Vice President (VP), Public Relations Salary
|Salary||$77,502 - $160,031|
|Bonus||$1,500 - $32,317|
|Total Pay (||$77,051 - $174,459|
Job Description for Vice President (VP), Public Relations
A vice president (VP), public relations is a board-level executive who helps to craft and control an organization's public-facing profile, as well as the impression it makes on customers and the community. The VP of public relations will typically oversee teams that handle media relations for the company, but he or she also will likely incorporate elements from branding and advertising teams to help ensure a consistent and proactive message. In the event of a crisis within the company, the VP helps to strategize and coordinate responses, attempting to minimize any negative publicity that may affect operations and profits in the short- and long-term.Read More...
The VP of public relations will normally work to carefully craft a public persona for the organization or company by interacting with the media on the corporation's behalf. This can include arranging strategic interviews with executives and key personnel, controlling press releases on new product rollouts, and helping to arrange news and media coverage that helps put the company, its services and/or products in the most favorable light possible.
Anyone working as a vice president in public relations likely will have at least a bachelor’s degree in marketing, advertising, or a related field. Many persons at this high of a level will also find a master’s in business management to be useful. To achieve this level of seniority, typically extensive experience at lower levels of middle management and/or media campaign work is required. A VP of public relations will normally have his or her own office and staff, work long hours, and travel frequently. (Copyright 2017 PayScale.com)
Vice President (VP), Public Relations Tasks
- Develop and maintain relationships with key audiences.
- Provide strategic advice to create and maintain a favorable public image for employers or clients.
- Plan activities to generate positive publicity.
- Assess strategies for risk aversion.
Vice President (VP), Public Relations Job Listings
Popular Skills for Vice President (VP), Public Relations
Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Corporate Communications, Media / Public Relations, Strategic Planning, and Marketing Communications are correlated to pay that is above average. Those listing Social Media Marketing as a skill should be prepared for drastically lower pay. Marketing Communications and Strategic Planning also typically command lower compensation. Most people familiar with Media / Public Relations also know Social Media Marketing.
Pay by Experience Level for Vice President (VP), Public Relations
Pay by Experience for a Vice President (VP), Public Relations has a positive trend. An entry-level Vice President (VP), Public Relations with less than 5 years of experience can expect to earn an average total compensation of $80,000 based on 13 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Vice President (VP), Public Relations with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $108,000 based on 42 salaries. An experienced Vice President (VP), Public Relations which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $122,000 based on 73 salaries. A Vice President (VP), Public Relations with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $132,000 based on 31 salaries.
Pay Difference by Location
For VPs of Public Relations, working in the bustling city of Los Angeles has its advantages, including an above-average pay rate. VPs of Public Relations will also find cushy salaries in Boston (+10 percent) and New York (+8 percent). The smallest paychecks in the market, 13 percent south of the national average, can be found in Chicago.
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