$41,853
Avg. Salary

Average additional compensation for this job:

Bonus

$1,186

Profit Sharing

$1,500

Commission

$10,000

Median pay for Entry-Level Search Engine Optimization Specialists lies in the neighborhood of $42K annually. Most people who answered the questionnaire are men; 60 percent of Entry-Level Search Engine Optimization Specialists are male. The majority of Entry-Level Search Engine Optimization Specialists claim high levels of job satisfaction. Although around one in four lack health benefits of any kind, a strong majority do enjoy medical insurance, and a majority get dental coverage, too. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$30,843 - $60,444
$31K
$42K
$60K
MEDIAN: $41,853
10%
50%
90%

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$11.90 - $24.91
$12
$17
$25
MEDIAN: $16.72
10%
50%
90%

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$0$60K
Salary $30,843 - $60,444
Bonus $0.00 - $5,952
Profit Sharing $0.14 - $11,836
Commission $10,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,512 - $60,148
  • Country: United States
  • Currency: USD
  • Updated: 13 Aug 2018
  • Individuals Reporting: 672
Hourly Data $0$36
Hourly Rate $11.90 - $24.91
Overtime $17.62 - $36.46
Annual Data $0$60K
Bonus $0.00 - $5,952
Commission $10,000
Profit Sharing $0.14 - $11,836
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,512 - $60,148
  • Country: United States
  • Currency: USD
  • Updated: 13 Aug 2018
  • Individuals Reporting: 221

Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists help develop and/or implement an SEO strategy for their organization. They ensure their company appears early in the search results for relevant keywords within a wide variety of search engines. This may happen, for example, through the use of important keywords throughout their company's website, including paragraphs that the viewer reads and the "meta tags" within the website's "head tags"; cross-linking between a website's pages is another SEO strategy. SEO specialists may focus on one or more types of searches, such as image, video, academic and local searches. These specialists must continuously stay up to date on new and improved methods of improving their company's online visibility, integrating improvements into their company's strategy as needed. They also need to collaborate with other professionals within their company related to the design and content of their company's website to ensure SEO strategies are used effectively.

Read More...

Search Engine Optimization (SEO) Specialist Tasks

  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.
  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.

Search Engine Optimization (SEO) Specialist Job Listings

Pay Difference by Location

National Average: $40,859

Larger city markers indicate a job is popular in that location.

For Entry-Level Search Engine Optimization Specialists, busy New York offers a higher-than-average pay rate, 47 percent above the national average. Entry-Level Search Engine Optimization Specialists can also look forward to large paychecks in cities like San Francisco (+35 percent), Boston (+25 percent), Salt Lake City (+19 percent), and Seattle (+19 percent). Location significantly influences compensation, with Dallas Entry-Level Search Engine Optimization Specialists earning much less — 24 percent less — than the national average. Employers in Portland and Phoenix also lean toward paying below-median salaries (18 percent lower and 4 percent lower, respectively).

Search Engine Optimization (SEO) Specialist Advice

Q: What do you wish you knew about your job when you first started out?

Search Engine Optimization (SEO) Specialist in Voorhees:
"Keep Your Skills Sharp."
Always keep up-to-date on the latest industry trends as this field changes quickly.

Key Stats for Search Engine Optimization (SEO) Specialist

Gender

Female
40 %
Male
60 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 129 votes.
Less than 1 year
10%
1-4 years
81%
5-9 years
9%

Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

Web Content Management
▲5%

Web Marketing
▲4%

▲1%

National Average
$41,000

Search Engine Optimization (SEO)
▼1%

Web Analytics
▼1%



Google Ad Words
▼2%

Social Media Marketing
▼8%

Copywriting
▼12%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 129 votes.

Gender

Female
40 %
Male
60 %

Common Health Benefits

medical benefits
Medical: 74%
dental benefits
Dental: 59%
vision benefits
Vision: 46%
no benefits
None: 24%