The average salary for a Social Media Strategist is $52,205.
Social Media Strategist by
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What Do Social Media Strategists Do?
A social media strategist holds a marketing position, generally within a medium- or large-sized company. They create social media marketing strategies that are carried out on platforms such as Facebook, Instagram, Google+, and Twitter. The social media strategist must develop promotions to gain new customers and retain current customers, which requires creating regular posts for various platforms and (often) interacting with customers in a professional manner on those platforms. When customers a…Read more
Social Media Strategist Tasks
- Develop and launch an adaptable global social media strategy for the company.
- Interpret site analytics and translate findings into reports.
- Promote active engagement through social media outlets by interacting with and responding to followers.
- Research target demographics and create relevant social media posts.
- Interface with the marketing and analytics teams to enhance reach and conversion.
Job Satisfaction for Social Media Strategist
Popular Employer Salaries for Social Media Strategist
The top respondents for the job title Social Media Strategist are from the companies International Business Machines (IBM) Corp., BuzzFeed and Digital Evolution Group. Reported salaries are highest at Herman Miller, Inc. where the average pay is $71,500. Other companies that offer high salaries for this role include International Business Machines (IBM) Corp. and Resolution Media, earning around $70,031 and $55,955, respectively. The Richards Group pays the lowest at around $45,067. BuzzFeed and Digital Evolution Group also pay on the lower end of the scale, paying $50,443 and $53,500, respectively.
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Somewhat common (8 - 20%)
Social Media Strategist Job Listings
What Are Popular Skills for Social Media Strategists?
Skills in Social Media Marketing, Strategy and Strategic Marketing are correlated to pay that is above average. Skills that pay less than market rate include Content Management and Social Media Optimization.
What is the Pay by Experience Level for Social Media Strategists?
An entry-level Social Media Strategist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $39,575 based on 27 salaries. An early career Social Media Strategist with 1-4 years of experience earns an average total compensation of $49,909 based on 441 salaries. A mid-career Social Media Strategist with 5-9 years of experience earns an average total compensation of $63,610 based on 251 salaries. An experienced Social Media Strategist with 10-19 years of experience earns an average total compensation of $73,089 based on 39 salaries. In their late career (20 years and higher), employees earn an average total compensation of $67,500.
Pay Difference by Location
Employees with Social Media Strategist in their job title in New York, New York earn an average of 25.2% more than the national average. These job titles also find higher than average salaries in Seattle, Washington (20.7% more) and San Francisco, California (20.2% more). The lowest salaries can be found in Portland, Oregon (4.2% less) and Los Angeles, California (2.2% less).
Years of Experience
This data is based on 763 survey responses.