Director of Public Relations (PR) Salary (United States)

A Director of Public Relations (PR) earns an average salary of $76,945 per year. Pay for this job rises steadily for more experienced workers, but goes down noticeably for employees with more than 20 years' experience. A skill in Corporate Communications is associated with high pay for this job.
Director of Public Relations (PR) Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$43,645 - $133,409
(Median)
44K
58K
77K
110K
130K
MEDIAN: $76,944
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$43,645 - $133,409  
   
Bonus
$0.00 - $19,807  
Profit Sharing
$1,980 - $29,590  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,047 - $141,904  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 384
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Job Description for Director of Public Relations (PR)
Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.
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Director of Public Relations (PR) Tasks
  • If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients
Common Career Paths for Director of Public Relations (PR)

Director of Public Relations (PR) Job Listings

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Popular Skills for Director of Public Relations (PR)
Pay by Experience Level for Director of Public Relations (PR)
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
up arrow 40%
Los Angeles
up arrow 18%
up arrow 5%
Indianapolis
0%
National Average
$79,000
Charlotte
up arrow 4%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Director of Public Relations (PR) Salaries

National Average
$79,000

Skills That Affect Director of Public Relations (PR) Salaries

Corporate Communications
up arrow 13%
Social Media Marketing
up arrow 2%
Marketing Communications
up arrow 1%
National Average
$79,000
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 78 votes.
Gender
Female
75%
female alumni
 
Male
25%
male alumni
Years of Experience
Less than 1 year
1%
1-4 years
13%
5-9 years
24%
10-19 years
38%
20 years or more
24%
Common Health Benefits
medical benefits Medical: 91% dental benefits Dental: 78%
vision benefits Vision: 64% employee benefits None: 8%
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