▼39%
$98,112
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$53k
MEDIAN
$98k
90%
$161k
The average salary for a Sales Director is $98,112 in 2026
Base Salary
$53k - $161k
Bonus
$3k - $45k
Profit Sharing
$979 - $11k
Commission
$2k - $48k
Total Pay
$55k - $184k
Is Average Sales Director with Customer Relationship Management (CRM) Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Sales Directors?
What Do Sales Directors Do?
Sales Director Tasks
- Direct the management staff in meeting sales objectives and goals.
- Plan, direct and implement sales programs for one or more of the company's product line.
- Develop, forecast and monitor budget and utilize operational resources.
- Maintain contact with key markets and customers, while maximizing potential volume.
- Plans and directs sales force activities to maximize profit from all segments of the market.
Find your market worth – how it works:
Common Health Benefits for a Sales Director
Medical
84%
Dental
71%
Vision
60%
None
16%
Gender Breakdown for Sales Directors
Male
56.9%
Female
42.3%
This data is based on 130 survey responses. Learn more about the gender pay gap.
FAQs About Sales Directors
What is the highest pay for Sales Directors?
Our data indicates that the highest pay for a Sales Director is $161k / year
What is the lowest pay for Sales Directors?
Our data indicates that the lowest pay for a Sales Director is $53k / year
How can Sales Directors increase their salary?
Increasing your pay as a Sales Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Sales Director that oversees more junior Sales Directors, this experience can increase the likelihood to earn more.