Social Media Manager Salary

Median pay for Social Media Managers in the United States lies in the neighborhood of $47K annually. In the world of Social Media Managers, total cash compensation ranges from $27K on the lower end to $74K on the higher end; this includes bonuses that reach $8K and profit sharing that approaches $9K in rare cases, with some high rollers snagging commissions as high as $17K. Residence is the biggest factor affecting pay for this group, followed by career duration. Men are in the minority of survey respondents, with female Social Media Managers making up 71 percent. Although a majority have medical coverage and a little more than half have dental coverage, roughly a third claim no health benefits at all. The majority of Social Media Managers claim high levels of job satisfaction. This overview is based on answers to PayScale's salary questionnaire.

$31,399 - $74,930
$31K
$47K
$75K
MEDIAN: $47,472
10%
50%
90%

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$10.14 - $29.18
$10
$15
$29
MEDIAN: $15.39
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$31,399 - $74,930  
   
Bonus
$0.00 - $8,336  
Profit Sharing
$0.00 - $8,808  
Commission
$20.27 - $16,768  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,195 - $74,081  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 1,563
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.14 - $29.18  
   
Hourly Tips
$0.46  
Overtime
$14.45 - $36.76  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $8,336  
   
Commission
$20.27 - $16,768  
Profit Sharing
$0.00 - $8,808  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,195 - $74,081  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 547
© PayScale, Inc. @ www.payscale.com

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Job Description for Social Media Manager

Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.

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Social Media Manager Tasks

  • Develop and execute the corporate social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.

Common Career Paths for Social Media Manager


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There are some Social Media Managers — though it's uncommon — that transition into Marketing Directors, where earnings are an average $80K annually. Career advancement for the typical Social Media Manager often leads to becoming a Social Media Director or a Digital Marketing Manager; median salaries in these positions are $10K higher and $19K higher, respectively.

Social Media Manager Job Listings

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Popular Skills for Social Media Manager


Social Media Managers report using a large range of skills on the job. Most notably, skills in Strategy, Strategic Marketing, Strategic Planning, and Project Management are correlated to pay that is above average, with boosts between 6 percent and 12 percent. Skills that pay less than market rate include Graphic Design, Web Content Management, and Editing. Most people skilled in Social Media Marketing are similarly competent in Marketing Communications and Blogging. Most people familiar with Social Media Optimization also know Blogging and Marketing Communications.

Pay by Experience Level for Social Media Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Salaries of relatively inexperienced workers fall in the neighborhood of $42K, but folks who have racked up five to 10 years see a notably higher median of $58K. Social Media Managers bring in $62K after working for 10 to 20 years. Old hands who claim more than two decades on the job enjoy average earnings of $68K.

Pay Difference by Location

National Average: $44,362

Larger city markers indicate a job is popular in that location.

For those looking to make money, Social Media Managers in San Francisco enjoy an exceptional pay rate, 61 percent above the national average. Social Media Managers can also look forward to large paychecks in cities like New York (+22 percent), Los Angeles (+16 percent), Washington (+15 percent), and Seattle (+13 percent). With compensation 5 percent below the national average, Houston is not known for hefty paychecks and actually represents the lowest-paying market. A couple other locations with smaller-than-average paychecks include Philadelphia (4 percent lower) and Austin (2 percent lower).

Social Media Manager Reviews

Q: What is it like working as a Social Media Manager?

Social Media Manager in Houghton:
`"$Dynamic, creative, exciting work."`
Pros: The creative side, finding fresh ways to tell our story while staying true to the brand and the style. Remaining relevant, clever and fun.
Cons: Supervisor is volatile and rude.

Social Media Manager in Oklahoma City:
`"$Corporate culture, work flexibility, creative process."`
Pros: Leadership opportunities, creative opportunities, scale, possibility, customer service, social evolution, marketing strategy, flexible schedule, client communication.
Cons: Stress, unrealistic expectations with managing too many clients at once,

Social Media Manager in Atlanta:
`"$Fantastic work flexibility, ability to use creativity."`
Pros: I really enjoy that I get to flex my creative muscles for a strategic purpose. The best part of working in a higher ed social media capacity is getting to be involved in a thriving academic environment. There are so many stories to be told on a college campus, and different audiences to work with. The days are never the same, and I really appreciate that.
Cons: Bureaucracy can make doing things that are considered ground breaking or creative difficult. Endless meetings.

Social Media Manager in Miami:
`"$Multiple Personalities And Many Hats."`
Pros: Creating engaging original content, talking to people in online communities, flexibility, freedom.
Cons: The internet never sleeps. I spend a lot of time sitting.

Related Job Salaries

Key Stats for Social Media Manager

Gender

Female
71 %
Male
29 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 271 votes.
Less than 1 year
4%
1-4 years
64%
5-9 years
26%
10-19 years
5%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Manager Salaries

Late-Career
▲53%

▲40%

▲30%

National Average
$44,000

▼6%

Skills That Affect Social Media Manager Salaries

▲12%






Social Media Marketing
▼0%

National Average
$44,000



▼2%


▼7%

▼7%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 271 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
4%
1-4 years
64%
5-9 years
26%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 67%
dental benefits
Dental: 55%
vision benefits
Vision: 48%
dental benefits
None: 32%
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