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Social Media Manager Salary

Average Social Media Managers in the United States make around $46K per year. In the world of Social Media Managers, overall income ranges from $26K near the bottom to $71K at the top; this can include more than $7K from bonuses and more than $5K from profit sharing in exceptional cases. Career length and the particular city each impact pay for this group, with the former having the largest influence. Work is enjoyable for Social Media Managers, who typically claim high levels of job satisfaction. The majority of Social Media Managers (67 percent) who took the survey are female. While some workers in this profession — roughly a fourth — do not have any health coverage, a fair number do receive medical benefits and a majority have dental insurance. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$30,526 - $72,146
(Median)
$31K
$46K
$72K
MEDIAN: $46,046
10%
50%
90%

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$10.00 - $25.34
(Median)
$10
$15
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$30,526 - $72,146  
   
Bonus
$0.00 - $7,074  
Profit Sharing
$290.87 - $5,045  
Commission
$350.00 - $5,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,369 - $71,131  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 1,952
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.00 - $25.34  
   
Overtime
$14.93 - $35.83  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $7,074  
   
Commission
$350.00 - $5,250  
Profit Sharing
$290.87 - $5,045  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,369 - $71,131  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 600

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United States (change)


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Job Description for Social Media Manager

The role of traditional marketing managers has expanded in recent years as the prevalence of social media has begun to affect the corporate world in a myriad of ways. As a result, the need for social media managers abounds, and qualified personnel are sought after who can readily identify appropriate markets to target and the best ways to reach them. Undoubtedly, social media applications like Facebook and Twitter will continue to dominate, so companies need the knowledge and experience of a social media manager who can engage with online audiences on a regular basis and assist all departments and employees company-wide on how an effective social media strategy can work for the entire corporation.

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Social Media Manager Tasks

  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Social Media Manager Job Listings

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Popular Skills for Social Media Manager


Social Media Managers seem to wield many skills on the job. Most notably, skills in Strategic Marketing, Web Analytics, Project Management, and Content Management are correlated to pay that is above average, with boosts between 6 percent and 16 percent. At the other end of the pay range are skills like Graphic Design, Web Content Management, and Web Marketing. Those proficient in Social Media Marketing are, more often than not, also skilled in Marketing Communications and Blogging.

Pay by Experience Level for Social Media Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Social Media Managers with a rich background of experience are typically rewarded with larger paychecks. Workers in their first five years can expect to earn $41K, but people who have been around for five to 10 years earn a noticeably bigger sum of $55K. For Social Media Managers, 10 to 20 years of experience on the job amounts to an average salary of $60K. Seasoned veterans with 20 years under their belts enjoy a median income of $67K.

Pay Difference by Location


Social Media Managers will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 27 percent. Social Media Managers will also find cushy salaries in New York (+16 percent), Washington (+15 percent), Seattle (+15 percent), and Phoenix (+8 percent). Those in the field find the lowest salaries in Austin, 12 percent below the national average. Atlanta and Denver are a couple other places where companies are known to pay below the median — salaries are 9 percent lower and 7 percent lower, respectively.

Social Media Manager Reviews

What is it like working as a Social Media Manager?

Social Media Manager in Atlanta:
"Fantastic work flexibility, ability to use creativity."
Pros: I really enjoy that I get to flex my creative muscles for a strategic purpose. The best part of working in a higher ed social media capacity is getting to be involved in a thriving academic environment. There are so many stories to be told on a college campus, and different audiences to work with. The days are never the same, and I really appreciate that.
Cons: Bureaucracy can make doing things that are considered ground breaking or creative difficult. Endless meetings.

Social Media Manager in Miami:
"Multiple Personalities And Many Hats."
Pros: Creating engaging original content, talking to people in online communities, flexibility, freedom.
Cons: The internet never sleeps. I spend a lot of time sitting.

Related Job Salaries

United States (change)

Experience Affects Social Media Manager Salaries

Late-Career
up arrow 52%



National Average
$44,000


Skills That Affect Social Media Manager Salaries




Content Management
up arrow 4%

Social Media Optimization
up arrow 3%

Social Media Marketing
up arrow 2%

Marketing Communications
0%

National Average
$44,000

Copywriting
up arrow 2%


up arrow 5%



Web Marketing
up arrow 7%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 469 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
3%
1-4 years
68%
5-9 years
23%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 72% dental benefits Dental: 59%
vision benefits Vision: 47% employee benefits None: 27%
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