With slightly less than two-thirds of Directors of Public Relations in the United States reporting more than 10 years of experience in the field, this area is heavily weighted toward experienced professionals. Pay ranges from $42K to $143K per year and averages out to $85K annually. Total cash earnings of Directors of Public Relations range from $42K on the low end to $143K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $22K and $20K, respectively. Geography is the biggest factor affecting pay for this group, followed by career length. Most Directors of Public Relations report high levels of job satisfaction. Men are in the minority of survey respondents, with female Directors of Public Relations making up 77 percent. Medical benefits are awarded to nearly all, and a strong majority earn dental coverage. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$45,668 - $129,740
(Median)
$46K
$85K
$130K
MEDIAN: $84,721
10%
50%
90%

Add this chart to your site: 640px    300px

$10.21 - $34.25
(Median)
$10
$17
$34
MEDIAN: $17.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$45,668 - $129,740  
   
Bonus
$19.57 - $21,852  
Profit Sharing
$293.61 - $20,426  
Commission
$8,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,724 - $143,430  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 288
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$10.21 - $34.25  
   
Overtime
$19.08  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$19.57 - $21,852  
   
Commission
$8,000  
Profit Sharing
$293.61 - $20,426  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,724 - $143,430  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 12
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Employers: Start Here »

Job Description for Director of Public Relations (PR)

Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.

Read More...

Director of Public Relations (PR) Tasks

  • If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients

Common Career Paths for Director of Public Relations (PR)


Add this chart to your site:   640px 640px    300px 300px


As Directors of Public Relations transition into upper-level roles such as VP of Public Relations, they may see a strong upturn in salary. VPs of Public Relations earn $107K on average per year. Many Directors of Public Relations go on to become Public Relations Directors or Directors of Communications despite the fact that median compensation in those roles is reportedly $18K lower and $15K lower, respectively.

Public Relations (PR) Director Job Listings

Search for more jobs:

Popular Skills for Director of Public Relations (PR)


Survey results suggest that Directors of Public Relations use a fairly large toolkit of professional skills. Most notably, skills in Event Management, Corporate Communications, Strategic Planning, and Media / Public Relations are correlated to pay that is above average, with boosts between 5 percent and 16 percent. Skills that are correlated to lower pay, on the other hand, include Marketing Communications, Social Media Marketing, and People Management. Most people experienced in Marketing Communications also know Social Media Marketing.

Pay by Experience Level for Director of Public Relations (PR)

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries for the relatively untried average out to around $54K, but survey participants with five to 10 years of experience earn a significantly higher median of $81K. The average pay reported by folks with 10 to 20 years of experience is around $97K. Directors of Public Relations who surpass 20 years on the job report pay that isn't higher than those with 10 to 20 years.

Pay Difference by Location

National Average: $85,964

Larger city markers indicate a job is popular in that location.

With a pay rate for Directors of Public Relations that is 95 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Directors of Public Relations can also look forward to large paychecks in cities like Washington (+36 percent), New York (+31 percent), Boston (+30 percent), and Dallas (+20 percent). Directors of Public Relations in Cleveland take home the lowest salaries, earning a whopping 53 percent less than the national average. Workers in Indianapolis and Houston earn salaries that trail the national average for those in this profession (18 percent less and 13 percent less, respectively).

Director of Public Relations (PR) Reviews

What is it like working as a Director of Public Relations (PR)?

Director of Public Relations (PR) in Waco:
"Amazing opportunity."
Pros: Interpersonal and liaison with the community. Event planning, public relations, speaking engagements, working with volunteers. Partnerships with different media outlets. Website. Work flexibility. Office conditions. Good management.
Cons: Overworked. To much time required from my day. Stress level.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Employers: Start Here »

Experience Affects Director of Public Relations (PR) Salaries



National Average
$86,000



Skills That Affect Director of Public Relations (PR) Salaries

Event Management
up arrow 16%



National Average
$86,000

Media / Public Relations
up arrow 3%

People Management
up arrow 7%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 30 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
1%
1-4 years
13%
5-9 years
21%
10-19 years
46%
20 years or more
20%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 77%
medical benefits
Vision: 64%
dental benefits
None: 9%
ADVERTISEMENT