Manager

The public relations manager is the liaison between an organization and the outside world. Specific areas of concentration are community relations, media relations, contact with the investment community, and how the organization communicates internally. Public relations managers may oversee a marketing plan and budget, coordinate input from the outside, hire help as needed, and field media questions and interviews. Public relations managers must review and coordinate all marketing programs to make sure they promote the organization's intended point of view.

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Public Relations (PR) Manager Tasks

  • Plan special events, conferences and parties.
  • Coordinate initiatives with marketing, community and production.
  • Outreach to press.
  • Create podcasts, blogs and represent the company.
  • Create and release publications for the press.

Common Career Paths for Public Relations (PR) Manager


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At the upper end, Public Relations Managers who move into a VP of Public Relations & Corporate Communications role can end up with a hefty increase in pay. The average income for VPs of Public Relations & Corporate Communications is a much higher $131K per year. Public Relations Managers typically move into roles as Public Relations Directors or Communications Directors, and those positions pay $6K more and $2K more, respectively.

Public Relations (PR) Manager Job Listings

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Popular Skills for Public Relations (PR) Manager


Survey results imply that Public Relations Managers put a diverse skill set to use. Most notably, skills in Corporate Communications, Media / Public Relations, Press Releases, and Marketing Communications are correlated to pay that is above average. Those listing Client Interaction as a skill should be prepared for drastically lower pay. Media Management and Event Planning also typically command lower compensation. Those proficient in Marketing Communications are, more often than not, also skilled in Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Those in the early stages of their career can expect to make around $48K; however, individuals with five to 10 years of experience bring in $65K on average — a distinctly larger sum. Public Relations Managers bring in $74K after working for 10 to 20 years. Public Relations Managers with more than 20 years of experience report incomes that are no higher than those with 10 to 20 years on the job.

Pay Difference by Location


Home to some of the best pay for Public Relations Managers, Boston offers exceptional salaries, 41 percent above the national average. Public Relations Managers can also look forward to large paychecks in cities like San Francisco (+34 percent), Los Angeles (+18 percent), Washington (+17 percent), and New York (+16 percent). Compared to the national average, St. Louis Public Relations Managers have considerably lower salaries, 33 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Employers in Houston and Atlanta also lean toward paying below-median salaries (15 percent lower and 9 percent lower, respectively).

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Experience Affects Public Relations (PR) Manager Salaries




National Average
$60,000


Skills That Affect Public Relations (PR) Manager Salaries


Media / Public Relations
up arrow 3%

Marketing Communications
up arrow 1%

Press Releases
up arrow 1%

National Average
$60,000

Social Media Marketing
up arrow 1%

Microsoft Word
up arrow 1%



Media Management
up arrow 23%

Client Interaction
up arrow 28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 289 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
1%
1-4 years
26%
5-9 years
40%
10-19 years
25%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 76%
vision benefits Vision: 61% employee benefits None: 11%
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