Social Media Manager Salary

Social Media Managers in the United States take home approximately $46K per year on average. The final incomes of Social Media Managers generally vary between $26K and $71K; higher pay grades include potential for bonuses, profit sharing, and commissions as high as $7K, $5K, and $11K, respectively. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most Social Media Managers. Unfortunately, some people in this line of work are without benefits — nearly one-fourth lack coverage. On the flip side, a fair number have medical insurance and a majority receive dental plans. Female Social Media Managers survey participants are more prevalent than men — 66 percent of professionals. This report is based on responses to the PayScale salary survey.

$30,563 - $72,070
(Median)
$31K
$46K
$72K
MEDIAN: $46,202
10%
50%
90%

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$10.00 - $25.24
(Median)
$10
$15
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$30,563 - $72,070  
   
Bonus
$0.00 - $7,092  
Profit Sharing
$197.27 - $5,022  
Commission
$-0.50 - $10,926  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,400 - $71,020  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 1,982
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.00 - $25.24  
   
Overtime
$14.78 - $35.20  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $7,092  
   
Commission
$-0.50 - $10,926  
Profit Sharing
$197.27 - $5,022  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,400 - $71,020  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 605
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Job Description for Social Media Manager

The role of traditional marketing managers has expanded in recent years as the prevalence of social media has begun to affect the corporate world in a myriad of ways. As a result, the need for social media managers abounds, and qualified personnel are sought after who can readily identify appropriate markets to target and the best ways to reach them. Undoubtedly, social media applications like Facebook and Twitter will continue to dominate, so companies need the knowledge and experience of a social media manager who can engage with online audiences on a regular basis and assist all departments and employees company-wide on how an effective social media strategy can work for the entire corporation.

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Social Media Manager Tasks

  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Social Media Manager Job Listings

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Popular Skills for Social Media Manager


Social Media Managers seem to wield many skills on the job. Most notably, skills in Strategic Marketing, Web Analytics, Project Management, and Content Management are correlated to pay that is above average, with boosts between 4 percent and 15 percent. At the other end of the pay range are skills like Graphic Design, Web Content Management, and Web Marketing. Those proficient in Social Media Marketing are, more often than not, also skilled in Marketing Communications and Blogging.

Pay by Experience Level for Social Media Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Social Media Managers with a lot of experience do not necessarily enjoy more money. Those in the early stages of their career can expect to make around $41K; however, individuals with five to 10 years of experience bring in $54K on average — a distinctly larger sum. The average pay reported by folks with 10 to 20 years of experience is around $59K. Social Media Managers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $61K on average.

Pay Difference by Location


Social Media Managers will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 26 percent. Social Media Managers will also find cushy salaries in New York (+16 percent), Seattle (+16 percent), Washington (+14 percent), and Phoenix (+8 percent). The lowest-paying market is Austin, which sits 12 percent below the national average. Employers pay around 9 percent less in Atlanta and 5 percent less in St. Louis, below-median salaries for those in this field.

Social Media Manager Reviews

What is it like working as a Social Media Manager?

Social Media Manager in Atlanta:
"Fantastic work flexibility, ability to use creativity."
Pros: I really enjoy that I get to flex my creative muscles for a strategic purpose. The best part of working in a higher ed social media capacity is getting to be involved in a thriving academic environment. There are so many stories to be told on a college campus, and different audiences to work with. The days are never the same, and I really appreciate that.
Cons: Bureaucracy can make doing things that are considered ground breaking or creative difficult. Endless meetings.

Social Media Manager in Miami:
"Multiple Personalities And Many Hats."
Pros: Creating engaging original content, talking to people in online communities, flexibility, freedom.
Cons: The internet never sleeps. I spend a lot of time sitting.

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Experience Affects Social Media Manager Salaries

Late-Career
up arrow 39%



National Average
$44,000


Skills That Affect Social Media Manager Salaries



Content Management
up arrow 4%

Project Management
up arrow 4%

Social Media Marketing
up arrow 2%

Social Media Optimization
up arrow 2%

Marketing Communications
0%

National Average
$44,000

Copywriting
up arrow 1%



up arrow 6%


Web Marketing
up arrow 7%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 453 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
3%
1-4 years
67%
5-9 years
23%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 72% dental benefits Dental: 59%
vision benefits Vision: 46% employee benefits None: 27%
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