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Account Executive, Public Relations (PR) Salary

On average, commissions constitute a fair portion (over a third) of final income for Public Relations Account Executives. That final number averages out to $41K across the industry. Career duration is the biggest factor affecting pay for this group, followed by geography. Medical benefits are awarded to most, and a majority earn dental coverage. The vast majority (81 percent) of Public Relations Account Executives who took the survey are female. Job satisfaction is reported as high by the vast majority of workers. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$31,296 - $55,403
(Median)
$31K
$41K
$55K
MEDIAN: $40,917
10%
50%
90%

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$11.09 - $26.09
(Median)
$11
$16
$26
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$19K$38K$57K
Salary
$31,296 - $55,403  
   
Bonus
$0.00 - $4,021  
Profit Sharing
$502 - $5,793  
Commission
$4,000 - $20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,055 - $56,888  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 579
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$11.09 - $26.09  
   
Overtime
$15.58 - $40.27  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $4,021  
   
Commission
$4,000 - $20,000  
Profit Sharing
$502 - $5,793  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,055 - $56,888  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 29

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Job Description for Account Executive, Public Relations (PR)

Public relations account executives facilitate and maintain client relationships, as well as increase brand value for their company. They are responsible for keeping existing business accounts, generating new accounts, attending staff meetings, and proofreading materials to ensure consistency with company values. They also participate in internal training sessions that implement core values such as ethical behaviors and business conduct. One of these executives' main duties is to manage projects with staff and vendors. Most of the time, public relations account executives also engage in developing and supporting public relations programs that will generate recognition for their organization products or services. They may also handle social media obligations. Generally, these executives work in an office environment and report their progress to the president in their public relations department.

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Account Executive, Public Relations (PR) Tasks

  • Develop public relations content such as articles, papers, case studies, and press releases.
  • Conduct marketing promotions and consumer outreach programs to grow sales.
  • Manage multiple public relations accounts and develop quarterly public relations plans and budgets
  • Manage and maintain media relationships and make regular pitches to editors.

Common Career Paths for Account Executive, Public Relations (PR)


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Public Relations Account Executives sometimes assume positions such as Account Supervisors. That role pays $67K per year on average. When Public Relations Account Executives are ready for the next step in their careers, they often become Public Relations Managers or Public Relations Directors. Those roles pay an additional $16K and $25K, respectively.

Account Executive, Public Relations (PR) Job Listings

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Popular Skills for Account Executive, Public Relations (PR)


Public Relations Account Executives report using a pretty varied skill set on the job. Most notably, skills in Client Interaction, Social Media Marketing, Media / Public Relations, and Technical Writing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Advertising, Copywriting, and Technical Writing. For most people, competency in Media / Public Relations indicates knowledge of Client Interaction.

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Public Relations Account Executives, 18 percent above the national average. Public Relations Account Executives can also look forward to large paychecks in cities like Des Moines (+8 percent), Boston (+6 percent), Chicago (+5 percent), and New York (+4 percent). Trailing the national average by 16 percent, Philadelphia is the market with the smallest paychecks. Two other places where employers offer below-median salaries are Dallas (13 percent less) and Cleveland (12 percent less).

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United States (change)

Experience Affects Account Executive, Public Relations (PR) Salaries



National Average
$41,000


Skills That Affect Account Executive, Public Relations (PR) Salaries


Social Media Marketing
up arrow 2%

Media / Public Relations
0%

National Average
$41,000

Technical Writing
up arrow 4%

Copywriting
up arrow 10%

Advertising
up arrow 12%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 140 votes.

Gender

Female
81 %
Male
19 %

Years of Experience

Less than 1 year
3%
1-4 years
73%
5-9 years
16%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 82% dental benefits Dental: 63%
vision benefits Vision: 46% employee benefits None: 16%
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