Social Media Manager Salary

The average Social Media Manager in the United States earns approximately $46K annually. In the world of Social Media Managers, overall cash allowance can occasionally include more than $7K from bonuses and, in some exceptional cases, $5K from profit sharing, causing incomes to vary widely between $27K and $72K. Career length is the biggest factor affecting pay for this group, followed by geography. Although just under one in three lack health benefits of any kind, a strong majority do enjoy medical insurance, and a majority get dental coverage, too. Women make up the majority of Social Media Managers (66 percent) who completed the questionnaire. Job satisfaction is high and work is enjoyable for most Social Media Managers. Participants in PayScale's salary questionnaire provided the particulars of this report.

$30,653 - $72,720
(Median)
$31K
$46K
$73K
MEDIAN: $46,402
10%
50%
90%

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$10.02 - $25.26
(Median)
$10
$15
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$30,653 - $72,720  
   
Bonus
$0.00 - $7,218  
Profit Sharing
$101.74 - $5,120  
Commission
$20.13 - $10,926  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,556 - $71,528  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 2,267
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$10.02 - $25.26  
   
Hourly Tips
$2.81  
Overtime
$14.65 - $35.90  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$0.00 - $7,218  
   
Commission
$20.13 - $10,926  
Profit Sharing
$101.74 - $5,120  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,556 - $71,528  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 686
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Job Description for Social Media Manager

Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.

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Social Media Manager Tasks

  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Common Career Paths for Social Media Manager


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It's not very common for Social Media Managers to move on to become Digital Marketing Managers. Average pay for a Digital Marketing Manager is $64K annually.

Social Media Manager Job Listings

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Popular Skills for Social Media Manager


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Marketing, Project Management, Web Analytics, and Social Media Optimization are correlated to pay that is above average, with boosts between 5 percent and 13 percent. Skills that seem to negatively impact pay include Graphic Design, Web Marketing, and Web Content Management. For most people, competency in Social Media Marketing indicates knowledge of Marketing Communications and Blogging.

Pay by Experience Level for Social Media Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Social Media Managers. Salaries for the relatively untried average out to around $42K, but survey participants with five to 10 years of experience earn a significantly higher median of $56K. Social Media Managers see a median salary of $60K after reaching one to two decades on the job. Social Media Managers who have acquired more than 20 years of relevant experience earn significantly more than folks with fewer years on their resumes; the average income in this veteran group is $67K.

Pay Difference by Location

National Average: $44,045

Larger city markers indicate a job is popular in that location.

For Social Media Managers, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Social Media Managers can also look forward to large paychecks in cities like Washington (+17 percent), New York (+16 percent), Seattle (+14 percent), and Los Angeles (+10 percent). Falling short of the national average by 8 percent, the area with the worst salaries is St. Louis. Employers also pay below the national average in Austin (7 percent lower) and Atlanta (6 percent lower).

Social Media Manager Reviews

What is it like working as a Social Media Manager?

Social Media Manager in Houghton:
"Dynamic, creative, exciting work."
Pros: The creative side, finding fresh ways to tell our story while staying true to the brand and the style. Remaining relevant, clever and fun.
Cons: Supervisor is volatile and rude.

Social Media Manager in Oklahoma City:
"Corporate culture, work flexibility, creative process."
Pros: Leadership opportunities, creative opportunities, scale, possibility, customer service, social evolution, marketing strategy, flexible schedule, client communication.
Cons: Stress, unrealistic expectations with managing too many clients at once,

Social Media Manager in Atlanta:
"Fantastic work flexibility, ability to use creativity."
Pros: I really enjoy that I get to flex my creative muscles for a strategic purpose. The best part of working in a higher ed social media capacity is getting to be involved in a thriving academic environment. There are so many stories to be told on a college campus, and different audiences to work with. The days are never the same, and I really appreciate that.
Cons: Bureaucracy can make doing things that are considered ground breaking or creative difficult. Endless meetings.

Social Media Manager in Miami:
"Multiple Personalities And Many Hats."
Pros: Creating engaging original content, talking to people in online communities, flexibility, freedom.
Cons: The internet never sleeps. I spend a lot of time sitting.

Related Job Salaries

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Experience Affects Social Media Manager Salaries

Late-Career
up arrow 51%



National Average
$44,000


Skills That Affect Social Media Manager Salaries




Social Media Optimization
up arrow 2%

Social Media Marketing
up arrow 1%

Content Management
0%

Marketing Communications
0%

National Average
$44,000

Copywriting
up arrow 1%


up arrow 5%




Web Marketing
up arrow 9%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 441 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
3%
1-4 years
67%
5-9 years
25%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 71%
dental benefits
Dental: 58%
medical benefits
Vision: 47%
dental benefits
None: 28%
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