Vice President (VP), Operations and Marketing Salary

VPs of Operations and Marketing enjoy a hefty income, with average pay passing six figures ($99K) annually in the United States. Total cash compensation to VPs of Operations and Marketing bottoms out near $53K and approaches $191K on the high end; the biggest paychecks include approximately $39K from bonuses and almost $20K from profit sharing. Women are just slightly outnumbered, with male VPs of Operations and Marketing making up 55 percent of survey respondents. Most VPs of Operations and Marketing report high levels of job satisfaction. Medical benefits are awarded to a fair number, and the larger part earn dental coverage. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$50,639 - $163,436
MEDIAN: $99,452

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$50,639 - $163,436  
$500 - $39,305  
Profit Sharing
$2,750 - $20,000  
$0.00 - $72,719  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$52,830 - $190,683  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 154
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Job Description for Vice President (VP), Operations and Marketing

  • Evaluate operational processes and procedures, and develop strategies and implementation plans to improve and standardize all aspects of operations.
  • Provide leadership for the overall operating performance of the business.
  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop new resources and new revenue streams.

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Professional skills reported by VPs of Operations and Marketing are few in number. Most notably, facility with Strategic Planning, Strategic Marketing, and Marketing Management are correlated to pay that is significantly above average, leading to increases of 22 percent, 6 percent, and 4 percent, respectively. Skills that are correlated to lower pay, on the other hand, include People Management. Employees educated in Marketing Management are typically practiced in Operations Management, too.

Pay by Experience Level for

Median of all compensation (including tips, bonus, and overtime) by years of experience.

VPs of Operations and Marketing who reported more years of relevant experience also reported higher earnings. Relatively untried employees who have less than five years' experience make $81K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $105K. On average, VPs of Operations and Marketing make $111K following one to two decades on the job. Average wages for folks with more than 20 years of experience come out to around $122K.

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Experience Affects Salaries

up arrow 11%

up arrow 1%

National Average

up arrow 4%

up arrow 26%

Skills That Affect Salaries

Strategic Planning
up arrow 22%

Strategic Marketing
up arrow 6%

Operations Management
up arrow 4%

Marketing Management
up arrow 4%

National Average

People Management
up arrow 5%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 34 votes.


45 %
55 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 60%
vision benefits Vision: 44% employee benefits None: 18%