Brand Strategist Salary

The average pay for a Brand Strategist is $59,587 per year. Most people move on to other jobs if they have more than 20 years' experience in this field. A skill in Strategy is associated with high pay for this job. Experience has a moderate effect on income for this job.

$35,971 - $99,167
(Median)
$36K
$60K
$99K
MEDIAN: $59,586
10%
50%
90%

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$10.30 - $96.96
(Median)
$10
$25
$97
MEDIAN: $24.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$35,971 - $99,167  
   
Bonus
$0.00 - $10,237  
Profit Sharing
$297.99 - $8,054  
Commission
$8,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,161 - $104,049  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 447
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33$66$99
Hourly Rate
$10.30 - $96.96  
   
Overtime
$28.85  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$70K$140K$210K
Bonus
$0.00 - $10,237  
   
Commission
$8,500  
Profit Sharing
$297.99 - $8,054  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,161 - $104,049  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 23
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Job Description for Brand Strategist

A brand strategist helps a company identify who their target market is and then seeks to determine the best way to positively interact with that target market so that consumers within that demographic respond favorably to the products offered by the company. Along the way, a good brand strategist will also seek out opportunities to expand the brand's profile and impact by enlarging the target demographic and potential market for the company's offerings.

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Brand Strategist Tasks

  • Create an advertising message which defines and describes the product in a way that makes it appealing to the public.
  • Conduct market research to determine customer demographics and the best strategies for reaching customers.
  • Develop unique and innovative methods for introducing to a product and making it memorable to the public.
  • Oversee the development of marketing plans and evaluate the impact of marketing efforts.

Common Career Paths for Brand Strategist


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Brand Strategist Job Listings

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Popular Employer Salaries for Brand Strategist

Popular Skills for Brand Strategist

Pay by Experience Level for Brand Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $60,237

Larger city markers indicate a job is popular in that location.

Related Job Salaries

United States (change)

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Experience Affects Brand Strategist Salaries

Late-Career
up arrow 85%



National Average
$60,000


Skills That Affect Brand Strategist Salaries

Strategy
up arrow 25%

Strategic Marketing
up arrow 4%

Market Research
up arrow 2%

Web Marketing
up arrow 2%

Marketing Management
up arrow 1%

National Average
$60,000

Branding
up arrow 4%

Strategic Planning
up arrow 4%


Powerpoint
up arrow 7%


Microsoft Excel
up arrow 11%


Microsoft Office
up arrow 17%

Research Analysis
up arrow 21%

Graphic Design
up arrow 28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 59 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
5%
1-4 years
56%
5-9 years
26%
10-19 years
10%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 73%
medical benefits
Vision: 60%
dental benefits
None: 12%
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