Content Manager Salary
Job Description for Content Manager
Content managers work with creative personnel and freelancers to establish and maintain creative materials used by a website, a marketing campaign, media aggregator, or similar entity that offers content. Their work includes editing for appropriateness of tone, style, and subject matter. Because many content managers work for web media sites, they usually review not only written suggestions, but also video and sound content (such as podcasts). They may even be used for input on the layout and graphic presentation of the site itself.Read More...
A content manager may have a creative staff providing content in written, video, or audio form, but they are likely to also use freelance submission. The content manager works with his or her creative team to set schedules and deadlines, as well as planning themes and updates for long-term projects and situations. They help to establish standards surrounding conflict, and then make sure the creative work fits this style.
The content manager may work with editors in a variety of departments that contribute content; it is up to the content manager to keep those departments on deadline. In smaller organizations, the content manager may create most or all of the content; in these cases, the manager should expect to do their own writing and copy editing for written material.
The education requirements for content managers vary by the entity requiring this position. For brand content management, a company may require a bachelor's degree in marketing, communications, or a related discipline. For web content management, an organization likely values practical experience over formal education requirements. In all cases, a web-based content provider will likely prefer a content manager with some HTML programming and layout experience.
Content managers generally work fairly irregular hours. Although brand- and marketing-related management situations may allow for more regular hours, there is no guarantee. The content manager must understand basic computer software as well.
Content Manager Tasks
- Create and oversee content, including marketing and communications deliverables.
- Guide subject matter experts in writing and presenting materials.
- Update content in accordance with emerging targets, usability goals, and performance metrics.
- Edit and apply style rules to content, and ensure compliance with disclosure policies and other rules.
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Popular Skills for Content Manager
Content Managers report using a large range of skills on the job. Most notably, skills in Strategic Marketing, Project Management, Web Content Management, and Content Management are correlated to pay that is above average. Those listing Adobe Photoshop as a skill should be prepared for drastically lower pay. Video Editing and Social Media Optimization also typically command lower compensation. A tool kit that includes Editing also typically contains Web Content Management and Project Management. Most people experienced in Content Management also know Project Management and Web Content Management.
Pay by Experience Level for Content Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Content Managers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. The average worker who claims fewer than five years of experience earns around $47K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $61K. People with 10 to 20 years of experience make an average of about $72K in this role. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $81K on average.
Pay Difference by Location
For Content Managers, working in the bustling city of Washington has its advantages, including an above-average pay rate. Content Managers will also find cushy salaries in San Francisco (+32 percent), New York (+22 percent), Philadelphia (+21 percent), and Seattle (+17 percent). Content Managers' salaries are heavily influenced by location — Content Managers in San Diego bring in salaries that are 31 percent lower than the national average. Employers also pay below the national average in Austin (24 percent lower) and Boston (9 percent lower).
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