Director of Public Relations (PR) Salary

Just below two-thirds of Directors of Public Relations in the United States are seasoned employees who have more than 10 years of experience in the field. Pay ranges from $41K to $142K per year, and the average comes out to $78K per year. Cash earnings of Directors of Public Relations can occasionally include $20K each in bonuses and profit sharing proceeds; this strong performance component causes pay grades to stretch from approximately $41K to almost $142K. Location and career duration each impact pay for this group, with the former having the largest influence. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. Job satisfaction is reported as high by the vast majority of workers. Men are in the minority of survey respondents, with female Directors of Public Relations making up 77 percent. Respondents to the PayScale salary survey provided the data for this report.

$42,918 - $132,186

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$11.00 - $51.50

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$42,918 - $132,186  
   
Bonus
$0.00 - $20,134  
Profit Sharing
$1,965 - $20,482  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,423 - $141,726  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 536
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$11.00 - $51.50  
   
Overtime
$9.00 - $75.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $20,134  
   
Profit Sharing
$1,965 - $20,482  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,423 - $141,726  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 14
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Job Description for Director of Public Relations (PR)

Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.

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Director of Public Relations (PR) Tasks

  • If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients

Common Career Paths for Director of Public Relations (PR)


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Directors of Public Relations often transition into a Public Relations Director position. Public Relations Directors report a slightly lower median income of $66K.

Public Relations (PR) Director Job Listings

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Popular Skills for Director of Public Relations (PR)


Survey results show that Directors of Public Relations use a fair number of skills. Lucky workers who know Corporate Communications can expect a significant pay bump, scoring salaries 24 percent above average. Strategic Planning and Media / Public Relations are also correlated to pay that is above average, with increases between 4 percent and 24 percent. At the other end of the pay range are skills like Marketing Communications and Social Media Marketing. It is often found that people who know Marketing Communications are also skilled in Social Media Marketing.

Pay by Experience Level for Director of Public Relations (PR)

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Directors of Public Relations. Workers in their first five years can expect to earn $54K, but people who have been around for five to 10 years earn a noticeably bigger sum of $75K. Directors of Public Relations who work for 10 to 20 years in their occupation tend to earn about $93K. Directors of Public Relations with more than 20 years of experience report incomes that are no higher than those with 10 to 20 years on the job.

Pay Difference by Location


With a pay rate for Directors of Public Relations that is 49 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Directors of Public Relations will also find cushy salaries in New York (+42 percent), Los Angeles (+35 percent), Washington (+27 percent), and Seattle (+18 percent). Place of residence plays a huge part in a Director of Public Relations' salary, with Cleveland Directors of Public Relations earning salaries that are 39 percent less than the national average. Not at the bottom but still paying below the median are employers in Atlanta and Houston (17 percent lower and 13 percent lower, respectively).

Director of Public Relations (PR) Reviews

What is it like working as a Director of Public Relations (PR)?

Director of Public Relations (PR) in Waco:
"Amazing opportunity."
Pros: Interpersonal and liaison with the community. Event planning, public relations, speaking engagements, working with volunteers. Partnerships with different media outlets. Website. Work flexibility. Office conditions. Good management.
Cons: Overworked. To much time required from my day. Stress level.

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Experience Affects Director of Public Relations (PR) Salaries



National Average
$79,000



Skills That Affect Director of Public Relations (PR) Salaries

Corporate Communications
up arrow 24%

Media / Public Relations
up arrow 4%

Strategic Planning
up arrow 4%

National Average
$79,000

Marketing Communications
up arrow 4%

Social Media Marketing
up arrow 4%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 89 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
0%
1-4 years
14%
5-9 years
21%
10-19 years
43%
20 years or more
21%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 76%
vision benefits Vision: 62% employee benefits None: 10%
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