Director of Public Relations (PR) Salary
With slightly less than two-thirds of Directors of Public Relations in the United States reporting more than 10 years of experience in the field, this area is heavily weighted toward experienced professionals. Pay ranges from $42K to $143K per year and averages out to $85K annually. Total cash earnings of Directors of Public Relations range from $42K on the low end to $143K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $22K and $20K, respectively. Geography is the biggest factor affecting pay for this group, followed by career length. Most Directors of Public Relations report high levels of job satisfaction. Men are in the minority of survey respondents, with female Directors of Public Relations making up 77 percent. Medical benefits are awarded to nearly all, and a strong majority earn dental coverage. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
Job Description for Director of Public Relations (PR)
Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.Read More...
Directors of public relations work indoors in an office setting during regular business hours. However, overtime and alternative hours are often required to deal with emerging situations, events, and other necessary tasks. Travel is often frequently required for events and meetings. This is generally a full-time position that requires excellent managerial, communication, and interpersonal skills.
A bachelor's degree in public relations, communications, journalism, or a related field is typically the minimum educational requirement for this organization. Most large companies require substantial prior experience in public relations as well. Directors of public relations must be able to communicate with many different types of audiences, create lasting strategic partnerships, oversee a variety of tasks simultaneously, and use basic computer software.
Director of Public Relations (PR) Tasks
- Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients
- If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
Common Career Paths for Director of Public Relations (PR)
As Directors of Public Relations transition into upper-level roles such as VP of Public Relations, they may see a strong upturn in salary. VPs of Public Relations earn $107K on average per year. Many Directors of Public Relations go on to become Public Relations Directors or Directors of Communications despite the fact that median compensation in those roles is reportedly $18K lower and $15K lower, respectively.
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Popular Skills for Director of Public Relations (PR)
Survey results suggest that Directors of Public Relations use a fairly large toolkit of professional skills. Most notably, skills in Event Management, Corporate Communications, Strategic Planning, and Media / Public Relations are correlated to pay that is above average, with boosts between 5 percent and 16 percent. Skills that are correlated to lower pay, on the other hand, include Marketing Communications, Social Media Marketing, and People Management. Most people experienced in Marketing Communications also know Social Media Marketing.
Pay by Experience Level for Director of Public Relations (PR)
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Salaries for the relatively untried average out to around $54K, but survey participants with five to 10 years of experience earn a significantly higher median of $81K. The average pay reported by folks with 10 to 20 years of experience is around $97K. Directors of Public Relations who surpass 20 years on the job report pay that isn't higher than those with 10 to 20 years.
Pay Difference by Location
With a pay rate for Directors of Public Relations that is 95 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Directors of Public Relations can also look forward to large paychecks in cities like Washington (+36 percent), New York (+31 percent), Boston (+30 percent), and Dallas (+20 percent). Directors of Public Relations in Cleveland take home the lowest salaries, earning a whopping 53 percent less than the national average. Workers in Indianapolis and Houston earn salaries that trail the national average for those in this profession (18 percent less and 13 percent less, respectively).
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