Director of Public Relations (PR) Salary

Directors of Public Relations who are practiced in their profession and carry more than 10 years of experience make up just under two-thirds of Directors of Public Relations. Pay fluctuates from $44K to $147K per year, but expected earnings average $81K per year. With some bonuses and profit sharing proceeds approaching $21K each, total incomes of Directors of Public Relations generally range from $44K to $147K depending on individual performance. Residence and years of experience each impact pay for this group, with the former having the largest influence. Most Directors of Public Relations like their work and job satisfaction is high. Almost all enjoy medical while a fair number get dental coverage. Vision coverage is also available to the greater part. Men are in the minority of survey respondents, with female Directors of Public Relations making up 75 percent. The data for this synopsis comes from respondents who took the PayScale salary survey.

$46,023 - $133,892
(Median)
$46K
$81K
$130K
MEDIAN: $81,212
10%
50%
90%

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$11.63 - $43.92
(Median)
$12
$16
$44
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$46,023 - $133,892  
   
Bonus
$0.00 - $20,553  
Profit Sharing
$1,927 - $20,180  
Commission
$8,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$44,352 - $147,351  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 582
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50$100$150
Hourly Rate
$11.63 - $43.92  
   
Overtime
$0.00 - $101.37  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$100K$200K$300K
Bonus
$0.00 - $20,553  
   
Commission
$8,000  
Profit Sharing
$1,927 - $20,180  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$44,352 - $147,351  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 16
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Job Description for Director of Public Relations (PR)

Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.

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Director of Public Relations (PR) Tasks

  • If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients

Common Career Paths for Director of Public Relations (PR)


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For Directors of Public Relations who take on Director of Communications roles, career progression may result in somewhat decreased compensation. On average, the latter position pays $70K.

Public Relations (PR) Director Job Listings

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Popular Skills for Director of Public Relations (PR)


Directors of Public Relations seem to require a number of specific skills. Most notably, skills in Corporate Communications, Media / Public Relations, Strategic Planning, and People Management are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Marketing Communications and Social Media Marketing. Most people skilled in Marketing Communications are similarly competent in Social Media Marketing.

Pay by Experience Level for Director of Public Relations (PR)

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Directors of Public Relations with a rich background of experience are typically rewarded with larger paychecks. The average worker who claims fewer than five years of experience earns around $55K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $79K. Directors of Public Relations see a median salary of $96K after reaching one to two decades on the job. Folks who have racked up more than 20 years in the field report incomes that aren't higher than less experienced individuals' earnings.

Pay Difference by Location

National Average: $82,107

Larger city markers indicate a job is popular in that location.

For Directors of Public Relations, San Francisco provides a pay rate that is 46 percent greater than the national average. Directors of Public Relations will also find cushy salaries in New York (+43 percent), Boston (+36 percent), Washington (+32 percent), and Los Angeles (+23 percent). Directors of Public Relations in Cleveland earn salaries far below the national average by 51 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Employers also pay below the national average in Houston (17 percent lower) and Indianapolis (15 percent lower).

Director of Public Relations (PR) Reviews

What is it like working as a Director of Public Relations (PR)?

Director of Public Relations (PR) in Waco:
"Amazing opportunity."
Pros: Interpersonal and liaison with the community. Event planning, public relations, speaking engagements, working with volunteers. Partnerships with different media outlets. Website. Work flexibility. Office conditions. Good management.
Cons: Overworked. To much time required from my day. Stress level.

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Experience Affects Director of Public Relations (PR) Salaries



National Average
$82,000



Skills That Affect Director of Public Relations (PR) Salaries

Corporate Communications
up arrow 18%

Media / Public Relations
up arrow 3%

Strategic Planning
up arrow 2%

National Average
$82,000

People Management
up arrow 3%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 89 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
1%
1-4 years
13%
5-9 years
21%
10-19 years
44%
20 years or more
21%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 79%
medical benefits
Vision: 64%
dental benefits
None: 8%
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