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Account Executive, Public Relations (PR) Salary

Commissions form a big slice (more than a third) of total compensation for Public Relations Account Executives. The median income in this area hovers around $41K. Career duration and the particular city each impact pay for this group, with the former having the largest influence. A large number enjoy medical while the larger part get dental coverage. Vision coverage is also available to more than two-fifths. The majority of Public Relations Account Executives claim high levels of job satisfaction. The vast majority of Public Relations Account Executives (82 percent) who responded to the survey are women. This overview is based on answers to PayScale's salary questionnaire.
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$31,291 - $55,096
(Median)
$31K
$41K
$55K
MEDIAN: $40,821
10%
50%
90%

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$11.06 - $30.60
(Median)
$11
$17
$31
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20K$40K$60K
Salary
$31,291 - $55,096  
   
Bonus
$0.00 - $3,984  
Profit Sharing
$502 - $5,793  
Commission
$4,000 - $20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,987 - $57,655  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 600
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$11.06 - $30.60  
   
Overtime
$12.67 - $39.45  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $3,984  
   
Commission
$4,000 - $20,000  
Profit Sharing
$502 - $5,793  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,987 - $57,655  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 37

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Job Description for Account Executive, Public Relations (PR)

Public relations account executives facilitate and maintain client relationships, as well as increase brand value for their company. They are responsible for keeping existing business accounts, generating new accounts, attending staff meetings, and proofreading materials to ensure consistency with company values. They also participate in internal training sessions that implement core values such as ethical behaviors and business conduct. One of these executives' main duties is to manage projects with staff and vendors. Most of the time, public relations account executives also engage in developing and supporting public relations programs that will generate recognition for their organization products or services. They may also handle social media obligations. Generally, these executives work in an office environment and report their progress to the president in their public relations department.

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Account Executive, Public Relations (PR) Tasks

  • Develop public relations content such as articles, papers, case studies, and press releases.
  • Conduct marketing promotions and consumer outreach programs to grow sales.
  • Manage multiple public relations accounts and develop quarterly public relations plans and budgets
  • Manage and maintain media relationships and make regular pitches to editors.

Common Career Paths for Account Executive, Public Relations (PR)


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Public Relations Account Executives do not often transition into Account Supervisor roles. The role averages $67K per year. When Public Relations Account Executives are ready for the next step in their careers, they often become Public Relations Managers or Public Relations Directors. Those roles pay an additional $16K and $25K, respectively.

Account Executive, Public Relations (PR) Job Listings

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Popular Skills for Account Executive, Public Relations (PR)


Public Relations Account Executives seem to require a number of specific skills. Most notably, skills in Client Interaction, Social Media Marketing, Media / Public Relations, and Technical Writing are correlated to pay that is above average. Skills that seem to negatively impact pay include Advertising, Copywriting, and Technical Writing. Most people familiar with Media / Public Relations also know Client Interaction.

Pay Difference by Location


Surpassing the national average by 18 percent, Public Relations Account Executives in San Francisco receive some of the highest pay in the country. Public Relations Account Executives will also find cushy salaries in Boston (+4 percent), New York (+4 percent), Atlanta (+3 percent), and Milwaukee (+2 percent). In Philadelphia, salaries are 15 percent below the national average and represent the lowest-paying market. Not at the bottom but still paying below the median are employers in Cleveland and Los Angeles (12 percent lower and 8 percent lower, respectively).

Related Job Salaries

United States (change)

Experience Affects Account Executive, Public Relations (PR) Salaries

Experienced
up arrow 42%


National Average
$41,000


Skills That Affect Account Executive, Public Relations (PR) Salaries

Client Interaction
up arrow 10%

Social Media Marketing
up arrow 2%

Media / Public Relations
0%

National Average
$41,000

Technical Writing
up arrow 4%

Copywriting
up arrow 10%

Advertising
up arrow 12%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 146 votes.

Gender

Female
82 %
Male
18 %

Years of Experience

Less than 1 year
3%
1-4 years
74%
5-9 years
16%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 62%
vision benefits Vision: 45% employee benefits None: 17%