Social Media Manager Salary

Earnings for Social Media Managers in the United States come in at around $46K per year on average. Final cash compensation to Social Media Managers varies from around $27K to approximately $71K; choice pay grades include potential for bonuses and profit sharing as high as $7K and $5K, respectively. Career length and the particular city each impact pay for this group, with the former having the largest influence. Health benefits are not enjoyed by everyone in this line of work, and roughly a fourth lack any coverage at all. Medical benefits are reported by a fair number and dental coverage is claimed by the greater part. There are more female Social Media Managers who answered the questionnaire than male, making up 66 percent. Most Social Media Managers report high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.

$30,579 - $72,131
(Median)
$31K
$46K
$72K
MEDIAN: $46,226
10%
50%
90%

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$10.00 - $25.24
(Median)
$10
$15
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$30,579 - $72,131  
   
Bonus
$0.00 - $7,082  
Profit Sharing
$198.66 - $5,011  
Commission
$-0.50 - $10,926  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,576 - $71,145  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 2,017
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.00 - $25.24  
   
Overtime
$14.75 - $35.13  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $7,082  
   
Commission
$-0.50 - $10,926  
Profit Sharing
$198.66 - $5,011  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,576 - $71,145  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 607
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Job Description for Social Media Manager

The role of traditional marketing managers has expanded in recent years as the prevalence of social media has begun to affect the corporate world in a myriad of ways. As a result, the need for social media managers abounds, and qualified personnel are sought after who can readily identify appropriate markets to target and the best ways to reach them. Undoubtedly, social media applications like Facebook and Twitter will continue to dominate, so companies need the knowledge and experience of a social media manager who can engage with online audiences on a regular basis and assist all departments and employees company-wide on how an effective social media strategy can work for the entire corporation.

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Social Media Manager Tasks

  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Social Media Manager Job Listings

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Popular Skills for Social Media Manager


Social Media Managers report using a deep pool of skills on the job. Most notably, skills in Strategic Marketing, Web Analytics, Project Management, and Content Management are correlated to pay that is above average, with boosts between 4 percent and 14 percent. Skills that pay less than market rate include Graphic Design, Web Content Management, and Web Marketing. It is often found that people who know Social Media Marketing are also skilled in Marketing Communications and Blogging.

Pay by Experience Level for Social Media Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Social Media Managers, experience does not seem to be a major factor in determining pay. Survey participants with less than five years' experience pocket $41K on average, but those with five to 10 years of experience enjoy a much bigger median of $54K. Social Media Managers bring in $59K after working for 10 to 20 years. People who have worked for more than 20 years report a median income of $61K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location


Home to some of the best pay for Social Media Managers, San Francisco offers exceptional salaries, 25 percent above the national average. Social Media Managers will also find cushy salaries in New York (+16 percent), Seattle (+16 percent), Washington (+14 percent), and Phoenix (+7 percent). Austin ranks last in the field for pay, reporting salaries 11 percent below the national average. Atlanta and St. Louis are a couple other places where companies are known to pay below the median — salaries are 9 percent lower and 5 percent lower, respectively.

Social Media Manager Reviews

What is it like working as a Social Media Manager?

Social Media Manager in Oklahoma City:
"Corporate culture, work flexibility, creative process."
Pros: Leadership opportunities, creative opportunities, scale, possibility, customer service, social evolution, marketing strategy, flexible schedule, client communication.
Cons: Stress, unrealistic expectations with managing too many clients at once,

Social Media Manager in Atlanta:
"Fantastic work flexibility, ability to use creativity."
Pros: I really enjoy that I get to flex my creative muscles for a strategic purpose. The best part of working in a higher ed social media capacity is getting to be involved in a thriving academic environment. There are so many stories to be told on a college campus, and different audiences to work with. The days are never the same, and I really appreciate that.
Cons: Bureaucracy can make doing things that are considered ground breaking or creative difficult. Endless meetings.

Social Media Manager in Miami:
"Multiple Personalities And Many Hats."
Pros: Creating engaging original content, talking to people in online communities, flexibility, freedom.
Cons: The internet never sleeps. I spend a lot of time sitting.

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Experience Affects Social Media Manager Salaries

Late-Career
up arrow 39%



National Average
$44,000


Skills That Affect Social Media Manager Salaries



Project Management
up arrow 4%

Content Management
up arrow 3%

Social Media Marketing
up arrow 2%

Social Media Optimization
up arrow 2%

Marketing Communications
0%

National Average
$44,000

Copywriting
up arrow 1%




up arrow 7%


Web Marketing
up arrow 8%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 451 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
3%
1-4 years
67%
5-9 years
24%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 72% dental benefits Dental: 59%
vision benefits Vision: 46% employee benefits None: 27%
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