Admissions counselors recruit and assist prospective students of a given educational institution, generally a college or university. Among other duties, an admissions counselor must be able to plan and execute a wide range of recruitment activities, from attending college fairs to leading campus tours. Often, the admissions counselor is the first and only representative a prospective student will meet before visiting campus, so exceptional interpersonal and communications skills are essential.
The admissions counselor position generally requires at least a small amount of travel, though travel could comprise a much larger percentage of the schedule for a counselor who works for a smaller school (and thus has a larger territory in which they must conduct recruitment activities). In addition, admissions counselors generally need to be able to create and deliver convincing presentations, as well as be efficient at tracking and communicating with a large number of potential students at any given time.
Roughly half of the work performed by most admissions counselors is desk work consisting of such activities as communicating with students via email, and preparing reports about their recruitment activities. The other half comprises a physical component, so the prospective employee needs to be able to meet the physical demands of activities such as travel, campus tours, and being able to set up and tear down booths at college fairs.
Most schools require a minimum of a bachelor's degree, and many prefer previous experience in a similar position.
Admissions Counselor Tasks
- Set interview appointments to determine a prospective student's interests, education/career goals and qualifications.
- Schedule and conduct presentations and workshops for prospective students.
- Respond to inquiries from prospective students.