Social Media Manager Average Salary

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 272 Social Media Manager votes.
national salary data
National Employer Data
National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$31,315 - $74,413  
$0.00 - $8,167  
Profit Sharing
$0.00 - $8,808  
$20.43 - $16,638  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$27,374 - $73,274  
Country: United States | Currency: USD | Updated: 4 Feb 2017 | Individuals Reporting: 2,063

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Job Description for Social Media Manager

Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.

Social media managers must be highly proficient with Microsoft Office applications for word processing, email management, spreadsheets, and presentations. They must have strong communication skills in order to lead teams of media professionals in achieving social media objectives within given time-frames. They must work well in a team environment with other managers to share information and social data to complete all project objectives under strict deadlines. However, they should also be able to work well independently with minimal supervision, as they must develop effective strategies for a variety of social media sites. They also implement marketing campaigns to increase brand recognition and customer loyalty. They often serve as voices and liaisons for their organizations, as well as supervise and approve creative content and research new marketing techniques. They should also also analyze initiative-performance and tweak programs as required.

Social media managers also participate in work meetings to suggest changes to community approaches and contribute novel ideas for future media endeavors. They often manage all electronic correspondence and track analytics, as well as send e-mail alerts to promote new content. Social media managers must be able to multitask with ease on a variety of projects and prioritize tasks depending on the company's needs. A bachelor's degree in marketing, communications, or a related field is generally required for this position, and prior experience in a media capacity is highly beneficial.
Social Media Manager Tasks
  • Develop and execute the corporate social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.

Key Stats


71 %
29 %
$31,800 - $57,019
$30,278 - $60,537

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 264 votes.
Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more
$33,225 - $58,460
$34,832 - $60,100
$32,956 - $58,708
$38,516 - $60,277
Occidental College

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