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Content Manager Salary

Average Content Managers in the United States make around $55K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Most enjoy medical while the greater part get dental coverage. Vision coverage is also available to more than half. The majority of Content Managers (64 percent) who took the survey are female. Job satisfaction for Content Managers is high. Respondents to the PayScale salary survey provided the data for this report.
$34,415 - $86,039
(Median)
34K
43K
55K
70K
86K
MEDIAN: $55,416
10%
25%
50%
75%
90%

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$12.72 - $37.19
(Median)
13
20
27
37
MEDIAN: $19.00
10%
50%
75%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$34,415 - $86,039  
   
Bonus
$0.00 - $9,959  
Profit Sharing
$500 - $5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,265 - $88,494  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 537
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$12.72 - $37.19  
   
Overtime
$0.00 - $50.63  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $9,959  
   
Profit Sharing
$500 - $5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,265 - $88,494  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 62
United States (change)

Job Description for Content Manager

Content managers work with creative personnel and freelancers to establish and maintain creative materials used by a website, a marketing campaign, media aggregator, or similar entity that offers content. Their work includes editing for appropriateness of tone, style, and subject matter. Because many content managers work for web media sites, they usually review not only written suggestions, but also video and sound content (such as podcasts). They may even be used for input on the layout and graphic presentation of the site itself.

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Content Manager Tasks

  • Update content in accordance with emerging targets, usability goals, and performance metrics.
  • Edit and apply style rules to content, and ensure compliance with disclosure policies and other rules.
  • Create and oversee content, including marketing and communications deliverables.
  • Guide subject matter experts in writing and presenting materials.

Content Manager Job Listings

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Popular Skills for Content Manager


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Project Management, Content Management, Data Analysis, and Marketing Communications are correlated to pay that is above average. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Email Marketing and Copywriting also typically command lower compensation. Those familiar with Project Management tend to be well versed in Web Content Management. It is often found that people who know Content Management are also skilled in Editing and Web Content Management.

Pay by Experience Level for Content Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $47K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $64K. Content Managers bring in $79K after working for 10 to 20 years. Survey participants with more than twenty years of experience only make around $75K on average, though; this group reports a lower median than the one claimed by mid-career individuals.

Pay Difference by Location


For Content Managers, Minneapolis provides a pay rate that is 17 percent greater than the national average. Content Managers can also look forward to large paychecks in cities like Washington (+12 percent), Boston (+11 percent), Seattle (+11 percent), and New York (+11 percent). Trailing the national average by 20 percent, Denver is the market with the smallest paychecks. Workers in Miami and San Diego earn salaries that trail the national average for those in this profession (18 percent less and 10 percent less, respectively).

Related Job Salaries

Experience Affects Content Manager Salaries


Late-Career
up arrow 36%


National Average
$55,000


Skills That Affect Content Manager Salaries

Project Management
up arrow 4%

Content Management
0%

National Average
$55,000

Data Analysis
up arrow 2%


up arrow 5%


Technical Writing
up arrow 12%

Social Media Marketing
up arrow 15%

Copywriting
up arrow 19%

Email Marketing
up arrow 19%

Graphic Design
up arrow 23%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 133 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
3%
1-4 years
47%
5-9 years
28%
10-19 years
17%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 68%
vision benefits Vision: 58% employee benefits None: 18%