A Social Media Manager earns an average salary of $45,034 per year. Most people move on to other jobs if they have more than 10 years' experience in this field. A skill in Strategic Marketing is associated with high pay for this job.
Social Media Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$30,332 - $69,822
(Median)
30K
36K
45K
56K
70K
MEDIAN: $45,033
10%
25%
50%
75%
90%
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Social Media Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.96 - $25.15
(Median)
10
15
20
25
MEDIAN: $14.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$30,332 - $69,822  
   
Bonus
$0.00 - $7,500  
Profit Sharing
$204.26 - $43,459  
Commission
$0.00 - $11,920  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,509 - $70,095  
PayScale
Country: United States | Currency: USD | Updated: 18 Apr 2014 | Individuals Reporting: 1,961
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$9.96 - $25.15  
   
Overtime
$14.37 - $35.38  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $7,500  
   
Commission
$0.00 - $11,920  
Profit Sharing
$204.26 - $43,459  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,509 - $70,095  
PayScale
Country: United States | Currency: USD | Updated: 18 Apr 2014 | Individuals Reporting: 1,961
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Job Description for Social Media Manager
The role of traditional marketing managers has expanded in recent years as the prevalence of social media has begun to affect the corporate world in a myriad of ways. As a result, the need for social media managers abounds, and qualified personnel are sought after who can readily identify appropriate markets to target and the best ways to reach them. Undoubtedly, social media applications like Facebook and Twitter will continue to dominate, so companies need the knowledge and experience of a social media manager who can engage with online audiences on a regular basis and assist all departments and employees company-wide on how an effective social media strategy can work for the entire corporation.
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Social Media Manager Tasks
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.
Popular Skills for Social Media Manager
Pay by Experience Level for Social Media Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
up arrow 16%
up arrow 14%
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Philadelphia
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Dallas
0%
National Average
$43,000
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Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Social Media Manager Salaries

Late-Career
up arrow 40%
National Average
$43,000

Skills That Affect Social Media Manager Salaries

National Average
$43,000
Copywriting
up arrow 2%
Media / Public Relations
up arrow 2%
Blogging
up arrow 3%
Editing
up arrow 4%
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 422 votes.
Gender
Female
65%
female alumni
 
Male
35%
male alumni
Years of Experience
Less than 1 year
4%
1-4 years
70%
5-9 years
21%
10-19 years
5%
20 years or more
1%
Common Health Benefits
medical benefits Medical: 75% dental benefits Dental: 62%
vision benefits Vision: 47% employee benefits None: 24%
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