Brand Strategist Salary

The average pay for a Brand Strategist is $61,193 per year. Most people with this job move on to other positions after 20 years in this field. Experience has a moderate effect on salary for this job.

$36,069 - $99,100
(Median)
$36K
$61K
$99K
MEDIAN: $61,192
10%
50%
90%

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$10.14 - $101.01
(Median)
$10
$44
$100
MEDIAN: $44.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$36,069 - $99,100  
   
Bonus
$0.00 - $10,823  
Profit Sharing
$391.49 - $7,946  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,554 - $106,529  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 355
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50$100$150
Hourly Rate
$10.14 - $101.01  
   
Overtime
$20.64 - $69.38  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$100K$200K$300K
Bonus
$0.00 - $10,823  
   
Profit Sharing
$391.49 - $7,946  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,554 - $106,529  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 21

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Job Description for Brand Strategist

A brand strategist helps a company identify who their target market is and then seeks to determine the best way to positively interact with that target market so that consumers within that demographic respond favorably to the products offered by the company. Along the way, a good brand strategist will also seek out opportunities to expand the brand's profile and impact by enlarging the target demographic and potential market for the company's offerings.

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Brand Strategist Tasks

  • Create an advertising message which defines and describes the product in a way that makes it appealing to the public.
  • Conduct market research to determine customer demographics and the best strategies for reaching customers.
  • Develop unique and innovative methods for introducing to a product and making it memorable to the public.
  • Oversee the development of marketing plans and evaluate the impact of marketing efforts.

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Popular Skills for Brand Strategist

Pay by Experience Level for Brand Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

Related Job Salaries

United States (change)

Experience Affects Brand Strategist Salaries

Late-Career
up arrow 79%



National Average
$62,000


Skills That Affect Brand Strategist Salaries



Strategic Marketing
up arrow 3%

Web Marketing
up arrow 1%

Strategy
0%

National Average
$62,000

Marketing Communications
up arrow 4%

Advertising
up arrow 4%

Strategic Planning
up arrow 5%

Powerpoint
up arrow 8%

up arrow 11%

Microsoft Excel
up arrow 14%

Social Media Marketing
up arrow 16%

Microsoft Office
up arrow 20%

Research Analysis
up arrow 25%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 61 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
4%
1-4 years
53%
5-9 years
29%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 74%
vision benefits Vision: 59% employee benefits None: 11%