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Social Media Manager Salary

Median pay for Social Media Managers in the United States lies in the neighborhood of $46K per year. Individual bonuses, profit sharing and commission for Social Media Managers — as high as $7K, $5K and $12K, respectively — each contribute to the degree of variation within overall compensation, ranging from $26K to $71K. Career length and the particular city each impact pay for this group, with the former having the largest influence. More than half of Social Media Managers (66 percent) survey participants are women. Job satisfaction is reported as high by the vast majority of workers. Health benefits are not enjoyed by everyone in this line of work, and nearly one in four lack any coverage at all. Medical benefits are reported by a fair number and dental coverage is claimed by more than half. The data in this summary comes from the PayScale salary survey.

$30,482 - $71,669
(Median)
$30K
$46K
$72K
MEDIAN: $45,915
10%
50%
90%

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$9.99 - $25.32
(Median)
$10
$15
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$30,482 - $71,669  
   
Bonus
$0.00 - $7,006  
Profit Sharing
$290.87 - $5,045  
Commission
$-0.50 - $11,836  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,193 - $70,687  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 1,926
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$9.99 - $25.32  
   
Overtime
$14.93 - $35.83  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $7,006  
   
Commission
$-0.50 - $11,836  
Profit Sharing
$290.87 - $5,045  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,193 - $70,687  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 599

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Job Description for Social Media Manager

The role of traditional marketing managers has expanded in recent years as the prevalence of social media has begun to affect the corporate world in a myriad of ways. As a result, the need for social media managers abounds, and qualified personnel are sought after who can readily identify appropriate markets to target and the best ways to reach them. Undoubtedly, social media applications like Facebook and Twitter will continue to dominate, so companies need the knowledge and experience of a social media manager who can engage with online audiences on a regular basis and assist all departments and employees company-wide on how an effective social media strategy can work for the entire corporation.

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Social Media Manager Tasks

  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Social Media Manager Job Listings

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Popular Skills for Social Media Manager


Social Media Managers report using a large range of skills on the job. Most notably, skills in Strategic Marketing, Web Analytics, Project Management, and Content Management are correlated to pay that is above average, with boosts between 6 percent and 17 percent. Skills that pay less than market rate include Graphic Design, Web Content Management, and Web Marketing. Those proficient in Social Media Marketing are, more often than not, also skilled in Marketing Communications and Blogging.

Pay by Experience Level for Social Media Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Social Media Managers with a lot of experience tend to enjoy higher earnings. Salaries for the relatively untried average out to around $41K, but survey participants with five to 10 years of experience earn a significantly higher median of $54K. For Social Media Managers, 10 to 20 years of experience on the job amounts to an average salary of $59K. Social Media Managers who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $62K.

Pay Difference by Location


For Social Media Managers, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Social Media Managers will also find cushy salaries in New York (+16 percent), Seattle (+15 percent), Washington (+14 percent), and Los Angeles (+10 percent). The smallest paychecks in the market, 16 percent south of the national average, can be found in Austin. Employers in Atlanta and St. Louis also lean toward paying below-median salaries (11 percent lower and 8 percent lower, respectively).

Social Media Manager Reviews

What is it like working as a Social Media Manager?

Social Media Manager in Miami:
"Multiple Personalities And Many Hats."
Pros: Creating engaging original content, talking to people in online communities, flexibility, freedom.
Cons: The internet never sleeps. I spend a lot of time sitting.

Related Job Salaries

United States (change)

Experience Affects Social Media Manager Salaries

Late-Career
up arrow 43%



National Average
$44,000


Skills That Affect Social Media Manager Salaries





Social Media Optimization
up arrow 4%

Social Media Marketing
up arrow 3%

Marketing Communications
up arrow 1%

National Average
$44,000

Copywriting
up arrow 2%

Blogging
up arrow 4%

Editing
up arrow 4%



Web Marketing
up arrow 7%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 483 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
3%
1-4 years
69%
5-9 years
23%
10-19 years
5%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 72% dental benefits Dental: 59%
vision benefits Vision: 47% employee benefits None: 27%