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Vice President (VP), Operations and Marketing Salary

Generous salaries abound for VPs of Operations and Marketing in the United States, with average pay above six figures ($111K) per year. In the world of VPs of Operations and Marketing, overall cash allowance can occasionally include more than $49K from bonuses and, in some exceptional cases, $20K from profit sharing, causing incomes to vary widely between $54K and $185K. For the most part, VPs of Operations and Marketing enjoy their work and report high levels of job satisfaction. Medical benefits are awarded to a large number, and the larger part earn dental coverage. Male VPs of Operations and Marketing are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 52 percent of the field. This report is based on responses to the PayScale salary survey.
$50,938 - $154,925
MEDIAN: $99,464

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National Salary Data

XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$50,938 - $154,925  
$507 - $49,169  
Profit Sharing
$2,750 - $20,000  
$0.00 - $72,719  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$53,754 - $185,449  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 150
United States (change)

Job Description for Vice President (VP), Operations and Marketing

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

Vice President (VP), Operations and Marketing Job Listings

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Job skills reported by VPs of Operations and Marketing are limited. Most notably, skills in Strategic Planning, Strategic Marketing, Operations Management, and People Management are correlated to pay that is above average. At the other end of the pay range are skills like Marketing Management, People Management, and Operations Management. Those with knowledge of Marketing Management tend to be skilled in Operations Management as well.

Pay by Experience Level for Vice President (VP), Operations and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

The average beginner in this position makes around $78K, but folks who have been around for five to 10 years see a markedly higher median salary of $100K. VPs of Operations and Marketing bring in $120K after working for 10 to 20 years. VPs of Operations and Marketing who have racked up more than two decades of experience report lower incomes overall; the average sum for this crowd comes out to only $117K.

Related Job Salaries

Experience Affects Vice President (VP), Operations and Marketing Salaries

up arrow 8%

up arrow 5%

National Average

up arrow 10%

up arrow 30%

Skills That Affect Vice President (VP), Operations and Marketing Salaries

Strategic Planning
up arrow 18%

Strategic Marketing
up arrow 4%

National Average

People Management
up arrow 6%

Marketing Management
up arrow 10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 38 votes.


48 %
52 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 62%
vision benefits Vision: 43% employee benefits None: 18%