A Search Engine Optimization (SEO) Director earns an average salary of $89,103 per year. The skills that increase pay for this job the most are Search Engine Marketing (SEM) and Web Analytics. Experience has a moderate effect on income for this job. Most people move on to other jobs if they have more than 20 years' experience in this career.

$51,819 - $139,222
MEDIAN: $89,102

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$51,819 - $139,222  
$1,973 - $24,747  
Profit Sharing
$1,987 - $32,718  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$50,224 - $148,843  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 83

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Job Description for Search Engine Optimization (SEO) Director

  • Develop and drive strategies to maximize an organization's SEO performance.
  • Collaborate strongly with taxonomists and back-end technology experts to create a robust data infrastructure.
  • Monitor trends in search engine prioritization and collaborate across departments to take advantage of opportunities with current and future online strategies.
  • Assemble a team of SEO analysts and facilitate healthy organization and communication.

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United States (change)

Experience Affects Search Engine Optimization (SEO) Director Salaries

up arrow 5%

National Average

up arrow 34%

Skills That Affect Search Engine Optimization (SEO) Director Salaries

Search Engine Marketing (SEM)
up arrow 32%

People Management
up arrow 5%

Search Engine Optimization (SEO)
up arrow 2%

Web Development
up arrow 1%

National Average

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 10 votes.


11 %
89 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 74%
medical benefits
Vision: 67%
dental benefits
None: 13%