Account Planner, Advertising Salary

Median pay for Advertising Account Planners in the United States is around $48K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Advertising Account Planners largely appreciate their work and find this position highly satisfactory. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a large number. Most Advertising Account Planners survey respondents are women (75 percent). The data in this summary comes from the PayScale salary survey.

$33,623 - $98,633
$34K
$46K
$99K
MEDIAN: $46,140
10%
50%
90%

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$0$98K
Salary $33,623 - $98,633
Bonus $8,750
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,748 - $98,264
  • Country: United States
  • Currency: USD
  • Updated: 20 Oct 2017
  • Individuals Reporting: 28

Job Description for Account Planner, Advertising

Advertising account planners develop plans for advertising campaigns to make sure they are effective and appropriate for the targeted demographic. They institute strategies to ensure the advertising campaigns reach the target audience and serve as experts in working with information to reach advertising goals. They work with consumers as partners in developing their campaign strategies and must fully understand the appeal or use of a product or service. Specific duties for account planners may include analyzing data from market reports, implementing market research, and suggesting new avenues of advertising research. They may meet with clients and present market strategies to them, as well as monitor sales figures in response to advertising campaigns to optimize profits.

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Account Planner, Advertising Tasks

  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client's target audience.
  • Work together with clients to establish an advertising campaign's objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.

Account Planner, Advertising Job Listings

Popular Skills for Account Planner, Advertising


Advertising Account Planners typically list a handful of skills they use on the job. Those who have experience with Strategic Marketing, Client Interaction, and Market Research can expect to be compensated well for these skills. Skills that are correlated to lower pay, on the other hand, include Market Research. Most people experienced in Market Research also know Client Interaction.

Related Job Salaries

Key Stats for Account Planner, Advertising

Gender

Female
77 %
Male
23 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 2 votes.
Less than 1 year
7%
1-4 years
62%
5-9 years
17%
10-19 years
14%

Experience Affects Account Planner, Advertising Salaries

Experienced
▲142%

▲58%

National Average
$48,000

▼7%

Skills That Affect Account Planner, Advertising Salaries


Client Interaction
▲5%

National Average
$48,000


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 2 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
7%
1-4 years
62%
5-9 years
17%
10-19 years
14%

Common Health Benefits

medical benefits
Medical: 96%
dental benefits
Dental: 88%
vision benefits
Vision: 71%
no benefits
None: