Creative directors for advertising hold a management position that is frequently found at advertising agencies and other organizations that conduct significant advertising operations. They are responsible for leading a team of advertisers in the delivery of creative products and services for their clients. Creative directors collaborate with their organization's graphic design and copywriting staff to ensure the advertising products created for clients meet those clients' needs and the expectations of the managers in their organization. These directors must collaborate with executives and the heads of other departments, as well as important clients.
Through extensive meetings and brainstorming sessions with these clients, the creative director directly participates in the formulation of advertising campaigns, delegates projects to staff and ensures assignments are delivered on time. The creative director should have both creative vision and be able to practically apply that vision. They must manage a team throughout the creative process from conception to delivery, which requires a thorough understanding of each phase of campaign creation and client expectations.
Creative directors for advertising must have excellent leadership skills, experience in technical copy writing, a willingness to work flexible hours and strong communication skills. They also need to be proficient in the Adobe Creative Suite (such as Photoshop and Illustrator) and other relevant software, as well as have at least basic skills in HTML and web development. A bachelor’s degree in advertising or a related field is generally the minimum educational requirement for this role, though a master’s degree is becoming increasingly preferred. Most agencies require at least five years of relevant experience as well.
Creative Director, Advertising Tasks
Work with account managers to identify client’s advertising needs.
Coordinate and manage the work of artists, copy writers, and editors, and direct campaign planning and execution.
Oversee the operation of the creative department and ensure projects stay on schedule and within budget.
Present clients with proposals for advertising campaigns and ensure the final product meets the client’s expectations.