Marketing communications consultants help market a company to increase its marketplace visibility and sales. Strategic maneuvers implemented by skilled consultants may add to a company's profits and reputation while building a recurring sales base. Employed in many types of industries, consultants must be ready to meet the demands given by the client while working with an assembled staff.
Called upon to improve a company's image, branding, advertising, media saturation, and social networking efforts, consultants evaluate what strategies work and which do not. After client approval of consultant recommendations, consultants may begin work on marketing projects; they work with the company to develop the scope, tasks involved, timeline, and ultimate goals, as well as the consultant's fee. Other expenses such as travel, lodging, meals, and transportation may be included with the consultant fee or be reimbursed as incurred. Consultants work mainly business hours in an office, but they must be prepared to pull longer shifts that include weekends. Most consultants are hired for a specific project for a set period of time, and each project includes unique goals and pay.
A bachelor's degree in business, journalism, communications, or a related field is generally required for this position. Relevant experience and a track record of success is generally expected by employers.
Consultant, Marketing Communications Tasks
- Plan and assist in implementing marketing initiatives of the organization's products and services.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
- Provide support and insight in the building of strategic marketing plans and help determine position in the market.