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Director of Public Relations (PR) Salary

Directors of Public Relations in the United States tend to have a good amount of experience under their belt — just under two-thirds have more than 10 years in the field. While pay runs from $43K to $141K per year, median earnings come to $77K annually. Including potential for bonuses and profit sharing, each hitting highs of $20K, total cash payment to Directors of Public Relations can bottom out at $43K or peak near $141K. Geography is the biggest factor affecting pay for this group, followed by experience level. The majority of Directors of Public Relations claim high levels of job satisfaction. Men are in the minority of survey respondents, with female Directors of Public Relations making up 76 percent. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
$43,523 - $132,445
MEDIAN: $77,458

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$43,523 - $132,445  
$0.00 - $19,970  
Profit Sharing
$2,007 - $20,729  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$42,605 - $141,189  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 452
United States (change)

Job Description for Director of Public Relations (PR)

Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.


Director of Public Relations (PR) Tasks

  • If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients

Common Career Paths for Director of Public Relations (PR)

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As Directors of Public Relations make advancements in their career path, typically to roles like Public Relations Director, salaries may go down. On average, Public Relations Directors make $66K per year.

Public Relations (PR) Director Job Listings

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Popular Skills for Director of Public Relations (PR)

Directors of Public Relations note just a narrow range of job skills. Most notably, facility with Corporate Communications and Media / Public Relations are correlated to pay that is significantly above average, leading to increases of 22 percent and 6 percent, respectively. At the other end of the pay range are skills like Marketing Communications. Those familiar with Marketing Communications also tend to know Social Media Marketing.

Pay by Experience Level for Director of Public Relations (PR)

Median of all compensation (including tips, bonus, and overtime) by years of experience.

The average worker who claims fewer than five years of experience earns around $54K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $75K. People with 10 to 20 years of experience make an average of about $94K in this role. Respondents who boast more than two decades on the job don't boast commensurate pay, unfortunately; these veterans see average earnings of only $92K.

Pay Difference by Location

San Francisco is home to an above-average pay rate for Directors of Public Relations, 50 percent higher than the national average. Directors of Public Relations can also look forward to large paychecks in cities like New York (+43 percent), Los Angeles (+36 percent), Seattle (+17 percent), and Chicago (+7 percent). Trailing the national average by 15 percent, Atlanta is the market with the smallest paychecks.

Director of Public Relations (PR) Reviews

What is it like working as a Director of Public Relations (PR)?

Director of Public Relations (PR) in Waco:
"Amazing opportunity."
Pros: Interpersonal and liaison with the community. Event planning, public relations, speaking engagements, working with volunteers. Partnerships with different media outlets. Website. Work flexibility. Office conditions. Good management.
Cons: Overworked. To much time required from my day. Stress level.

Related Job Salaries

Experience Affects Director of Public Relations (PR) Salaries

National Average

Skills That Affect Director of Public Relations (PR) Salaries

Corporate Communications
up arrow 22%

National Average

Social Media Marketing
up arrow 1%

Marketing Communications
up arrow 3%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 93 votes.


76 %
24 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 78%
vision benefits Vision: 62% employee benefits None: 9%