Vice presidents (VPs) of product development are usually members of the upper-management team within an organization. This position is classified as a technology job and usually reports to the chief technology officer, the chief engineering officer, or another department leader. Vice presidents of product development usually have many employees who work under them and a group of managers who report in directly to them. Individuals in this position are responsible for managing all product development activities undertaken by the product development team. The objective of this position is to ensure that the product development team meets the needs of the organization and satisfies all customer requirements.
Vice President (VP) of Product Development Tasks
Ensure that products meet the brand standards as well as consumer needs.
Conduct technical, competitive, and trend analysis to identify and evaluate potential products.
Lead product development and production teams from initial inception to final product.
Guide product placement and pricing strategies.