The role of traditional marketing managers has expanded in recent years as the prevalence of social media has begun to affect the corporate world in a myriad of ways. As a result, the need for social media managers abounds, and qualified personnel are sought after who can readily identify appropriate markets to target and the best ways to reach them. Undoubtedly, social media applications like Facebook and Twitter will continue to dominate, so companies need the knowledge and experience of a social media manager who can engage with online audiences on a regular basis and assist all departments and employees company-wide on how an effective social media strategy can work for the entire corporation.
Social Media Manager Tasks
Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
Develop and execute the corporate social media strategy.