The role of traditional marketing managers has expanded in recent years as the prevalence of social media has begun to affect the corporate world in a myriad of ways. As a result, the need for social media managers abounds, and qualified personnel are sought after who can readily identify appropriate markets to target and the best ways to reach them. Undoubtedly, social media applications like Facebook and Twitter will continue to dominate, so companies need the knowledge and experience of a social media manager who can engage with online audiences on a regular basis and assist all departments and employees company-wide on how an effective social media strategy can work for the entire corporation.
The role of a social media manager is really twofold. On one hand, this individual will work to help build a company's brand awareness through online channels by developing and executing the most appropriate social media strategy. By the very nature of the job demands, social media managers must be creative and resourceful and able to find ways to optimize existing content for social channels and campaigns. A familiarity with the various social media platforms and computers is an absolute must, as all social media activity takes place online. Like traditional marketing managers, those in charge of social media must have a degree in marketing or a similar concentration, along with outstanding skills in the areas of writing, copy editing, and proof reading.
On the other hand, a social media manager will also be assisting many individuals within an organization, including other managers, corporate officers, and entry-level employees, about the importance and operation of social media on all business levels. A successful social media campaign can only work if there is awareness and cooperation throughout the organization, so the social media manager will be in charge of leading training programs to help educate others. Ultimately, social media managers will be responsible for monitoring Web 2.0 activities across the entire spectrum of the company, guiding participants on integration and best practices while encouraging successful participation.
Some of the best aspects of the job of a social media manager come with the flexibility and freedom the position offers. Virtually companies of all sizes, from small mom-and-pop storefronts to international conglomerates, need to spread the word about their brand and create awareness about the services they have to offer. By its very nature, social media is a round-the-clock operation, so any individual in the field can work a variety of hours, in an office, or via telecommunication. The future of this position continues to unfold, and as new platforms of social media develop, individuals with the skills to stay on top of the advances will be in demand.
Social Media Manager Tasks
- Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
- Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
- Develop and execute the corporate social media strategy.