Senior Marketing Manager Salary

A Senior Marketing Manager earns an average salary of $95,907 per year. People in this job generally don't have more than 20 years' experience.

$63,776 - $133,250

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$15.05 - $75.67

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$63,776 - $133,250  
   
Bonus
$2,031 - $24,360  
Profit Sharing
$1,211 - $17,210  
Commission
$0.00 - $21,852  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$65,817 - $148,464  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 2,726
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26$52$78
Hourly Rate
$15.05 - $75.67  
   
Overtime
$-0.50 - $76.40  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$2,031 - $24,360  
   
Commission
$0.00 - $21,852  
Profit Sharing
$1,211 - $17,210  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$65,817 - $148,464  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 35
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Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.

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Senior Marketing Manager Tasks

  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.
  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.

Common Career Paths for Senior Marketing Manager


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Pay by Experience Level for Senior Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

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Experience Affects Senior Marketing Manager Salaries



National Average
$102,000



Skills That Affect Senior Marketing Manager Salaries



Strategic Marketing
up arrow 2%

Marketing Management
up arrow 1%

National Average
$102,000

Customer Relationship Management (CRM)
up arrow 1%

Branding
up arrow 3%

Project Management
up arrow 3%

Marketing Communications
up arrow 4%








Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 462 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
0%
1-4 years
8%
5-9 years
35%
10-19 years
45%
20 years or more
12%

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 90%
vision benefits Vision: 77% employee benefits None: 4%
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