Vice President (VP), Marketing & Business Development Salary (Canada)
A Vice President (VP), Marketing & Business Development earns an average salary of C$116,653 per year. Most people in this job have more than five years' experience in related jobs. A skill in Business Strategy is associated with high pay for this job.
|Salary||C$78,906 - C$163,893|
|Bonus||C$8,909 - C$49,316|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|C$78,906 - C$203,502|
Job Description for Vice President (VP), Marketing & Business Development
Vice presidents for marketing and business development serve as leaders in developing business and marketing opportunities for their organization. They help develop new products, work in planning and execution of sales, and ensure development and revenue benchmarks are met. They must develop strategies to build their company's customer base, identify potential partners, and implement strategies to achieve the company’s goals. These vice presidents also serve as a primary contact for the company and clients,Read More...
The majority of the vice president's time is spent in an office environment, with substantial travel possible for meetings, presentations, and personal discussion with prospective clients and partners. This is a full-time position, although substantial overtime may be required depending on the business' needs. Senior vice presidents of marketing and business development generally report to the president of the company or another top-level executive; the vice president typically works closely with the president on high-level decision-making.
Vice president of marketing and business development positions typically require at least a bachelor’s degree in a related field, along with at least five to 10 years of relevant experience. Vice presidents of marketing and business development must have excellent interpersonal skills, good business judgment, high oral and written communication skills, and excellent strategy development abilities. (Copyright 2018 PayScale.com)
Vice President (VP), Marketing & Business Development Tasks
- Oversee staff operations, business planning and budget development.
- Develop and maintain relationships with decision makers of new and existing clients, and media outlets.
- Research and analyze target markets to develop strategic and tactical plans to grow the business.
- Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
- Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.
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