A Senior Marketing Manager earns an average salary of $96,564 per year. Most people move on to other jobs if they have more than 20 years' experience in this career. The highest paying skills associated with this job are Product Marketing and Market Research.

$65,221 - $137,070
(Median)
$65K
$97K
$140K
MEDIAN: $96,563
10%
50%
90%

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$20.25 - $73.08
(Median)
$20
$44
$73
MEDIAN: $44.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$65,221 - $137,070  
   
Bonus
$3,971 - $23,193  
Profit Sharing
$1,952 - $17,579  
Commission
$-0.50 - $24,658  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$66,860 - $149,568  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 2,231
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$20.25 - $73.08  
   
Overtime
$50.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$3,971 - $23,193  
   
Commission
$-0.50 - $24,658  
Profit Sharing
$1,952 - $17,579  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$66,860 - $149,568  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 31
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Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.

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Senior Marketing Manager Tasks

  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.
  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.

Common Career Paths for Senior Marketing Manager


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Senior Marketing Manager Job Listings

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Popular Employer Salaries for Senior Marketing Manager

Popular Skills for Senior Marketing Manager

Pay by Experience Level for Senior Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $100,877

Larger city markers indicate a job is popular in that location.

Related Job Salaries

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Experience Affects Senior Marketing Manager Salaries



National Average
$101,000



Skills That Affect Senior Marketing Manager Salaries



Marketing Management
up arrow 3%

Strategic Marketing
up arrow 2%

National Average
$101,000

Lead Generation
up arrow 1%

Customer Relationship Management (CRM)
up arrow 1%

Marketing Communications
up arrow 3%

Branding
up arrow 3%

Online Marketing
up arrow 3%

Web Marketing
up arrow 3%

Project Management
up arrow 4%





Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 257 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
0%
1-4 years
9%
5-9 years
37%
10-19 years
43%
20 years or more
12%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 89%
medical benefits
Vision: 78%
dental benefits
None: 5%
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