Vice President (VP) of Product Development Salary

VPs of Product Development in the United States can expect to earn a very comfortable salary, with average salaries (in the ballpark of $147K) surpassing six figures annually. Total incomes of VPs of Product Development incorporate potential for, in a few cases, more than $51K from bonuses and close to $39K from profit sharing; these performance components cause packages to range between $97K and $241K. Geography and years of experience each impact pay for this group, with the former having the largest influence. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. The vast majority of VPs of Product Development (81 percent) survey respondents are men. Most VPs of Product Development like their work and job satisfaction is high. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$90,929 - $199,519
MEDIAN: $147,008

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$90,929 - $199,519  
$4,750 - $51,407  
Profit Sharing
$4,907 - $39,453  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$96,992 - $241,043  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 628
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Job Description for Vice President (VP) of Product Development

Vice presidents (VPs) of product development are usually members of the upper-management team within an organization. This position is classified as a technology job and usually reports to the chief technology officer, the chief engineering officer, or another department leader. Vice presidents of product development usually have many employees who work under them and a group of managers who report in directly to them. Individuals in this position are responsible for managing all product development activities undertaken by the product development team. The objective of this position is to ensure that the product development team meets the needs of the organization and satisfies all customer requirements.


Vice President (VP) of Product Development Tasks

  • Ensure that products meet the brand standards as well as consumer needs.
  • Conduct technical, competitive, and trend analysis to identify and evaluate potential products.
  • Lead product development and production teams from initial inception to final product.
  • Guide product placement and pricing strategies.

Vice President (VP) of Product Development Job Listings

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Popular Skills for

VPs of Product Development report using a pretty varied skill set on the job. Most notably, skills in Product Management, Strategic Project Management, Product Development, and Presentation are correlated to pay that is above average, with boosts between 4 percent and 19 percent. Skills that seem to negatively impact pay include Data Modeling and Media / Public Relations. Those familiar with Product Development also tend to know Business Development and Project Management.

Pay by Experience Level for

Median of all compensation (including tips, bonus, and overtime) by years of experience.

VPs of Product Development who reported more years of relevant experience also reported higher earnings. Salaries can reach six figures almost right off the bat; beginning workers who have less than five years' experience bring in a median of $115K per year. VPs of Product Development who work for 10 to 20 years in their occupation tend to earn about $164K. VPs of Product Development who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $182K on average.

Pay Difference by Location

VPs of Product Development will find that San Jose offers an impressive pay rate, one which exceeds the national average by 50 percent. VPs of Product Development will also find cushy salaries in Chicago (+20 percent), New York (+18 percent), Boston (+12 percent), and San Francisco (+10 percent). VPs of Product Development in Denver take home the lowest salaries, earning a whopping 25 percent less than the national average. A couple other locations with smaller-than-average paychecks include Los Angeles and Salt Lake City (8 percent lower).

Vice President (VP) of Product Development Advice

What do you wish you knew about your job when you first started out?

Vice President (VP) of Product Development in Miami:
Understand your customers, the political dynamics of your company, and your boss' expectations of you in the role. Now do twice as much as they told you they expected in half the time and without the resources.

What is it like working as a Vice President (VP) of Product Development?

Vice President (VP) of Product Development in St. Augustine:
"Working In A Start-up Is Stressful."
Pros: Being able to be creative but in the context of a business environment.
Cons: A lot of stress in a start-up environment with little reward up front.

Related Job Salaries

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Experience Affects Salaries

National Average

up arrow 30%

Skills That Affect Salaries

Product Management
up arrow 19%

Product Development
up arrow 4%

up arrow 4%

Business Development

National Average

Data Analysis
up arrow 2%

Product Marketing
up arrow 2%

Project Management
up arrow 3%

Media / Public Relations
up arrow 10%

Data Modeling
up arrow 12%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 126 votes.


19 %
81 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 81%
vision benefits Vision: 64% employee benefits None: 6%