Senior Marketing Manager Salary (United States)

A Senior Marketing Manager earns an average salary of $96,574 per year. People in this job generally don't have more than 20 years' experience.
Senior Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$63,328 - $135,072
(Median)
63K
78K
97K
120K
140K
MEDIAN: $96,573
10%
25%
50%
75%
90%
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Senior Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$15.05 - $76.48
(Median)
15
31
51
61
76
MEDIAN: $50
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$63,328 - $135,072  
   
Bonus
$2,016 - $24,982  
Profit Sharing
$1,181 - $19,241  
Commission
$0.00 - $22,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$65,380 - $152,580  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 2,603
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33$66$99
Hourly Rate
$15.05 - $76.48  
   
Overtime
$0.21 - $97.87  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$70K$140K$210K
Bonus
$2,016 - $24,982  
   
Commission
$0.00 - $22,000  
Profit Sharing
$1,181 - $19,241  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$65,380 - $152,580  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 2,603
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Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.
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Senior Marketing Manager Tasks
  • Collaborate with product managers to implement new and modified programs and initiatives.
  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.

Common Career Paths for Senior Marketing Manager

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Senior Marketing Manager Job Listings

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Popular Employer Salaries for Senior Marketing Manager

Popular Skills for Senior Marketing Manager

Pay by Experience Level for Senior Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

up arrow 43%
up arrow 21%
San Diego
up arrow 6%
up arrow 4%
up arrow 3%
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0%
National Average
$103,000
up arrow 2%
Minneapolis
up arrow 3%
Philadelphia
up arrow 12%
up arrow 16%
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

Experience Affects Senior Marketing Manager Salaries

National Average
$103,000

Skills That Affect Senior Marketing Manager Salaries

Strategic Marketing
up arrow 2%
Marketing Management
0%
National Average
$103,000
Customer Relationship Management (CRM)
up arrow 1%
Project Management
up arrow 3%
Branding
up arrow 4%

Job Satisfaction

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Highly satisfied
Rated 4 out of 5 based on 698 votes.

Gender

Female
60%
female alumni
 
Male
40%
male alumni

Years of Experience

Less than 1 year
0%
1-4 years
7%
5-9 years
34%
10-19 years
47%
20 years or more
12%

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 90%
vision benefits Vision: 76% employee benefits None: 4%
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