Average Social Media Strategist Salary

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The average salary for a Social Media Strategist is $51,671.
MEDIAN $51,671
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United States (change)
$35k - $77k
$501 - $8k
Profit Sharing
$302 - $10k
$2k - $9k
Total Pay
$31k - $79k

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Job Description for Social Media Strategist

Social Media Strategist Tasks
  • Develop and launch an adaptable global social media strategy for the company.
  • Interpret site analytics and translate findings into reports.
  • Promote active engagement through social media outlets by interacting with and responding to followers.
  • Research target demographics and create relevant social media posts.
  • Interface with the marketing and analytics teams to enhance reach and conversion.

Popular Employer Salaries for Social Media Strategist

The top respondents for the job title Social Media Strategist are from the companies International Business Machines (IBM) Corp., BuzzFeed and Digital Evolution Group. Reported salaries are highest at International Business Machines (IBM) Corp. where the average pay is $68,467. Other companies that offer high salaries for this role include Resolution Media, earning around $60,000. The Richards Group pays the lowest at around $44,493. BuzzFeed also pays on the lower end of the scale, paying $49,132.

Career Paths

Explore the most common career paths for Social Media Strategist. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Social Media Strategist
Social Media Manager
Marketing Manager
Senior Marketing Manager
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Social Media Strategist Job Listings

Popular Skills for Social Media Strategist

Skills in Social Media Marketing, Strategy and Strategic Marketing are correlated to pay that is above average. Skills that pay less than market rate include Content Management and Social Media Optimization.

Pay by Experience Level for Social Media Strategist

An entry-level Social Media Strategist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $38,828 based on 22 salaries. An early career Social Media Strategist with 1-4 years of experience earns an average total compensation of $49,483 based on 500 salaries. A mid-career Social Media Strategist with 5-9 years of experience earns an average total compensation of $64,192 based on 278 salaries. An experienced Social Media Strategist with 10-19 years of experience earns an average total compensation of $74,694 based on 37 salaries.
Employees with Social Media Strategist in their job title in New York, New York earn an average of 24.2% more than the national average. These job titles also find higher than average salaries in San Francisco, California (21.4% more) and Austin, Texas (20.3% more). The lowest salaries can be found in Portland, Oregon (6.3% less) and Los Angeles, California (0.3% less).

Years of Experience

This data is based on 837 survey responses.
Entry Level
Early Career
Mid Career

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