Director of Public Relations (PR) Salary

Slightly less than two-thirds of Directors of Public Relations in the United States have been in the field for more than 10 years. Pay can fall anywhere from $45K to $143K per year, but median earnings come to around $86K per year. Total cash compensation for Directors of Public Relations runs from $45K to $143K depending on bonuses that can occasionally exceed $21K and profit sharing that can reach almost $39K. Residence and years of experience each impact pay for this group, with the former having the largest influence. Most workers in this position report high levels of job satisfaction. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to the larger part. Female Directors of Public Relations make up most of the survey respondents at 76 percent. The data in this summary comes from the PayScale salary survey.

$49,035 - $132,444
$49K
$86K
$130K
MEDIAN: $85,620
10%
50%
90%

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$13.75 - $28.70
$18
MEDIAN: $17.68
50%

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$0$142K
Salary $49,035 - $132,444
Bonus $1,014 - $21,438
Profit Sharing $-0.50 - $38,783
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$44,686 - $142,762
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 266
Hourly Data $0$28
Hourly Rate $17.68
Overtime $20.88
Annual Data $0$142K
Bonus $1,014 - $21,438
Profit Sharing $-0.50 - $38,783
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$44,686 - $142,762
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 9

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Director of Public Relations (PR)

Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.

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Director of Public Relations (PR) Tasks

  • Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients
  • If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Common Career Paths for Director of Public Relations (PR)


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Directors of Public Relations who go on to become VPs of Public Relations may see their salaries climb quite a bit. Median pay for VPs of Public Relations is $108K annually. Directors of Public Relations most frequently advance into Public Relations Director and Director of Communications roles even though the median salaries are $19K lower and $17K lower, respectively.

Director of Public Relations (PR) Job Listings

Popular Skills for Director of Public Relations (PR)


Directors of Public Relations seem to require a number of specific skills. Most notably, skills in Event Management, Strategic Planning, Corporate Communications, and Media / Public Relations are correlated to pay that is above average, with boosts between 4 percent and 14 percent. Skills that seem to negatively impact pay include Marketing Communications, Social Media Marketing, and People Management. For most people, competency in Marketing Communications indicates knowledge of Social Media Marketing.

Pay by Experience Level for Director of Public Relations (PR)

Pay by Experience for a Director of Public Relations (PR) has a positive trend. An entry-level Director of Public Relations (PR) with less than 5 years of experience can expect to earn an average total compensation of $54,000 based on 55 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Director of Public Relations (PR) with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $80,000 based on 103 salaries. An experienced Director of Public Relations (PR) which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $98,000 based on 145 salaries. A Director of Public Relations (PR) with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $94,000 based on 59 salaries.

Pay Difference by Location

National Average: $87,597

Larger city markers indicate a job is popular in that location.

Directors of Public Relations will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 99 percent. Directors of Public Relations will also find cushy salaries in New York (+34 percent), Washington (+33 percent), Boston (+27 percent), and Dallas (+16 percent). Directors of Public Relations in Cleveland earn salaries far below the national average by 54 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Employers pay around 20 percent less in Indianapolis and 12 percent less in Charlotte, below-median salaries for those in this field.

Director of Public Relations (PR) Reviews

Q: What is it like working as a Director of Public Relations (PR)?

Director of Public Relations (PR) in Waco:
"Amazing opportunity."
Pros: Interpersonal and liaison with the community. Event planning, public relations, speaking engagements, working with volunteers. Partnerships with different media outlets. Website. Work flexibility. Office conditions. Good management.
Cons: Overworked. To much time required from my day. Stress level.

Related Job Salaries

Key Stats for Director of Public Relations (PR)

Gender

Female
76 %
Male
24 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 39 votes.
Less than 1 year
1%
1-4 years
11%
5-9 years
25%
10-19 years
42%
20 years or more
21%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Director of Public Relations (PR) Salaries

▲12%

▲7%

National Average
$88,000

▼9%

▼39%

Skills That Affect Director of Public Relations (PR) Salaries

Event Management
▲14%



National Average
$88,000


People Management
▼9%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 39 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
1%
1-4 years
11%
5-9 years
25%
10-19 years
42%
20 years or more
21%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 81%
vision benefits
Vision: 70%
no benefits
None: 7%
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