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Director of Public Relations (PR) Salary (United States)

A Director of Public Relations (PR) earns an average salary of $76,753 per year.
Director of Public Relations (PR) Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$43,192 - $133,084
(Median)
43K
58K
77K
110K
130K
MEDIAN: $76,753
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$43,192 - $133,084  
   
Bonus
$0.00 - $19,732  
Profit Sharing
$1,993 - $29,087  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,794 - $141,219  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 414
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Job Description for Director of Public Relations (PR)

Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.
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Director of Public Relations (PR) Tasks
  • If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients

Common Career Paths for Director of Public Relations (PR)

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Public Relations (PR) Director Job Listings

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Popular Skills for Director of Public Relations (PR)

Pay by Experience Level for Director of Public Relations (PR)

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

up arrow 41%
Los Angeles
up arrow 40%
up arrow 6%
Indianapolis
up arrow 1%
National Average
$79,000
Larger circles over a city indicate a job is popular in that location.

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Experience Affects Director of Public Relations (PR) Salaries

National Average
$79,000

Skills That Affect Director of Public Relations (PR) Salaries

Social Media Marketing
up arrow 2%
Marketing Communications
0%
National Average
$79,000

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 87 votes.

Gender

Female
76%
female alumni
 
Male
24%
male alumni

Years of Experience

Less than 1 year
0%
1-4 years
14%
5-9 years
23%
10-19 years
41%
20 years or more
23%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 77%
vision benefits Vision: 62% employee benefits None: 9%