What Do Bloggers Do?
The popular notion of a blogger is that of someone simply spending spare time to write personal notions on a public web log. In the business community, however, a blogger can be an integral part of a company's social media outreach program. Bloggers are often used to “humanize” the company and work from a customer-facing page on the organization's site. They are then expected to create engaging and enthusiastic posts which detail aspects of the company, its ongoing projects and endeavors, and up…Read more
- Identify topics of interest to a particular community, research them, and write articles.
- Stay current on topically related news, competitors and developments.
- Edit and proofread posts and adhere to standards and brand style.
- Use metadata, keywords, framing, and SEO to produce posts that market themselves.