Social Media Manager Salary
An average Social Media Manager in the United States can expect to take home roughly $47K per year. Overall compensation packages to Social Media Managers range from $27K on the low end to $74K on the high end; this includes bonuses that peak near $9K and profit sharing that approaches $8K, with some high rollers snagging commissions as high as $12K. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Work is enjoyable for Social Media Managers, who typically claim high levels of job satisfaction. Although just under one in three lack health benefits of any kind, the greater part do enjoy medical insurance, and a little more than half get dental coverage, too. This overview is based on answers to PayScale's salary questionnaire.
Job Description for Social Media Manager
Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.Read More...
Social media managers must be highly proficient with Microsoft Office applications for word processing, email management, spreadsheets, and presentations. They must have strong communication skills in order to lead teams of media professionals in achieving social media objectives within given time-frames. They must work well in a team environment with other managers to share information and social data to complete all project objectives under strict deadlines. However, they should also be able to work well independently with minimal supervision, as they must develop effective strategies for a variety of social media sites. They also implement marketing campaigns to increase brand recognition and customer loyalty. They often serve as voices and liaisons for their organizations, as well as supervise and approve creative content and research new marketing techniques. They should also also analyze initiative-performance and tweak programs as required.
Social media managers also participate in work meetings to suggest changes to community approaches and contribute novel ideas for future media endeavors. They often manage all electronic correspondence and track analytics, as well as send e-mail alerts to promote new content. Social media managers must be able to multitask with ease on a variety of projects and prioritize tasks depending on the company's needs. A bachelor's degree in marketing, communications, or a related field is generally required for this position, and prior experience in a media capacity is highly beneficial.
Social Media Manager Tasks
- Develop and execute the corporate social media strategy.
- Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
- Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
Common Career Paths for Social Media Manager
Social Media Managers who advance into the role of a Marketing Director are fairly uncommon. Marketing Directors on average earn $80K per year. Social Media Managers typically move into roles as Social Media Directors or Digital Marketing Managers, and those positions pay $11K more and $20K more, respectively.
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Popular Skills for Social Media Manager
Survey results imply that Social Media Managers deploy a substantial tool kit of skills at work. Most notably, skills in Strategy, Strategic Planning, Strategic Marketing, and Web Analytics are correlated to pay that is above average, with boosts between 5 percent and 13 percent. Skills that pay less than market rate include Graphic Design, Web Content Management, and Editing. It is often found that people who know Social Media Optimization are also skilled in Blogging and Marketing Communications. Those educated in Social Media Marketing tend to be well versed in Marketing Communications and Blogging.
Pay by Experience Level for Social Media Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Those in the early stages of their career can expect to make around $42K; however, individuals with five to 10 years of experience bring in $57K on average — a distinctly larger sum. People with 10 to 20 years of experience make an average of about $61K in this role. Seasoned veterans with 20 years under their belts enjoy a median income of $72K.
Pay Difference by Location
Home to some of the best pay for Social Media Managers, San Francisco offers exceptional salaries, 54 percent above the national average. Social Media Managers will also find cushy salaries in Washington (+25 percent), Chicago (+22 percent), New York (+21 percent), and Seattle (+16 percent). The smallest paychecks in the market, 9 percent south of the national average, can be found in Atlanta. Employers in Austin and Orlando also lean toward paying below-median salaries (6 percent less).
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