Director of Public Relations (PR) Salary

The majority of Directors of Public Relations in the United States — just under two-thirds — boast more than 10 years of experience in their profession. Salaries stretch from $44K to $143K per year, and the median is $86K per year. Total cash compensation for Directors of Public Relations runs from $44K to $143K depending on bonuses that can occasionally exceed $20K and profit sharing that can reach almost $24K. Geography and tenure each impact pay for this group, with the former having the largest influence. Men are in the minority of survey respondents, with female Directors of Public Relations making up 78 percent. Medical benefits are awarded to almost all, and a fair number earn dental coverage. Most Directors of Public Relations like their work and job satisfaction is high. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$48,392 - $133,617
$48K
$86K
$130K
MEDIAN: $86,020
10%
50%
90%

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$12.37 - $49.32
$12
$18
$49
MEDIAN: $17.68
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$48,392 - $133,617  
   
Bonus
$100.67 - $20,245  
Profit Sharing
$-0.50 - $24,240  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,742 - $143,124  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 276
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$12.37 - $49.32  
   
Overtime
$20.88  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$100.67 - $20,245  
   
Profit Sharing
$-0.50 - $24,240  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$43,742 - $143,124  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 11

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Job Description for Director of Public Relations (PR)

Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.

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Director of Public Relations (PR) Tasks

  • Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients
  • If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Common Career Paths for Director of Public Relations (PR)


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As Directors of Public Relations transition into upper-level roles such as VP of Public Relations, they may see a strong upturn in salary. VPs of Public Relations earn $108K on average per year. A lot of Directors of Public Relations advance their careers by becoming Public Relations Directors and Directors of Communications. However, those positions offer $19K less and $17K less per year on average.

Public Relations (PR) Director Job Listings

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Popular Skills for Director of Public Relations (PR)


Directors of Public Relations generally report applying a varied skill set to their work. Most notably, skills in Event Management, Strategic Planning, Corporate Communications, and Media / Public Relations are correlated to pay that is above average, with boosts between 4 percent and 14 percent. At the other end of the pay range are skills like Marketing Communications, Social Media Marketing, and People Management. Most people who know Marketing Communications also know Social Media Marketing.

Pay by Experience Level for Director of Public Relations (PR)

Pay by Experience for a Director of Public Relations (PR) has a positive trend. An entry-level Director of Public Relations (PR) with less than 5 years of experience can expect to earn an average total compensation of $54,000 based on 55 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Director of Public Relations (PR) with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $80,000 based on 103 salaries. An experienced Director of Public Relations (PR) which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $98,000 based on 145 salaries. A Director of Public Relations (PR) with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $94,000 based on 59 salaries.

Pay Difference by Location

National Average: $87,507

Larger city markers indicate a job is popular in that location.

Directors of Public Relations will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 99 percent. Directors of Public Relations will also find cushy salaries in New York (+34 percent), Washington (+33 percent), Boston (+27 percent), and Dallas (+17 percent). Location significantly influences compensation, with Cleveland Directors of Public Relations earning much less — 54 percent less — than the national average. Two other places where employers offer below-median salaries are Indianapolis (20 percent less) and Charlotte (11 percent less).

Director of Public Relations (PR) Reviews

Q: What is it like working as a Director of Public Relations (PR)?

Director of Public Relations (PR) in Waco:
"Amazing opportunity."
Pros: Interpersonal and liaison with the community. Event planning, public relations, speaking engagements, working with volunteers. Partnerships with different media outlets. Website. Work flexibility. Office conditions. Good management.
Cons: Overworked. To much time required from my day. Stress level.

Related Job Salaries

Key Stats for Director of Public Relations (PR)

Gender

Female
78 %
Male
22 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 35 votes.
Less than 1 year
1%
1-4 years
11%
5-9 years
23%
10-19 years
42%
20 years or more
23%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Director of Public Relations (PR) Salaries

▲12%

▲7%

National Average
$88,000

▼9%

▼39%

Skills That Affect Director of Public Relations (PR) Salaries

Event Management
▲14%



National Average
$88,000


People Management
▼9%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 35 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

Less than 1 year
1%
1-4 years
11%
5-9 years
23%
10-19 years
42%
20 years or more
23%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 77%
vision benefits
Vision: 65%
no benefits
None: 10%
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