Director of Public Relations (PR) Salary

With just below two-thirds of Directors of Public Relations in the United States reporting more than 10 years of experience, the field is heavily weighted toward experienced professionals. Average pay for Directors of Public Relations is $84K annually and can range from $43K on the lower end to $142K per year near the higher end. Overall cash earnings for Directors of Public Relations stretch from $43K on the lower end to $142K near the top, and the heftiest packages can encompass around $20K from bonuses and $24K from profit sharing. Geographic location is the biggest factor affecting pay for this group, followed by years of experience. Female Directors of Public Relations make up most of the survey respondents at 78 percent. Nearly all report receiving medical coverage from their employers and a strong majority collect dental insurance. Job satisfaction is reported as high by the vast majority of workers. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$46,662 - $132,260
$47K
$84K
$130K
MEDIAN: $84,323
10%
50%
90%

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$12.33 - $27.32
$12
$16
$27
MEDIAN: $16.34
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$46,662 - $132,260  
   
Bonus
$40.85 - $20,426  
Profit Sharing
$-0.50 - $24,240  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,090 - $142,348  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 265
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$12.33 - $27.32  
   
Overtime
$20.88  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$40.85 - $20,426  
   
Profit Sharing
$-0.50 - $24,240  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,090 - $142,348  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 10
© PayScale, Inc. @ www.payscale.com

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United States (change)

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Job Description for Director of Public Relations (PR)

Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.

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Director of Public Relations (PR) Tasks

  • Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients
  • If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Common Career Paths for Director of Public Relations (PR)


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Directors of Public Relations may experience a large salary bump if they progress into a role such as VP of Public Relations. The latter position pays an average of $108K annually. Directors of Public Relations most frequently become Public Relations Directors and Directors of Communications even though median compensation is $17K lower and $14K lower, respectively.

Public Relations (PR) Director Job Listings

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Popular Skills for Director of Public Relations (PR)


Directors of Public Relations report using a wide range of professional skills. Most notably, skills in Event Management, Strategic Planning, Corporate Communications, and Media / Public Relations are correlated to pay that is above average, with boosts between 7 percent and 18 percent. At the other end of the pay range are skills like Marketing Communications, Social Media Marketing, and People Management. Most people familiar with Marketing Communications also know Social Media Marketing.

Pay by Experience Level for Director of Public Relations (PR)

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $54K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $80K. Directors of Public Relations who work for 10 to 20 years in their occupation tend to earn about $98K. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $94K.

Pay Difference by Location

National Average: $84,923

Larger city markers indicate a job is popular in that location.

For Directors of Public Relations, busy San Francisco offers a higher-than-average pay rate, 105 percent above the national average. Directors of Public Relations can also look forward to large paychecks in cities like New York (+38 percent), Washington (+38 percent), Boston (+31 percent), and Dallas (+20 percent). Directors of Public Relations in Cleveland take home the lowest salaries, earning a whopping 52 percent less than the national average. Below-median salaries also turn up in Indianapolis and Charlotte (17 percent lower and 9 percent lower, respectively).

Director of Public Relations (PR) Reviews

Q: What is it like working as a Director of Public Relations (PR)?

Director of Public Relations (PR) in Waco:
`"$Amazing opportunity."`
Pros: Interpersonal and liaison with the community. Event planning, public relations, speaking engagements, working with volunteers. Partnerships with different media outlets. Website. Work flexibility. Office conditions. Good management.
Cons: Overworked. To much time required from my day. Stress level.

Related Job Salaries

Key Stats for Director of Public Relations (PR)

Gender

Female
78 %
Male
22 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 30 votes.
Less than 1 year
1%
1-4 years
12%
5-9 years
22%
10-19 years
43%
20 years or more
21%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Director of Public Relations (PR) Salaries

▲15%

▲10%

National Average
$85,000

▼6%

▼37%

Skills That Affect Director of Public Relations (PR) Salaries

Event Management
▲18%



National Average
$85,000


People Management
▼6%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 30 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

Less than 1 year
1%
1-4 years
12%
5-9 years
22%
10-19 years
43%
20 years or more
21%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 77%
vision benefits
Vision: 64%
dental benefits
None: 9%
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