Account Executive, Public Relations (PR) Salary

Median pay for Public Relations Account Executives in the United States lies in the neighborhood of $43K per year. Total cash compensation for Public Relations Account Executives runs from $31K to $60K depending on bonuses that can occasionally exceed $4K and profit sharing that can reach almost $7K. Career duration and the particular city each impact pay for this group, with the former having the largest influence. A large number enjoy medical while a majority get dental coverage. Vision coverage is also available to nearly one-half. Female Public Relations Account Executives far outnumber their male contemporaries among survey respondents. Job satisfaction is reported as high by the vast majority of workers. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$32,124 - $58,085
(Median)
$32K
$43K
$58K
MEDIAN: $42,540
10%
50%
90%

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$10.76 - $33.52
(Median)
$11
$14
$34
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20K$40K$60K
Salary
$32,124 - $58,085  
   
Bonus
$0.00 - $4,055  
Profit Sharing
$0.07 - $6,953  
Commission
$11,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,348 - $59,652  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 462
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$10.76 - $33.52  
   
Overtime
$15.74 - $49.54  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $4,055  
   
Commission
$11,250  
Profit Sharing
$0.07 - $6,953  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,348 - $59,652  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 20
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Job Description for Account Executive, Public Relations (PR)

Public relations account executives facilitate and maintain client relationships, as well as increase brand value for their company. They are responsible for keeping existing business accounts, generating new accounts, attending staff meetings, and proofreading materials to ensure consistency with company values. They also participate in internal training sessions that implement core values such as ethical behaviors and business conduct. One of these executives' main duties is to manage projects with staff and vendors. Most of the time, public relations account executives also engage in developing and supporting public relations programs that will generate recognition for their organization products or services. They may also handle social media obligations. Generally, these executives work in an office environment and report their progress to the president in their public relations department.

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Account Executive, Public Relations (PR) Tasks

  • Develop public relations content such as articles, papers, case studies, and press releases.
  • Conduct marketing promotions and consumer outreach programs to grow sales.
  • Manage multiple public relations accounts and develop quarterly public relations plans and budgets
  • Manage and maintain media relationships and make regular pitches to editors.

Common Career Paths for Account Executive, Public Relations (PR)


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There are some Public Relations Account Executives — though it's uncommon — that transition into Account Supervisors, where earnings are an average $68K annually. Public Relations Managers or Public Relations Supervisors are common next-step roles for Public Relations Account Executives moving up in their careers; annual pay for Public Relations Managers is $14K higher on average, and it's $19K higher for Public Relations Supervisors.

Account Executive, Public Relations (PR) Job Listings

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Popular Skills for Account Executive, Public Relations (PR)


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Client Interaction, Social Media Marketing, Media / Public Relations, and Technical Writing are correlated to pay that is above average. Skills that seem to negatively impact pay include Advertising, Copywriting, and Technical Writing. The majority of those who know Media / Public Relations also know Client Interaction.

Pay Difference by Location

National Average: $43,171

Larger city markers indicate a job is popular in that location.

Public Relations Account Executives will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 19 percent. Public Relations Account Executives will also find cushy salaries in Des Moines (+5 percent), Chicago (+5 percent), Boston (+3 percent), and Atlanta (+3 percent). Trailing the national average by 19 percent, Philadelphia is the market with the smallest paychecks. Miami and Cleveland are a couple other places where companies are known to pay below the median — salaries are 16 percent lower and 15 percent lower, respectively.

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Experience Affects Account Executive, Public Relations (PR) Salaries



National Average
$43,000


Skills That Affect Account Executive, Public Relations (PR) Salaries

Client Interaction
up arrow 4%

Media / Public Relations
0%

Social Media Marketing
0%

National Average
$43,000

Technical Writing
up arrow 7%

Copywriting
up arrow 13%

Advertising
up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 78 votes.

Gender

Female
81 %
Male
19 %

Years of Experience

Less than 1 year
6%
1-4 years
70%
5-9 years
17%
10-19 years
5%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 65%
medical benefits
Vision: 48%
dental benefits
None: 15%
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