Account Executive, Public Relations (PR) Salary

Average Public Relations Account Executives in the United States make around $43K annually. Total cash compensation to Public Relations Account Executives bottoms out near $31K and approaches $60K on the high end; the biggest paychecks include approximately $4K from bonuses and almost $7K from profit sharing. Career duration is the biggest factor affecting pay for this group, followed by geography. Most enjoy medical while a majority get dental coverage. Vision coverage is also available to close to one-half. Female Public Relations Account Executives far outnumber their male contemporaries among survey respondents. Work is enjoyable for Public Relations Account Executives, who typically claim high levels of job satisfaction. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$32,124 - $58,085
(Median)
$32K
$43K
$58K
MEDIAN: $42,540
10%
50%
90%

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$10.76 - $33.52
(Median)
$11
$14
$34
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20K$40K$60K
Salary
$32,124 - $58,085  
   
Bonus
$0.00 - $4,055  
Profit Sharing
$0.07 - $6,953  
Commission
$11,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,348 - $59,652  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 462
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$10.76 - $33.52  
   
Overtime
$15.74 - $49.54  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $4,055  
   
Commission
$11,250  
Profit Sharing
$0.07 - $6,953  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,348 - $59,652  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 20
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Job Description for Account Executive, Public Relations (PR)

Public relations account executives facilitate and maintain client relationships, as well as increase brand value for their company. They are responsible for keeping existing business accounts, generating new accounts, attending staff meetings, and proofreading materials to ensure consistency with company values. They also participate in internal training sessions that implement core values such as ethical behaviors and business conduct. One of these executives' main duties is to manage projects with staff and vendors. Most of the time, public relations account executives also engage in developing and supporting public relations programs that will generate recognition for their organization products or services. They may also handle social media obligations. Generally, these executives work in an office environment and report their progress to the president in their public relations department.

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Account Executive, Public Relations (PR) Tasks

  • Develop public relations content such as articles, papers, case studies, and press releases.
  • Conduct marketing promotions and consumer outreach programs to grow sales.
  • Manage multiple public relations accounts and develop quarterly public relations plans and budgets
  • Manage and maintain media relationships and make regular pitches to editors.

Common Career Paths for Account Executive, Public Relations (PR)


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Though some Public Relations Account Executives move into positions like Account Supervisor (where the average salary is $68K), this progression is not the norm. A common career progression for a Public Relations Account Executive is to become a Public Relations Manager or a Public Relations Supervisor. Compared to Public Relations Account Executives, the first group earns $14K more on average, and the second group earns $19K more.

Account Executive, Public Relations (PR) Job Listings

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Popular Skills for Account Executive, Public Relations (PR)


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Client Interaction, Social Media Marketing, Media / Public Relations, and Technical Writing are correlated to pay that is above average. At the other end of the pay range are skills like Advertising, Copywriting, and Technical Writing. Most people skilled in Media / Public Relations are similarly competent in Client Interaction.

Pay Difference by Location

National Average: $43,171

Larger city markers indicate a job is popular in that location.

Public Relations Account Executives will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 19 percent. Public Relations Account Executives can also look forward to large paychecks in cities like Des Moines (+5 percent), Chicago (+5 percent), Boston (+3 percent), and Atlanta (+3 percent). Those in the field find the lowest salaries in Philadelphia, 19 percent below the national average. Employers in Miami and Cleveland also lean toward paying below-median salaries (16 percent lower and 15 percent lower, respectively).

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Experience Affects Account Executive, Public Relations (PR) Salaries



National Average
$43,000


Skills That Affect Account Executive, Public Relations (PR) Salaries

Client Interaction
up arrow 4%

Media / Public Relations
0%

Social Media Marketing
0%

National Average
$43,000

Technical Writing
up arrow 7%

Copywriting
up arrow 13%

Advertising
up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 78 votes.

Gender

Female
81 %
Male
19 %

Years of Experience

Less than 1 year
6%
1-4 years
70%
5-9 years
17%
10-19 years
5%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 65%
medical benefits
Vision: 48%
dental benefits
None: 15%
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