Social Media Manager Salary

An average Social Media Manager in the United States can expect to take home roughly $46K annually. The final incomes of Social Media Managers generally vary between $27K and $71K; higher pay grades include potential for bonuses, profit sharing, and commissions as high as $7K, $5K, and $11K, respectively. Experience level is the biggest factor affecting pay for this group, followed by geography. Health benefits are not claimed by all — nearly one-fourth lack any form of coverage — but a strong majority have medical insurance, and the larger part have dental, too. Women account for the majority of Social Media Managers who responded to the questionnaire — 66 percent to be exact. Most workers in this position report high levels of job satisfaction. The data for this synopsis comes from respondents who took the PayScale salary survey.

$30,561 - $72,077

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$10.00 - $25.25

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$30,561 - $72,077  
   
Bonus
$0.00 - $7,120  
Profit Sharing
$200.00 - $5,000  
Commission
$-0.50 - $10,850  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,609 - $71,063  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 2,027
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$10.00 - $25.25  
   
Overtime
$14.74 - $35.20  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$0.00 - $7,120  
   
Commission
$-0.50 - $10,850  
Profit Sharing
$200.00 - $5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,609 - $71,063  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 614
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Job Description for Social Media Manager

Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.

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Social Media Manager Tasks

  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Social Media Manager Job Listings

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Popular Skills for Social Media Manager


Survey results imply that Social Media Managers deploy a deep pool of skills on the job. Most notably, skills in Strategic Marketing, Web Analytics, Project Management, and Content Management are correlated to pay that is above average, with boosts between 5 percent and 14 percent. Skills that are correlated to lower pay, on the other hand, include Graphic Design, Web Content Management, and Web Marketing. Those familiar with Social Media Marketing also tend to know Marketing Communications and Blogging.

Pay by Experience Level for Social Media Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Social Media Managers with more experience do not necessarily bring home bigger paychecks. In fact, experience in this field tends to impact compensation minimally. Respondents with less than five years' experience take home $41K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $55K. People with 10 to 20 years of experience make an average of about $59K in this role. Social Media Managers who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $61K.

Pay Difference by Location


For Social Media Managers, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Social Media Managers can also look forward to large paychecks in cities like New York (+16 percent), Seattle (+16 percent), Washington (+15 percent), and Phoenix (+8 percent). Austin is the lowest-paying area, 9 percent south of the national average. Two other places where employers offer below-median salaries are Atlanta (9 percent less) and Denver (5 percent less).

Social Media Manager Reviews

What is it like working as a Social Media Manager?

Social Media Manager in Oklahoma City:
"Corporate culture, work flexibility, creative process."
Pros: Leadership opportunities, creative opportunities, scale, possibility, customer service, social evolution, marketing strategy, flexible schedule, client communication.
Cons: Stress, unrealistic expectations with managing too many clients at once,

Social Media Manager in Atlanta:
"Fantastic work flexibility, ability to use creativity."
Pros: I really enjoy that I get to flex my creative muscles for a strategic purpose. The best part of working in a higher ed social media capacity is getting to be involved in a thriving academic environment. There are so many stories to be told on a college campus, and different audiences to work with. The days are never the same, and I really appreciate that.
Cons: Bureaucracy can make doing things that are considered ground breaking or creative difficult. Endless meetings.

Social Media Manager in Miami:
"Multiple Personalities And Many Hats."
Pros: Creating engaging original content, talking to people in online communities, flexibility, freedom.
Cons: The internet never sleeps. I spend a lot of time sitting.

Related Job Salaries

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Experience Affects Social Media Manager Salaries

Late-Career
up arrow 40%



National Average
$44,000


Skills That Affect Social Media Manager Salaries




Content Management
up arrow 3%

Social Media Marketing
up arrow 2%

Social Media Optimization
up arrow 2%

Marketing Communications
0%

National Average
$44,000

Copywriting
up arrow 1%



up arrow 7%


Web Marketing
up arrow 8%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 445 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
3%
1-4 years
67%
5-9 years
24%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 72% dental benefits Dental: 59%
vision benefits Vision: 47% employee benefits None: 27%
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