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Senior Marketing Analyst Salary

A Senior Marketing Analyst earns an average salary of $69,122 per year. People in this job generally don't have more than 20 years' experience. A skill in Web Analytics is associated with high pay for this job.
$50,133 - $91,141
(Median)
$50K
$69K
$91K
MEDIAN: $69,121
10%
50%
90%

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$17.72 - $54.63
(Median)
$18
$35
$55
MEDIAN: $34.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33K$66K$99K
Salary
$50,133 - $91,141  
   
Bonus
$483.17 - $10,307  
Profit Sharing
$679 - $7,973  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,372 - $96,930  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 616
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24$48$72
Hourly Rate
$17.72 - $54.63  
   
Overtime
$34.65 - $70.71  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$483.17 - $10,307  
   
Profit Sharing
$679 - $7,973  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,372 - $96,930  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 20
United States (change)

Job Description for Senior Marketing Analyst

A company uses a senior marketing analyst to direct and implement strategies for sales, advertising, and general market placement. This person typically holds a senior executive position and makes decisions that may affect all aspect’s of an organization’s financial health.

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Senior Marketing Analyst Tasks

  • Analyze consumer behavior and develop predictive models.
  • Develop and execute statistical models to support marketing goals.
  • Support marketing campaigns through data mining and analysis.
  • Coordinate with internal departments to optimize customer service strategy.

Common Career Paths for Senior Marketing Analyst


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Senior Marketing Analyst Job Listings

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Popular Skills for Senior Marketing Analyst

Pay by Experience Level for Senior Marketing Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

Related Job Salaries

Experience Affects Senior Marketing Analyst Salaries

Late-Career
up arrow 20%



National Average
$72,000


Skills That Affect Senior Marketing Analyst Salaries

Web Analytics
up arrow 11%

Statistical Analysis
up arrow 8%


SQL
up arrow 7%



SAS
up arrow 4%

Microsoft Access
up arrow 3%

Market Research
up arrow 2%

National Average
$72,000

Microsoft Office
up arrow 2%


Social Media Marketing
up arrow 9%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 136 votes.

Gender

Female
48 %
Male
52 %

Years of Experience

Less than 1 year
2%
1-4 years
37%
5-9 years
39%
10-19 years
20%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 87%
vision benefits Vision: 72% employee benefits None: 5%