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Social Media Manager Salary (United States)

An average Social Media Manager in the United States can expect to take home roughly $46K annually. Cash earnings for Social Media Managers — which occasionally include more than $7K from bonuses and more than $20K from profit sharing — stretch from around $26K to approximately $70K. Experience level is the biggest factor affecting pay for this group, followed by geography. The majority of workers are highly satisfied with their job. Around one in four of professionals in this line of work do not receive benefits; however, a strong majority report medical coverage and the greater part claim dental coverage as well. Female Social Media Managers survey participants are more prevalent than men — 66 percent of professionals. The data for this synopsis comes from respondents who took the PayScale salary survey.
Social Media Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$30,519 - $71,175
(Median)
31K
37K
46K
58K
71K
MEDIAN: $45,717
10%
25%
50%
75%
90%
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Social Media Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.94 - $25.02
(Median)
9
15
20
25
MEDIAN: $14.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$30,519 - $71,175  
   
Bonus
$0.00 - $6,989  
Profit Sharing
$302.01 - $19,866  
Commission
$406.95 - $7,861  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,252 - $70,190  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 1,768
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$9.94 - $25.02  
   
Overtime
$14.63 - $35.13  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $6,989  
   
Commission
$406.95 - $7,861  
Profit Sharing
$302.01 - $19,866  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,252 - $70,190  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 534
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Job Description for Social Media Manager

The role of traditional marketing managers has expanded in recent years as the prevalence of social media has begun to affect the corporate world in a myriad of ways. As a result, the need for social media managers abounds, and qualified personnel are sought after who can readily identify appropriate markets to target and the best ways to reach them. Undoubtedly, social media applications like Facebook and Twitter will continue to dominate, so companies need the knowledge and experience of a social media manager who can engage with online audiences on a regular basis and assist all departments and employees company-wide on how an effective social media strategy can work for the entire corporation.
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Social Media Manager Tasks
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Social Media Manager Job Listings

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Popular Skills for Social Media Manager

Social Media Managers seem to exploit a large range of skills on the job. Most notably, skills in Strategic Marketing, Web Analytics, Content Management, and Project Management are correlated to pay that is above average, with boosts between 7 percent and 18 percent. Skills that seem to negatively impact pay include Graphic Design, Web Content Management, and Search Engine Optimization. Those proficient in Social Media Marketing are, more often than not, also skilled in Marketing Communications and Blogging.

Pay by Experience Level for Social Media Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Social Media Managers with a rich background of experience are typically rewarded with larger paychecks. The average beginner in this position makes around $41K, but folks who have been around for five to 10 years see a markedly higher median salary of $55K. Social Media Managers bring in $61K after working for 10 to 20 years. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $62K.

Pay Difference By Location

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National Average
$43,000
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Austin
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Larger circles over a city indicate a job is popular in that location.
With a pay rate for Social Media Managers that is 19 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Social Media Managers can also look forward to large paychecks in cities like New York (+15 percent), Seattle (+15 percent), Washington (+13 percent), and Los Angeles (+10 percent). The smallest paychecks in the market, 17 percent south of the national average, can be found in Austin. Employers in Atlanta and Denver also lean toward paying below-median salaries (10 percent lower and 6 percent lower, respectively).

Social Media Manager Reviews

What is it like working as a Social Media Manager?
Social Media Manager in Miami:
"Multiple Personalities And Many Hats."
Pros: Creating engaging original content, talking to people in online communities, flexibility, freedom.
Cons: The internet never sleeps. I spend a lot of time sitting.

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Experience Affects Social Media Manager Salaries

Late-Career
up arrow 43%
National Average
$43,000

Skills That Affect Social Media Manager Salaries

Social Media Optimization
up arrow 4%
Social Media Marketing
up arrow 3%
Marketing Communications
up arrow 1%
National Average
$43,000
Copywriting
up arrow 3%
Editing
up arrow 3%
Blogging
up arrow 4%
Media / Public Relations
up arrow 4%
Web Marketing
up arrow 4%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 458 votes.

Gender

Female
66%
female alumni
 
Male
34%
male alumni

Years of Experience

Less than 1 year
3%
1-4 years
70%
5-9 years
22%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 73% dental benefits Dental: 60%
vision benefits Vision: 47% employee benefits None: 25%