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Account Executive, Advertising Salary

On average, commissions constitute a fair portion (over a third) of final income for Advertising Account Executives. That final number averages out to $45K across the industry. Final cash compensation to Advertising Account Executives varies from around $31K to approximately $70K; choice pay grades include potential for bonuses and profit sharing as high as $14K and $6K, respectively. Experience level is the biggest factor affecting pay for this group, followed by geography. Men are in the minority of survey respondents, with female Advertising Account Executives making up 71 percent. Medical benefits are awarded to most, and a strong majority earn dental coverage. Work is enjoyable for Advertising Account Executives, who typically claim high levels of job satisfaction. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
$28,752 - $60,213
(Median)
29K
35K
42K
50K
60K
MEDIAN: $42,217
10%
25%
50%
75%
90%

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$7.90 - $26.32
(Median)
7
12
17
26
MEDIAN: $11.00
10%
50%
75%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$28,752 - $60,213  
   
Bonus
$0.00 - $14,486  
Profit Sharing
$400.00 - $5,831  
Commission
$1,490 - $48,390  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,788 - $69,977  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 890
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$7.90 - $26.32  
   
Overtime
$23.25 - $43.74  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $14,486  
   
Commission
$1,490 - $48,390  
Profit Sharing
$400.00 - $5,831  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,788 - $69,977  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 43
United States (change)

Job Description for Account Executive, Advertising

An account executive’s role varies widely across industries. An account executive at an advertising firm is focused on client relations and acquisition. At larger advertising firms, an advertising account executive may hold only one of two roles, acquisition of new clients or maintenance of existing clients; however, at a smaller company, a single executive may perform all functions. The account executive serves as the direct link between the agency and the existing (or potential) client. Thus, strong interpersonal skills are required, since customer service and satisfaction is used to determine the success of an executive. Other job functions may include contract negotiation and interfacing with distributors and media outlets for advertisement placement.

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Account Executive, Advertising Tasks

  • Participate in meetings, events, and activities for strategy and sales.
  • Achieve individual sales goals, and document client contact and reviews.
  • Develop and maintain contact with clients, promote products and services, and coordinating documentation and referrals.
  • Submit and analyze pricing requests, and adhere to standard operating procedures.

Common Career Paths for Account Executive, Advertising


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For Advertising Account Executives, career progression to an Advertising Account Director role may result in a considerable increase in compensation. On average, an Advertising Account Director, an upper-level role, can earn $97K annually. Advertising Account Executives typically move into roles as Advertising Account Supervisors or Senior Account Executives, and those positions pay $25K more and $19K more, respectively.

Account Executive, Advertising Job Listings

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Popular Skills for Account Executive, Advertising


Advertising Account Executives report using a diverse set of skills on the job. Most notably, skills in Sales, Client Interaction, Account Management, and Marketing Communications are correlated to pay that is above average, with boosts between 3 percent and 18 percent. Those proficient in Account Management are, more often than not, also skilled in Advertising.

Pay by Experience Level for Account Executive, Advertising

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Advertising Account Executives with more experience do not necessarily bring home bigger paychecks. In fact, experience in this field tends to impact compensation minimally. Those in the early stages of their career can expect to make around $42K; however, individuals with five to 10 years of experience bring in $50K on average — a distinctly larger sum. Advertising Account Executives with one to two decades of relevant experience report an average salary of approximately $54K. As Advertising Account Executives reach more than two decades on the job, compensation remains commensurate with experience; the average pay in this group is $60K.

Pay Difference by Location


Advertising Account Executives will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 14 percent. Advertising Account Executives can also look forward to large paychecks in cities like Los Angeles (+14 percent), New York (+13 percent), Atlanta (+8 percent), and Minneapolis (+4 percent). In Dallas, salaries are 7 percent below the national average and represent the lowest-paying market.

Related Job Salaries

Experience Affects Account Executive, Advertising Salaries




National Average
$45,000


Skills That Affect Account Executive, Advertising Salaries

up arrow 18%


Account Management
up arrow 3%

Advertising
up arrow 1%

Project Management
up arrow 1%

Marketing Communications
up arrow 1%

National Average
$45,000

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 221 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
2%
1-4 years
58%
5-9 years
24%
10-19 years
11%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 71%
vision benefits Vision: 54% employee benefits None: 13%