Entry-Level Search Engine Optimization (SEO) Specialist Salary

Median pay for Entry-Level Search Engine Optimization Specialists lies in the neighborhood of $42K annually. Most people who answered the questionnaire are men; 60 percent of Entry-Level Search Engine Optimization Specialists are male. The majority of Entry-Level Search Engine Optimization Specialists claim high levels of job satisfaction. Although around one in four lack health benefits of any kind, a strong majority do enjoy medical insurance, and a majority get dental coverage, too.

$30,727 - $60,303
$31K
$42K
$60K
MEDIAN: $41,676
10%
50%
90%

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$11.91 - $24.45
$12
$16
$24
MEDIAN: $16.36
10%
50%
90%

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$0$60K
Salary $30,727 - $60,303
Bonus $0.00 - $5,843
Profit Sharing $1,500
Commission $10,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,155 - $59,812
  • Country: United States
  • Currency: USD
  • Updated: 21 May 2018
  • Individuals Reporting: 637
Hourly Data $0$36
Hourly Rate $11.91 - $24.45
Overtime $16.79 - $36.57
Annual Data $0$59K
Bonus $0.00 - $5,843
Commission $10,000
Profit Sharing $1,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,155 - $59,812
  • Country: United States
  • Currency: USD
  • Updated: 21 May 2018
  • Individuals Reporting: 211

Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists help develop and/or implement an SEO strategy for their organization. They ensure their company appears early in the search results for relevant keywords within a wide variety of search engines. This may happen, for example, through the use of important keywords throughout their company's website, including paragraphs that the viewer reads and the "meta tags" within the website's "head tags"; cross-linking between a website's pages is another SEO strategy. SEO specialists may focus on one or more types of searches, such as image, video, academic and local searches. These specialists must continuously stay up to date on new and improved methods of improving their company's online visibility, integrating improvements into their company's strategy as needed. They also need to collaborate with other professionals within their company related to the design and content of their company's website to ensure SEO strategies are used effectively.

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Search Engine Optimization (SEO) Specialist Tasks

  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.
  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.

Search Engine Optimization (SEO) Specialist Job Listings

Pay Difference by Location

National Average: $40,738

Larger city markers indicate a job is popular in that location.

For Entry-Level Search Engine Optimization Specialists, busy New York offers a higher-than-average pay rate, 47 percent above the national average. Entry-Level Search Engine Optimization Specialists can also look forward to large paychecks in cities like San Francisco (+35 percent), Boston (+25 percent), Salt Lake City (+19 percent), and Seattle (+19 percent). Location significantly influences compensation, with Dallas Entry-Level Search Engine Optimization Specialists earning much less — 24 percent less — than the national average. Employers in Portland and Phoenix also lean toward paying below-median salaries (18 percent lower and 4 percent lower, respectively).

Search Engine Optimization (SEO) Specialist Advice

Q: What do you wish you knew about your job when you first started out?

Search Engine Optimization (SEO) Specialist in Voorhees:
"Keep Your Skills Sharp."
Always keep up-to-date on the latest industry trends as this field changes quickly.

Key Stats for Search Engine Optimization (SEO) Specialist

Gender

Female
39 %
Male
61 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 119 votes.
Less than 1 year
10%
1-4 years
81%
5-9 years
9%

Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

Web Content Management
▲6%

Web Marketing
▲4%

▲1%

Web Analytics
▼0%

National Average
$41,000

Search Engine Optimization (SEO)
▼1%


Google Ad Words
▼1%


Social Media Marketing
▼7%

Copywriting
▼12%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 119 votes.

Gender

Female
39 %
Male
61 %

Common Health Benefits

medical benefits
Medical: 75%
dental benefits
Dental: 60%
vision benefits
Vision: 47%
no benefits
None: 23%