A Senior Marketing Manager earns an average salary of $97,211 per year. Most people move on to other jobs if they have more than 20 years' experience in this career. The highest paying skills associated with this job are Product Marketing and Market Research.

$65,591 - $137,842
$66K
$97K
$140K
MEDIAN: $97,211
10%
50%
90%

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$20.46 - $74.33
$20
$49
$74
MEDIAN: $48.78
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$65,591 - $137,842  
   
Bonus
$4,142 - $23,242  
Profit Sharing
$1,939 - $19,265  
Commission
$-0.50 - $24,468  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$67,151 - $150,531  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 2,288
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$20.46 - $74.33  
   
Overtime
$50.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$4,142 - $23,242  
   
Commission
$-0.50 - $24,468  
Profit Sharing
$1,939 - $19,265  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$67,151 - $150,531  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 33

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United States (change)

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Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.

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Senior Marketing Manager Tasks

  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.

Common Career Paths for Senior Marketing Manager


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Popular Employer Salaries for Senior Marketing Manager

Popular Skills for Senior Marketing Manager

Pay by Experience Level for Senior Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $101,658

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Senior Marketing Manager

Gender

Female
67 %
Male
33 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 285 votes.
042
Less than 1 year
0%
1-4 years
8%
5-9 years
38%
10-19 years
43%
20 years or more
11%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Marketing Manager Salaries



National Average
$102,000



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 285 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
0%
1-4 years
8%
5-9 years
38%
10-19 years
43%
20 years or more
11%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 89%
vision benefits
Vision: 79%
dental benefits
None: 5%
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