Social Media Manager Salary
Earnings for Social Media Managers in the United States come in at around $47K annually on average. Including potential for bonuses and profit sharing, each hitting highs of $9K, total cash payment to Social Media Managers can bottom out at $27K or peak near $74K. Geographic location is the biggest factor affecting pay for this group, followed by experience level. Most Social Media Managers survey respondents are women (71 percent). Although a majority have medical coverage and a little more than half have dental coverage, just under a third claim no health benefits at all. Most Social Media Managers like their work and job satisfaction is high. The information for this snapshot was generated by responses to the PayScale salary survey.
Job Description for Social Media Manager
Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.Read More...
Social media managers must be highly proficient with Microsoft Office applications for word processing, email management, spreadsheets, and presentations. They must have strong communication skills in order to lead teams of media professionals in achieving social media objectives within given time-frames. They must work well in a team environment with other managers to share information and social data to complete all project objectives under strict deadlines. However, they should also be able to work well independently with minimal supervision, as they must develop effective strategies for a variety of social media sites. They also implement marketing campaigns to increase brand recognition and customer loyalty. They often serve as voices and liaisons for their organizations, as well as supervise and approve creative content and research new marketing techniques. They should also also analyze initiative-performance and tweak programs as required.
Social media managers also participate in work meetings to suggest changes to community approaches and contribute novel ideas for future media endeavors. They often manage all electronic correspondence and track analytics, as well as send e-mail alerts to promote new content. Social media managers must be able to multitask with ease on a variety of projects and prioritize tasks depending on the company's needs. A bachelor's degree in marketing, communications, or a related field is generally required for this position, and prior experience in a media capacity is highly beneficial.
Social Media Manager Tasks
- Develop and execute the corporate social media strategy.
- Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
- Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
Common Career Paths for Social Media Manager
Social Media Managers' salaries may rise greatly for those who assume a higher-end position such as a Marketing Director. The average Marketing Director brings home $80K per year. Social Media Managers most often move into positions as Social Media Directors or Digital Marketing Managers; those groups report median salaries that are $11K higher and $19K higher, respectively.
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Popular Skills for Social Media Manager
Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Strategy, Strategic Marketing, Strategic Planning, and Project Management are correlated to pay that is above average, with boosts between 6 percent and 14 percent. At the other end of the pay range are skills like Graphic Design, Web Content Management, and Editing. Most people skilled in Social Media Marketing are similarly competent in Marketing Communications and Blogging. The majority of those who know Social Media Optimization also know Blogging and Marketing Communications.
Pay by Experience Level for Social Media Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Although individuals who have less than five years' experience earn $42K on average, people with five to 10 years benefit from a notably larger average of $58K. On average, Social Media Managers make $61K following one to two decades on the job. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $68K.
Pay Difference by Location
Social Media Managers will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 56 percent. Social Media Managers can also look forward to large paychecks in cities like New York (+23 percent), Washington (+23 percent), Seattle (+16 percent), and Chicago (+15 percent). With compensation 14 percent below the national average, Miami is not known for hefty paychecks and actually represents the lowest-paying market. A couple other locations with smaller-than-average paychecks include Austin and Atlanta (5 percent lower).
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