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Director of Public Relations (PR) Salary

Directors of Public Relations in the United States with more than 10 years of experience in their profession represent just under two-thirds of Directors of Public Relations. Salaries average out to around $78K per year and spread from $42K to $141K per year. With some bonuses and profit sharing proceeds approaching $20K each, total incomes of Directors of Public Relations generally range from $42K to $141K depending on individual performance. Residence and tenure each impact pay for this group, with the former having the largest influence. Female Directors of Public Relations make up most of the survey respondents at 77 percent. Most workers in this position report high levels of job satisfaction. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to a majority. Participants in PayScale's salary questionnaire provided the particulars of this report.

$42,880 - $132,310
(Median)
$43K
$78K
$130K
MEDIAN: $77,813
10%
50%
90%

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$10.14 - $59.18
(Median)
$10
$14
$59
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$42,880 - $132,310  
   
Bonus
$0.00 - $19,970  
Profit Sharing
$2,013 - $20,608  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,673 - $141,451  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 485
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33$66$99
Hourly Rate
$10.14 - $59.18  
   
Overtime
$18.00 - $98.26  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$70K$140K$210K
Bonus
$0.00 - $19,970  
   
Profit Sharing
$2,013 - $20,608  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,673 - $141,451  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 11

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Job Description for Director of Public Relations (PR)

Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.

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Director of Public Relations (PR) Tasks

  • If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients

Common Career Paths for Director of Public Relations (PR)


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Although many Directors of Public Relations transition into Public Relations Director roles, the latter job seems to pay slightly less with an average reported annual income of $66K.

Public Relations (PR) Director Job Listings

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Popular Skills for Director of Public Relations (PR)


Survey takers who work as Directors of Public Relations usually report a few specific skills. Most notably, facility with Corporate Communications and Media / Public Relations are correlated to pay that is significantly above average, leading to increases of 23 percent and 5 percent, respectively. Skills that seem to negatively impact pay include Marketing Communications and Social Media Marketing. It is often found that people who know Marketing Communications are also skilled in Social Media Marketing.

Pay by Experience Level for Director of Public Relations (PR)

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Although individuals who have less than five years' experience earn $53K on average, people with five to 10 years benefit from a notably larger average of $76K. For Directors of Public Relations, 10 to 20 years of experience on the job amounts to an average salary of $94K. For some reason, Directors of Public Relations with more than two decades of experience report lower paychecks overall; the median sum in this group sits near $93K.

Pay Difference by Location


Surpassing the national average by 42 percent, Directors of Public Relations in San Francisco receive some of the highest pay in the country. Directors of Public Relations will also find cushy salaries in Los Angeles (+36 percent), New York (+34 percent), Seattle (+17 percent), and Washington (+8 percent). Location significantly influences compensation, with Cleveland Directors of Public Relations earning much less — 39 percent less — than the national average. Employers in Atlanta and Charlotte also lean toward paying below-median salaries (16 percent lower and 2 percent lower, respectively).

Director of Public Relations (PR) Reviews

What is it like working as a Director of Public Relations (PR)?

Director of Public Relations (PR) in Waco:
"Amazing opportunity."
Pros: Interpersonal and liaison with the community. Event planning, public relations, speaking engagements, working with volunteers. Partnerships with different media outlets. Website. Work flexibility. Office conditions. Good management.
Cons: Overworked. To much time required from my day. Stress level.

Related Job Salaries

United States (change)

Experience Affects Director of Public Relations (PR) Salaries



National Average
$79,000



Skills That Affect Director of Public Relations (PR) Salaries

Corporate Communications
up arrow 23%


National Average
$79,000

Social Media Marketing
up arrow 3%

Marketing Communications
up arrow 4%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 92 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
0%
1-4 years
14%
5-9 years
22%
10-19 years
42%
20 years or more
21%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 77%
vision benefits Vision: 62% employee benefits None: 9%