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Social Media Manager Salary

The average Social Media Manager in the United States can expect to rake in roughly $46K annually. Total cash compensation for Social Media Managers runs from $26K to $71K depending on bonuses that can occasionally exceed $7K and profit sharing that can reach almost $5K. Experience level is the biggest factor affecting pay for this group, followed by geography. Health benefits are not enjoyed by everyone in this line of work, and around one in four lack any coverage at all. Medical benefits are reported by a strong majority and dental coverage is claimed by more than half. Female Social Media Managers are more common than men among those who completed the survey; more than half (67 percent) are women. Most Social Media Managers report high levels of job satisfaction. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$30,532 - $72,128
(Median)
$31K
$46K
$72K
MEDIAN: $46,081
10%
50%
90%

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$10.00 - $25.35
(Median)
$10
$15
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$30,532 - $72,128  
   
Bonus
$0.00 - $7,079  
Profit Sharing
$195.74 - $5,034  
Commission
$350.00 - $5,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,347 - $71,041  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 1,958
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.00 - $25.35  
   
Overtime
$14.91 - $35.88  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $7,079  
   
Commission
$350.00 - $5,250  
Profit Sharing
$195.74 - $5,034  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,347 - $71,041  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 599
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Job Description for Social Media Manager

The role of traditional marketing managers has expanded in recent years as the prevalence of social media has begun to affect the corporate world in a myriad of ways. As a result, the need for social media managers abounds, and qualified personnel are sought after who can readily identify appropriate markets to target and the best ways to reach them. Undoubtedly, social media applications like Facebook and Twitter will continue to dominate, so companies need the knowledge and experience of a social media manager who can engage with online audiences on a regular basis and assist all departments and employees company-wide on how an effective social media strategy can work for the entire corporation.

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Social Media Manager Tasks

  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Social Media Manager Job Listings

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Popular Skills for Social Media Manager


Survey results imply that Social Media Managers deploy a deep pool of skills on the job. Most notably, skills in Strategic Marketing, Web Analytics, Project Management, and Content Management are correlated to pay that is above average, with boosts between 5 percent and 15 percent. Skills that are correlated to lower pay, on the other hand, include Graphic Design, Web Content Management, and Web Marketing. The majority of those who know Social Media Marketing also know Marketing Communications and Blogging.

Pay by Experience Level for Social Media Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Social Media Managers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Those in the early stages of their career can expect to make around $41K; however, individuals with five to 10 years of experience bring in $55K on average — a distinctly larger sum. After working for 10 to 20 years, Social Media Managers make a median salary of $60K. Social Media Managers who have acquired more than 20 years of relevant experience earn significantly more than folks with fewer years on their resumes; the average income in this veteran group is $67K.

Pay Difference by Location


With a pay rate for Social Media Managers that is 27 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Social Media Managers can also look forward to large paychecks in cities like New York (+16 percent), Seattle (+14 percent), Washington (+14 percent), and Phoenix (+8 percent). In Austin, salaries are 13 percent below the national average and represent the lowest-paying market. Workers in Atlanta and Denver earn salaries that trail the national average for those in this profession (8 percent less and 7 percent less, respectively).

Social Media Manager Reviews

What is it like working as a Social Media Manager?

Social Media Manager in Atlanta:
"Fantastic work flexibility, ability to use creativity."
Pros: I really enjoy that I get to flex my creative muscles for a strategic purpose. The best part of working in a higher ed social media capacity is getting to be involved in a thriving academic environment. There are so many stories to be told on a college campus, and different audiences to work with. The days are never the same, and I really appreciate that.
Cons: Bureaucracy can make doing things that are considered ground breaking or creative difficult. Endless meetings.

Social Media Manager in Miami:
"Multiple Personalities And Many Hats."
Pros: Creating engaging original content, talking to people in online communities, flexibility, freedom.
Cons: The internet never sleeps. I spend a lot of time sitting.

Related Job Salaries

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Experience Affects Social Media Manager Salaries

Late-Career
up arrow 52%



National Average
$44,000


Skills That Affect Social Media Manager Salaries




Content Management
up arrow 4%

Social Media Optimization
up arrow 3%

Social Media Marketing
up arrow 2%

Marketing Communications
0%

National Average
$44,000

Copywriting
up arrow 2%


up arrow 5%




Web Marketing
up arrow 8%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 462 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
3%
1-4 years
68%
5-9 years
23%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 72% dental benefits Dental: 59%
vision benefits Vision: 47% employee benefits None: 27%
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