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Director of Public Relations (PR) Salary

Directors of Public Relations in the United States with more than 10 years of experience in their profession represent slightly less than two-thirds of Directors of Public Relations. Salaries average out to around $78K per year and spread from $42K to $142K per year. Including potential for bonuses and profit sharing, each hitting highs of $20K, total cash payment to Directors of Public Relations can bottom out at $42K or peak near $142K. Geography and tenure each impact pay for this group, with the former having the largest influence. Almost all enjoy medical while a fair number get dental coverage. Vision coverage is also available to a majority. Most Directors of Public Relations survey respondents are women (77 percent). The majority of workers are highly satisfied with their job. This report is based on answers to PayScale's salary questionnaire.

$43,094 - $132,370
(Median)
$43K
$78K
$130K
MEDIAN: $77,661
10%
50%
90%

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$10.21 - $58.72
(Median)
$10
$16
$59
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$43,094 - $132,370  
   
Bonus
$0.00 - $20,426  
Profit Sharing
$2,020 - $20,511  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,861 - $142,442  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 501
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33$66$99
Hourly Rate
$10.21 - $58.72  
   
Overtime
$18.31 - $97.21  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$70K$140K$210K
Bonus
$0.00 - $20,426  
   
Profit Sharing
$2,020 - $20,511  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,861 - $142,442  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 12

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Job Description for Director of Public Relations (PR)

Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.

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Director of Public Relations (PR) Tasks

  • If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients

Common Career Paths for Director of Public Relations (PR)


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Directors of Public Relations who take on a higher-level position such as Public Relations Director may get paid a little bit less in that new role, as Public Relations Directors on average bring home $66K.

Public Relations (PR) Director Job Listings

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Popular Skills for Director of Public Relations (PR)


Directors of Public Relations who responded to the survey report just a handful of professional skills. Lucky workers who know Corporate Communications can expect a significant pay bump, scoring salaries 23 percent above average. Media / Public Relations and Strategic Planning are also correlated to pay that is above average, with increases between 5 percent and 23 percent. At the other end of the pay range are skills like Marketing Communications and Social Media Marketing. For most people, competency in Marketing Communications indicates knowledge of Social Media Marketing.

Pay by Experience Level for Director of Public Relations (PR)

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Although individuals who have less than five years' experience earn $52K on average, people with five to 10 years benefit from a notably larger average of $75K. After working for 10 to 20 years, Directors of Public Relations make a median salary of $93K. Individuals who report more than two decades of experience seem to make about the same as folks in the 10-to-20 year range.

Pay Difference by Location


For Directors of Public Relations, busy San Francisco offers a higher-than-average pay rate, 42 percent above the national average. Directors of Public Relations will also find cushy salaries in New York (+40 percent), Los Angeles (+37 percent), Seattle (+19 percent), and Washington (+8 percent). Directors of Public Relations in Cleveland make 39 percent less than the national average, proving that location is a major factor in pay. Employers pay around 17 percent less in Atlanta and 2 percent less in Charlotte, below-median salaries for those in this field.

Director of Public Relations (PR) Reviews

What is it like working as a Director of Public Relations (PR)?

Director of Public Relations (PR) in Waco:
"Amazing opportunity."
Pros: Interpersonal and liaison with the community. Event planning, public relations, speaking engagements, working with volunteers. Partnerships with different media outlets. Website. Work flexibility. Office conditions. Good management.
Cons: Overworked. To much time required from my day. Stress level.

Related Job Salaries

United States (change)

Experience Affects Director of Public Relations (PR) Salaries



National Average
$79,000



Skills That Affect Director of Public Relations (PR) Salaries

Corporate Communications
up arrow 23%


Strategic Planning
up arrow 5%

National Average
$79,000

Social Media Marketing
up arrow 4%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 90 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
0%
1-4 years
14%
5-9 years
21%
10-19 years
43%
20 years or more
21%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 78%
vision benefits Vision: 63% employee benefits None: 9%
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