The main responsibility of a radio producer is to handle the audio content of broadcasts, whether it is via radio, the Internet, and/or mobile platforms. The radio producer is involved from the beginning of the content development process, which includes generating ideas for programs, creating content, writing scripts, and finding interviewees. They are also charged with picking music, as well as converting text, graphics, and video files into other formats as needed. During the show itself, the producer performs a managerial role and helps handle audience responses. The day-to-day functions of a radio producer also include interviewing prospective employees, managing radio equipment, editing content, producing user-generated content, and making sure content is in compliance with copyright laws.
Radio producers typically work with broadcasting assistants, presenters, DJs, engineers, and information technology (IT) staff. Depending on their employer, the radio producer may also be responsible for handling the business aspects of the radio program, which includes commercial management. Their hours vary depending on the needs of their employer.
The requirements for becoming a radio producer typically include a bachelor’s degree or master’s degree in journalism, communications, or a related field. Experience in a related position is typically required or preferred. Radio producers must be well organized, able to work well in a team setting, and in possession of management and leadership skills.
Radio Producer Tasks
Oversee broadcasts and ensure that programs meet ratings objectives with Portable People Meter (PPM) measured audiences.
Schedule guests and assist in crafting appropriate direction for day-to-day programming.
Operate radio console for talk show programs and manage soundboards during live shows.
Effectively interact with on-air talent and guests when needed.