Director of Public Relations (PR) Salary

Directors of Public Relations in the United States tend to have a good amount of experience under their belt — just below two-thirds have more than 10 years in the field. While pay runs from $42K to $142K per year, median earnings come to $77K annually. Incomes of Directors of Public Relations vary widely depending on performance components; bonuses and profit sharing that can occasionally exceed $20K cause paychecks to spread between $42K on the low end and $142K on the high end. Residence is the biggest factor affecting pay for this group, followed by experience level. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. The majority of workers are highly satisfied with their job. Most Directors of Public Relations survey respondents are women (77 percent). This report is based on responses to the PayScale salary survey.

$43,060 - $132,407
(Median)
$43K
$77K
$130K
MEDIAN: $77,396
10%
50%
90%

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$11.00 - $51.50
(Median)
$11
$16
$52
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$43,060 - $132,407  
   
Bonus
$0.00 - $20,306  
Profit Sharing
$1,957 - $20,426  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,512 - $142,132  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 530
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$11.00 - $51.50  
   
Overtime
$9.00 - $75.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $20,306  
   
Profit Sharing
$1,957 - $20,426  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,512 - $142,132  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 14
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Job Description for Director of Public Relations (PR)

Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.

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Director of Public Relations (PR) Tasks

  • If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients

Public Relations (PR) Director Job Listings

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Popular Skills for Director of Public Relations (PR)


Directors of Public Relations who responded to the survey indicated only a few skills that they use on the job. Most notably, facility with Corporate Communications, Media / Public Relations, and Strategic Planning are correlated to pay that is significantly above average, leading to increases of 24 percent, 4 percent, and 3 percent, respectively. At the other end of the pay range are skills like Marketing Communications and Social Media Marketing. Most people skilled in Marketing Communications are similarly competent in Social Media Marketing.

Pay by Experience Level for Director of Public Relations (PR)

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Survey participants with less than five years' experience pocket $54K on average, but those with five to 10 years of experience enjoy a much bigger median of $75K. Directors of Public Relations bring in $93K after working for 10 to 20 years. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $92K by contrast.

Pay Difference by Location


For those looking to make money, Directors of Public Relations in San Francisco enjoy an exceptional pay rate, 49 percent above the national average. Directors of Public Relations can also look forward to large paychecks in cities like New York (+43 percent), Los Angeles (+38 percent), Seattle (+18 percent), and Washington (+15 percent). Directors of Public Relations in Cleveland report much lower salaries than the rest of the country — 39 percent below the national average — proving that residence is a major factor in overall pay. Atlanta and Houston are a couple other places where companies are known to pay below the median — salaries are 17 percent lower and 13 percent lower, respectively.

Director of Public Relations (PR) Reviews

What is it like working as a Director of Public Relations (PR)?

Director of Public Relations (PR) in Waco:
"Amazing opportunity."
Pros: Interpersonal and liaison with the community. Event planning, public relations, speaking engagements, working with volunteers. Partnerships with different media outlets. Website. Work flexibility. Office conditions. Good management.
Cons: Overworked. To much time required from my day. Stress level.

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Experience Affects Director of Public Relations (PR) Salaries



National Average
$78,000



Skills That Affect Director of Public Relations (PR) Salaries

Corporate Communications
up arrow 24%

Media / Public Relations
up arrow 4%

Strategic Planning
up arrow 3%

National Average
$78,000

Marketing Communications
up arrow 4%

Social Media Marketing
up arrow 4%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 89 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
0%
1-4 years
14%
5-9 years
21%
10-19 years
43%
20 years or more
21%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 77%
vision benefits Vision: 63% employee benefits None: 9%
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