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Account Executive, Public Relations (PR) Salary

Public Relations Account Executives in the United States can expect wages of $41K annually on average. Career length is the biggest factor affecting pay for this group, followed by geography. Women make up the vast majority of Public Relations Account Executives (81 percent) who answered the questionnaire. Most enjoy medical while a majority get dental coverage. Vision coverage is also available to a little less than one-half. Most Public Relations Account Executives like their work and job satisfaction is high. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$31,440 - $55,536
(Median)
$31K
$41K
$56K
MEDIAN: $41,104
10%
50%
90%

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$11.09 - $26.09
(Median)
$11
$16
$26
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20K$40K$60K
Salary
$31,440 - $55,536  
   
Bonus
$0.00 - $4,021  
Profit Sharing
$502 - $5,793  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,162 - $57,072  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 571
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$11.09 - $26.09  
   
Overtime
$15.58 - $40.27  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $4,021  
   
Profit Sharing
$502 - $5,793  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,162 - $57,072  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 29
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Job Description for Account Executive, Public Relations (PR)

Public relations account executives facilitate and maintain client relationships, as well as increase brand value for their company. They are responsible for keeping existing business accounts, generating new accounts, attending staff meetings, and proofreading materials to ensure consistency with company values. They also participate in internal training sessions that implement core values such as ethical behaviors and business conduct. One of these executives' main duties is to manage projects with staff and vendors. Most of the time, public relations account executives also engage in developing and supporting public relations programs that will generate recognition for their organization products or services. They may also handle social media obligations. Generally, these executives work in an office environment and report their progress to the president in their public relations department.

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Account Executive, Public Relations (PR) Tasks

  • Develop public relations content such as articles, papers, case studies, and press releases.
  • Conduct marketing promotions and consumer outreach programs to grow sales.
  • Manage multiple public relations accounts and develop quarterly public relations plans and budgets
  • Manage and maintain media relationships and make regular pitches to editors.

Common Career Paths for Account Executive, Public Relations (PR)


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Though some Public Relations Account Executives move into positions like Account Supervisor (where the average salary is $67K), this progression is not the norm. It is quite typical for Public Relations Account Executives to transition into roles as Public Relations Managers or Public Relations Directors, where reported median earnings are $15K and $25K higher per year.

Account Executive, Public Relations (PR) Job Listings

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Popular Skills for Account Executive, Public Relations (PR)


Public Relations Account Executives report using a pretty varied skill set on the job. Most notably, skills in Client Interaction, Social Media Marketing, Media / Public Relations, and Technical Writing are correlated to pay that is above average. Skills that seem to negatively impact pay include Advertising, Copywriting, and Technical Writing. Those proficient in Media / Public Relations are, more often than not, also skilled in Client Interaction.

Pay Difference by Location


Public Relations Account Executives will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 17 percent. Public Relations Account Executives can also look forward to large paychecks in cities like Des Moines (+7 percent), Boston (+6 percent), Chicago (+4 percent), and New York (+4 percent). With compensation 17 percent below the national average, Philadelphia is not known for hefty paychecks and actually represents the lowest-paying market. Workers in Dallas and Cleveland earn salaries that trail the national average for those in this profession (13 percent less and 12 percent less, respectively).

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Experience Affects Account Executive, Public Relations (PR) Salaries



National Average
$42,000


Skills That Affect Account Executive, Public Relations (PR) Salaries


Social Media Marketing
up arrow 1%

National Average
$42,000

Media / Public Relations
up arrow 1%

Technical Writing
up arrow 4%

Copywriting
up arrow 10%

Advertising
up arrow 12%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 131 votes.

Gender

Female
81 %
Male
19 %

Years of Experience

Less than 1 year
4%
1-4 years
73%
5-9 years
17%
10-19 years
5%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 82% dental benefits Dental: 63%
vision benefits Vision: 46% employee benefits None: 16%
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