Director of Public Relations (PR) Salary

Directors of Public Relations in the United States are often veterans in their line of work, with slightly less than two-thirds bringing more than 10 years of experience to the table. Salaries slide in at $77K annually on average but can range from $42K to $142K per year. Overall incomes of Directors of Public Relations generally bottom out at around $42K and peak near $142K; the final number can, in exceptional cases, include upwards of $20K each for bonuses and profit sharing proceeds. Geography is the biggest factor affecting pay for this group, followed by tenure. Men are in the minority of survey respondents, with female Directors of Public Relations making up 76 percent. Medical benefits are awarded to most, and a strong majority earn dental coverage. For the most part, Directors of Public Relations enjoy their work and report high levels of job satisfaction. The data for this synopsis comes from respondents who took the PayScale salary survey.

$43,128 - $132,333
(Median)
$43K
$77K
$130K
MEDIAN: $77,395
10%
50%
90%

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$11.00 - $51.50
(Median)
$11
$16
$52
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$43,128 - $132,333  
   
Bonus
$0.00 - $20,356  
Profit Sharing
$1,957 - $20,426  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,557 - $141,915  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 522
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$11.00 - $51.50  
   
Overtime
$9.00 - $75.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $20,356  
   
Profit Sharing
$1,957 - $20,426  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,557 - $141,915  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 14
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Job Description for Director of Public Relations (PR)

Directors of public relations (PR) are generally responsible for overseeing their organization's external - and, often, internal - communications. They create marketing strategies, help build relationships with external partners, and develop ways to promote a positive public image of their organization. Directors of public relations often manage a team that includes other PR professionals. They develop an overall departmental strategy and oversee its implementation, developing changes and additions as needed. Directors of public relations must work directly with media representatives, responding to media members' queries and "pitching" positive stories as applicable. They must coordinate with high-level personnel within their organization on statements, press conferences, responses to media, and other public communications. Directors of public relations also oversee a social media strategy.

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Director of Public Relations (PR) Tasks

  • If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients

Common Career Paths for Director of Public Relations (PR)


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Many Directors of Public Relations move into Public Relations Director roles. Public Relations Directors seem to make a little less than Directors of Public Relations as their salaries average out to $66K a year.

Public Relations (PR) Director Job Listings

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Popular Skills for Director of Public Relations (PR)


Directors of Public Relations seem to require a number of specific skills. Lucky workers who know Corporate Communications can expect a significant pay bump, scoring salaries 24 percent above average. Media / Public Relations and Strategic Planning are also correlated to pay that is above average, with increases between 4 percent and 24 percent. At the other end of the pay range are skills like Marketing Communications and Social Media Marketing. For most people, competency in Marketing Communications indicates knowledge of Social Media Marketing.

Pay by Experience Level for Director of Public Relations (PR)

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Relatively untried employees who have less than five years' experience make $54K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $75K. The average pay reported by folks with 10 to 20 years of experience is around $93K. Respondents who boast more than 20 years of experience can't seem to boast paychecks reflecting that extensive experience, though; veteran Directors of Public Relations report making only $92K on average.

Pay Difference by Location


Home to some of the best pay for Directors of Public Relations, San Francisco offers exceptional salaries, 49 percent above the national average. Directors of Public Relations can also look forward to large paychecks in cities like New York (+41 percent), Los Angeles (+38 percent), Seattle (+20 percent), and Washington (+15 percent). Compared to the national average, Cleveland Directors of Public Relations have considerably lower salaries, 39 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Not at the bottom but still paying below the median are employers in Atlanta and Charlotte (17 percent lower and 1 percent lower, respectively).

Director of Public Relations (PR) Reviews

What is it like working as a Director of Public Relations (PR)?

Director of Public Relations (PR) in Waco:
"Amazing opportunity."
Pros: Interpersonal and liaison with the community. Event planning, public relations, speaking engagements, working with volunteers. Partnerships with different media outlets. Website. Work flexibility. Office conditions. Good management.
Cons: Overworked. To much time required from my day. Stress level.

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Experience Affects Director of Public Relations (PR) Salaries



National Average
$78,000



Skills That Affect Director of Public Relations (PR) Salaries

Corporate Communications
up arrow 24%

Media / Public Relations
up arrow 4%

Strategic Planning
up arrow 4%

National Average
$78,000

Marketing Communications
up arrow 4%

Social Media Marketing
up arrow 4%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 89 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
0%
1-4 years
15%
5-9 years
21%
10-19 years
43%
20 years or more
21%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 78%
vision benefits Vision: 63% employee benefits None: 9%
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