$54,711
Avg. Salary

Average additional compensation for this job:

Bonus

$2,472

Profit Sharing

$12,000
Mid-Career Search Engine Optimization Specialists take home an average $57K annually. While some workers in this profession — one in five — do not have any health coverage, a strong majority do receive medical benefits and the greater part have dental insurance. Job satisfaction for Mid-Career Search Engine Optimization Specialists is high. The majority of Mid-Career Search Engine Optimization Specialists (63 percent) survey respondents are male. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$35,580 - $81,891
$36K
$55K
$82K
MEDIAN: $54,711
10%
50%
90%

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$14.46 - $41.16
$14
$21
$41
MEDIAN: $20.99
10%
50%
90%

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$0$83K
Salary $35,580 - $81,891
Bonus $153 - $7,035
Profit Sharing $12,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,983 - $83,133
  • Country: United States
  • Currency: USD
  • Updated: 13 Aug 2018
  • Individuals Reporting: 140
Hourly Data $0$41
Hourly Rate $14.46 - $41.16
Overtime $34.14
Annual Data $0$83K
Bonus $153 - $7,035
Profit Sharing $12,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,983 - $83,133
  • Country: United States
  • Currency: USD
  • Updated: 13 Aug 2018
  • Individuals Reporting: 33

Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists help develop and/or implement an SEO strategy for their organization. They ensure their company appears early in the search results for relevant keywords within a wide variety of search engines. This may happen, for example, through the use of important keywords throughout their company's website, including paragraphs that the viewer reads and the "meta tags" within the website's "head tags"; cross-linking between a website's pages is another SEO strategy. SEO specialists may focus on one or more types of searches, such as image, video, academic and local searches. These specialists must continuously stay up to date on new and improved methods of improving their company's online visibility, integrating improvements into their company's strategy as needed. They also need to collaborate with other professionals within their company related to the design and content of their company's website to ensure SEO strategies are used effectively.

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Search Engine Optimization (SEO) Specialist Tasks

  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.
  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.

Search Engine Optimization (SEO) Specialist Job Listings

Key Stats for Search Engine Optimization (SEO) Specialist

Gender

Female
36 %
Male
64 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 26 votes.
5-9 years
86%
10-19 years
14%

Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

Web Content Management
▲11%

HTML
▲10%

Google Analytics
▲7%

National Average
$54,000

Search Engine Marketing (SEM)
▼1%

Web Analytics
▼2%

Web Marketing
▼4%

Search Engine Optimization (SEO)
▼5%

Social Media Marketing
▼6%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 26 votes.

Gender

Female
36 %
Male
64 %

Common Health Benefits

medical benefits
Medical: 71%
dental benefits
Dental: 58%
vision benefits
Vision: 54%
no benefits
None: 26%