Social Media Manager Salary

Social Media Managers in the United States take home approximately $48K annually on average. With some bonuses approaching $8K and certain profit sharing proceeds approaching $9K, overall incomes of Social Media Managers spread between $27K and $73K depending on individual performance. Location is the biggest factor affecting pay for this group, followed by career length. Most Social Media Managers survey respondents are women (71 percent). For the most part, Social Media Managers enjoy their work and report high levels of job satisfaction. Although just under a third lack health benefits of any kind, the larger part do enjoy medical insurance, and more than half get dental coverage, too. This overview is based on answers to PayScale's salary questionnaire.

$31,318 - $74,298
$31K
$48K
$74K
MEDIAN: $47,911
10%
50%
90%

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$10.14 - $28.77
$10
$16
$29
MEDIAN: $15.50
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$31,318 - $74,298  
   
Bonus
$0.00 - $8,182  
Profit Sharing
$0.00 - $8,726  
Commission
$20.27 - $16,768  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,182 - $73,414  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 1,645
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.14 - $28.77  
   
Hourly Tips
$0.46  
Overtime
$14.28 - $36.47  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $8,182  
   
Commission
$20.27 - $16,768  
Profit Sharing
$0.00 - $8,726  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,182 - $73,414  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 601

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United States (change)

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Job Description for Social Media Manager

Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.

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Social Media Manager Tasks

  • Develop and execute the corporate social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.

Common Career Paths for Social Media Manager


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It's not very common for Social Media Managers to move on to become Marketing Directors. Average pay for a Marketing Director is $80K annually. Typical career progression for a Social Media Manager involves becoming a Social Media Director or a Digital Marketing Manager, roles that pay $10K more and $19K more on average.

Social Media Manager Job Listings

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Popular Skills for Social Media Manager


Social Media Managers report using a deep pool of skills on the job. Most notably, skills in Strategy, Strategic Marketing, Strategic Planning, and Project Management are correlated to pay that is above average, with boosts between 6 percent and 12 percent. Skills that pay less than market rate include Graphic Design, Web Content Management, and Editing. It is often found that people who know Social Media Marketing are also skilled in Marketing Communications and Blogging. A tool kit that includes Social Media Optimization also typically contains Blogging and Marketing Communications.

Pay by Experience Level for Social Media Manager

Pay by Experience for a Social Media Manager has a positive trend. An entry-level Social Media Manager with less than 5 years of experience can expect to earn an average total compensation of $42,000 based on 1,713 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Social Media Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $58,000 based on 597 salaries. An experienced Social Media Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $62,000 based on 118 salaries. A Social Media Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $68,000 based on 18 salaries.

Pay Difference by Location

National Average: $44,412

Larger city markers indicate a job is popular in that location.

For those looking to make money, Social Media Managers in San Francisco enjoy an exceptional pay rate, 61 percent above the national average. Social Media Managers can also look forward to large paychecks in cities like New York (+22 percent), Los Angeles (+16 percent), Washington (+15 percent), and Seattle (+13 percent). Those in the field find the lowest salaries in Houston, 5 percent below the national average. Employers also pay below the national average in Philadelphia (4 percent lower) and Austin (2 percent lower).

Social Media Manager Reviews

Q: What is it like working as a Social Media Manager?

Social Media Manager in Houghton:
"Dynamic, creative, exciting work."
Pros: The creative side, finding fresh ways to tell our story while staying true to the brand and the style. Remaining relevant, clever and fun.
Cons: Supervisor is volatile and rude.

Social Media Manager in Oklahoma City:
"Corporate culture, work flexibility, creative process."
Pros: Leadership opportunities, creative opportunities, scale, possibility, customer service, social evolution, marketing strategy, flexible schedule, client communication.
Cons: Stress, unrealistic expectations with managing too many clients at once,

Social Media Manager in Atlanta:
"Fantastic work flexibility, ability to use creativity."
Pros: I really enjoy that I get to flex my creative muscles for a strategic purpose. The best part of working in a higher ed social media capacity is getting to be involved in a thriving academic environment. There are so many stories to be told on a college campus, and different audiences to work with. The days are never the same, and I really appreciate that.
Cons: Bureaucracy can make doing things that are considered ground breaking or creative difficult. Endless meetings.

Social Media Manager in Miami:
"Multiple Personalities And Many Hats."
Pros: Creating engaging original content, talking to people in online communities, flexibility, freedom.
Cons: The internet never sleeps. I spend a lot of time sitting.

Related Job Salaries

Key Stats for Social Media Manager

Gender

Female
71 %
Male
29 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 298 votes.
Less than 1 year
4%
1-4 years
64%
5-9 years
26%
10-19 years
5%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Manager Salaries

Late-Career
▲52%

▲40%

▲30%

National Average
$44,000

▼6%

Skills That Affect Social Media Manager Salaries

▲12%






Social Media Marketing
▼0%

National Average
$44,000



▼2%


▼7%

▼7%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 298 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
4%
1-4 years
64%
5-9 years
26%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 67%
dental benefits
Dental: 55%
vision benefits
Vision: 48%
no benefits
None: 31%
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