Earnings for Social Media Managers in the United States come in at around $47K annually on average. Including potential for bonuses and profit sharing, each hitting highs of $9K, total cash payment to Social Media Managers can bottom out at $27K or peak near $74K. Geographic location is the biggest factor affecting pay for this group, followed by experience level. Most Social Media Managers survey respondents are women (71 percent). Although a majority have medical coverage and a little more than half have dental coverage, just under a third claim no health benefits at all. Most Social Media Managers like their work and job satisfaction is high. The information for this snapshot was generated by responses to the PayScale salary survey.

$31,057 - $74,770
$31K
$47K
$75K
MEDIAN: $47,422
10%
50%
90%

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$10.12 - $29.10
$10
$15
$29
MEDIAN: $15.40
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$31,057 - $74,770  
   
Bonus
$0.00 - $8,913  
Profit Sharing
$0.00 - $8,726  
Commission
$20.43 - $16,638  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,174 - $73,743  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 1,635
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.12 - $29.10  
   
Hourly Tips
$0.63  
Overtime
$14.52 - $37.41  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $8,913  
   
Commission
$20.43 - $16,638  
Profit Sharing
$0.00 - $8,726  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,174 - $73,743  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 572

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United States (change)

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Job Description for Social Media Manager

Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.

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Social Media Manager Tasks

  • Develop and execute the corporate social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.

Common Career Paths for Social Media Manager


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Social Media Managers' salaries may rise greatly for those who assume a higher-end position such as a Marketing Director. The average Marketing Director brings home $80K per year. Social Media Managers most often move into positions as Social Media Directors or Digital Marketing Managers; those groups report median salaries that are $11K higher and $19K higher, respectively.

Social Media Manager Job Listings

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Popular Skills for Social Media Manager


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Strategy, Strategic Marketing, Strategic Planning, and Project Management are correlated to pay that is above average, with boosts between 6 percent and 14 percent. At the other end of the pay range are skills like Graphic Design, Web Content Management, and Editing. Most people skilled in Social Media Marketing are similarly competent in Marketing Communications and Blogging. The majority of those who know Social Media Optimization also know Blogging and Marketing Communications.

Pay by Experience Level for Social Media Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Although individuals who have less than five years' experience earn $42K on average, people with five to 10 years benefit from a notably larger average of $58K. On average, Social Media Managers make $61K following one to two decades on the job. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $68K.

Pay Difference by Location

National Average: $44,456

Larger city markers indicate a job is popular in that location.

Social Media Managers will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 56 percent. Social Media Managers can also look forward to large paychecks in cities like New York (+23 percent), Washington (+23 percent), Seattle (+16 percent), and Chicago (+15 percent). With compensation 14 percent below the national average, Miami is not known for hefty paychecks and actually represents the lowest-paying market. A couple other locations with smaller-than-average paychecks include Austin and Atlanta (5 percent lower).

Social Media Manager Reviews

Q: What is it like working as a Social Media Manager?

Social Media Manager in Houghton:
"Dynamic, creative, exciting work."
Pros: The creative side, finding fresh ways to tell our story while staying true to the brand and the style. Remaining relevant, clever and fun.
Cons: Supervisor is volatile and rude.

Social Media Manager in Oklahoma City:
"Corporate culture, work flexibility, creative process."
Pros: Leadership opportunities, creative opportunities, scale, possibility, customer service, social evolution, marketing strategy, flexible schedule, client communication.
Cons: Stress, unrealistic expectations with managing too many clients at once,

Social Media Manager in Atlanta:
"Fantastic work flexibility, ability to use creativity."
Pros: I really enjoy that I get to flex my creative muscles for a strategic purpose. The best part of working in a higher ed social media capacity is getting to be involved in a thriving academic environment. There are so many stories to be told on a college campus, and different audiences to work with. The days are never the same, and I really appreciate that.
Cons: Bureaucracy can make doing things that are considered ground breaking or creative difficult. Endless meetings.

Social Media Manager in Miami:
"Multiple Personalities And Many Hats."
Pros: Creating engaging original content, talking to people in online communities, flexibility, freedom.
Cons: The internet never sleeps. I spend a lot of time sitting.

Related Job Salaries

Key Stats for Social Media Manager

Gender

Female
71 %
Male
29 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 287 votes.
064
Less than 1 year
4%
1-4 years
64%
5-9 years
26%
10-19 years
5%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Manager Salaries

Late-Career
up arrow 52%



National Average
$44,000


Skills That Affect Social Media Manager Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 287 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
4%
1-4 years
64%
5-9 years
26%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 67%
dental benefits
Dental: 55%
vision benefits
Vision: 48%
dental benefits
None: 31%
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