Senior program managers for marketing are responsible for effectively managing marketing programs and initiatives for their organization. They are in charge of leading a group of marketing specialists to reach all company objectives in a timely manner, measuring the performance of current programs and making recommendations for future improvements. In addition to interacting with staff in their department, these managers must develop strong client relationships. Senior program managers for marketing perform business analysis and work with other managers, sharing important information about existing marketing programs. They use a personal computer as one of their main tools to communicate, solve problems, and execute marketing programs. Senior program managers for marketing create marketing plans, as well as collect feedback following execution. They report their progress to the marketing supervisor or director in their organization.
A bachelor's degree in marketing or a similar field is required for this position. Experience in a managerial capacity - as well as marketing experience - is needed as well. Industry and leadership certifications may be preferred. Senior program managers for marketing must be organized individuals that pay strong attention to detail to minimize marketing problems. They should be proficient with the use of basic office software to create proposals, create presentations, and calculate expenses, budgets, and profitability. These managers should be able to \work well by themselves with minimal supervision, but can also perform excellent in a team setting with other managers in their department.
Sr. Program Manager, Marketing Tasks
Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied.
Manage all aspects of marketing the product including development, launch, advertising, and pricing.
Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals and other professionals.