Director of Public Relations (PR) Salary
The majority of Directors of Public Relations in the United States — just below two-thirds — boast more than 10 years of experience in their profession. Salaries stretch from $41K to $142K per year, and the median is $84K per year. Total cash compensation for Directors of Public Relations runs from $41K to $142K depending on bonuses that can occasionally exceed $20K and profit sharing that can reach almost $24K. Geographic location and experience level each impact pay for this group, with the former having the largest influence. Job satisfaction is reported as high by the vast majority of workers. Almost all report receiving medical coverage from their employers and a fair number collect dental insurance. Female Directors of Public Relations make up most of the survey respondents at 77 percent. The figures in this rundown are based on the results of PayScale's salary questionnaire.
Job Description for Director of Public Relations (PR)
Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.Read More...
Directors of public relations work indoors in an office setting during regular business hours. However, overtime and alternative hours are often required to deal with emerging situations, events, and other necessary tasks. Travel is often frequently required for events and meetings. This is generally a full-time position that requires excellent managerial, communication, and interpersonal skills.
A bachelor's degree in public relations, communications, journalism, or a related field is typically the minimum educational requirement for this organization. Most large companies require substantial prior experience in public relations as well. Directors of public relations must be able to communicate with many different types of audiences, create lasting strategic partnerships, oversee a variety of tasks simultaneously, and use basic computer software.
Director of Public Relations (PR) Tasks
- Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients
- If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
Common Career Paths for Director of Public Relations (PR)
Directors of Public Relations may experience a large salary bump if they progress into a role such as VP of Public Relations. The latter position pays an average of $107K annually. Directors of Public Relations most often advance into Public Relations Director and Director of Communications positions even though the median salaries are $15K lower and $13K lower, respectively.
Public Relations (PR) Director Job Listings
Search for more jobs:
Popular Skills for Director of Public Relations (PR)
Survey results show that Directors of Public Relations use a fair number of skills. Most notably, skills in Event Management, Corporate Communications, Strategic Planning, and Media / Public Relations are correlated to pay that is above average, with boosts between 9 percent and 20 percent. At the other end of the pay range are skills like Social Media Marketing, Marketing Communications, and People Management. Most people who know Marketing Communications also know Social Media Marketing.
Pay by Experience Level for Director of Public Relations (PR)
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Survey participants with less than five years' experience pocket $52K on average, but those with five to 10 years of experience enjoy a much bigger median of $80K. The average pay reported by folks with 10 to 20 years of experience is around $97K. Survey participants with more than twenty years of experience only make around $95K on average, though; this group reports a lower median than the one claimed by mid-career individuals.
Pay Difference by Location
For Directors of Public Relations, busy San Francisco offers a higher-than-average pay rate, 101 percent above the national average. Directors of Public Relations will also find cushy salaries in Washington (+42 percent), New York (+34 percent), Boston (+33 percent), and Dallas (+24 percent). Directors of Public Relations in Cleveland earn salaries far below the national average by 52 percent, proving that geography overwhelmingly affects the pay scale for those in this field. A couple other locations with smaller-than-average paychecks include Indianapolis (16 percent lower) and Houston (9 percent lower).
Director of Public Relations (PR) Reviews
Related Job Salaries
Key Stats for Director of Public Relations (PR)
Rated 5 out of 5
based on 29 votes.