Sales Director Salary

Salaries for Sales Directors in the United States are generous, with average pay above six figures ($97K) per year. Overall compensation packages to Sales Directors range from $49K on the low end to $181K on the high end; this includes bonuses that peak near $50K and profit sharing that approaches $35K, with some high rollers snagging commissions as high as $65K. The company is the biggest factor affecting pay for this group, followed by years of experience and location. Job satisfaction is reported as high by the vast majority of workers. Medical benefits are awarded to most, and a majority earn dental coverage. This report is based on answers to PayScale's salary questionnaire.

$46,778 - $152,010
$47K
$98K
$150K
MEDIAN: $97,706
10%
50%
90%

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$9.81 - $30.10
$9
$16
$30
MEDIAN: $16.49
10%
50%
90%

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$0$186K
Salary $46,778 - $152,010
Bonus $2,917 - $50,517
Profit Sharing $0.00 - $35,379
Commission $7,047 - $71,257
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$49,008 - $186,152
  • Country: United States
  • Currency: USD
  • Updated: 21 Oct 2017
  • Individuals Reporting: 2,128
Hourly Data $0$41
Hourly Rate $9.81 - $30.10
Hourly Tips $0.63
Overtime $14.45 - $41.22
Annual Data $0$186K
Bonus $2,917 - $50,517
Commission $7,047 - $71,257
Profit Sharing $0.00 - $35,379
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$49,008 - $186,152
  • Country: United States
  • Currency: USD
  • Updated: 21 Oct 2017
  • Individuals Reporting: 71

Job Description for Sales Director

Sales directors are high-level management employees and occasional executives who are responsible for directing sales teams, either for an entire company or within a regional or branding division. The sales director provides vision and guidance to his/her team and entrusts it to execute projected revenue quotas for the goods or services provided by the company. These directors may also create or have direct input in sales campaigns and marketing initiatives, and they typically have sales managers underneath them who lead teams in the field. They often interview and hire new sales managers as-needed and also provide direction and standards for training of sales personnel.

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Sales Director Tasks

  • Plans and directs sales force activities to maximize profit from all segments of the market.
  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Ensure execution of the developed sales strategies, plans and advertising and promotional programs.
  • Maintain contact with key markets and customers, while maximizing potential volume.
  • Direct the management staff in meeting sales objectives and goals.

Common Career Paths for Sales Director


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Though some Sales Directors move into positions like President (where the average salary is $153K), this progression is not the norm. Sales Directors moving up in their careers tend to step into positions as VPs of Sales or VPs of Sales & Marketing. The median paychecks in those roles are $30K higher and $22K higher, respectively.

Sales Director Job Listings

Popular Employer Salaries for Sales Director


Sales Directors seeking a sizable paycheck can earn the most at AT&T Inc., where the average salary comes to $184K.

Popular Skills for Sales Director


Sales Directors seem to wield many skills on the job. Most notably, skills in Technical Sales, Business Strategy, Strategic Sales, and New Business Development are correlated to pay that is above average, with boosts between 6 percent and 11 percent. Those listing Marketing Management as a skill should be prepared for drastically lower pay. Microsoft Office and Microsoft Excel also typically command lower compensation. For most people, competency in Business Development indicates knowledge of Business Strategy and Strategic Sales. People who know Sales Management usually also know Strategic Sales and Business Strategy.

Pay by Experience Level for Sales Director

Pay by Experience for a Sales Director has a positive trend. An entry-level Sales Director with less than 5 years of experience can expect to earn an average total compensation of $70,000 based on 458 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Sales Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $102,000 based on 670 salaries. An experienced Sales Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $124,000 based on 1,068 salaries. A Sales Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $127,000 based on 555 salaries.

Pay Difference by Location

National Average: $115,009

Larger city markers indicate a job is popular in that location.

Sales Directors will find that San Jose offers an impressive pay rate, one which exceeds the national average by 37 percent. Sales Directors can also look forward to large paychecks in cities like Charlotte (+26 percent), Seattle (+17 percent), Miami (+13 percent), and San Francisco (+11 percent). Those in the field find the lowest salaries in Denver, 8 percent below the national average.

Sales Director Reviews

Q: What is it like working as a Sales Director?

Sales Director in Champaign:
Pros: Non-profit organization, work flexibility, creative projects, evolving work environment, community involvement.
Cons: The management, stress level, lack of education, lack of leadership,

Sales Director in Gillette:
"Working with the senior population."
Pros: Working with a team that has the same goals as mine. Placing our elders in a comfortable home they can enjoy for many years.
Cons: Residents passing away, You get a close attachment to them and will always miss them.

Related Job Salaries

Key Stats for Sales Director

Gender

Female
30 %
Male
70 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 352 votes.
Less than 1 year
1%
1-4 years
13%
5-9 years
19%
10-19 years
40%
20 years or more
27%

Experience Affects Sales Director Salaries

▲11%

▲8%

National Average
$115,000

▼11%

▼39%

Skills That Affect Sales Director Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 352 votes.

Gender

Female
30 %
Male
70 %

Years of Experience

Less than 1 year
1%
1-4 years
13%
5-9 years
19%
10-19 years
40%
20 years or more
27%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 69%
vision benefits
Vision: 57%
no benefits
None: 15%