A Senior Marketing Manager earns an average salary of $94,670 per year. People in this job generally don't have more than 20 years' experience.
Senior Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$61,168 - $130,459
(Median)
61K
76K
95K
110K
130K
MEDIAN: $94,670
10%
25%
50%
75%
90%
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Senior Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$15.00 - $77.09
(Median)
15
30
51
60
77
MEDIAN: $50
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$61,168 - $130,459  
   
Bonus
$1,992 - $23,771  
Profit Sharing
$754 - $15,029  
Commission
$0.00 - $40,268  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$63,351 - $147,435  
PayScale
Country: United States | Currency: USD | Updated: 19 Apr 2014 | Individuals Reporting: 2,550
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26$52$78
Hourly Rate
$15.00 - $77.09  
   
Overtime
$33.75 - $73.04  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$1,992 - $23,771  
   
Commission
$0.00 - $40,268  
Profit Sharing
$754 - $15,029  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$63,351 - $147,435  
PayScale
Country: United States | Currency: USD | Updated: 19 Apr 2014 | Individuals Reporting: 2,550
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Job Description for Senior Marketing Manager
A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.
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Senior Marketing Manager Tasks
  • Collaborate with product managers to implement new and modified programs and initiatives.
  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
Read more about: Marketing Managers
Popular Skills for Senior Marketing Manager
Pay by Experience Level for Senior Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
up arrow 37%
up arrow 28%
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up arrow 11%
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National Average
$101,000
up arrow 1%
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Minneapolis
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Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Senior Marketing Manager Salaries

National Average
$101,000

Skills That Affect Senior Marketing Manager Salaries

Strategic Marketing
up arrow 2%
Marketing Management
0%
National Average
$101,000
Customer Relationship Management (CRM)
up arrow 2%
Branding
up arrow 3%
Project Management
up arrow 3%
Marketing Communications
up arrow 4%
Job Satisfaction
Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 685 votes.
Gender
Female
59%
female alumni
 
Male
41%
male alumni
Years of Experience
Less than 1 year
0%
1-4 years
7%
5-9 years
33%
10-19 years
48%
20 years or more
12%
Common Health Benefits
medical benefits Medical: 94% dental benefits Dental: 89%
vision benefits Vision: 75% employee benefits None: 4%
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