Content managers work with creative personnel and freelancers to establish and maintain creative materials used by a website, a marketing campaign, media aggregator, or similar entity that offers content. Their work includes editing for appropriateness of tone, style, and subject matter. Because many content managers work for web media sites, they usually review not only written suggestions, but also video and sound content (such as podcasts). They may even be used for input on the layout and graphic presentation of the site itself.
Content Manager Tasks
Update content in accordance with emerging targets, usability goals, and performance metrics.
Edit and apply style rules to content, and ensure compliance with disclosure policies and other rules.
Create and oversee content, including marketing and communications deliverables.
Guide subject matter experts in writing and presenting materials.