For Web & eCommerce Business Managers, yearly average wages total $62K annually. Overall incomes of Web & eCommerce Business Managers generally bottom out at around $36K and peak near $110K; the final number can, in exceptional cases, include upwards of $15K each for bonuses and profit sharing proceeds. Geography is the biggest factor affecting pay for this group, followed by years of experience. Medical benefits are awarded to most, and a strong majority earn dental coverage. Male Web & eCommerce Business Managers are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 56 percent of the field. Job satisfaction is reported as high by the vast majority of workers. The numbers in this rundown were provided by PayScale's salary survey participants.
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$40,417 - $105,704
(Median)
$40K
$62K
$110K
MEDIAN: $62,187
10%
50%
90%

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$12.01 - $24.09
(Median)
$12
$16
$24
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$40,417 - $105,704  
   
Bonus
$795 - $15,078  
Profit Sharing
$0.00 - $15,383  
Commission
$16,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,013 - $110,322  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 312
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$12.01 - $24.09  
   
Overtime
$15.21 - $44.38  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$795 - $15,078  
   
Commission
$16,000  
Profit Sharing
$0.00 - $15,383  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,013 - $110,322  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 43
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Job Description for Business Manager, eCommerce / Web

eCommerce/web business managers are responsible for researching industry trends and analyzing these trends to provide strategic business recommendations to the organization. The main objective of the eCommerce/web business manager is to help develop and support their organization's eCommerce business strategy and provide continuous improvements and solutions for its web site. Individuals in this position generally report to the vice president of marketing.

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Business Manager, eCommerce / Web Tasks

  • Analyze website statistics to evaluate success of sales strategies and improve customer experience.
  • Create and implement business plans for online sales, and work with marketing department to develop promotional strategies.
  • Supervise staff creating and maintaining a company’s online sales website.
  • Oversee website design, processes, security, software, and servers, keeping technology up to date.

Business Manager, eCommerce / Web Job Listings

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Popular Skills for Business Manager, eCommerce / Web


Web & eCommerce Business Managers seem to require a rather large skill set. Most notably, facility with Operations Management, Customer Relationship Management (CRM), and Online Marketing are correlated to pay that is significantly above average, leading to increases of 40 percent, 31 percent, and 13 percent, respectively. Those listing Web Design as a skill should be prepared for drastically lower pay. Sales Management and Graphic Design also typically command lower compensation. Those educated in Web Analytics tend to be well versed in Project Management.

Pay by Experience Level for Business Manager, eCommerce / Web

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $51K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $74K. Web & eCommerce Business Managers claiming one to two decades of experience make an estimated median of $89K. Web & eCommerce Business Managers who claim more than two decades of experience actually make somewhat smaller average paychecks of $82K.

Pay Difference by Location

National Average: $60,168

Larger city markers indicate a job is popular in that location.

With a pay rate for Web & eCommerce Business Managers that is 68 percent greater than the national average, Seattle offers a comfortable salary for those in this profession. Web & eCommerce Business Managers can also look forward to large paychecks in cities like Dallas (+51 percent), Chicago (+32 percent), Indianapolis (+29 percent), and New York (+25 percent). Web & eCommerce Business Managers in Los Angeles earn salaries far below the national average by 22 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Employers in Miami and Charlotte also lean toward paying below-median salaries (18 percent lower and 17 percent lower, respectively).

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Experience Affects Business Manager, eCommerce / Web Salaries


Late-Career
up arrow 37%


National Average
$60,000


Skills That Affect Business Manager, eCommerce / Web Salaries

Operations Management
up arrow 40%

Customer Relationship Management (CRM)
up arrow 31%

Online Marketing
up arrow 13%

Email Marketing
up arrow 12%


HTML
up arrow 5%

Web Marketing
up arrow 4%

National Average
$60,000

Project Management
up arrow 1%

e-Commerce
up arrow 4%


Social Media Marketing
up arrow 11%

Search Engine Optimization (SEO)
up arrow 12%

Graphic Design
up arrow 27%

Sales Management
up arrow 34%

Web Design
up arrow 40%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 50 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
1%
1-4 years
46%
5-9 years
34%
10-19 years
18%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 73%
medical benefits
Vision: 64%
dental benefits
None: 15%
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