Brand Strategist Salary

The average pay for a Brand Strategist is $61,044 per year. Most people with this job move on to other positions after 10 years in this field. Experience strongly influences salary for this job.

$39,377 - $102,723
$39K
$61K
$100K
MEDIAN: $61,044
10%
50%
90%

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$13.87 - $61.83
$14
$31
$62
MEDIAN: $30.52
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$39,377 - $102,723  
   
Bonus
$297.99 - $12,041  
Profit Sharing
$3,500  
Commission
$4,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,129 - $108,023  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 341
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$13.87 - $61.83  
   
Overtime
$26.43  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$297.99 - $12,041  
   
Commission
$4,000  
Profit Sharing
$3,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,129 - $108,023  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 15

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Brand Strategist

A brand strategist helps a company identify who their target market is and then seeks to determine the best way to positively interact with that target market so that consumers within that demographic respond favorably to the products offered by the company. Along the way, a good brand strategist will also seek out opportunities to expand the brand's profile and impact by enlarging the target demographic and potential market for the company's offerings.

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Brand Strategist Tasks

  • Develop unique and innovative methods for introducing to a product and making it memorable to the public.
  • Oversee the development of marketing plans and evaluate the impact of marketing efforts.
  • Create an advertising message which defines and describes the product in a way that makes it appealing to the public.
  • Conduct market research to determine customer demographics and the best strategies for reaching customers.

Common Career Paths for Brand Strategist


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Brand Strategist Job Listings

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Popular Employer Salaries for Brand Strategist

Popular Skills for Brand Strategist

Pay by Experience Level for Brand Strategist

Pay by Experience for a Brand Strategist has a positive trend. An entry-level Brand Strategist with less than 5 years of experience can expect to earn an average total compensation of $56,000 based on 265 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Brand Strategist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $80,000 based on 108 salaries. An experienced Brand Strategist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $107,000 based on 37 salaries. A Brand Strategist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $130,000 based on 7 salaries.

Pay Difference by Location

National Average: $62,228

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Brand Strategist

Gender

Female
71 %
Male
29 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 42 votes.
Less than 1 year
5%
1-4 years
58%
5-9 years
26%
10-19 years
9%
20 years or more
2%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Brand Strategist Salaries

Late-Career
▲109%

▲72%

▲29%

National Average
$62,000

▼11%

Skills That Affect Brand Strategist Salaries

▲8%

Strategy
▲7%





National Average
$62,000

Web Marketing
▼1%


▼3%


Microsoft Excel
▼14%

▼15%


Microsoft Office
▼20%

Copywriting
▼20%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 42 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
5%
1-4 years
58%
5-9 years
26%
10-19 years
9%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 74%
vision benefits
Vision: 59%
no benefits
None: 12%