Director of Public Relations (PR) Salary

Just below two-thirds of Directors of Public Relations in the United States have been in the field for more than 10 years. Pay can fall anywhere from $44K to $147K per year, but median earnings come to around $81K per year. Total cash compensation to Directors of Public Relations varies from $44K to $147K; higher pay grades include potential for bonuses and profit sharing as high as $21K each. Geography and years of experience each impact pay for this group, with the former having the largest influence. Men are in the minority of survey respondents, with female Directors of Public Relations making up 75 percent. Most Directors of Public Relations like their work and job satisfaction is high. Almost all report receiving medical coverage from their employers and a fair number collect dental insurance. This report is based on responses to the PayScale salary survey.

$46,023 - $133,892
(Median)
$46K
$81K
$130K
MEDIAN: $81,212
10%
50%
90%

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$11.63 - $43.92
(Median)
$12
$16
$44
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$46,023 - $133,892  
   
Bonus
$0.00 - $20,553  
Profit Sharing
$1,927 - $20,180  
Commission
$8,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$44,352 - $147,351  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 582
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50$100$150
Hourly Rate
$11.63 - $43.92  
   
Overtime
$0.00 - $101.37  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$100K$200K$300K
Bonus
$0.00 - $20,553  
   
Commission
$8,000  
Profit Sharing
$1,927 - $20,180  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$44,352 - $147,351  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 16
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Job Description for Director of Public Relations (PR)

Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.

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Director of Public Relations (PR) Tasks

  • If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients

Common Career Paths for Director of Public Relations (PR)


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For Directors of Public Relations who take on Director of Communications roles, career progression may result in somewhat decreased compensation. On average, the latter position pays $70K.

Public Relations (PR) Director Job Listings

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Popular Skills for Director of Public Relations (PR)


Directors of Public Relations report using a pretty varied skill set on the job. Most notably, skills in Corporate Communications, Media / Public Relations, Strategic Planning, and People Management are correlated to pay that is above average. Skills that pay less than market rate include Marketing Communications and Social Media Marketing. Most people familiar with Marketing Communications also know Social Media Marketing.

Pay by Experience Level for Director of Public Relations (PR)

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Directors of Public Relations with a lot of experience tend to enjoy higher earnings. Respondents with less than five years' experience take home $55K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $79K. Directors of Public Relations bring in $96K after working for 10 to 20 years. Directors of Public Relations who have stuck around for more than two decades see earnings that are no higher than those of folks who have worked for 10 to 20 years.

Pay Difference by Location

National Average: $82,107

Larger city markers indicate a job is popular in that location.

Directors of Public Relations will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 46 percent. Directors of Public Relations will also find cushy salaries in New York (+43 percent), Boston (+36 percent), Washington (+32 percent), and Los Angeles (+23 percent). Location is a huge contributor to overall pay, with Directors of Public Relations in Cleveland earning a whopping 51 percent below the national average. Not at the bottom but still paying below the median are employers in Houston and Indianapolis (17 percent lower and 15 percent lower, respectively).

Director of Public Relations (PR) Reviews

What is it like working as a Director of Public Relations (PR)?

Director of Public Relations (PR) in Waco:
"Amazing opportunity."
Pros: Interpersonal and liaison with the community. Event planning, public relations, speaking engagements, working with volunteers. Partnerships with different media outlets. Website. Work flexibility. Office conditions. Good management.
Cons: Overworked. To much time required from my day. Stress level.

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Experience Affects Director of Public Relations (PR) Salaries



National Average
$82,000



Skills That Affect Director of Public Relations (PR) Salaries

Corporate Communications
up arrow 18%

Media / Public Relations
up arrow 3%

Strategic Planning
up arrow 2%

National Average
$82,000

People Management
up arrow 3%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 89 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
1%
1-4 years
13%
5-9 years
21%
10-19 years
44%
20 years or more
21%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 79%
medical benefits
Vision: 64%
dental benefits
None: 8%
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