Social Media Strategist Salary

Social Media Strategists in the United States take home an average $53K annually. The most influential factor affecting pay for this group is geographic location, though years of experience and the individual firm have a (lesser) impact as well. The majority of Social Media Strategists claim high levels of job satisfaction. A strong majority enjoy medical while a fair number get dental coverage. Vision coverage is also available to the greater part. Female Social Media Strategists make up most of the survey respondents at 78 percent.

$34,942 - $78,851
$35K
$52K
$79K
MEDIAN: $52,313
10%
50%
90%

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$10.05 - $40.18
$10
$17
$40
MEDIAN: $17.23
10%
50%
90%

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$0$79K
Salary $34,942 - $78,851
Bonus $507 - $8,109
Profit Sharing $600
Commission $3,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,386 - $79,594
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 356
Hourly Data $0$40
Hourly Rate $10.05 - $40.18
Overtime $17.00 - $30.76
Annual Data $0$79K
Bonus $507 - $8,109
Commission $3,500
Profit Sharing $600
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,386 - $79,594
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 57

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Social Media Strategist

A social media strategist holds a marketing position, generally within a medium- or large-sized company. They create social media marketing strategies that are carried out on platforms such as Facebook, Instagram, Google+, and Twitter. The social media strategist must develop promotions to gain new customers and retain current customers, which requires creating regular posts for various platforms and (often) interacting with customers in a professional manner on those platforms. When customers ask questions, the strategist typically provide answers directly; when the answer is not readily available, the strategist must research and/or coordinate with appropriate parties within the company to promptly determine an appropriate response.

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Social Media Strategist Tasks

  • Develop and launch an adaptable global social media strategy for the company.
  • Interpret site analytics and translate findings into reports.
  • Promote active engagement through social media outlets by interacting with and responding to followers.
  • Research target demographics and create relevant social media posts.
  • Interface with the marketing and analytics teams to enhance reach and conversion.

Common Career Paths for Social Media Strategist


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Social Media Strategist Job Listings

Popular Employer Salaries for Social Media Strategist


Popular Skills for Social Media Strategist


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Advertising, Strategic Planning, Social Media Optimization, and Social Media Marketing are correlated to pay that is above average, with boosts between 5 percent and 12 percent. Those listing Blogging as a skill should be prepared for drastically lower pay. Editing and Graphic Design also typically command lower compensation. Most people familiar with Social Media Marketing also know Copywriting.

Pay Difference by Location

National Average: $50,885

Larger city markers indicate a job is popular in that location.

With a pay rate for Social Media Strategists that is 46 percent greater than the national average, Seattle offers a comfortable salary for those in this profession. Social Media Strategists can also look forward to large paychecks in cities like Minneapolis (+33 percent), San Francisco (+29 percent), New York (+19 percent), and Washington (+10 percent). One of the biggest compensable factors for Social Media Strategists is geography, with workers in Philadelphia earning a whopping 32 percent below the national average. Two other places where employers offer below-median salaries are Cincinnati (22 percent less) and Portland (11 percent less).

Related Job Salaries

Key Stats for Social Media Strategist

Gender

Female
77 %
Male
23 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 64 votes.
Less than 1 year
3%
1-4 years
60%
5-9 years
31%
10-19 years
6%
20 years or more
0%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Strategist Salaries

▲54%

▲27%

National Average
$51,000

▼10%

Skills That Affect Social Media Strategist Salaries

Advertising
▲13%




Strategic Marketing
▲2%

▲2%

National Average
$51,000


▼3%

Media / Public Relations
▼3%

Search Engine Optimization (SEO)
▼12%


Editing
▼16%

Blogging
▼24%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 64 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
3%
1-4 years
60%
5-9 years
31%
10-19 years
6%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 69%
vision benefits
Vision: 61%
no benefits
None: 20%
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