Assistant Vice President (AVP), Regional Director Salary (United States)

Average pay for Regional Directors in the United States is more than reasonable, with annual salaries pushing past the six figure mark ($120,505). Total cash compensation runs from $62,519 to $155,376, depending on bonuses that can occasionally exceed $39,746 and profit sharing that reaches $20K. Career length is the biggest factor affecting pay for this group, followed by geography. Male Regional Directors are just a bit more common than females ones, with males workers composing 58 percent of the field. Most workers in this position report high levels of job satisfaction. This summary is derived from information collected in the PayScale salary survey.
Assistant Vice President (AVP), Regional Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$62,519 - $155,376
MEDIAN: $107,376
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National Salary Data

XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$62,519 - $155,376  
$1,508 - $39,746  
Profit Sharing
$995 - $20,203  
$509 - $49,132  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$65,032 - $185,864  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 591
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Job Description for Assistant Vice President (AVP), Regional Director

An assistant vice president is usually a regional director who provides high level management for a highly trained staff. These professionals may oversee several different areas, such as operations, marketing, human resources, or legal affairs.
Assistant Vice President (AVP), Regional Director Tasks
  • Manage the budget allocated for given region, distributing resources to where they are needed.
  • Report business activities in region to superiors, and make recommendations for improvements to vice president and president.
  • Oversee company activities within a certain geographical area, ensuring implementation of company directives and policies.
  • Review staff performance, provide training, and determine additional staffing needs in region.

Common Career Paths for Assistant Vice President (AVP), Regional Director

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While Regional Directors do not often become VP of Marketings, the ones that do transition make an extra $27K per year. Regional Directors can earn $1,045 or $19,981 more per year when they move into roles as Operations VPs or VP of Information Technologys, a common transition for those in the field.

Assistant Vice President (AVP), Regional Director Job Listings

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Popular Skills for Assistant Vice President (AVP), Regional Director

Survey results show that Regional Directors use a fair number of skills. Most notably, facility with Strategic Planning, Sales Management, and Project Management are correlated to pay that is significantly above average, leading to increases of 24 percent, 22 percent, and 14 percent, respectively. Those educated in Operations Management tend to be well-versed in Sales Management.

Pay by Experience Level for Assistant Vice President (AVP), Regional Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Regional Directors, experience in the field tends to play a major role in salary negotiations; pay increases with more experience. Starting salaries hover around $90K but quickly overtake six figures to $104K after five to 10 years. Those who spend a decent amount of time in this profession—one to two decades—usually make about $126K. The 20-year mark seems to bring slower salary growth, and Regional Directors at this tenure level tend to see their incomes plateau to $141K. The largest number of Regional Directors have 10 to 20 years of experience, followed by those with more than 20 years. Workers who have been working for one to 10 years are the least common.

Pay Difference By Location

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San Jose
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National Average
New York
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Los Angeles
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Larger circles over a city indicate a job is popular in that location.
Regional Directors will find that Washington offers an impressive pay rate, one which exceeds the national average by 19 percent. Regional Directors will also find cushy salaries in San Jose (+18 percent), Phoenix (+17 percent), Philadelphia (+12 percent), and Chicago (+11 percent). Trailing the national average by 10 percent, Houston is the market with the smallest paychecks. Los Angeles and New York are a couple other places where companies are known to pay below the median—salaries hover around -10 percent and -6 percent, respectively.

Related Job Salaries

Experience Affects Assistant Vice President (AVP), Regional Director Salaries

National Average
up arrow 14%
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Skills That Affect Assistant Vice President (AVP), Regional Director Salaries

Strategic Planning
up arrow 24%
Sales Management
up arrow 22%
Budget Management
up arrow 13%
Customer Relationship Management (CRM)
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National Average

Job Satisfaction

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Extremely satisfied
Rated 5 out of 5 based on 169 votes.


female alumni
male alumni

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 85%
vision benefits Vision: 73% employee benefits None: 6%
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