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Vice President (VP), Operations and Marketing Salary

Wages for VPs of Operations and Marketing in the United States are generous, with average pay above six figures ($100K) per year. Including potential for bonuses and profit sharing — peaking near $49K and $20K, respectively — total cash payment to VPs of Operations and Marketing can bottom out near $54K or peak near $189K depending on individual performance. Most workers in this position report high levels of job satisfaction. Women are just slightly outnumbered, with male VPs of Operations and Marketing making up 54 percent of survey respondents. A large number report receiving medical coverage from their employers and the greater part collect dental insurance. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$51,194 - $159,776
MEDIAN: $99,532

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$51,194 - $159,776  
$496.65 - $49,388  
Profit Sharing
$2,576 - $20,067  
$0.00 - $72,719  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$53,818 - $188,702  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 151

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Job Description for Vice President (VP), Operations and Marketing

  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.

Vice President (VP), Operations and Marketing Job Listings

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VPs of Operations and Marketing report a narrow range of specific skills. Most notably, skills in Strategic Planning, Strategic Marketing, Operations Management, and People Management are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Marketing Management, People Management, and Operations Management. Marketing Management and Operations Management are also commonly seen together.

Pay by Experience Level for Vice President (VP), Operations and Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

VPs of Operations and Marketing with a rich background of experience are typically rewarded with larger paychecks. People who have worked for fewer than five years bring home $78K on average. Median compensation in the five-to-10 year group, however, is higher at approximately $87K. Those with 10 to 20 years of experience under their belts can expect their paychecks to flourish around the six-figure median of $111K. VPs of Operations and Marketing who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $120K on average.

Related Job Salaries

United States (change)

Experience Affects Vice President (VP), Operations and Marketing Salaries

up arrow 9%

up arrow 1%

National Average

up arrow 21%

up arrow 29%

Skills That Affect Vice President (VP), Operations and Marketing Salaries

Strategic Planning
up arrow 19%

Strategic Marketing
up arrow 5%

National Average

Operations Management
up arrow 4%

People Management
up arrow 6%

Marketing Management
up arrow 17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 39 votes.


46 %
54 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 62%
vision benefits Vision: 42% employee benefits None: 17%