The average pay for a Brand Strategist is $60,741 per year. A skill in Strategy is associated with high pay for this job. Most people with this job move on to other positions after 10 years in this field.

$38,720 - $101,124
(Median)
$39K
$61K
$100K
MEDIAN: $60,741
10%
50%
90%

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$13.84 - $95.00
(Median)
$14
$32
$95
MEDIAN: $32.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$38,720 - $101,124  
   
Bonus
$246.58 - $12,095  
Profit Sharing
$100.67 - $19,866  
Commission
$4,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,437 - $106,302  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 341
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32$64$96
Hourly Rate
$13.84 - $95.00  
   
Overtime
$24.93  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$70K$140K$210K
Bonus
$246.58 - $12,095  
   
Commission
$4,000  
Profit Sharing
$100.67 - $19,866  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,437 - $106,302  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 14
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Job Description for Brand Strategist

A brand strategist helps a company identify who their target market is and then seeks to determine the best way to positively interact with that target market so that consumers within that demographic respond favorably to the products offered by the company. Along the way, a good brand strategist will also seek out opportunities to expand the brand's profile and impact by enlarging the target demographic and potential market for the company's offerings.

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Brand Strategist Tasks

  • Create an advertising message which defines and describes the product in a way that makes it appealing to the public.
  • Conduct market research to determine customer demographics and the best strategies for reaching customers.
  • Develop unique and innovative methods for introducing to a product and making it memorable to the public.
  • Oversee the development of marketing plans and evaluate the impact of marketing efforts.

Common Career Paths for Brand Strategist


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Brand Strategist Job Listings

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Popular Employer Salaries for Brand Strategist

Popular Skills for Brand Strategist

Pay by Experience Level for Brand Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $61,724

Larger city markers indicate a job is popular in that location.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

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Experience Affects Brand Strategist Salaries

Late-Career
up arrow 76%



National Average
$62,000


Skills That Affect Brand Strategist Salaries

Strategy
up arrow 13%




Market Research
up arrow 3%

Strategic Marketing
up arrow 3%

Marketing Management
up arrow 3%

Web Marketing
0%

National Average
$62,000

Advertising
up arrow 1%


Powerpoint
up arrow 6%

Graphic Design
up arrow 8%

Microsoft Excel
up arrow 13%


Microsoft Office
up arrow 19%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 39 votes.

Gender

Female
68 %
Male
32 %

Years of Experience

Less than 1 year
5%
1-4 years
57%
5-9 years
26%
10-19 years
10%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 76%
medical benefits
Vision: 63%
dental benefits
None: 13%
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